美国饭店协会教育学院介绍（中英文）ppt课件.ppt

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1、美国饭店协会教育美国饭店协会教育学院学院酒酒店店教育、培训及职教育、培训及职业业认证认证American Hotel & Lodging Educational InstitutueAmerican Hotel & Lodging Educational InstitutueHospitality Education, Training & Professional CertificationHospitality Education, Training & Professional CertificationAmerican Hotel & Lodging American Hotel &

2、Lodging Educational InstituteEducational Institute我们的使命 Our Mission Statement提供最优秀的饭店业教育、培训及职业资格认证。为全球酒店和酒店院校服务，帮助他们实现卓越目标。The premier source for quality hospitality education, training, and professional certification, serving the needs and advancing the excellence of hospitality schools and industr

3、ies worldwide.美国饭店协会美国饭店协会 (AH&LA)(AH&LA)American Hotel & Lodging AssociationAmerican Hotel & Lodging Association 成立于1910年 Founded in 1910 总部在华盛顿D.C. Based in Washington DC 全球最大的饭店业协会 Worlds largest hotel industry association 协会代表180万间酒店客房及1.5万家会员酒店 Representing 1.8 million Hotel rooms with over 15,

4、000 member properties 美国饭店协会教育学院(EI) 是AH&LA专门负责发展饭店业教育与培训的非盈利性机构 The Educational Institute is the non-profit educational and training arm of the association美国饭店协会教育学院（美国饭店协会教育学院（EI)EI)American Hotel & Lodging Educational InstituteAmerican Hotel & Lodging Educational Institute 成立于1953年 Founded in 195

5、3 非盈利机构 Non-profit organization 全球最大的饭店业培训及发展解决方案的开发机构 Worlds largest developer of training and development solutions for the hospitality industry 超过100种教育产品，多种教学媒体（互联网、视频、书籍、远程教学） Over 100 products in a variety of training media (online, video, print, distance learning, mobile applications)美国饭店协会教育

6、学院（美国饭店协会教育学院（EI)EI)American Hotel & Lodging Educational InstituteAmerican Hotel & Lodging Educational Institute 50多个国家90多个授权合作伙伴 90 licensed affiliates in 50 different countries 全球超过2300所院校正在使用EI的教材 Over 2300 hospitality schools worldwide using EI teaching materials市场细市场细分分Market SegmentsMarket Seg

7、ments符合要求的申请人总经理部门总监经理 部门主管一线员工酒店管理公司培训公司DVD教科书 讲座课程开发酒店管理课程教科书教学指南网络课程结业考试酒店行业酒店行业职业认证培训媒介酒店院校7 市场细分市场细分 Market SegmentsMarket SegmentsQualifiedHospitalityEmployeesGeneral ManagersDepartment Managers Department SupervisorsLine-Level EmployeesCorporate Hotels Management CompaniesIndividual Propertie

8、s Videos Textbooks Seminars Program DevelopmentSelf-paced HospitalityCoursesTextbooks Print MaterialsOnline CoursesProctored ExamsLODGINGLODGING INDUSTRYINDUSTRYProfessional CertificationTraining MediaHospitality School市场市场细分细分 Market SegmentsMarket SegmentsSPA俱乐部出租车&礼宾车服务 代客泊车服务专项市场餐厅度假村会议中心邮轮9市场细分

9、市场细分 Market SegmentsMarket SegmentsSpasClubsTaxi andLimousine Services Valet ParkingRestaurantsSPECIALIZED MARKETSSPECIALIZED MARKETSResortsConventionCentersCruise Lines市场市场细分细分 Market SegmentsMarket Segments教科书 教参教辅网络课程学历证书本科大学职业学校高中高职高专院校市场院校市场11市场细分市场细分 Market SegmentsMarket SegmentsTextbooks Dig

10、ital TextbooksPrint MaterialsOnline CoursesUniversitiesVocationalSchoolsHigh SchoolsCollegesACADEMICACADEMICMichigan State University (USA)Rosen College (USA)Brussels Business Institute (Belgium)William Blue College (Australia)Bahrain Institute of Hospitality学术类产品学术类产品AcademicsAcademics核心核心产品产品 Prin

11、cipal Products 本科院校 4-year Universities 专科院校 2-year Community Colleges 职业学校 Vo-Tech Schools 高中 High Schools 职业技能培训 Workforce Development主要市场 Principal Markets 酒店管理证书课程 Courses 教科书定制Customized Textbooks 网络辅助学习资源 Online Enhancements 电子教科书 Digital Textbooks 网络课程 CyberCinema HTMP 酒店管理课程 HTMP START 酒店基础课

12、程 START学术类产品学术类产品AcademicsAcademics EI提供的证书课程 Programs offered ： 5门专项领域证书课程 5-course Areas of Specialization 6门酒店管理基础证书课程 6-course Hospitality Fundamentals 8门酒店运营管理证书课程 8-course Hospitality Operations Program 12门酒店管理文凭课程 12-course Hospitality Mgmt Diploma 12门餐饮管理文凭课程 12-course Food and Beverage Dipl

13、oma 16门酒店&餐饮管理双文凭课程 16-course Hospitality Management and FB Diploma 美国教育委员会（American Council on Education) 已批准13门美国饭店业协会的课程为学分转换课程。学术类产品学术类产品AcademicsAcademics使用使用EIEI课程的一流课程的一流大学大学Top 4-year schoolsTop 4-year schools：Cornell University 美国康奈尔大学Johnson & Wales University 美国强生威尔士大学University of Alabam

14、a University of Nevada-Las VegasMichigan State University University of Central Florida Florida International UniversityUtah Valley State College 学术类产品学术类产品AcademicsAcademics使用使用EIEI课程课程的国外大学的国外大学Courses are offered internationallyCourses are offered internationally Swiss Hotel Management School (Sw

15、itzerland) William Blue College of Hospitality Management (Australia) Indira Gandhi National Open University (India)16美国教育委员会学分转换推荐美国教育委员会学分转换推荐Articulation by ACE CREDIT美国教育委员会（ACE）是美国高等教育的主要协调机构，致力于统一重大高等教育事宜的声音及提供行业领导力，并通过倡导、研究和计划制定发挥影响。 ACE的大学学分转换推荐服务（ACE CREDIT）为各大学提供了权威和统一的学分转换评估标准。已经有13门美国饭店协

16、会教育学院的课程通过了ACE严格的第三方评估，并得到 ACE CREDIT 的推荐。学员可根据自己所学的EI课程I向美国教育委员会申请学分转换成绩单。此成绩单将作为美国大学评估学分转换申请的重要参考。费用：ACE学分转换成绩单为$35，可由EI代交17ACEACE批准学分转换推荐的课程：批准学分转换推荐的课程：Courses Proved by ACE CREDITCourses Proved by ACE CREDIT1. Hospitality Today: An Introduction2. Food & Beverage Management 3. Hospitality Facili

17、ties Management and Design4. Managing Front Office Operations5. Managing Housekeeping Operations6. The Art and Science of Culinary Preparation7. Managing Service in Food and Beverage Operations8. Training & Development for the Hospitality Industry9. World of Resorts: From Development to Management10

18、. International Hotels: Development and Management11. Managing Technology in the Hospitality Industry12. Hospitality Sales and Marketing13. Convention Management and Service18最新版本的中文教材最新版本的中文教材Latest Chinese Version Available at CTTPLatest Chinese Version Available at CTTP中国旅游出版社即将出版的中国旅游出版社即将出版的12本

19、中文教本中文教科书：科书：1.当今饭店业 *2.前厅运营管理 *3.餐饮运营管理 *4.客房运营管理 *5.酒店市场营销与销售 *6.酒店管理财务 *7.酒店督导 *8.酒店设施管理及设计 *9.国际酒店开发及管理 *10. 酒店领导力与管理11. 收益管理12. 酒店人力资源管理为ACE 已经批准的学分转换推荐课程19EIEI全球教育合作伙伴全球教育合作伙伴(GAP)(GAP)Global Academic Partner (GAP)Global Academic Partner (GAP)GAP院校的特权及益处：- 获权开授EI的证书课程 - 学员可获双证书（本校毕业证EI的国际证书）-

20、获权在宣传中使用美国饭店协会教育学院的名称及商标- 获得国际认知度 EI官网、GAP院校网络、行业认知- 获得完整的国际先进的课程体系（教材、课程计划、教辅资源、试题、考试 评估、证书） - 获得EI仅向GAP院校开放的的教学资源（教师指南、试题等) EI的责任：-颁发GAP执照前，进行现场评估-提供有效的技术支持-维护和保持GAP合作项目院校的标准-对EI品牌和教育产品进行国际推广费用：特许费年费 （详见发展中国家GAP支持计划）HTMP酒店管理职业教育课程Hospitality and Tourism Management Program (HTMP)2013年最新推出的职业教育课程全球领

21、先的课程体系专为年轻学生设计符合美国共同核心州立标准（Common Core State Standards)提供最实用的专业知识与技能丰富的教师指导材料与教学资源完善课程组件通过考试及实习评估后，可获得EI颁发的酒店管理职业证书（CHTMP)可赴美参加比赛（以学校为单位）HTMP酒店管理职业教育课程Hospitality and Tourism Management Program (HTMP)HTMP: 美国共同核心州立标准HTMP: Common Core State StandardsHTMP 符合美国共同核心州立标准HTMP integrates the Common Core St

22、ate Standards被全美45个州，哥伦比亚特区及美属维尔京群岛所采用 These standards have been adopted by 45 states, the District of Columbia, and the U.S. Virgin Islands.使学生获得就业或继续教育所需的必要知识 与学校和岗位需求保持一致Are aligned with college and work expectations 清晰、易懂、稳定Are clear, understandable and consistent; 内容严谨、着重实际应用 Include rigorous c

23、ontent and application of knowledge through high-order skills; 与众多发达国家保持一致、确保学生可以获得全球性的竞争优势 Are informed by other top performing countries, so that all students are prepared to succeed in our global economy and society 经过实践验证. Are evidence-basedHTMP:课程组件HTMP: Components学生教材学生教材 每年1册 Student Textbook

24、one each year学生练习册学生练习册 每年1册 Student Workbookone each year教教师授课辅助师授课辅助材料材料 Teacher Classroom Materials教师用书 (含教材) Teacher Wraparound Edition (Textbook)教学资源库 USB Teacher Resource USB Drive教学重点指南 Instructions to Teachers on Key Program Elements课程计划 Lesson Plans PPT PowerPoints课堂活动 Classroom Resource Ma

25、terials/Activities评估试题 Assessments/Quizzes学生练习册试题答案&辅助材料 Student Workbook answer key & support materials教师指南 Teacher Resource Guideo 教学大纲 Syllabuso 学分转换指南（适用于申请美国学校）Credit transfer guideo 学习目标 Learning Competencieso 共同核心州立标准大纲 Common Core Standards Matrix多媒体多媒体套装套装 Media Package配套配套教学教学 DVD Suppleme

26、ntal DVD Package配套学生网络课程配套学生网络课程 Supplemental Online Courses for Students HTMP: 学生材料Student Components(每年1册，共2册) One for each year 教科书 Textbook 练习册 Workbook 考试答题卡 Scantron sheet for final exam 实习评估表（用于申请认证） Workplace Evaluation Form for Certification 实习证明（用于申请认证） Workplace Voucher for Certification

27、HTMP:国际认证International Certification酒店管理职业认证酒店管理职业认证 （CHTMP)CHTMP)Certified Hospitality & Tourism Management Professional (CHTMP)Certified Hospitality & Tourism Management Professional (CHTMP)认证资质要求Requirements: HTMP第一年及第二年结业考试成绩均不低于70分（满分100分） Pass both HTMP Year 1 and HTMP Year 2 final exams with

28、a score of 70% or higher规定工作岗位100小时以上的实习工作经验 100 hour work experience in qualifying position规定的工作岗位包括：酒店、餐饮、交通及景区 （详见第一册第11页） Hospitality industry is defined by four categories: Accommodations, Food & Beverage, Transportation, or Attractions (see Page 11 of Year 1 text)100小时的实习工作经验需在参加第二册结业考试之后120天内

29、完成 100 hour work experience in qualifying position, but must be completed within 120 days of taking the Year 2 final exam学生需获得主管经理在实习证明上的签字，以证明其实习结束 Students will receive a WorkplaceWorkplace VoucheVoucher to have their supervisor sign to verify they have completed the 100 hour work requirement主管经理还

30、将为学生填写实习评估表 Supervisor will also complete a 1-page Evaluation FormHTMP: 课程计划Lesson Plans课堂讨论议题大纲 Discussion outline for each chapter section符合美国共同核心州立标准 Link to Common Core Standards符合美国饭店业职业技能标准 Link to Hospitality Cluster Standards学习目标 Learning competencies专业术语及词汇 Key terms and vocabulary小组作业和个人作业

31、 Additional group or individual learning activities课堂管理指南 Classroom management guides教学辅导材料使用指南 Links to appropriate supporting materials测试题答案 Apply Your Learning answersSTARTSTART启航职业教育课程启航职业教育课程Skills, Tasks, and Results Training (START) Skills, Tasks, and Results Training (START) 为酒店职业教育特别设计的入门为酒

32、店职业教育特别设计的入门课程课程 Designed specifically for workforce development to serve targeted clients such as: 适用于职业学校与职业培训机构 先进的课程体系 教师辅导材料及教学资源应有尽有 深入学习酒店最常见的岗位的知识与技能 通过考试并通过实习评估后可获得一线员工职业认证 职业生涯的开始便接受最国际化正规的培训教科教科书书TextbooksTextbooks教学教学视频视频 Video TrainingVideo Training30认证饭店业教育导师认证饭店业教育导师 CHECHECertified H

33、ospitality EducatorCertified Hospitality Educator专门为酒店管理专业教师开发获得国际认可的职业认证酒店专业教师的崇高荣誉提升学生的批判性思维能力及学习兴趣结交朋友、交流分享黄金服务黄金服务 Guest Service GoldGuest Service Gold员工培训员工培训 员工认证员工认证 企业认证企业认证 Training, Employee Certification, Property Training, Employee Certification, Property CertificationCertification与客人产生令

34、人难忘的情感共鸣，达到黄金服务标准Achieve a new standard of exceptional service based on emotionally engaging with guests in memorable ways.黄金服务黄金服务Guest Service GoldGuest Service Gold员工培训员工培训 | Training| Training黄金服务的黄金服务的7 7个故事个故事 激励和启发酒店员工超越基础的服务标准，努力争取为客人提供黄金服务 Seven true brief stories - designed to motivate and

35、 inspire hotel employees to go for the gold when it comes to providing service above and beyond the call of duty. 黄金服务的黄金服务的7 7个个要要素素: : 真诚：真心实意 Authenticity直觉：预见需求 Intuition同情：感同身受 Empathy冠军：服务英雄 Being a champion惊喜：喜出望外 Delight实现：持续跟进 Delivery主动：不懈努力 Initiative黄金服务黄金服务Guest Service GoldGuest Servic

36、e Gold员工认证员工认证 Employee CertificationEmployee Certification参加过黄金服务课程培训的员工并通过考试后即可获得： 黄金服务认证徽章黄金服务认证徽章 (CGSP)(CGSP) Employee who completes the Guest Service Gold Training Program or an equivalent training program offered by the property is eligible to become a Certified Guest Service Professional (CG

37、SP). 黄金服务黄金服务Guest Service GoldGuest Service Gold企业认证企业认证 Property CertificationProperty Certification全体一线员工参加黄金服务课程培训并通过考试的酒店将有资格成为：认证黄金服务酒店认证黄金服务酒店 A property that certifies all of its line-level employees that are in contact with guests will be able to become a Certified Guest Service Property.认证

38、黄金服务酒店将获得美国饭店协会教育学院的授牌。酒店可将授牌置于酒店大堂或前台,向客人展示酒店对于追求卓越服务的承诺。 The property will receive a plaque to proudly display in their lobby/front desk area for guest to recognize their commitment to providing exceptional guest service.Guest Service GoldGuest Service Gold全球第一家黄金服务认证酒店全球第一家黄金服务认证酒店 Nickelodeon Su

39、ites ResortNickelodeon Suites Resort苹果手机软件苹果手机软件 iPhoneiPhone App App Hospitality i-coach (免费）随身携带的酒店管理“大师”摇一摇即可随时获得实用的酒店运营管理小贴士Gives you access to hundreds of quick tips related to on-the-job tasks and guest service in the hospitality industry 前台 Front Desk 客房 Housekeeping 餐饮 FB 工程 Engineering 领导力

40、Leadership网络学习课程网络学习课程Online Learning CourseOnline Learning Course 总经理培训课程 （GM101） 前台经理网络互动式课程 Front Desk Manager online courses 酒店安防培训 Eye on Awareness 收银培训 Cashier training 网络安全 Network security 博彩运营 Gaming operations 一线服务技能 (TRAC) Train, Retain, Assess, Certify培训师发展课程培训师发展课程Trainer Development Pr

41、ogramTrainer Development Program为发展部门培训师专门设计的课程，内容包括:Designed to develop trainers at the department level. Includes: 有效的培训 Effective training 理解工作细分和技能表现 Understanding job breakdown and skills performance 理解学习的过程 Understanding the learning process 可作为酒店部门培训师(CHDT)的学习材料 Study materials for the Certif

42、ied Hospitality Department Trainer exam酒店业领导力课程酒店业领导力课程Leading in HospitalityLeading in Hospitality 领导者 vs 管理者 Leading versus managing 积极的领导力特征和行为Positive leadership traits and behaviors 创造获得客户及员工满意的文化Culture that achieves employee satisfaction, and customer satisfaction 领导力发展计划 Leadership developme

43、nt plan所有培训都应获所有培训都应获得得All Training Should Lead toAll Training Should Lead to职业认证职业认证Professional CertificationProfessional Certification什么是职业认什么是职业认证证? ? What is Professional What is Professional Certification?Certification? 崇高的职业荣誉 Distinction of Excellence 行业标准 The Standard for the Industry 优秀职业能

44、力的证明 Acknowledgement of skills and competencies required to succeed in your position您为何要获得认您为何要获得认证？证？ Why should you certify?Why should you certify? 胜任工作的证明 Validation of position 自我提升与激励 Self improvement & motivation 获得客人、同事和雇主的认可 Recognition 树立自信及荣誉 Builder of pride & self-esteem职业职业认证认证Professio

45、nalProfessional Certification Certification培训与认证的益处培训与认证的益处Benefits of Training and Benefits of Training and CertificationCertification提高生产效率及员工士气提高客人满意度提高经营业绩降低员工流失率及相关成本提高质量管理水平培训体系提供持续不断的培训44Increased EmployeeProductivity & MoraleIncreasedGuestSatisfactionIncreasedOccupancyAverage Daily Rate/Rev

46、Par IncreasedRetentionReduced Cost of TurnoverImprovesQualityControl培训与认证的益处培训与认证的益处Benefits of Training and CertificationBenefits of Training and CertificationTraining System Providing Continuous Ongoing Training 总经理 Executive Level 部门总监 Department Heads 部门经理 Managers 主管 Supervisors 员工 Line超过超过2020

47、种职业种职业认证认证Over 20 Professional CertificationsOver 20 Professional Certifications使用使用EIEI职业认证的酒店集团职业认证的酒店集团Industry Leaders Using Our CertificationsIndustry Leaders Using Our Certifications 凯悦酒店集团 - Hyatt Hotels 洲际酒店集团 - InterContinental Hotels Group 万豪酒店集团 - Marriott 温德姆酒店集团 - Wyndham Worldwide 精选酒店

48、集团 - Choice Hotels 最佳西方酒店集团 - Best Western International总经理部门总监部门经理部门主管一线员工特殊认证CHA认证酒店总经理CRDE认证房务总监CFBE认证餐饮总监CHHE认证客房总监CHFE认证工程总监CLSD认证保安总监CHT认证酒店培训师CHSP认证销售经理CHRM认证收益经理CHS认证部门主管CHDT认证部门培训师CLSS认证保安主管认证前台接待员认证餐厅服务员认证客房服务员认证工程维护员认证酒店保安员CGSP黄金服务认证CMHS认证酒店供应商CHE认证饭店业教育导师CHI认证饭店业讲师CSS认证SPA主管CHTMP认证酒店与旅游管

49、理专业人才职业职业认证认证 Professional Professional CertificationCertification48职业认证职业认证 Levels of Professional Levels of Professional CertificationsCertifications49徽章样本徽章样本Lapel Pin SamplesLapel Pin Samples认证房务总监认证销售经理认证培训师认证饭店业教育导师认证前台接待员黄金服务认证认证酒店主管认证酒店总经理认证流程认证流程Certification ProcessCertification Process申 请

50、Application资格审核Qualification考 试Proctored Examination获得证书& &胸针Certificate & Pin1.4.3.2.酒店总经理级酒店总经理级Executive LevelExecutive Level 适用于酒店总经理、酒店业主或酒店管理集团高管 General Manager, Owner/ Operator and Corporate Executives 符合申请资质要求的申请人 Qualified experience 完善的学习材料 Comprehensive study materials and exam认证酒店总经理认证酒