Case Study for Information Management (資訊管理個案).ppt

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1、Case Study for Information Management 資訊管理個案,1,1021CSIM4B04TLMXB4B (M1824) Tue 2, 3, 4 (9:10-12:00) B502,Information Systems, Organization, and Strategy: iPad and Apple (Chap. 3),Min-Yuh Day戴敏育Assistant Professor專任助理教授 Dept. of Information Management, Tamkang University淡江大學資訊管理學系http:/mail. tku.edu.

2、tw/myday/2013-10-08,週次 日期 內容（Subject/Topics）1 102/09/17 Introduction to Case Study for Information Management 2 102/09/24 Information Systems in Global Business: UPS (Chap. 1)3 102/10/01 Global E-Business and Collaboration: NTUC Income (Chap. 2)4 102/10/08 Information Systems, Organization, and Stra

3、tegy: iPad and Apple (Chap. 3)5 102/10/15 IT Infrastructure and Emerging Technologies: S (Chap. 5)6 102/10/22 Foundations of Business Intelligence: Lego (Chap. 6),課程大綱 (Syllabus),2,週次日期 內容（Subject/Topics）7 102/10/29 Telecommunications, the Internet, and Wireless Technology: Google, Apple, and Micros

4、oft (Chap. 7)8 102/11/05 Securing Information System: Facebook (Chap. 8)9 102/11/12 Midterm Report (期中報告) 10 102/11/19 期中考試週 11 102/11/26 Enterprise Application: Border States Industries Inc. (BSE) (Chap. 9)12 102/12/03 E-commerce: Amazon vs. Walmart (Chap. 10),3,課程大綱 (Syllabus),週次日期 內容（Subject/Topi

5、cs）13 102/12/10 Knowledge Management: Tata Consulting Services (Chap. 11)14 102/12/17 Enhancing Decision Making: CompStat (Chap. 12)15 102/12/24 Building Information Systems: Electronic Medical Records (Chap. 13)16 102/12/31 Managing Projects: JetBlue and WestJet (Chap. 14)17 103/01/07 Final Report

6、(期末報告) 18 103/01/14 期末考試週,4,課程大綱 (Syllabus),Chap. 3 Information Systems, Organization, and Strategy: iPad and Apple,5,Case Study: iPad and Apple (Chap. 3) (pp.133-134) Is the iPAD a Disruptive Technology?,1. Evaluate the impact of the iPad using Porters competitive forces model.2. What makes the iPa

7、d a disruptive technology?Who are likely to be the winners and losers if the iPad becomes a hit? Why?3. Describe the effects that the iPad is likely to have on the business models of Apple, content creators, and distributors.,6,Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Informatio

8、n Systems: Managing the Digital Firm, Twelfth Edition, Pearson.,Overview of Fundamental MIS Concepts,7,Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.,THE TWO-WAY RELATIONSHIP BETWEEN ORGANIZATIONS AND INFORMATIO

9、N TECHNOLOGY,8,Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.,Definition of Organization,What is an organization?Technical definition: Stable, formal social structure that takes resources from environment and pr

10、ocesses them to produce outputsA formal legal entity with internal rules and procedures, as well as a social structureBehavioral definition: A collection of rights, privileges, obligations, and responsibilities that is delicately balanced over a period of time through conflict and conflict resolutio

11、n,9,Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.,THE TECHNICAL MICROECONOMIC DEFINITION OF THE ORGANIZATION,10,Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Di

12、gital Firm, Twelfth Edition, Pearson.,THE BEHAVIORAL VIEW OF ORGANIZATIONS,11,Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.,ROUTINES, BUSINESS PROCESSES, AND FIRMS,12,Source: Kenneth C. Laudon & Jane P. Laudon

13、(2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.,ENVIRONMENTS AND ORGANIZATIONS HAVE A RECIPROCAL RELATIONSHIP,13,Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.,5 Basi

14、c Kinds of Organizational Structure,Entrepreneurial: Small start-up businessMachine bureaucracy: Midsize manufacturing firmDivisionalized bureaucracy: Fortune 500 firmsProfessional bureaucracy: Law firms, school systems, hospitalsAdhocracy: Consulting firms,14,Source: Kenneth C. Laudon & Jane P. Lau

15、don (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.,THE TRANSACTION COST THEORY OF THE IMPACT OF INFORMATION TECHNOLOGY ON THE ORGANIZATION,15,Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Tw

16、elfth Edition, Pearson.,THE AGENCY THEORY OF THE IMPACT OF INFORMATION TECHNOLOGY ON THE ORGANIZATION,16,Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.,FLATTENING ORGANIZATIONS,17,Source: Kenneth C. Laudon & Jan

17、e P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.,ORGANIZATIONAL RESISTANCE AND THE MUTUALLY ADJUSTING RELATIONSHIP BETWEEN TECHNOLOGY AND THE ORGANIZATION,18,Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Man

18、aging the Digital Firm, Twelfth Edition, Pearson.,PORTERS COMPETITIVE FORCES MODEL,19,Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.,Information System Strategies for Dealing with Competitive Forces,Low-cost lea

19、dership Product differentiationFocus on market nicheStrengthen customer and supplier intimacy,20,Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.,Information System Strategies for Dealing with Competitive Forces,L

20、ow-cost leadershipProduce products and services at a lower price than competitors while enhancing quality and level of serviceExamples: Wal-Mart,21,Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.,Information Syst

21、em Strategies for Dealing with Competitive Forces,Product differentiationEnable new products or services, greatly change customer convenience and experienceExamples: Google, Nike, Apple,22,Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, T

22、welfth Edition, Pearson.,Information System Strategies for Dealing with Competitive Forces,Focus on market nicheUse information systems to enable a focused strategy on a single market niche; specializeExample: Hilton Hotels,23,Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information

23、 Systems: Managing the Digital Firm, Twelfth Edition, Pearson.,Information System Strategies for Dealing with Competitive Forces,Strengthen customer and supplier intimacyUse information systems to develop strong ties and loyalty with customers and suppliers; increase switching costsExample: Netflix,

24、 Amazon,24,Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.,The Internets impact on competitive advantage,Transformation, destruction, threat to some industriesE.g. travel agency, printed encyclopedia, newspaperCo

25、mpetitive forces still at work, but rivalry more intenseUniversal standards allow new rivals, entrants to marketNew opportunities for building brands and loyal customer bases,25,Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edit

26、ion, Pearson.,THE VALUE CHAIN MODEL,26,Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.,THE VALUE WEB,27,Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm

27、, Twelfth Edition, Pearson.,AN ECOSYSTEM STRATEGIC MODEL,28,Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.,Using Information Systems for Competitive Advantage: Management Issues,Sustaining competitive advantageB

28、ecause competitors can retaliate and copy strategic systems, competitive advantage is not always sustainable; systems may become tools for survivalPerforming strategic systems analysisWhat is structure of industry?What are value chains for this firm?Managing strategic transitionsAdopting strategic s

29、ystems requires changes in business goals, relationships with customers and suppliers, and business processes,29,Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.,Case Study: S (Chap. 5) (pp.233-235) Salesforce.Com

30、: Cloud Services Go Mainstream,1. How does S use cloud computing?2. What are some of the challenges facing Salesforce as it continues its growth? How well will it be able to meet those challenges?3. What kinds of businesses could benefit from switching to Salesforce and why?4. What factors would you

31、 take into account in deciding whether to use S for your business?5. Could a company run its entire business using S, F and App Exchange? Explain your answer.,30,Source: Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.,資訊

32、管理個案 (Case Study for Information Management),1. 請同學於資訊管理個案討論前應詳細研讀個案，並思考個案研究問題。2. 請同學於上課前複習相關資訊管理相關理論，以作為個案分析及擬定管理對策的依據。3. 請同學於上課前先繳交個案研究問題書面報告。,31,References,Kenneth C. Laudon & Jane P. Laudon (2012), Management Information Systems: Managing the Digital Firm, Twelfth Edition, Pearson.周宣光譯 (2011)，資訊管理系統管理數位化公司，第12版，東華書局,32,