牛津高中英语模块四第一单元projectppt课件.ppt

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1、Project 1Developing an ad campaignpromotefigure outdetermine to do sth.be determined to do sth.analysisappeal toget something across urge sb. to do sth.poisonousshock记得某事记得某事涉及涉及的方法的方法由于；应归于由于；应归于 警醒某人做某事警醒某人做某事1. Unlike a single advertisement, an ad campaign is a planned programme of advertisements

2、 using various kinds of ads to reach a certain audience.EX. The audience _(be) very excited when they saw their favorite star. wereaudience表示表示“观众，听众观众，听众”。当把它作为。当把它作为整体看待时，谓语动词用单数形式；当把它整体看待时，谓语动词用单数形式；当把它看作许多人，强调个体时，谓语动词常用复看作许多人，强调个体时，谓语动词常用复数。类似的名词还有：数。类似的名词还有：family，class，team，public等。等。2. 2. Whe

3、n you start a successful ad When you start a successful ad campaign, you must campaign, you must havehave a clear a clear aim and an audience aim and an audience in mindin mind. . have in mind 考虑考虑/想到想到/记得记得1. 你想让谁来做这项工作。你想让谁来做这项工作。2. 在那么短的时间内记住所有的新生词是很在那么短的时间内记住所有的新生词是很困难的。困难的。Who do you have in mi

4、nd for the job?Its hard to have all the new words in mind in such a short time.3. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.figure 1 I could see a figure in the far distance, but I couldnt make out who it was.2 She has a lovely

5、 figure.3 He was one of the leading political figures of this century. 数字；数字； 图形；图形； 人物；轮廓人物；轮廓 3. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do .figure out 理解；想出1 I cant figure him out -hes a mystery!2 We still havent figure out h

6、ow to do it.3. 你计算这次旅行要花费多少钱了吗？你计算这次旅行要花费多少钱了吗？Have you figured out how much the trip will cost?4. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television.employ1 The firm employs 1000 people.2 The police had to employ force t

7、o break up the crowd.3 Youd employ your free time fully. vt. 雇用；使用，利用雇用；使用，利用be employed in doing something 忙于干某事翻译： All the students are employed in doing their homework in the classroom now.拓展：拓展：employer; employee; employment ; unemployment; employed; unemployed1. He considered studying further i

8、n Beijing University. 2. He is considered to be the best person for the job.3. I am considering going abroad. 我正在考虑出国。我正在考虑出国。4. I consider it a great honor. 我认为这是极大的荣幸。我认为这是极大的荣幸。We consider that the driver is not to blame. 我们认为这不是司机的过错。我们认为这不是司机的过错。We consider it (to be ) true.我们认为这是真实的。我们认为这是真实的。

9、Have you considered how to solve this problem? 你考虑过怎样解决这问题吗你考虑过怎样解决这问题吗?Charles Babbage is generally considered _ the first computer. A. to invent B. inventing C. to have invented D. having inventedThese days ,Jack ,a recent graduate from Nanjing University, is always considering being interviewed b

10、y that company and_ a job there. A. gets B. being got C. getting D. get.The students _ Mr. Yang _ the best one in teaching. A. consider; as B. consider; being C. considers; / D. considering; to beAIt is generally considered unwise to give a child_ he or she wants. A. however B. whatever C. whichever

11、 D. wheneverB1. In order to determine your audience, you will need to do a little research and analysis in advance. In order to determine your audience, you will need to do a little research and analysis _ _ _.Para twoaheadoftime1. In order to determine your audience , you will need to do a little r

12、esearch and analysis in advance.determine1 We determined to go at once.2 Her encouragement determined me to carry on with the work.3 We should first try to determine how much it is going to cost.4 The size of the crop is determined by the amount of the rainfall.determine v.determine v.决定决定, 确定确定, 测定

13、测定, 使下定决心使下定决心定日期：定日期：determine be determined to do sthbe determined to do sthThe size of your feet determines the size of your shoes.你两足的大小决定了你鞋的大小。你两足的大小决定了你鞋的大小。sth.to do sththat/wh-1. In order to determine your audience , you will need to do a little research and analysis in advance.determined .

14、 adj 1 She is a determined woman.2 Im determined to go and nothing will stop me.determination. n1. In order to determine your audience , you will need to do a little research and analysis in advance.in advance1.It is a common practice that you should pay the rent for at least half year in advance in

15、 many big cities.2. America is an advanced country, while China is a developing one.1. After you _ who your audience is, it is time to decide what you want the audience to know or think about.A. decide B. decided C. will decide D. have decided2. When planning a public welfare campaign, you may want

16、to ask yourself sth.When _ _ a public welfare campaign, you may want to ask yourself sthPara threeyou plan1. If it _tomorrow, hell come to school 1. If it _tomorrow, hell come to school with an umbrella.with an umbrella.A.A. rain B. rains C. will rain D. has rainedrain B. rains C. will rain D. has r

17、ained2. How do you usually go to work?2. How do you usually go to work? - If it is fine, I _on foot. - If it is fine, I _on foot.A.A. will go B. go C. have gone D. wont gowill go B. go C. have gone D. wont go3. She wont leave until she _ a better job.3. She wont leave until she _ a better job.A. Fin

18、d B. finds C. will find D. has foundA. Find B. finds C. will find D. has found1.After you have decided who your audience is, it is time to decide what you want the audience to know or think about.2. It is important to always try to appeal to the audience in order to get them to react in a certain wa

19、y.appeal . n1 His appeal for forgiveness went unanswered.2 Films of that sort have lost their appeal for me.3 The court(法院） rejected his appeal.2. It is important to always try to appeal to the audience in order to get them to react in a certain way.appeal . v1. The government is appealing to everyo

20、ne to save water.2. Does the idea of working abroad appeal to you?3 I intend to appeal against this verdict.2. It is important to always try to appeal to the audience in order to get them to react in a certain way.appealing . adj 打动人心的；有吸引力 的； 有趣的1 What an appealing little boy!2 The idea of a free h

21、oliday is rather appealing.3 He was attracted by the dogs appealing eyes.appeal toappeal to：move the feeling; attract 1.有感染力；有吸引力有感染力；有吸引力Does these paintings appeal to you? 你对这些画感兴趣吗？你对这些画感兴趣吗？Bright colors appeal to small children. 鲜艳的颜色能够吸引小孩。鲜艳的颜色能够吸引小孩。This music is too old-fashioned to appeal

22、to people any longer.这首乐曲太过时，不再吸引人了。这首乐曲太过时，不再吸引人了。2.向某人恳求帮助向某人恳求帮助 appeal to sb. for help 为某事向某人发出呼吁为某事向某人发出呼吁 make an appeal to sb. for sth.3. .react in a certain way a way to do sth a way of doing a way + 定语从句（定语从句（ that/ in which / 省略）省略） Rafting is a good way to experience nature. Rafting is a

23、good way _ _ people can experience nature.inwhich4. What aspects of this problem 4. What aspects of this problem would they care about or would they care about or be be concerned withconcerned with? ? be concerned with 和和有关；涉及有关；涉及e.g. The book is primarily concerned with Soviet-American relations d

24、uring the Cold War. 这本书主要讲的是冷战时期的苏美关系。这本书主要讲的是冷战时期的苏美关系。拓展拓展 be concerned about/for 关心关心/关注关注e.g. Nowadays more and more people are concerned about protecting environment. be concerned to do sth 认为认为(做某事做某事)重要重要e.g. She was concerned to write about situations that everybody could identify with.1. Th

25、ere are lots of different ways to get your message across when you are putting together an ad campaign.get across; get along withget down to; get through-This morning I tried to phone you, but I couldnt get through.- Sorry, my son was talking on it all the morning.Para four2. This decision should de

26、pend mainly on your target audience and which kinds of ads reach that group best.depend onWhether well go camping depends on the weather in the afternoon.拓展dependent . adj dependence. nIndependent. adj independence. n 注意：rely on 依赖；信任；主语常为人。Homework To do Parts B1 and B2 on page 91 in Workbook. To do parts D1 and D2 on page 93 in workbook.