AP微观经济学1.ppt

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1、FinancialAnalyst EconomicspCollege level coursepGrant student creditpHigher chances for college enrollment % of GradeNumber of QuestionsTime Allotted Reading PeriodSection I66 2/36070 minutes Section II33 1/31 long + 2 short50 minutes10 minutesAP Score Qualification5 Extremely well qualified4 Well q

2、ualified3 Qualified2 Possibly qualified1 No recommendationpEconomics studies how resources are used and how can be used to their fullest potential.pMacroeconomics: involves economic problems concerned by the nation.pMicroeconomics: concerns the economic problems faced by individuals, or firms.成本支出要素

3、需求销售收入产品供给产品需求消费支出要素收入要素供给企 业家 庭产品市场要素市场实物流货币流pPositive economics: is based on the scientific methods, pNormative economics: involves ones value judgments, personal opinions, and not based on a scientific investigation.pNeither of these two has superiority.pA resource is anything that can be used to

4、 produce a good or service. It includes:nLand: all natural resources.nLabor: all human attributes that are productive, eg. labor force, labor time, intellectual capability, etc.nCapital: productive equipment or machinery, eg. factory, computers, paper clips, etc.pOp cost is what must be sacrificed t

5、o obtain something.pIn the macroeconomics, op cost is: if a nation decides to produce one more unit of product A, how many units of product B will have to be sacrificed?pE.g. opp cost of guns = 1.67 pounds butter/gunpOr opp cost of butter = 0.6 guns/butterGunsButter1830All the points along the front

6、ier are equal: A, B, CPoints inside the frontier, D: resources are not fully used.Points outside the frontier, E: cannot be reached.BACDETwo factors cause the frontier to shift:p Changes in the amount of resources:nLand: new territory found, oil exploitationnLabor: population growth, nCapital: place

7、 new equipmentp Changes in technology and productivity.nPositive change: , reach “E”nNegative change: , reach “D”GunsButter1525BA As more of a product is produced, its op cost increases. When the resources are shifted from butter to gun production, not many more guns are produced, but a lot of butte

8、r must be sacrificed. The op cost of producing guns becomes high. When resources are forced to work in an industry where they are not proficient, they are less productive, and the op cost of producing a good becomes greater.Labor hours needed to produce a unit of:CountryWheatClothPortugal1020England

9、2060 Absolute advantage: the production can be made more efficiently. Comparative advantage: a nation can produce the good with a lower op cost. Portugal has an absolute advantage over England in both wheat and cloth production. But trade can still be beneficial to both countries even if Portugal ha

10、s the absolute advantage. As trade is based on comparative advantage, not absolute advantage.CountryWheatClothOpportunity costsPortugal211/2 c/w2 w/cEngland311/3 c/w3 w/c England has lower op cost in wheat, Portugal has lower op cost in cloth. Each country produced only the good with comparative adv

11、antage (lower op cost) and traded for the other good.Before specializationClothWheatEngland13Portugal52Total65After specializationEngland06Portugal60Trade is beneficial to all parties even when one party has an absolute advantage in everything.pDemandnLaw of demandnDemand curvenDeterminants of Deman

12、dnShift in demand and move along demandpSupply nLaw of supplynSupply curvenDeterminants of supplynShift in supply and move along supplypEquilibriumpPrice controlnPrice ceilingnPrice floorpThe Demand Functionnthe quantity of demanded depends on income, the prices of other goods, as well as other fact

13、ors pLaw of Demandndemand decreased as the price increasedPP*Q* QpDeterminants of DemandnPrice of productnConsumers incomenConsumer tastesnPrices of substitute productsnPrices of complementary productsnExpected future price of the productpThe Supply FunctionnThe quantity supply depends on the sellin

14、g price ,the costs of production which depend on technology, the cost of labor, and the cost of other inputs into the production process. pLaw of supplynsupply increased as the price increasedPP*P0Q* QpDeterminants of SupplynPrice of the productnThe number of sellers (providers, suppliers)nCosts of

15、resources or productionnPrices of substitute goods (goods that are also produced or could be using similar resources)nPrice expectationsnTechnologynTaxes/subsidiesShifts in and Movements along Demand and Supply CurvespMovements along demand and supply curves.沿着需求（供给）曲线移动nA change in the market price

16、 that simply increases or decreases the quantity supplied or demanded is represented by a movement along the curve.pShifts in demand and supply curves.需求（供给）曲线本身发生移动nA change in one of the independent variables other than price will result in a shift of the curve itself.Shifts in Demand and Supply C

17、urvesAn increase in demandPriceQuantityOriginal demandA decreasein demandOriginal supplyQuantityPriceA decrease in supplyAn increase in suppleChange in DemandChange in Supply Change in Quantity Demand Change in Quantity SuppliedP0P1Q0Q1PriceSupplyQuantityPriceDemandQ0Q1P0P1QuantityMovements along De

18、mand and Supply CurvespEquilibrium price and the equilibrium quantitynWhen have a market supply and market demand curve for a good, we can solve for the price at which the quantity supplied equals the quantity demanded. We define this as the equilibrium price and the equilibrium quantity.nE: market

19、equilibrium. At the price, the quantity of supply=the quantity of demand. nD:买方对每个产量愿意支付的最高价格；S:卖方对每个产量愿意出售的最低价格;E:买方愿意支付的最高价格=卖方愿意出售的最低价格PQP*Q*EODSpIf the price is above its equilibrium level, the quantity willingly supplied exceeds the quantity consumers are willing to purchase, and we have excess

20、 supply. Suppliers willing to sell at lower price will offer those prices to consumers, driving the market price down towards the equilibrium level.pIf the market price is below its equilibrium level, the quantity demanded at that price exceeds the quantity supplied, and we have excess demand. Consu

21、mers will offer higher prices to compete for the available supply, driving the market price up towards its equilibrium level.Suppliers reduce productionin response to declining priceSupplyQuantitysuppliedat $600/tonQuantitydemandedat $600/tonDemand3,000Excess supplydrives pricetoward equilibrium$600

22、$500$/tonDemandSupplyQuantitydemanded at $400/tonQuantitysuppliedat $400/tonExcess demanddrives pricetoward equilibriumSuppliers increase production in response to rising price3,000$500$400$/tonSE*E0D*DP0P0P*Q0Q*QS*E0E*DP0P*P0Q0Q*QSChange in demandChange in supplyEffect on equilibrium PEffect on equ

23、ilibrium QUnknown+Unknown-+Unknown-UnknownPriceQuantityDemandSupplyPP0PExcess supplyExcess demandEquilibrium (E): no excess supply or demandpThere is no tendency for changenThe demand function and supply function stay the same or constant.pThe amounts demanded equal the amounts supplied (at the inte

24、rsection of supply and demand).pThere is no surplus or shortage; the equilibrium price “clears” the market.PQSCeiling price (max)15258060DExcess demandCeiling Equilibrium P*P*PsPrice floor will lead to:pSupply over demandpCase: minimum wage causes unemployment进入夏天，少不了一个热字当头，电扇空调陆续登场，每逢此时，总会进入夏天，少不了一

25、个热字当头，电扇空调陆续登场，每逢此时，总会想起那一把蒲扇。蒲扇，是记忆中的农村，夏季经常用的一件物品。记想起那一把蒲扇。蒲扇，是记忆中的农村，夏季经常用的一件物品。记忆中的故乡，每逢进入夏天，集市上最常见的便是蒲扇、凉席，不论男女老忆中的故乡，每逢进入夏天，集市上最常见的便是蒲扇、凉席，不论男女老少，个个手持一把，忽闪忽闪个不停，嘴里叨叨着少，个个手持一把，忽闪忽闪个不停，嘴里叨叨着“怎么这么热怎么这么热”，于是三，于是三五成群，聚在大树下，或站着，或随即坐在石头上，手持那把扇子，边唠嗑五成群，聚在大树下，或站着，或随即坐在石头上，手持那把扇子，边唠嗑边乘凉。孩子们却在周围跑跑跳跳，热得满头

26、大汗，不时听到边乘凉。孩子们却在周围跑跑跳跳，热得满头大汗，不时听到“强子，别跑强子，别跑了，快来我给你扇扇了，快来我给你扇扇”。孩子们才不听这一套，跑个没完，直到累气喘吁吁，。孩子们才不听这一套，跑个没完，直到累气喘吁吁，这才一跑一踮地围过了，这时母亲总是，好似生气的样子，边扇边训，这才一跑一踮地围过了，这时母亲总是，好似生气的样子，边扇边训，“你你看热的，跑什么？看热的，跑什么？”此时这把蒲扇，是那么凉快，那么的温馨幸福，有母亲此时这把蒲扇，是那么凉快，那么的温馨幸福，有母亲的味道！蒲扇是中国传统工艺品，在我国已有三千年多年的历史。取材的味道！蒲扇是中国传统工艺品，在我国已有三千年多年的历

27、史。取材于棕榈树，制作简单，方便携带，且蒲扇的表面光滑，因而，古人常会在上于棕榈树，制作简单，方便携带，且蒲扇的表面光滑，因而，古人常会在上面作画。古有棕扇、葵扇、蒲扇、蕉扇诸名，实即今日的蒲扇，江浙称之为面作画。古有棕扇、葵扇、蒲扇、蕉扇诸名，实即今日的蒲扇，江浙称之为芭蕉扇。六七十年代，人们最常用的就是这种，似圆非圆，轻巧又便宜的蒲芭蕉扇。六七十年代，人们最常用的就是这种，似圆非圆，轻巧又便宜的蒲扇。蒲扇流传至今，我的记忆中，它跨越了半个世纪，也走过了我们的扇。蒲扇流传至今，我的记忆中，它跨越了半个世纪，也走过了我们的半个人生的轨迹，携带着特有的念想，一年年，一天天，流向长长的时间隧半个人生的轨迹，携带着特有的念想，一年年，一天天，流向长长的时间隧道，袅道，袅