认知语言学:框架与构式ppt课件.ppt
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1、有利于学习和创新的组织管理机制,创造充满活力的创新激励机制,以市场为导向,以顾客价值追求为中心的企业文化氛围,依赖既开放又相互信任的合作环境。第五章第五章 框架及构式框架及构式Chapter 5 Frame and Constructions有利于学习和创新的组织管理机制,创造充满活力的创新激励机制,以市场为导向,以顾客价值追求为中心的企业文化氛围,依赖既开放又相互信任的合作环境。Contents5.1 Frame and Scripts 框架与脚本5.2 Event-frame and the windowing of attention 事件框架和开启注意力视窗5.3 Language-s
2、pecific framing and its use in narrative texts 特定语言框架及其在叙述文本中的使用5.4 Construction Grammar 构式语法有利于学习和创新的组织管理机制,创造充满活力的创新激励机制,以市场为导向,以顾客价值追求为中心的企业文化氛围,依赖既开放又相互信任的合作环境。5.1 Frame and Scripts The notion of frame was introduced into linguistics by Charles Fillmore in the middle of the 1970s based on his by
3、 now classic example, the commercial event frame.框架这一概念由 Charles Fillmore于20世纪70年代中期引入的语言学,它的基础是“商商务事件务事件”框架。框架。有利于学习和创新的组织管理机制,创造充满活力的创新激励机制,以市场为导向,以顾客价值追求为中心的企业文化氛围,依赖既开放又相互信任的合作环境。An example of BUYAn example of BUYAD有利于学习和创新的组织管理机制,创造充满活力的创新激励机制,以市场为导向,以顾客价值追求为中心的企业文化氛围,依赖既开放又相互信任的合作环境。The Frame
4、of BUYThe Frame of BUY Mary bought some books from John for 500 dollors . some booksB (goods) A (buyer) Mary C (money) 500 dollorsD (seller) John有利于学习和创新的组织管理机制,创造充满活力的创新激励机制,以市场为导向,以顾客价值追求为中心的企业文化氛围,依赖既开放又相互信任的合作环境。Frame and perspectiveThe assignment of syntactic roles is governed by the choice of
5、the verb buy, which is the syntactic perspective.The notion of perspective relies on the principle of prominence, that is on figure/ground segregation.The BUY frame is not just a useful tool for the syntactic description of the verb buy, but it can also be applied to the verbs sell, charge and pay.
6、有利于学习和创新的组织管理机制,创造充满活力的创新激励机制,以市场为导向,以顾客价值追求为中心的企业文化氛围,依赖既开放又相互信任的合作环境。 The difference of the four verbs is simply a change of perspective within the same frame.有利于学习和创新的组织管理机制,创造充满活力的创新激励机制,以市场为导向,以顾客价值追求为中心的企业文化氛围,依赖既开放又相互信任的合作环境。 (1) David bought an old shirt from John for ten pounds.(2) John sol
7、d an old shirt toDavid for ten pounds. (3) John charged David ten pounds for an old shirt. (4) David paid ten pounds to John for an old shirt.有利于学习和创新的组织管理机制,创造充满活力的创新激励机制,以市场为导向,以顾客价值追求为中心的企业文化氛围,依赖既开放又相互信任的合作环境。The two verbs buy and pay describe the comercial event from the BUYERs perspective, whi
8、le sell and charge perspectivize the situation from the SELLERs point of view.Frame and perspectiveFrame and perspectiveThis is a first sign that the frame approach goes beyond the figure and ground approach in that it pays more attention to the less prominent parts of sentences like adverbials.有利于学
9、习和创新的组织管理机制,创造充满活力的创新激励机制,以市场为导向,以顾客价值追求为中心的企业文化氛围,依赖既开放又相互信任的合作环境。The frame notion:different conceptions and related concepts the notion of frame any system of linguistic choicescollections of wordschoices of grammatical rules or linguistic categries有利于学习和创新的组织管理机制,创造充满活力的创新激励机制,以市场为导向,以顾客价值追求为中心的企
10、业文化氛围,依赖既开放又相互信任的合作环境。Starting out from this linguistic position, the conception of the frame notion has shifted towards a cognitive interpretation.The frame notion:different conceptions and related conceptsEvery sentence evokes a certain cognitive perspective on a situation by the choice of the ver
11、b and the particular syntactic pattern that it governs.The basis for perspective is mainly provided by the cognitive ability of directing ones attention.有利于学习和创新的组织管理机制,创造充满活力的创新激励机制,以市场为导向,以顾客价值追求为中心的企业文化氛围,依赖既开放又相互信任的合作环境。The similarities between two approaches :the figure and ground approach & th
12、e frame and attention approachThe frame notion:different The frame notion:different conceptions and related concepts conceptions and related conceptsthe profiling of participants in an interactive network as syntactic figure and groundthe notion of perspectivizing two elements of a frame as subject
13、and objectThey rely on Fillmores early Case Grammer,and share the belief that clause patterns cannot be seen in isolation but against their cognitive background有利于学习和创新的组织管理机制,创造充满活力的创新激励机制,以市场为导向,以顾客价值追求为中心的企业文化氛围,依赖既开放又相互信任的合作环境。The frame notion:different conceptions and related conceptsThe differ
14、ences between the two approaches:(1)Researches working in the frame paradigm are interested in problems related to the meaning of the verbs that belong to a frame.(2)The frame approach presents a unified view of syntactic patterns,(3) the figure and ground approach mainly emphasizes the two prominen
15、t entities on the level of clause in the syntactic figure and the syntactic ground; however, the frame has something to say about linguistic items that attract only a small portion of our attention potential.有利于学习和创新的组织管理机制,创造充满活力的创新激励机制,以市场为导向,以顾客价值追求为中心的企业文化氛围,依赖既开放又相互信任的合作环境。Examples: 5.David spe
16、nt ten pounds on an old shirt. 6.The old shirt cost David ten pounds.The frame notion:different conceptions and related concepts有利于学习和创新的组织管理机制,创造充满活力的创新激励机制,以市场为导向,以顾客价值追求为中心的企业文化氛围,依赖既开放又相互信任的合作环境。Frames can be conceived as a way of describing the cognitive context which provides the background fo
17、r and is associated with cognitive categories.The frame notion:different conceptions and related conceptsFrames are just one of variety of cognitive models which also include the scenarios, domains and interactive networks and the scrips .有利于学习和创新的组织管理机制,创造充满活力的创新激励机制,以市场为导向,以顾客价值追求为中心的企业文化氛围,依赖既开放又
18、相互信任的合作环境。From frames to scripts:flying on a planeThe relevence of frames extends over the boundaries of single sentences to much larger linguistic and congnitive units.The following little story:Sue caught a plane from London to Madrid. After she had found her seat she checked whether the life vest
19、 was beneath it, but she could not find it. So she asked the flight attendant to find one for her.有利于学习和创新的组织管理机制,创造充满活力的创新激励机制,以市场为导向,以顾客价值追求为中心的企业文化氛围,依赖既开放又相互信任的合作环境。Attention: the two occurrences of the definite article the. From frames to scripts:flying on a planeQuestion: Why so the two uses o
20、f the definite article sound completely nautral, although they cannot be explained with the rules of grammar alone?Explaination:We need to make inferences that are based on our world knowledge to understand the definite references.有利于学习和创新的组织管理机制,创造充满活力的创新激励机制,以市场为导向,以顾客价值追求为中心的企业文化氛围,依赖既开放又相互信任的合作环
21、境。Cognitive categories act both as anchors and as triggers for frames.Frame is in the format of categories and their interrelations that frames are designed and it is by the same categories that they are activated.Categories is to provide “default assignments” by supplying context-dependent prototyp
22、es.From frames to scripts:flying on a planeFrom frames to scripts:flying on a plane有利于学习和创新的组织管理机制,创造充满活力的创新激励机制,以市场为导向,以顾客价值追求为中心的企业文化氛围,依赖既开放又相互信任的合作环境。All these expectations that are based on our experience and stored in our long-term memory are part of the frame-system and influence our ability
23、to produce and understand the language related to it.所有这些基于我们的经验并储存在长期记忆中的预期都是框架系统的组成部分,并且影响我们产生和理解与之有关的语言的能力。From frames to scripts:flying on a planeFrom frames to scripts:flying on a plane有利于学习和创新的组织管理机制,创造充满活力的创新激励机制,以市场为导向,以顾客价值追求为中心的企业文化氛围,依赖既开放又相互信任的合作环境。From frames to scripts:flying on a plan
24、eFrom frames to scripts:flying on a plane有利于学习和创新的组织管理机制,创造充满活力的创新激励机制,以市场为导向,以顾客价值追求为中心的企业文化氛围,依赖既开放又相互信任的合作环境。TheFLYING ON A PLANE frame has so far been presented as if it were a motley collection of categories. A flight exhibits a very predictable temporal structure in which one stage is often a
25、prerequisite for the next stage.Viewing the flight from such a sequential perspective, we go beyond simple frames and move into the scripts, i.e. knowledge structures that are particularly designed for frequently recurring event sequences.From frames to scripts:flying on a planeFrom frames to script
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