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1、1 / 5 Unit 13Rainy days make me sad.Section B(3a-4)课型:新授主备:陈立军审核:使用时间:第2周集体备课人员:陈立军,李莉,马梅学习目标:1.掌握词汇和短语:pros and cons,aim,aim at,specially,instance,forinstance,list,confusing, misleading,truth,at times,to start with. 2.熟练应用 make sb. do sth. / make sb. + adj. 结构谈论事物对人的影响。3.能运用所学知识谈论广告的优缺点。学习重点:make s
2、b. do sth. / make sb. + adj. 结构学习难点:谈论广告的优缺点。学前准备:1.学会运用音标和拼读规则读出生词,理解含义,重点掌握划线词语含义和用法;pros and cons,aim,aim at,specially,instance,forinstance,list,confusing, misleading,truth,at times,to start with. 2 阅读 3a的短文,理解短文, .翻译下列短语:(1).在当代的世界 _(2). 使我们的城市看起来丑 _ (3).多于_(4 ) 是真的 _ (5).例如,比如 _ _(6). 价钱最低的商店 _
3、 (7).特卖_( 8). 产品的质量 _ (9).另外_(10). 有时_ (11).广告。广告活动 (12)瞄准;对准 -_ (13).赞成与反对 _(14) 令人困惑的;含糊不清 ._ (15).令人误解的; _(16) 星团,幻觉 _.3.经典英文广告词欣赏,让我们从精炼的广告中学习英文。(1). Good to the last drop. 滴滴香浓,意犹未尽。(麦斯威尔咖啡)(2). Obey your thirst. 服从你的渴望。(雪碧)(3).Impossible made possible. 使不可能变为可能。(佳能打印机)(4). Take time to indulge
4、. 尽情享受吧!(雀巢冰激凌)(5). Just do it. 只管去做。(耐克运动鞋)(6). Ask for more. 渴望无限。(百事流行鞋)(7). The taste is great. 味道好极了。(雀巢咖啡)(8). Intelligence everywhere. 智慧演绎,无处不在。(摩托罗拉手机)(9). The choice of a new generation. 新一代的选择。(百事可乐)(10). Lets make things better. 让我们做得更好。(飞利浦电子)精选学习资料 - - - - - - - - - 名师归纳总结 - - - - - -
5、-第 1 页,共 5 页2 / 5 (11). No business too small, no problem too big. 没有不做的小生意,没有解决不了的大问题。(IBM 公司)(12. Im lovin it. 我就喜欢。(麦当劳)(13). I came, I conquered. 我来了,我赢了。(耐克篮球鞋)(14). Time is what you make of it. (斯沃奇手表)(15). A diamond lasts forever. (De Berries)钻石恒久远,一颗永流传。(第比尔斯)(16). Start ahead. (Rejoice)成功之路
6、,从头开始。(飘柔)(17). Connecting People. (Nokia)科技以人为本。(诺基亚)探究活动:1. Scanning(浏览) the passage and answer the question. * What s the article about? * Do you agree with it? Reading carefully and fill in the chart. Advertising: pros and cons Advantages of ads Ads can help you _ . Ads can help you _. Disadvant
7、ages of ads Ads make our cities and countries _. Ads can be _and _. Ads can lead you to _. 2.Work in groups.(讨论探究知识点)aim 是动词。意为“瞄准,对准”,常与介词at 连用,意为“针对,瞄准”。(1)他用枪瞄准了一只兔子。_ aim 还可做名词,意为“目标,目的”。(2)你学习的目标是什么?_ some others意为“一些另一些”。(1)他们放学后是自由的,一些正在踢足球,另一些正在做游戏_ somethe others 是指圈定了范围当中的一些和另一些。(2)他们正在种树,
8、一些在挖坑,另一些在浇水。_ compare 是动词,意为“比较,对照”。精选学习资料 - - - - - - - - - 名师归纳总结 - - - - - - -第 2 页,共 5 页3 / 5 他比较了这两件外套,最后决定买便宜的那一个。拓展: comparewith . 意为“把与相比较,指同类事物相比”。(1)请把这本词典与那本词典作比较。Compareto 意为“把比作”,不同事物相比较。(2)知识常被比喻成海洋。have sales意为“甩卖,特价销售”Ads also tell you when stores have sales . 你也可以从广告上获得商品降价的信息。On s
9、ale意为“出售,上市”。这种新电脑可能明年上市。_ (5). confuse是动词,意为“混淆,辩不清”,常与with 连用,意为“把混同”。(1)你把 these 和 those 混同了。_ mislead 是动词,意为“把引错方向,给带错路”,该词的反义词为 lead ,lead to 导致,导向(2)勤奋工作导向成功。_ 3.Complete this article using the information about two or more products in 2a and 2b. Some advertisements tell the truth and some don
10、t.For example,the Easy Care Shampoo says it will,give you the shiniest hair ever.But my friend tried it and _ _4.Write slogans for you favourite products. 5.Do . part 4,pairwork. 课堂小结:I have learned in this class: 1Words _ 2Phrases _ 3Sentences _ 精选学习资料 - - - - - - - - - 名师归纳总结 - - - - - - -第 3 页,共
11、5 页4 / 5 达标检测:.根据句意选择正确的单词或词组的适当形式填空。1. Ads (be) great , but you must be careful with them . 2. Why don t you tell him the (true) ?3. What can lead you (make) such a decision ? 4. The (quality )of the products are most important . 5. Some stores have_(sale)very often , and most customers get used to
12、 that . 6. This kind of bike is aimed (specific)at children . 7. Others hate ads ,(say)that they make them uncomfable . 8. You can use Easy Care Shompoo . It works (real)well . .完形填空Because of the 1 pace of American life, many families can not eat dinner together around the family table every evenin
13、g. Many people 2 be at work or other activities during the normal dinner hours.For these reasons, fast-food restaurants have become very 3 . These restaurants 4 foods such as hamburgers, hot dogs, pizza, fried chicken adn French fries. 5 are fast-food restaurants so popular? First they are really fa
14、st. You dont have to 6 more than a minute or two for your food. They are also 7. You may dress casually, and in some places you can even 8 from your car adn drive away with your food without 9 the restaurant. Finally, fast-food restaurants are not 10. 1. A. slow B. fast C. quick D. soon 2. A. must B
15、. had to C. have to D. shold. 3. A. popular B. big C. many D. convenient 4. A. offer B. serve C. afford D. give 5. A. When B. Where C. Why D. Which 6. A. wait for B. wait C. spend D. spend for 7. A. convenient B. delicious C. nice D. fast 8. A. make B. get C. order D. buy 9. A. go to B. go into C. gettingD. going into 10. A. cheap B. expensive C. terrible D. home-made 学习体会:1、本节课你有哪些收获?你还有哪些疑惑?_ 2、你认为老师上课过程中还有哪些须要注意或改进的地方?_ 3、预习时的疑难解决了吗?_精选学习资料 - - - - - - - - - 名师归纳总结 - - - - - - -第 4 页,共 5 页5 / 5 教案反思 : _精选学习资料 - - - - - - - - - 名师归纳总结 - - - - - - -第 5 页,共 5 页
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