2022年6月大学英语四级阅读理解练习题(五).docx
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1、2022年6月大学英语四级阅读理解练习题(五)2014年6月大学英语四级阅读理解Cultureisoneofthemostchallengingelementsoftheinternationalmarketplace.Thissystemoflearnedbehaviorpatternscharacteristicofthemembersofagivensocietyisconstantlyshapedbyasetofdynamicvariables:language,religion,valuesandattitudes,mannersandcustoms,aesthetics,techn
2、ology,education,andsocialinstitutions.Tocopewiththissystem,aninternationalmanagerneedsbothfactualandinterpretiveknowledgeofculture.Tosomeextent,thefactualknowledgecanbelearned;itsinterpretationcomesonlythroughexperience.Themostcomplicatedproblemsindealingwiththeculturalenvironmentstemfromthefactthat
3、onecannotlearncultureonehastoliveit.Twoschoolsofthoughtexistinthebusinessworldonhowtodealwithculturaldiversity.Oneisthatbusinessisbusinesstheworldaround,followingthemodelofPepsiandMcDonald’s.Insomecases,globalizationisafactoflife;however,culturaldifferencesarestillfarfromconverging.Theothersch
4、oolproposesthatcompaniesmusttailorbusinessapproachestoindividualcultures.Settinguppoliciesandproceduresineachcountryhasbeencomparedtoanorgantransplant;thecriticalquestioncentersaroundacceptanceorrejection.Themajorchallengetotheinternationalmanageristomakesurethatrejectionisnotaresultofculturalmyopia
5、orevenblindness.Fortuneexaminedtheinternationalperformanceofadozenlargecompaniesthatearn20percentormoreoftheirrevenueoverseas.Theinternationallysuccessfulcompaniesallshareanimportantquality:patience.Theyhavenotrushedintosituationsbutratherbuilttheiroperationscarefullybyfollowingthemostbasicbusinessp
6、rinciples.Theseprinciplesaretoknowyouradversary,knowyouraudience,andknowyourcustomer.1Accordingtothepassage,whichofthefollowingistrue?Allinternationalmanagerscanlearnculture.Businessdiversityisnotnecessary.Viewsdifferonhowtotreatcultureinbusinessworld.Mostpeopledonotknowforeignculturewell.查看原文2Accor
7、dingtotheauthor,themodelofPepsi_.isinlinewiththetheoriesoftheschooladvocatingthebusinessisbusinesstheworldaroundisdifferentfromthemodelofMcDonald’sshowsthereverseofglobalizationhasconvergedculturaldifferences查看原文3Thetwoschoolsofthought_.bothproposethatcompaniesshouldtailorbusinessapproachestoi
8、ndividualculturesbothadvocatethatdifferentpoliciesbesetupindifferentcountriesadmittheexistenceofculturaldiversityinbusinessworldBothAandB查看原文4Thisarticleissupposedtobemostusefulforthose_.whoareinterestedinresearchingthetopicofculturaldiversitywhohaveconnectionstomorethanonetypeofculturewhowanttotrav
9、elabroadwhowanttorunbusinessonInternationalScale查看原文5AccordingtoFortune,successfulinternationalcompanies_.earn20percentormoreoftheirrevenueoverseasallhavethequalityofpatiencewillfollowtheoverseaslocalculturesadoptthepolicyofinternationalization查看原文Whenonelooksbackuponthefifteenhundredyearsthatarethe
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