the-disadvantages-and-advantages-of-advertisement.doc

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1、Four short words sum up what has lifted most successful individuals above the crowd: a little bit more.-author-datethe-disadvantages-and-advantages-of-advertisementClassification of advertising and its audienceWith the development of material prosperity, advertisements have become more and more impo

2、rtant in our daily life. Advertisements give latest information about products.Generally speaking, advertisements can be divided into two types on the basis of its purpose: public relation ads and commercial ads. Public relation ads tries to advocate reputation for a social group, whose purpose is t

3、o leave a favorable impression upon the potential audience. A public relation advertisement is often sponsored by or for a charitable institution, civic group, or religious or political organization. The primary goal of public relation advertisements is to arouse people to pay attention to social or

4、ganization, so as to get the support and favor, and create a favorable environment for its. protecting environment, help others and so on .Also, some public service advertisements are really good and benefit for our “home”. They can make us think deeply and tell the duty of us.On the other hand, ads

5、 cause many problems, because of companys false propaganda(虚假宣传）. In order to make more money, many factories dont concern the feeling of consumers only advertise the benefits of the products but not the side-effects of the products, this may cause many problems, especially in food or medicine. Also

6、, some ads may have bad influence on children. They consist of unhealthy information. And some of them challenge the academic. In our daily life, advertisements exist everywhere, such as broadcast, TV, bus station, internet and so on. We are surrounded by all sorts of advertisements, puzzled by ever

7、y kind of advertisements, and attracted by the magnetic advertisement. The power of advertisements could be anywhere. Every coin has two sides, advertisements also dose. The advantages of ads are obvious; they can explain the function and the feature of the products and they can make the customers f

8、ind the information what they need. The enterprise can establish a brand effect of the products through break the advertisement cost. Only that, the products can be famous so that more and more people know and purchase them. For customers, the disadvantages come with the advantages. We cant distingu

9、ish that which ads dont exaggerate so that we can trust them. Lots of the ads misguide and puzzle us to buy the products which are not as good as the ads say. In other word, the ads can cheat all of us.Above all, when we see an ad somewhere, we need to know the products not the ads. We should treat the ads rationally, put them in a referenced position. -