商务英语教案-4.doc

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1、Four short words sum up what has lifted most successful individuals above the crowd: a little bit more.-author-date商务英语教案-4商务英语教案商务英语教案Chapter 1 International Business EnglishI. Suggested Teaching PlanObjectivesStudents will be able to:1. understand the key idea of the international business (busine

2、ss, international business, the scope of international business activities, international risk, international business law, commercial credit, management of international business and brief introduction to WTO) ;2. master some basic terms of international business English(economic surplus, portfolio

3、, parent company, turnkey project, collection, weight memo, T/T, D/D, etc.); 3. conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;4. complete all the relative exercises in this unit collaboratively with other peers.Time allotment1st period pre-r

4、eading activities (familiarizing new words, warming-up questions and background information)2nd period while reading (highlights of the text)3rd period highlights of the text4th period after-reading activitiesII. Teaching Method(s)1. ppt or2. teacher gives lecture mainly or3. students read, teacher

5、asks questions with detailed explanation or4. ask students to do ppt for presentationIII. Explanatory Notes on Technical Terms1. economic surplusprofit or the money that remains after all the expenses are paid.2Portfoliothe list of shares in business owned by a person or a company; holdings in the f

6、orm of stocks, bonds or other securities.3a parent companyholding company.4turnkey projecta project undertaken by a contractor.5expropriationtaking away (property) or dispossessing (sb. from an estate, etc.).6collectionobtaining payment of a debt, e.g. a bill, cheque, etc.7. correspondent banka bank

7、 that has regular business with another bank or company in a distance place(esp. in a foreign country).8. insurance policya document issued by the insurer, setting out the exact terms and conditions of an insurance transaction.9. insurance certificatea simplified insurance policy.10. weight memo(not

8、e)a note made out by a seller and used to indicate the net and gross weights of each package.IV. Detailed readingPre-reading tasksWarming-up questions1. How much do you know about international business?2. Can you say something about the basic purpose of business activities?3. Do you know what featu

9、res does international business deal with?Contents1. What is Business?l Traditionally, exchange or trade for things people wanted or neededl Technically, the production, distribution, and sale of goods and service for a profitl The primary goal of business activities is creating profit or economic s

10、urplus2. What is International Business?l As a field of management training, it deals with the special features of business activities that cross national boundaries including movements of goods, services, capital, or personnel; transfers of technology, information, or data, or even the supervision

11、of employees.l The international business field encompasses international transactions in commodities, international transfers of intangibles such as technology and data, and the performance of international services such as banking and transportation. It gives special attention to the multinational

12、 enterprises _ an enterprise based in one country and operating in one or more other countries_ and the full methods open to such enterprises for doing business internationally.3. The Scope of International Business Activitiesl Physical goodsproducts from mining, petroleum, agriculture and manufactu

13、ring activitiesl Transactions in service construction, hotel, tourism, business consulting, and retailing and wholesaling, transportationl Financial areas commercial and investment banking, securities, and insurancel Communication mediaradio, television, telegraph, telephone, magazines, books, newsp

14、apers, news services, networks and movies.l * foreign direct investmentinvestment that give the investor effective control and are accompanied by managerial participation.* portfolio(有价证券) investment for the sake of obtaining investment income or capital gains rather than entrepreneurial income.*dif

15、ferent ways of financing in foreign direct investment not through capital movement abroad, but by borrowing locally, reinvesting foreign earnings, by the sale to the foreign affiliate of non-financial assets such as technology, or through funds generated by licensing fees and payments for management

16、 services to the parent company. * direct investment includes whole ownership and a joint venture with one or more partners, who may be private firms or governments in the host country or other international firms of different nationalities.4. International Riskl Include financial, political, regula

17、tory, and tax risksl Financial risk elements involve balance-of-payments considerations, varying exchange rates, differential inflation trends among countries, and divergent interest rates.l Political risks include the risk of expropriation and other adversary national policies.l regulatory risks ar

18、ise from different legal systems, overlapping jurisdictions, and dissimilar policies that influence business practices and the application of antitrust law. l In the tax field, unforeseen changes in fiscal policies and the uncertainty of application of tax laws.5. On International Business Lawl The

19、movement of people _ visa, work permit, employment agreement, and employment termination clausesl The movement of goods_ tax, antitrust, packaging and advertisingl Transfers of information _ patent and trademarkl Domestic laws of the home and host states, trade rules of regional groups(EU, WTO), and

20、 multilateral and bilateral treaties between the home and host states6. Commercial Creditl Credit _ means who takes the responsibility of paying money and surrendering the shipping documents which represent the title to the goods in handing over the transacted goods and paying the above said money.

21、l A. Commercial credit_ remittance (汇付)and collection (托收)，the buyer is responsible to make payment, the seller to surrender documents.B. bankers credit _ letter of credit (L/C信用证)， the banker is responsible to pay money and tender documents on behalf of both parties.l The buyer can adopt three diff

22、erent ways of remittance when he sends the money to the seller through a bank:1）Mail Transfer (M/T信汇) The buyer gives money to his local bank. The local bank issues a trust deed for payment(付款委托书), then sends it to a correspondent bank at the sellers end by means of mail and entrusts him to pay the

23、money to the seller.2）Telegraphic Transfer (T/T电汇)At the request of the buyer, the local bank sends a trust deed for payment by cable directly to a correspondent bank at the sellers end and entrust him to pay money to the seller.This method is quicker than mail transfer. The seller can receive the m

24、oney at an early date. But the buyer has to bear more expenses.3）Demand Draft (D/D票汇)The buyer buys a bank draft (汇票)from his local bank and sends it by mail to the seller. On the basis of the above bank draft, the seller or his appointed person takes the money from the relative bank in his place.l

25、Collection (托收)The seller issues a draft, to which the shipping documents are attached, forwards the draft to a bank in his place (i.e., the remitting bank托收银行或受托银行), makes an application for collection and entrusts the remitting bank to collect the purchase price from the buyer through its correspo

26、ndent bank abroad (i.e., the collecting bank代收银行).Because the remitting bank instructs the collecting bank not to part the documents with the latter until the draft is accepted or paid(承兑或支付), the buyers lack of commercial integrity is guarded against. l D/P _ documents against payment (付款交单)The exp

27、orter is to ship the goods ordered and deliver the relative shipping documents to the buyer abroad thorough the remitting bank and the collecting bank with instructions not to release the documents to the buyer until the payment for the goods is made.l Why cannot the buyer directly send cash or bank

28、ers draft with his order to the seller?1) the buyers capital will be tied up from the time of remitting it until the goods arrive and are sold, especially in cases where the goods ordered can only be shipped by the seller months or years after placing the order.2) The seller may be unknown to the bu

29、yer, and his commercial integrity may be questionable. l Insurance policy (保险单) a document issued by the insurer, setting out the exact terms and conditions of an insurance transaction _ the name of the insured, the name of commodity insured, the amount insured, the name of the carrying vessel, the

30、precise risks covered, the period of cover, and any exceptions there may be. It is also a written contract of insurance between the insurance company and the insured. l Insurance certificate(保险凭证) is a simplified insurance policy. It has the necessary items of an insurance policy, but it doesnt set

31、out the rights and duties of the insurer and the insured, which are subject to the detailed insurance clauses of a formal insurance policy. In insurance certificate has the same effect as an insurance policy.l Weight memo(重量单) _ is made out by a seller when a sale is affected in foreign trade, indic

32、ating the net and gross weights of each package, which enables the consignee or the customs office to check the goods.l Packing list(装箱单) is made out by a seller when a sale is affected in foreign trade, indicating the name of the goods, the net weight, the gross weight and complete inner packing sp

33、ecifications and contents of each package. It enables the consignee to declare the goods at the customs office, distinguish and check the goods when they arrive at the port of destinations.7. On Management of International Businessesl Regardless of the specific job, most managers perform five basic

34、functions.1) planning_ involves determining overall company objectives and deciding how these goals can best be achieved.2) Organizing _ is the process of putting the plan into action. The most important is allocating resources, especially human resources, deciding on the positions to be created and

35、 determining the associated duties and responsibilities.3) The day-to-day direction and supervision of employees _ make the full of the potentials of the employees and achieve the company goals.4) Coordinating_ to bring into proper relations among the various departments of the company. 5) Controlli

36、ng _ managers evaluate how well company objectives are being met. If not met, then changes are necessary in the companys organizational or managerial structure. Then replan, reorganize, redirect, recoordinate.8. Brief Introduction of WTOl WTO was established on 1 January 1995. It is the legal and in

37、stitutional foundation of the multilateral trading system. It provides the principal contractual obligations determining how governments frame and implement domestic trade legislation and regulations. And it is the platform on which trade relations among countries evolve through collective debate, n

38、egotiation and adjudicationl It is based in Geneva, Switzerland.l Its essential functions are:_ administering and implementing the multilateral and plural-lateral trade agreements which together make up the WTO;_ acting as a forum for multilateral trade negotiations;_ seeking to resolve trade disput

39、es;_ overseeing national trade policies; and _ cooperating with other international institutions involved in global economic policy-making.l The structure of the WTO is dominated by its highest authority, the Ministerial Conference, composed of representatives of all WTO members, which is required t

40、o meet at least every two years and which can make decisions on all matters under any of the multilateral trade agreements. V. After-reading activitiesA. Try to do the exercises according to the text.1. Comprehension of the text. Answer the following questions1). What is the definition of business t

41、oday?2). Whats the scope of International business activities?3). What is the definition of foreign direct investment?4). How do we treat the international risk?5). What are the management functions in international business?6). What does the word “credit” mean? Whats the commercial credit?7). What

42、ways of remittance can the buyer adopt when he sends the money to the seller?2. Explain the following key terms Remittance, collection, D/P, D/D, T/T, packing list, insurance policy, turkey project, weight memoB. Make a presentation about WTO in groups.Chapter 2 Business OrganizationsI. Suggested Te

43、aching PlanObjectivesStudents will be able to:1.understand the basic idea of business organizations;2.master some key types of business organizations (corporation, general partnership, limited partnership, sole proprietorship, professional corporation, joint-stock companies, business trusts and join

44、t ventures, etc.); 3. conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;4. complete all the relative exercises in this unit collaboratively with other peers.Time allotment1st period pre-reading activities (familiarizing new words, warming-up que

45、stions and background information)2nd period while reading (highlights of the text)3rd period highlights of the text4th period after-reading activitiesII. Teaching Method(s)1. ppt or2. teacher gives lecture mainly or3. students read, teacher asks questions with detailed explanation or4. ask students

46、 to do ppt for presentationIII. Explanatory Notes on Technical Terms1. proprietorshipownership.2stockholderone who owns stock in a company.3partnershipunregistered business where two or more people agree to share, not necessarily equally, in the risks and profits of the organization.4entitysomething

47、 that has a real and separate existence.5bankruptcystate of being declared by a court of law not to be capable of paying its debts.6Joint-stock companypublic company whose shares are owned by very many people.7. dividendpercentage of profits paid to shareholders.8. bylawa law or rule governing the i

48、nternal affairs of an organization.9. treasurerperson who looks after the money or finance of a club or society.10. comptrollerfinancial controller.IV. Detailed readingPre-reading tasksWarming-up questions1. How much do you know about business organizations?2. Can you say something about the different types of companies?3. Do you know the d