2021年四川职称英语考试真题卷(2).docx
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1、2021年四川职称英语考试真题卷(2)本卷共分为1大题50小题,作答时间为180分钟,总分100分,60分及格。一、单项选择题(共50题,每题2分。每题的备选项中,只有一个最符合题意) 1.Brotherly LoveAdidas and Puma have been two of the biggest names in sports shoe manufacturing for over half a century.Since 1928 they have supplied shoes for Olympic athletes, World Cup-winning football he
2、roes, Muhammad Ali, hip hop stars and rock musicians famous all over the world. But the story of these two companies begins in one house in the town of Herzogenaurach, Germany.Adolph and Rudolph Dassler were the sons of a shoemaker. They loved sport but complained that they could never find comforta
3、ble shoes to play in. Rudolph always said, “You cannot play sports wearing shoes that youd walk around town with. ” So they started making their own. In 1920 Adolph made the first pair of athletics shoes with spikes (IP , produced on the Dasslers kitchen table.On 1st July 1924 they formed a shoe com
4、pany, Dassler Brothers Ltd and they worked together for many years. The company became successful and it provided the shoes for Germanys athletes at the 1928 and 1932 Olympic Games.But in 1948 the brothers argued. No one knows exactly what happened, but family members have suggested that the argumen
5、t was about money or women. The result was that Adolph left the company. His nickname was Adi, and using this and the first three letters of the family name, Dassler, he founded Adidas.Rudolph relocated across the River Aurach and founded his own company too. At first he wanted to call it Ruda, but
6、eventually he called it Puma, after the wild cat. The famous Puma logo of the jumping cat has hardly changed since.After the big split of 1948 Adolph and Rudolph never spoke to each other again and their companies have now been in competition for over sixty years. Both companies were for many years
7、the market leaders, though Adidas has always been more successful than Puma. A hip hop group, Run DMC, has even written a song called “My Adidas” and in 2005 Adidas bought Reebok, another big sports shoe company.The terrible family argument should really be forgotten, but ever since it happened, ove
8、r sixty years ago, the town has been split into two. Even now, some Adidas employees and Puma employees dont talk to each other.Adidas and puma began to make shoes at the end of 19th century.ARightBWrongCNot mentioned 2.A. their workforce B. huge portions C. large quantities D. their money E. a good
9、 barging F. minor brandsBig supermarkets can offer food at lower prices because they can buy in_ 3.How Technology Pushes Down Price1. Prices have fallen in the food business because of advances in food production and distribution technology. Consumers have benefited greatly from those advances. Peop
10、le who predicted that the world would run out of food were wrong. We are producing more and more food with less and less capital. Food is therefore more plentiful and cheaper than it has ever been. Spending on food compared with other goods has fallen for many years, and continues to drop.2. Superma
11、rkets have helped push down prices mainly because of their scale. Like any big business, they can invest in IT systems that make them efficient. And their size allows them to buy in bulk. As supermarkets get bigger, the prices get lower.3. Huge retail companies such as Wal-Mart have tremendous power
12、 and they can put pressure on producers to cut their margins. As a result, some producers have had to make cuts. In recent years, Unilever has cut its workforce by 33, 000 to 245, 000 and dropped lots of its minor brands as part of its “path to growth” strategy. Cadbury has shut nearly 20 percent of
13、 its 133 factories and cut 10 percent of its 55, 000 global workforce. These cuts help keep costs down, and the price of food stays low.4. Does cheap food make people unhealthy Cheap food may encourage people to eat more. Good companies certainly think that giving people more food for their money ma
14、kes them buy more. Giving people bigger portions is an easy way of making them feel they have got a better deal. That is why portions have got larger and larger. In America, soft drinks came in 8oz (225g) cans in the past, then 12oz (350g), and now come in 20oz (550g) cans. If a company can sell you
15、 an 8oz portion for $7, they can sell you a 12oz portion for $ 8. The only extra cost to the company is the food, which probably costs 25 cents.5. Now companies are under pressure to stop selling bigger portions for less money. But it is hard to change the trend. A. Huge retailers force producers to
16、 cunt costs B. Consumers like supermarkets C. Technology helps reduce food prices D. Food comes cheaper in larger portions E. Chain stores provide better service F. Bigger supermarkets offer lower pricesParagraph 2_ 4.Brotherly LoveAdidas and Puma have been two of the biggest names in sports shoe ma
17、nufacturing for over half a century.Since 1928 they have supplied shoes for Olympic athletes, World Cup-winning football heroes, Muhammad Ali, hip hop stars and rock musicians famous all over the world. But the story of these two companies begins in one house in the town of Herzogenaurach, Germany.A
18、dolph and Rudolph Dassler were the sons of a shoemaker. They loved sport but complained that they could never find comfortable shoes to play in. Rudolph always said, “You cannot play sports wearing shoes that youd walk around town with. ” So they started making their own. In 1920 Adolph made the fir
19、st pair of athletics shoes with spikes (IP , produced on the Dasslers kitchen table.On 1st July 1924 they formed a shoe company, Dassler Brothers Ltd and they worked together for many years. The company became successful and it provided the shoes for Germanys athletes at the 1928 and 1932 Olympic Ga
20、mes.But in 1948 the brothers argued. No one knows exactly what happened, but family members have suggested that the argument was about money or women. The result was that Adolph left the company. His nickname was Adi, and using this and the first three letters of the family name, Dassler, he founded
21、 Adidas.Rudolph relocated across the River Aurach and founded his own company too. At first he wanted to call it Ruda, but eventually he called it Puma, after the wild cat. The famous Puma logo of the jumping cat has hardly changed since.After the big split of 1948 Adolph and Rudolph never spoke to
22、each other again and their companies have now been in competition for over sixty years. Both companies were for many years the market leaders, though Adidas has always been more successful than Puma. A hip hop group, Run DMC, has even written a song called “My Adidas” and in 2005 Adidas bought Reebo
23、k, another big sports shoe company.The terrible family argument should really be forgotten, but ever since it happened, over sixty years ago, the town has been split into two. Even now, some Adidas employees and Puma employees dont talk to each other.The brothers father was a ball maker.ARightBWrong
24、CNot mentioned 5.Voice Your Opinion; Change is Needed in Youth SportsEverywhere you look, you see kids bouncing a basketball or waving a tennis racquet And these kids are getting younger and younger. In some countries, children can compete on basketball, baseball, and volleyball teams starting at ag
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