牛津高中英语模块四unit1-project.pptx

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1、Project Developing an ad campaignAnswer the following questions.Fast reading:Fast reading:1. 1. What is an ad campaign?What is an ad campaign?2. 2. What media can you use in an ad campaign?What media can you use in an ad campaign?3. What must you keep in mind when you start 3. What must you keep in

2、mind when you start a successful ad campaign?a successful ad campaign?4. Why do you need to do research on your 4. Why do you need to do research on your audience?audience?5. What are the major questions you must first 5. What are the major questions you must first consider?consider?1. 1. What is an

3、 ad campaign?What is an ad campaign?2. What must you keep in mind when you start a 2. What must you keep in mind when you start a successful ad campaign?successful ad campaign?3.What media can you use in an ad campaign?3.What media can you use in an ad campaign?4. Why do you need to do research on y

4、our 4. Why do you need to do research on your audience?audience?A planned program of ads using various kinds ads to A planned program of ads using various kinds ads to reach a certain audience.reach a certain audience.Poster, newspaper, magazines, radio and television.Poster, newspaper, magazines, r

5、adio and television.A clear aim and an audienceA clear aim and an audienceBecause the right message needs to be created for the Because the right message needs to be created for the right person.right person.Read the passage again and fill in the numbered blanks.Careful reading:Careful reading: 1 1

6、_ _ an ad campaignan ad campaign2 2 _A planned program of ads using A planned program of ads using 3 3._ads ._ads to reach a certain audience.to reach a certain audience.4 4._._for an ad campaignfor an ad campaignPoster, newspaper,Poster, newspaper, magazines, magazines, 5 5_6 6_for for you to consi

7、der. you to consider. DecideDecide your your 7 7 _Explore what they think.Explore what they think.Create the rightCreate the right message for message for them.them.Decide what you Decide what you want your audience to want your audience to know.know.Try to Try to 8 8 _ _ the audience to get them th

8、e audience to get them react.react.Gather information from Gather information from your research by your research by 9 9 _Decide the Decide the 1010 _ to use to use to reach your audienceto reach your audienceDepend on your audience.Depend on your audience.Depend on the kinds of Depend on the kinds

9、of ads.ads.How to build Definition various kinds of Mediaradio and televisionMajor questions target audienceappeal to asking yourself questionsapproaches1. 1.Why does smoking result in million of peoples death Why does smoking result in million of peoples death every year?every year?2.What is the ma

10、in aim of their anti-smoking ad campaign?2.What is the main aim of their anti-smoking ad campaign?3. On which day will the campaign be started ? 3. On which day will the campaign be started ? 4. What is the slogan of the campaign?4. What is the slogan of the campaign?5.Why do they choose the picture

11、 on P19 as their logo?5.Why do they choose the picture on P19 as their logo?Because it can result in lung cancer and heart disease.Because it can result in lung cancer and heart disease.To discourage young people from smoking.To discourage young people from smoking.Because many people dont know the

12、damage smoking Because many people dont know the damage smoking does to their health.does to their health.On 31 May, World No Tobacco Day. On 31 May, World No Tobacco Day. Smoking kills Smoking kills Useful phrases in passage 1havein mind figure out get sb to do sth in order to do in advanceappeal t

13、o sb/sthcare aboutbe concerned with/aboutget sth acrossdepend on 1. 记住记住(L4)2. 弄清楚，弄懂弄清楚，弄懂(L4)3. 让某人做某事让某人做某事(L5)4. 为了做某事为了做某事(L10)5. 提前提前(L11)6. 吸引，引起兴趣吸引，引起兴趣(L18)7. 关心，在意关心，在意(L22)8. 对对关注关注/感兴趣的感兴趣的(L22)9. 把把表达清楚表达清楚(L26)10.取决于，依赖于取决于，依赖于(L28) 1. 1. UnlikeUnlike a single advertisement, an ad cam

14、paign is a single advertisement, an ad campaign is a planned programme of advertisements a planned programme of advertisements usingusing various kinds of ads to various kinds of ads to reachreach a certain audience . a certain audience .1) The girl who is standing there is a classmate of mine. 1) T

15、he girl who is standing there is a classmate of mine. The girl _ there is a classmate of mine.The girl _ there is a classmate of mine.2) The building which was completed last year is our 2) The building which was completed last year is our library. library. The building _ last year was our library.T

16、he building _ last year was our library.Difficult sentencesstandingstandingcompleted completed 2. It is important to 2. It is important to figure outfigure out exactly exactly what what you want you want to tell the audience and to tell the audience and what what you are trying to you are trying to

17、get get them to dothem to do. . get sb. to do sth. get sb. to do sth. 让某人做某事让某人做某事eg: eg: 我将让我的叔叔帮我解决这个问题。我将让我的叔叔帮我解决这个问题。 I will _ me solve the problem. I will _ me solve the problem. 同义短语：同义短语：make/have sb. do sth.make/have sb. do sth.get my uncle to helpget my uncle to help3. 3. In order toIn ord

18、er to determine your audience, you will need to do determine your audience, you will need to do a little research and analysis a little research and analysis in advancein advance. . in order to in order to 表示表示“为了、以便为了、以便”，后接，后接动词原形动词原形 in order that /so that in order that /so that 表示表示“以便，为了以便，为了”，

19、后，后接接句子句子，一般不放句首。，一般不放句首。 eg: eg: 为了赚更多的钱，他工作到很晚。为了赚更多的钱，他工作到很晚。 _, he worked _, he worked late into the night every night. late into the night every night. In order to earn more money In order to earn more moneyHe worked late into night every night in order that he He worked late into night every n

20、ight in order that he can make more money.can make more money.4. After you have decided who your audience is, 4. After you have decided who your audience is, it is time toit is time to decide what you want the audience to know or think decide what you want the audience to know or think about.about.

21、It is time (for sb )to do . It is time (for sb )to do . 是该做是该做的时候了的时候了 eg:eg: 十二点了，我们该去食堂吃午饭了。十二点了，我们该去食堂吃午饭了。 It is twelve now, so _ It is twelve now, so _it it is is time for us to time for us togo to the canteen for lunch.go to the canteen for lunch.1.1.对对 造成损害造成损害(L4)(L4)2.2.劝阻某人不做某事劝阻某人不做某事(L8)

22、(L8)3.3.关注，担心关注，担心4.4.说服某人做某事说服某人做某事(L14)(L14)5.5.敦促某人做某事敦促某人做某事(L17)(L17)6.6.戒烟戒烟(L17)(L17)7.7.为为提供提供(L19)(L19)8.8.充分认识到充分认识到(L13)(L13)9.9.警醒某人做某事警醒某人做某事(L27)(L27)10.10.太快太快(L28)(L28)cause damage to cause damage to discourage sb from doing discourage sb from doing be concerned aboutbe concerned abo

23、utconvince sb to do sthconvince sb to do sth urge sb to do sthurge sb to do sth give up smoking give up smoking provide sb with sthprovide sb with sthbe fully aware of be fully aware of shock sb into doing sthshock sb into doing sth all too soon all too soonUseful phrases in passage 2 The global war

24、ming has become a serious problem people The global warming has become a serious problem people _(_(关心关心）due to a growing number of due to a growing number of cars on roads. The more use of cars, the worse quality of air, cars on roads. The more use of cars, the worse quality of air, which _(which _

25、(造成损害造成损害)the welfare of )the welfare of people. Fortunately, the government has taken measures to people. Fortunately, the government has taken measures to _（规劝人们不要开车规劝人们不要开车出行出行）。）。And many public people service ads on TV also And many public people service ads on TV also _( _( 督促人们乘公共汽车督促人们乘公共汽车）

26、。）。 All All these measures are aimed to _(these measures are aimed to _(警警醒人们醒人们） that too many cars on roads are not good for the that too many cars on roads are not good for the environment and that we should _( environment and that we should _( 清清醒地认识到醒地认识到）the bad influence cars have on our heal

27、th.the bad influence cars have on our health. care about /are concerned about care about /are concerned about causes damage to causes damage to discourage people from driving out discourage people from driving out urge people to take buses urge people to take buses shock people into realizing shock people into realizing be fully aware of be fully aware of