2015届高三英语一轮复习：译林牛津版模块4Unit1重点短语、单词及句型.ppt

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1、M4U1 Advertising RevisionDaily reading Nowadays, more and more advertisements appear on newspapers, broadcasts, magazines as well as streets. People have different views on advertisements. Some people think not all advertisements cheat consumers. According to them, some advertisements are run for fr

2、ee and are meant to educate people. Besides, they can help people to have a wide choice of goods and they help consumers know the goods and businessmen better. Whats more, the consumers can gain not only knowledge of goods but also artistic enjoyment. Others think many advertisements just persuade p

3、eople to buy a product or service, which makes them feel rather unpleasant. Consumers are often cheated by false advertisements. Sometimes, even if an ad doesnt lie, it doesnt mean it is altogether innocent. Worse still, consumers feel annoyed to be interrupted when they are watching TV plays. As a

4、result, advertisements should be limited. In my opinion, when it comes to advertisements, we must all use our intelligence and not be a slave to them. Meanwhile, laws should be passed to protect people from advertisements that cheat people.advertising_ airline _ drug _ shine _advertisement _ persuad

5、e _ advertise _ welfare _cheat _ skilful _ innocent _ breath _fool _ cure _ grocery _ pleased _comment _ mental _ trick _ aim _ nationwide _ campaign _ motto _ cigarette _benefit _ promote _ intelligence _ slave _consult _ comprehension _ latest _ best-seller _amazed _ recommend _ publisher _ senior

6、 _purchase _ designer _ software _ tip _eye-catching _ logo _ slogan _ corporation_bar _ multiply _ design _ update _youth _ aspect _ recipe _ bargain _bonus _ fancy _ media _ poster_target _ determine _ analysis _ appeal _react _ personally _ anti-smoking _ packet _poisonous _ lung _ cancer _ smoke

7、r _fingernail _ urge _ tabacco _essay _shock _be used to doing _ do some research on _persuade sb to do sth _ believe in _be meant to/ aim to _ be aware of _fool sb into doing sth _ fall for _play tricks on sb _ lead a better life _deal with _ encourage people to do sth _benefit society _ come acros

8、s _make sure _ be bored with _figure out _ keep in mind _in advance _ appeal to _get some across _ discourage sb from doing _depend on _ due to _convince sb to do sth _ urge sb to do sth _give up _ provide sb with sth _ inform sb about/of _ do damage to/cause damage to _ Complete the following passa

9、ge with the proper words from the article Advertisements on page 2 and 3 of the students book. Advertisements, _ _ ones or PSAs, _ words and pictures to persuade people _ buying a product or service, or believing an idea. We can find them _ we go. Commercial advertisements usually _ a product or ser

10、vice by _ for them while PSAs are free of _,meant to deal with _ problems and help us _ better lives by _ theadvice they give. All commercial advertisements _ tell people the _ truth. Using _ pictures and clever _, they can easily make people fall _ the trick. So when it _ to advertisements, we must

11、 be _ of the skilful methods _ in ads and not be a _ to them.eithercommercialuseintowhereveradvertisepayingchargesocialleadfollowingcompletedontattractivelanguageforcomesawareusedslave Finish the cloze test according to the passage Anti-smoking ad campaign on page 19 of the students book Many people

12、 consider smoking cool or _, but every year millions of people around the world die due to smoking , _ countries a large sum of money andcausing great _ to the welfare of the people. Our ad campaign is _ for high-school teenagers. We will put large _ around our school. Our website will _ more inform

13、ation about smoking to our students. _, an article _ students of the dangers of smoking will also be published.123456781. A. terrible B. enjoyableC. shocking D. skilful2. A. costing B. spending C. paying D. killing3. A. harm B. destruction C. damage D. ruin4. A. intended B. used C. prepared D. conce

14、rned5. A. pictures B. drawingsC. notice D. posters6. A. provide B. afford C. supply D. make7. A. Beside B. Besides C. Except D. Except for8. A. informing B. informed C. informs D. inform Analyze the following sentences and further understand the usages of some important language focuses.1. Not all a

15、ds play tricks on us though.2. That is why we are considering designing a new package for our chocolate bar as well.3. Our sandwiches are a bargain at only 5 each.4. Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain a

16、udience.5. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.6. It is important to always try to appeal to the audience in order to get them to react in a certain way.7. Our main aim is to discourage young people from smoking.8. We wil

17、l explain all the advantages of not smoking, such as saving money which can then be spent on other things.9. Many people think that smoking is cool or enjoyable, but they are not fully aware of the damage that it does to their health.10. We want to shock people into realizing that many smokers die a

18、ll too soon from illnesses and diseases related to smoking.1. Lessons can be learned to face the future, _ history cannot be changed. A. though B. as C. since D. unless2. I dont really like the author, _ I have to admit his books are very exciting. A. although B. unless C. until D. once3. _ the fore

19、st park is far away, a lot of tourists visit it every year. A. As B. When C. Even though D. In case4. _ small, the company has about 1.000 buyers in over 30 countries. A. As B. If C. Although D. OnceIt做形式上的主语，真正的主语由动词不定式充当。做形式上的主语，真正的主语由动词不定式充当。It做形式上的主语，真正的主语由做形式上的主语，真正的主语由that 引导的从句充当。引导的从句充当。 It

20、is (necessary, strange, natural, important, urgent, essential) that .be shocked at. 对。感到震惊对。感到震惊shock sb into doing sth 警醒某人做某事警醒某人做某事a great shock 巨大的打击巨大的打击get an electric shock 遭电击遭电击in shock 惊愕地惊愕地die of shock 死于休克死于休克cultural shock 文化冲击文化冲击那个消息给了我们巨大的打击。那个消息给了我们巨大的打击。听到他突然去世的消息，我感到很震惊。听到他突然去世的消

21、息，我感到很震惊。研究结果让我们很吃惊。研究结果让我们很吃惊。a great shockbe shocked at leave sb in great shock Read the following advertisement and analyze the language used in it.Never before had a kitchen so much of a History It tells of Freedom, Success, and of the Architecture of big American cities. Because that is where i

22、t started: in the second half of the 19th century!Welcome to a new Era of Kitchen Interior Design Back then, a Generation of successful American Entrepreneurs dreamt of a new style of Architecture to express their personal wealth. This dream was realized by young architects such as Daniel Burnham an

23、d Stanford White.They all had studied at the Ecole des Beaux-Arts in Paris. And they created a new style for Architecture and Interior Design, named after the famous French Art Institute: Beaux Arts.SieMatic BcauxArts Breaks and CreatesIn fact it was not a new style at all, but a composition of styl

24、es from different periods and cultures. Many world-famous structures such as the Chicago Art Institute and the Statue of Liberty account for it. But what does that have to do with your kitchen? Just as much as you want it to. Because in the same way that the anti-conventional architects back then to

25、ok the freedom to combine elements from different historical eras, today, you too can break the conventional rules of style and create something new: your own personal composition of your kitchen. For that, SieMatic BeauxArts offers unique opportunities: A broad range of seemingly conflicting features that you combine to a harmonious design of your own. You can choose from menu of various forms, appealing colors, and precious materials, to create an environment that is much more than just a kitchen: areflection of your personality.