2020年翻译资格考试一级笔译材料分享例文.docx

《2020年翻译资格考试一级笔译材料分享例文.docx》由会员分享，可在线阅读，更多相关《2020年翻译资格考试一级笔译材料分享例文.docx（30页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、2020年翻译资格考试(catti)一级笔译材料分享2020年翻译资格考试(catti)一级笔译材料 Conscious Decoupling A new book explains how managers struggle with changing customer behavior Think about the companies like Uber and Airbnb that have burst through into public consciousness in the past ten years. While many of them depend on the i

2、nternet, their success is not down to any particular technological innovation of their own design. Instead, their secret lies in their business model. Thales Teixeira of the Harvard Business School argues that the principle that underlies a lot of these models is called decoupling. In his book “Unlo

3、cking the Customer Value Chain”, he explains how this concept applies across a wide range of industries. Buying a product will involve at least four stages. First, customers will evaluate the items available; then they will choose one or two; then they will buy them; finally they will consume them.

4、In the traditional model, the first three took place inside a single retail store. Customers would look at the TVs or dishwashers on offer, pick one they liked with a price they could afford, pay at the till and then take the item home or arrange for the retailer to deliver it. These steps are all p

5、art of what Mr Teixeira calls the “customer value chain”. Disrupters have muscled in on some parts of this chain. One example is the practice of “showrooming”. Shoppers enter an electrical store like Best Buy and examine whats on offer. But instead of purchasing the item in the store, they buy it on

6、line. Amazon has even created an app allowing customers to scan a products bar code, or take its picture, and discover its online price. The selection of products has been decoupled from their purchase. Other examples of the decoupling process cited by Mr Teixeira include Zipcar, where driving a car

7、 is separated from purchasing and maintaining it; TiVo, where watching TV is delinked from sitting through ads; and Birchbox, where customers are sent samples of beauty products, eliminating the need to visit a store to try them. This is not, as the author points out, a particularly new idea. Budget

8、 airlines like Ryanair have long since decoupled flying from the services and amenities that usually accompanied it. Passengers have to pay separately for the extras, like seat selection and the carrying of baggage. Other airlines have followed suit. Customer services have for some time been disrupt

9、ed by a trend with the ugly name of disintermediation, the cutting out of middlemen. Most holidays are now purchased directly, rather than via travel agents; shares are bought via low-commission services, rather than through advisory stockbrokers. New entrants can gain market share if they can offer

10、 customers a lower cost or greater convenience. Decoupling doesnt subtract middlemen but still results in lower costs to the consumer. The beauty of the decoupling approach is that the only limit to innovation is imagination, rather than technical brilliance. For example, Mr Teixeira cites Trov, a c

11、ompany which allows customers to buy insurance solely for specific items for specific periods of time. If you want to insure your latest smart phone for a two-week holiday, you can do so; and then insure it again for a weekend trip later in the year. The need for insurance is decoupled from the hass

12、le of buying an annual policy. Suppose that you like a restaurants ambience, but not its food. In theory, you could book a table but order the food from elsewhere, paying separately for the service and the cooking. If 3D printers become ubiquitous, design and manufacture could be decoupled, with con

13、sumers paying for the digital blueprint. Mr Teixeira argues that decoupling is a customer-driven phenomenon-bottom-up rather than top-down. Successful businesses will spot how consumer tastes are shifting, and that may involve looking at other industries as well as their own. For example, they can l

14、ook at the success of Netflixs subscription-based model; what works for TV programmes may also work for other goods and services. Already, there are companies that will deliver socks or perfume on a regular basis, decoupling this from a trip to the mall. The challenge for existing managers is that t

15、hey must worry about more than whether their overall costs are lower than those of their immediate rivals. If a part of their process is inefficient, or inconvenient for consumers, the decouplers may well grab hold of it. 自觉脱钩 一本新书分析管理者如何努力应对不断改变的客户行为 优步和爱彼迎等公司在过去十年里异军突起，闯入公众视野。虽然它们当中有很多都依靠互联网，但其胜利却

16、并非源自任何自己创建的特定的技术创新。相反，它们的秘诀是商业模式。 哈佛商学院的塔莱斯特谢拉认为，这很多商业模式的背后是同一个原理“脱钩”。在解锁客户价值链一书中，他说明了这一概念如何适用于众多行业。 购买一件产品至少涉及四个阶段。首先顾客会评估市面上的产品，从中选择一两件，然后掏钱购买，最终是运用。在传统模式中，前三阶段发生在同一家零售店内。顾客会查看在售的电视机或洗碗机，选出自己心仪的、价格又合适的产品，到收银台付款，然后将商品带回家或由零售商支配送货上门。 这些步骤都是特谢拉所说的“客户价值链”的一部分。现在，颠覆者已强势介入这一链条的某些环节。“展厅”现象的出现便是个例子。购物者走进百

17、思买这样的电器商店，探讨出售的货品。但他们不在店内购买，而是会网购。亚马逊甚至设计了一个应用，让客户扫描产品条形码或拍个照就能了解产品的网上售价。产品的选择和购买环节脱钩了。 特谢拉举出的其他“脱钩”例子还有：美国汽车共享公司zipcar让开车和买车及养车脱钩，数字录像机Tivo让人们在看电视时不必再看插播的广告，还有供应美容产品在线订阅服务的Birchbox，顾客会收到其寄送的美容产品小样，无需去某家商店试用。 正如特谢拉所指出的，这不是什么特殊新潮的概念。像瑞安航空这样的廉价航空公司早已让飞行和通常与之捆绑在一起的服务与便利设施脱钩。乘客必需为选座位和行李托运等额外服务另行付费。其他航空公

18、司已纷纷效仿。 客户服务环节被去中介化(即去除中间商)这一趋势颠覆已有一段时日。如今人们大多干脆购买度假产品，而不是通过旅行社;从低收费的服务商购入股票，而不是通过供应询问服务的股票经纪商。新进入的商家假如能为客户供应更低的成本或更大的便利，就能获得市场份额。脱钩并不去除中间商，却仍为消费者降低了成本。 有了脱钩这种方式，想象力而非技术水平就成了创新的唯一限制。这就是脱钩的妙处。特谢拉举了保险公司Trov的例子，它允许客户仅在特定时间段为特定项目购买保险。想在度假时为新买的智能手机投保两周?完全可以。还想等到今年晚些时候某次周末旅行时再为手机投保?也没问题。保险需求与麻烦的按年投保脱钩了。 假

19、设你喜爱某家餐厅的环境氛围，但不中意它的食物。理论上讲，你可以预订餐桌，再从别家餐厅点菜，为餐厅服务和菜品分别付费。假如3D打印机得到普及，设计和制造就可能脱钩，消费者可以单独为数字设计图付费。 特谢拉认为，脱钩是一种由客户驱动的现象，自下而上、而非自上而下地进行。胜利的企业会察觉消费者的口味如何改变，为此，它们除了要谛视自己所在的行业，还可能须要视察其他行业的发展。例如，它们可借鉴Netflix订阅模式的胜利阅历，因为适用于电视节目的模式或许同样适用于其他商品和服务。已经有公司定期给顾客递送袜子或香水，使购买这些商品的行为与逛商场脱钩。 在位管理者面临的挑战是，他们不能单单关切自己的整体成本

20、是否低于干脆竞争对手。只要他们的某个经营环节效率低下，或者令消费者感到不便，“脱钩分子”就可能乘虚而入，夺取市场份额。 2020年翻译资格考试(catti)一级笔译材料 How Birdwatchers, Others Can Help Migrating Bird Populations The kinds of birds coming through your neighborhood are probably changing, and so is the timing of their migrations. Birdwatchers noticing these differenc

21、es are playing a big part in understanding how climate change and severe weather events are affecting bird populations. John Rowden is director of community conservation at the National Audubon Society, which aims to protect birds and their environments. He said, “Birders have to be much more alert

22、to when birds are coming through than they used to be, since birds may be coming through much earlier or much later” Birdwatchers are increasingly seeing birds in their area that are usually found elsewhere, Rowden says. And, they are seeing fewer of the birds that usually travel through. “. Just be

23、cause weve seen these birds year after year doesnt mean theyll always be there. They are declining in numbers because were throwing so many things at them, so we need to do what we can to help them,” Rowden said.考生假如怕自己错过考试成果查询的话，可以 免费预约短信提示，届时会以短信的方式提示大家报名和考试时间。 At least 314 species of American bir

24、ds are expected to lose 50 percent or more of their range by the end of the century. Those species are listed by the Audubon Society as climate-threatened or endangered, Rowden added. A United Nations science report issued Monday says 1 million species of plants and animals are at risk of disappeari

25、ng from Earth. Scientists who issued the report blamed development that has led to loss of habitat as well as climate change, overfishing, pollution and invasive species. Environmentalists say there are a few easy steps people can take to help struggling bird populations. These include planting nati

26、ve species, which leads to more native insects for the birds to eat. The Audubon Societys Plants for Birds website provides plant suggestions for people in the United States, based on where they live in the country. During spring and fall migration seasons, people can help migrating birds by keeping

27、 outdoor lights turned off and covering reflective surfaces like large windows. People also should make indoor plants less visible to passing birds. The Audubon Society also runs a community science program called Climate Watch. It aims to collect data on how bird ranges or the places they are found

28、 are changing. Rowden says the program asks people to count the numbers of each species they see. The program goes from May 15 to June 15. Geoff LeBaron, director of the Christmas Bird Count at the National Audubon Society, says he has seen the effects of climate change firsthand. “Ive been a birder

29、 since I was a little kid,” he said. “Its clear that climate change is affecting and will continue to affect birds on a global scale, and its a question of whether or not they can adapt to what the climate is throwing at them.” Record droughts, floods, hurricanes and more are having a major effect,

30、he said. Hurricanes usually happen during migration season, LeBaron noted. They have an especially big effect on sea birds, whose migration paths might change by thousands of kilometers as a result. Experts say sea birds and grasslands birds are most at risk from climate disasters. Birds known as ae

31、rial insectivores are also at risk because the insects they eat are getting harder to find. 鸟类视察者和其他人该如何帮助鸟类迁徙 从你旁边飞过的鸟类种类可能在始终改变，它们迁徙的时间也在变更。 鸟类视察者留意到这些差异可能对于他们理解气候改变以及恶劣天气事务如何影响鸟类种群方面发挥了重要的作用。 约翰罗登是美国国家奥杜邦协会的社区爱护主任，该协会旨在爱护鸟类及其生存环境。他说:“观鸟者必需比以往更加警惕鸟类何时会飞来，因为鸟类可能来得更早，也可能来得更晚” 罗登说，鸟类视察者越来越多地发觉他们的地区常常

32、出现其他地区的鸟类。此外，该地区常常出现的鸟类反而更少了。 “我们年复一年地看到这些鸟并不意味着它们就会始终出现在那里。它们的数量正在下降，因为我们向它们扔了那么多东西，所以我们须要尽我们所能来帮助它们。” 到本世纪末，预料至少有314种美国鸟类将失去50%甚至更多的活动范围。罗登补充说，这些鸟类被奥杜邦协会列入受气候威逼或濒危的物种。 周一，联合国发表的一份科学报告表示，有100万种动植物面临从地球上消逝的危急。 发布该报告的科学家指责称，发展导致栖息地丢失、气候改变、过度捕捞、污染和物种入侵。 环保人士表示，人们可以实行一些简洁的措施来帮助苦苦挣扎的鸟类种群。这些措施包括种植当地物种以产生

33、更多的当地昆虫供鸟类食用。 奥杜邦鸟类协会的“鸟类可食用植物”网站为居住在美国不同地区的人们供应了植物种植建议。 在春、秋两个鸟类迁徙的季节，人们可以通过关闭户外灯光和遮盖大块反光玻璃等方式帮助鸟类迁徙。人们也须要隐藏室内植物，避开路过的鸟类看到。 奥杜邦协会还进行着一项名为“气候视察”的社区科学项目。目的是为收集关于鸟类活动范围(或它们被发觉的地方)如何改变的数据。罗登表示，该项目要求人们记录所看到的每个种类的数量。该项目从5月15日持续到6月15日。 美国奥杜邦协会的圣诞鸟类统计主任杰夫莱巴龙说，他亲眼目睹了气候改变所产生的影响。 “我从很小的时候就爱视察鸟类，”他说。“很明显，气候改变正

34、在并将接着影响全球范围内的鸟类，问题是鸟类能否适应气候改变给它们带来的影响。” 他说，创纪录的干旱、洪水、飓风等也产生重大影响。莱巴龙指出，飓风通常发生在迁徙的季节。飓风对海上鸟类的影响特殊严峻，它们的迁徙路途可能因此变更数千公里。 专家表示，海上的鸟类和草原上的鸟类最简单受到气候灾难的威逼。空中食虫的鸟类也处于危急之中，因为它们吃的昆虫越来越难找到。 2020年翻译资格考试(catti)一级笔译材料 Global Impact: Nowhere to Hide 全球影响：无处躲藏 Chinas newest export is its financial system, for good a

35、nd for ill 中国最新的出口产品是其金融体系，有好也有坏 Some of the finest infrastructure to be found between Singapore and Dubai lies in the south of Sri Lanka, close to the crashing waves of the Indian Ocean. Broad highways connect a deep-sea harbour to a silvery, angular convention centre and, further inland, to an ele

36、gant airport terminal with vaulted wooden ceilings. But it does not take long for visitors to see that something is awry. Wild peacocks scampering across the roads easily outnumber the people using the state-of-the-art facilities. The port sees less than a ship per day and the airport, which has bee

37、n open for three years, no longer offers regular flights. The Sri Lankan governments debt on the complex runs to at least $1.5 billion, or nearly 2% of the countrys GDP. And almost all of that is owed to Chinese banks. 新加坡与迪拜之间最好的一些基础设施位于斯里兰卡南部，面临白浪滔滔的印度洋。宽敞的高速马路连接着这里的深水港、多角形银色会展中心，以及离海边更远一些的有木质拱顶、风

38、格优雅的机场候机楼。但游客很快就会发觉哪里不对劲。穿过公路的野生孔雀明显多过运用这些先进设施的人;港口一天也不肯定会停靠一艘船;机场已经启用三年，现在都没有定期航班了。斯里兰卡政府为修建这些基础设施所欠的债务总计至少15亿美元，相当于全国GDP的近2%。其中大部分贷款都来自中资银行。 Sri Lankan officials are careful not to blame China for the mess. It was the previous president, Mahinda Rajapaksa, who wanted all these facilities built nea

39、r his home town of Hambantota, even though there was little commercial justification for them. But privately they feel that the lender must also bear responsibility. Were it not for Chinese banks extending vast amounts of credit with minimal safeguards, Sri Lanka would never have been saddled with t

40、hese debts. Moreover, the Chinese banks charged unusually high interest rates on at least some of the loans. The term “odious lending” comes to mind, says a Sri Lankan government adviser. Partly because of its debt load and big looming repayments, Sri Lanka turned to the International Monetary Fund

41、this year for a bail-out. 面对这个烂摊子，斯里兰卡官员当心翼翼地不去归罪于中国。把这些设施修建在靠近汉班托塔是斯里兰卡前总统马欣达拉贾帕克萨的办法，这个确定没有什么商业理由，只因为汉班托塔是他的家乡。不过私底下，官员们觉得贷款方也必需要负肯定责任，假如不是中资银行在还款保障极低的状况下仍放出大量贷款，斯里兰卡根本不会背上沉重的债务。而且，至少有一部分中资银行贷款的利息率高得异乎寻常。一位斯里兰卡政府的顾问说，这不禁让人想到“恶债”一词。斯里兰卡今年向国际货币基金组织寻求紧急救助，缘由之一就是债务负担太重，而且大量债务即将到期。 Tracking the ways in

42、 which the Chinese financial system affects the global financial system is far from straightforward. Since China is the worlds biggest trading nation, the fate of its economy clearly affects most of the globe. The slowdown in its construction industry has already battered commodity exporters from Mo

43、ngolia to Brazil. But direct financial connections between China and the rest of the world are much more limited. In China, itself regulations cap the involvement of foreign institutions, and Chinese banks, insurers and brokerages have been remarkably diffident about expanding abroad. Nevertheless,

44、the promise and the problems of Chinas financial sector are rippling beyond its borders. 要搞清晰中国金融系统如何影响全球金融体系并非易事。中国是世界最大的贸易国，其经济命运自然会影响世界上大部分地区。从蒙古到巴西，大宗商品出口国都已受到中国建筑业发展减速的沉重打击。但中国和其他国家之间的干脆金融联系则要少得多。在国内，监管对境外金融机构的参加有种.种限制，中资银行、保险公司和证券公司对于境外拓展也显得非常畏首畏尾。然而，中国金融业的承诺和问题，其影响都超越了中国国界。 As Sri Lanka can a

45、ttest, one crucial, if often overlooked, linkage is Chinas funding for other emerging markets. At the end of last year, the combined overseas loan book of Chinas two leading development lenders, China Development Bank and Export-Import Bank of China, reached $550 billion, a multiple of the World Ban

46、ks roughly $150 billion. Some of that lending has gone to Chinese firms doing business abroad, but the bulk has been for governments and companies in developing countries. 中国与全球金融业之间的一个极端重要而又经常被忽视的联系，就是中国为其他新兴市场供应贷款，斯里兰卡即为一个明证。去年年底，中国两大开发银行国家开发银行和中国进出口银行海外贷款总额合计达到5500亿美元，数倍于世界银行的约1500亿美元。有些贷款流向在海外开展

47、业务的中国公司，但大部分都是借给了发展中国家的政府和企业。 A great deal? 划算吗? It might seem churlish to criticise China for lending to poor countries, but loans are not gifts. The recipients have to repay them, so it is fair to ask whether they are getting a good deal. The evidence is mixed. Chinas money has built many useful t

48、hings, including power stations, roads, dams and railways across Africa, Latin America and South Asia. It has also offered a lifeline to emerging markets suffering capital outflows. Last year, Chinas two development banks lent $29 billion to hard-hit Latin American governments, three times as much as in 2014, according to the Inter-American Dialogue, a Washington think-tank. 指责中国向贫困