2022年6月大学英语四级阅读理解练习题(一).docx
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1、2022年6月大学英语四级阅读理解练习题(一)2014年6月大学英语四级阅读理解Classifiedadvertisingisthatadvertisingwhichisgroupedincertainsectionsofthepaperandisthusdistinguishedfromdisplayadvertising.SuchgroupingsasHelpWanted,RealEstate,LostandFoundaremade,theratechargedbeinglessthanfordisplayadvertising.Classifiedadvertisementsareaco
2、nveniencetothereaderandasavingtotheadvertiser.Thereaderwhoisinterestedinaparticularkindofadvertisementfindsalladvertisementsofthattypegroupedforhim.Theadvertisersmay,onthisaccount,useaverysmalladvertisementifitwereplacedamonglargeradvertisementsinthepaper.Itisevidentthatthereaderapproachestheclassif
3、iedadvertisementinadifferentframeofmindfromthatinwhichheapproachestheotheradvertisementsinthepaper.Heturnstoapageofclassifiedadvertisementstosearchfortheparticularadvertisementthatwillmeethisneeds.Ashisattentionisvoluntary,theadvertiserdoesnotneedtorelytoomuchextentondisplaytypetogetthereader’
4、sattention.Formerlyallclassifiedadvertisementswereofthesamesizeanddidnothavedisplaytype.Withtheincreaseinthenumberofsuchadvertisements,however,eachadvertiserwithinacertaingroupiscompetingwithothersinthesamegroupforthereader’sattention.Inmanycases,theresulthasbeenanincreaseinthesizeofthespaceus
5、edandtheadditionofheadlinesandpictures.Inthatway,theclassifiedadvertisementhasinrealityadvertisement.Thisisparticularlytrueofrealestateadvertising?1AllofthefollowingfactsareadvantagesofclassifiedadvertisementforadvertisersEXCEPTthat_.classifiedadvertisementchargeslessmoneyitiseasiertoattracttheatten
6、tionofthetargetconsumersitprovidesmoreinformationforthereadersitdoesnothavetorelytoomuchondisplaytype查看原文2Oneoftheexamplesgivenoftypesofclassifiedadvertisementis_housesforsalepeoplewhoareaskingforhelppeoplewhoarelostjobvacancies查看原文3Whatsortofattitudedopeoplehavewhentheylookatclassifiedadvertisement
7、,accordingtothewriter?Theyareintheframeofmindtobuyanything.Theyarelookingforsomethingtheyneed.Theyfeellostbecausetherearesomanyadvertisements.Theyfeelthesameaswhentheylookatdisplayadvertisements.查看原文4Accordingtothepassage,inwhichwayhavetheclassifiedadvertisementschangednowadays?Theydependmoreondispl
8、aytype.Moremoneyischargedforthem.Theyaredividedintomoregroups.Theyarelessformal.查看原文5Whyhaveclassifiedadvertisementschangedinappearance?Becausepeoplenolongerwantheadlinesandpictures.Becauserealestateadvertisingisparticularlytruthfulnow.Becausetheincreaseinthenumberofsuchadvertisementsmeanstheyhaveto
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