GUCCI英文简介.doc

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1、Four short words sum up what has lifted most successful individuals above the crowd: a little bit more.-author-dateGUCCI英文简介Frida GianniniCreative Director of Gucci 姓名：张彩娇 班级：环艺三班 学号：20101621330Gucci is a very famous brand that only rich people can reach it. It is one of the most luxury articles in

2、the world top ranking. It involves many kinds of products including fashion dress, leather product, shoes, watch, tie, perfume etc. The products branded Gucci are famous for its top grade, luxury and sexy. In many peoples eyes, It stands for their status and richness.Fashion girls are always pursuin

3、g products like Gucci. As a leading brand of fashion and leather goods, its name is synomynous with style and luxury. It was founded in 1921 by fashion designer Guccio Gucci. Now, Gucci owns almost 300 stores worldwide and an annual revenue in excess of US.2.5 billion. The group has become a major f

4、orce in the industry by acquiring other brands such as Alexander McQueen, Stella McCartney and Yves Saint Laurent. According to Business Week magazine Gucci was in 41st position on the 2009 Top Global 100 Brands. Gucci is also the biggest-selling Italian brand in the world. Its outstanding quality a

5、nd exceptional beauty are totally attractive to fashion girls or ladies.Within a few years time, the label enjoys such success as it attracts a sophisticated international clientele, who seek out the equestrian-inspired collection of bags, trunks, gloves, shoes and belts. The horsebit and stirrup mo

6、tifs were born of this world and become enduring symbols of the fashion house, and of an increasingly innovative design aesthetic. Gucci continues its expansion abroad with stores opening. With the development of science and technical, more people can afford to buy one or more luxury goods like Gucc

7、i.Frida GianniniCreative Director of GucciFrida Gianninis unique talent and passionate disposition has fuelled her rise as an international designer for one of the most recognized luxury fashion brands.Born in Rome in 1972, she studied fashion design at Romes Fashion Academy before apprenticing in a

8、 small ready to wear house. In 1997, she landed a job at Fendi where she worked as a ready to wear designer for three seasons before being named designer for Fendi leather goods.In September 2002, she joined Gucci as Handbag Design Director. Two years later, she was appointed to the unprecedented ro

9、le of Creative Director of Accessories in charge of bags, shoes, luggage, small leather goods, silks, fine jewelry, gifts, watches and eyewear. She took on the position with her trademark confidence and conviction, and has brought a powerful point-of-view to the houses accessories.By reinterpreting

10、iconic elements from Guccis past, such as the Flora scarf patterns and equestrian imagery, she has infused a rich heritage with new energy and modern sex appeal.In March 2005, she was named Creative Director of Gucci Womens ready-to-wear, in addition to her responsibilities for all accessories. In J

11、anuary 2006, she also became in charge of mens wear, thus becoming the sole Creative Director of the label. Her fresh and joyous vision combined with her savvy interpretation of the Gucci legacy has delighted fashion followers around the world. She has also been embraced by Hollywood, where her desi

12、gns frequently grace the red carpet.Frida approaches her life as passionately as she does work. Her humor, intelligence and fine-tuned aesthetic instincts shine through all of her designs. She has the same appreciation for a 1950s Raphael arm chair as she does for a new wave David Bowie album cover.

13、Through her frequent travels she constantly expands her range of inspirations and cultural experiences. Her well-rounded lifestyle makes her appreciate the needs of the modern Gucci woman. She balances the demands of a brilliant career with the laughter and intimacy of family and friends. Crediting

14、her warm and optimistic personality to the sunny Roman way of life, Frida is a true embodiment of Italian style.Like the brand she designs for, Frida has chosen to base in Florence both her professional and private life. She works in Guccis offices in the town and resides with her husband in a 15th

15、century apartment in the centre of Florence.History1920sIn 1921, Guccio Gucci opens a leather goods company and small luggage store in his native Florence. Having spent years working in Londons Savoy Hotel, he had absorbed the refined aesthetic of English nobility, and introduces this sensibility in

16、 Italy through exclusive leather goods created and produced by the master craftsmanship of Tuscan artisans. 1930s Within a few years time, the label enjoys such success as it attracts a sophisticated international clientele, who seek out the equestrian-inspired collection of bags, trunks, gloves, sh

17、oes and belts. The horsebit and stirrup motifs were born of this world and become enduring symbols of the fashion house, and of an increasingly innovative design aesthetic. 1940s Faced with a shortage of standard materials during the difficult years of Fascist dictatorship in Italy, Gucci establishe

18、s itself as an enterprise synonymous with exceptional creativity and resourcefulness. The Bamboo Bag is introduced, becoming one of the first of Guccis many iconic products. A favorite of royalty and celebrity alike, the bag is still available today.1950sDuring the 1950s, the trademark green-red-gre

19、en web, which is derived from the saddle girth, becomes a great success and remains one of the most familiar identifiers of the brand. With stores opening in Milan and New York, Gucci starts to build a global presence as a symbol of modern luxury.Guccio Gucci dies in 1953. His sons Aldo, Vasco, Ugo

20、and Rodolfo take over the business.1960sGucci introduces products that are cherished by the most iconic figures of the time and become renown for timeless design. Jackie Kennedy carries the Gucci shoulder bag, which is known today as the Jackie O. Liz Taylor, Peter Sellers and Samuel Beckett wear th

21、e unstructured, unisex Hobo Bag. The classic moccasin with horsebit hardware becomes part of the permanent collection at the Costume Institute, Metropolitan Museum of Art in New York. The Flora silk print scarf is created for Grace Kelly.Gucci continues its expansion abroad with stores opening in Lo

22、ndon, Palm Beach, Paris and Beverly Hills.In the mid 60s, Gucci adopts the legendary interlocking double G logo.1970s Gucci continues its global expansion, true to the original aspirations of Aldo, now targeting the Far East. Stores open in Tokyo and Hong Kong. The company increases and diversifies

23、production, carrying out significant research on new more luxurious materials and innovative approaches to design never tabling the legendary quality and craftsmanship synonymous with the brand. The great classics are revamped in new shapes and colors, and new product categories are introduced.1980s

24、In 1982, Gucci becomes a public limited company, and leadership is passed to Rodolfos son, Maurizio Gucci, who holds 50 percent of the shares. In 1984, Domenico De Sole becomes president of Gucci America. Investcorp, a Bahrain-based investment company, purchases the remaining 50 percent belonging to

25、 Aldo Gucci and his descendants in the late 80s.1990sGucci is relaunched to global renown through a groundbreaking mix of tradition and innovation. Tom Ford becomes creative director of Gucci in 1994 and infuses the luxury brand with a sense of daring and provocation that resonates with celebrity an

26、d accomplished elite. The stiletto, and silk cut-out jersey dresses with metallic hardware details become icons of Fords unique vision.Domenico De Sole is appointed CEO in 1995, and Gucci makes the highly successful transformation to a fully public company. Gucci is named European Company of the yea

27、r 1998 by the European Business Press Federation for its economic and financial performance, strategic vision and management quality. In 1999, Gucci enters into a strategic alliance with Pinault-Printemps-Redoute and transforms itself from a single brand company into a multibrand group.2000sAfter De

28、 Sole and Ford left their posts in 2004, Mark Lee is appointed President and CEO of Gucci division in 2005. Today, creative direction of Gucci is the responsibility of Frida Giannini and Gucci continues to explore its roots. La Pelle Guccissima - an entirely original, heat-printed signature leather

29、- has been launched under Gianninis direction, and is destined to become the labels next icon, expressing in its workmanship and impeccable quality a strength that is singularly Guccis.Gucci Gucci by GucciGucci by Gucci is a 450-page tour through our history and tradition. It is a celebration of the

30、 commitment to luxury and style, which has made the Gucci name synonymous with Italian craftsmanship, outstanding quality and exceptional beauty.The book tells the story of our brand through photographs of our iconic products and the celebrities whose passion for Gucci have enhanced the brand image throughout our history. Many of these photographs have never been published before.A special limited edition version of the Gucci by Gucci book, featuring a slipcase in La Pelle Guccissima, will be sold at Gucci boutiques.-