最新培训Asc葡萄酒培训PPT课件.ppt

《最新培训Asc葡萄酒培训PPT课件.ppt》由会员分享，可在线阅读，更多相关《最新培训Asc葡萄酒培训PPT课件.ppt（84页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、培训培训AscAsc葡萄酒培训葡萄酒培训 ASC Fine Wines 北京圣皮尔金鹰葡萄酒销售有限公司 010-64181598 X 131 Michael Xu 许晓斌 13801000949 Best quality portfolio Highest level of service Strong understanding of the “real” market Strong relationship to suppliers Consistency in service and communications with both customers and suppliers Ou

2、r demands on customer qualityI Wine HistoryII Alcoholic BeveragesIII Definition of WineIV Components of wineV Types of wineI 葡萄酒历史II 含酒精饮料III 什么是葡萄酒IV 葡萄酒的组成V 葡萄酒种类 VI 主要葡萄酒产国 VII 主要葡萄品种 VIII 酒标 IX 葡萄酒单 X 葡萄酒服务 XI 葡萄酒品尝VI Main Wine CountriesVII Main Grape VarietiesVIII Wine Labels IX Wine list X Win

3、e serviceXI Wine tasting I Wine HistoryI 葡萄酒历史Middle AsiaCaspian SeaMesopotamiaGaul (France)SpainGermanyAustriaSouth AfricaMexicoArgentina中东里海美索布达米亚法国高卢法国高卢西班牙西班牙德国德国奥地利奥地利南非南非墨西哥墨西哥阿根廷阿根廷II Alcoholic BeveragesII 含酒精饮料Fruit-based alcoholic beverages Eg: Wine水果酿制的含酒精饮料 例如: 葡萄酒Grain or vegetable based

4、 alcoholic beverages Eg: Beer, Chinese rice wine, Sake谷类和蔬菜酿制的酒精性饮料 例如：啤酒，中国黄酒，日本清酒During the fermentation process, yeast converts sugar into alcohol and Co2在发酵期间，酵母把糖份转化为酒精和二氧化碳History: Mesopotamia 3500BC - First Distillation used for perfume making 历史: 美索布达米亚，公元前 3500年 第一次蒸馏用于香水的制造Distillation: Se

5、paration of liquids by evaporation 蒸馏: 利用蒸发原理将液体分开Spirits: Distilled drinks produced by concentrating the alcohol present in a fermented liquid. 烈酒: 利用蒸馏原理浓缩酒精度Liquors: Sweetened or flavored spirits 利口酒: 加香和增甜的烈酒A few distilled alcoholic beverages: Whisky Vodka Rum Tequila Brandy一些经过蒸馏得到的酒精性饮料: 威士忌

6、伏特加 朗姆酒 龙舌兰酒 白兰地Tips：Cognac is a brandy produced exclusively in the Cognac region in France小知识小知识：干邑是法国干邑地区特产的白兰地 1) Fermented Alcoholic Beverages发酵型酒精饮料 2) Distilled Alcoholic Beverages 蒸馏型酒精饮料 Wine belongs to fermented alcoholic beverages葡萄酒属于发酵型酒精饮料Ripe & Healthy Grapes 成熟健康的 葡萄Crush the berries,

7、 release the juice and add yeast to the must.压榨浆果, 使果汁流出并把酵母加入混合物Fermentation converts sugar into alcohol发酵把糖份转化为酒精WINE IS FERMENTED GRAPE JUICE 葡萄酒是经过发酵的葡萄汁葡萄酒是经过发酵的葡萄汁 Flavor Compounds (0.1%) Color & Tannins (in red wines) (0.3%) Acids (1%) Sugar (0.1% dry - 8% sweet) Alcohol (10% table wines, 20%

8、 fortified wines) Water (80%-90%)Notes: Approximate percentages by weight 含香物质含香物质 (0.1%) 色素和丹宁色素和丹宁 (红葡萄酒) (0.3%) 酸酸 (1%) 糖份糖份 (0.1% 干干 - 8% sweet甜甜) 酒精酒精 (餐酒餐酒10%, 加加强葡萄酒强葡萄酒20%) 水份水份 (80%-90%)注注: : 以上为重量的大约百分比以上为重量的大约百分比V Types of wineV 葡萄酒种类 ChampagneCava Port, SherrySPARKLING WINE STILL WINEFOR

9、TIFIED WINE Other Sparkling wines 香槟酒 加瓦 钵酒,雪利酒 汽泡酒汽泡酒普通葡萄酒普通葡萄酒加强葡萄酒加强葡萄酒其他汽泡酒 SugaralcohollowhighlowhighBeginning of the mealEnd of the meal 糖份酒精低高低高用餐开始用餐开始用餐结束用餐结束 France法国法国 2* Italy意大利意大利 1* Spain西班牙西班牙3*USA美国美国 4*Australia澳大利亚澳大利亚6*Chile智利智利Argentina 阿根廷阿根廷5*New Zealand新西兰新西兰South Africa南非南非*

10、Top six producers in volume产量前六名国家产量前六名国家 (Southern hemisphere + USA)南半球美国南半球美国 (European Countries)欧洲国家欧洲国家Integrate more the soil and climate factors. “Terroir”更能在酒中结合土壤气候特征Long tradition and history悠久历史和传统 Good visibility to the consumers客人容易理解Main factor is the grape variety 主要根据葡萄品种Consistent w

11、eather 相应气候Difficult visibility to the consumers客人不易理解 Lots of regulations很多规则Too much standardization标准太多Not been produced for long ageing 储存时间较短Old world 旧世界旧世界 New world 新世界新世界Proscons( European Countries欧洲国家欧洲国家 ) ( Southern hemisphere + USA南半球美国南半球美国 ) VII Grape Varieties葡萄品种8,000 grape varieti

12、es known in the world世界上目前已知的葡萄品种有8000种1,000 grape varieties used for wine around the world世界上大约有1000种葡萄被制成葡萄酒200 traditionally used in Italy 意大利大约使用200种葡萄100 traditionally used in France 法国大约使用100种葡萄50 traditionally used in Spain 西班牙大约使用50种葡萄Grape variety, a major factor in the taste of a wine不同的葡萄

13、品种，是影响葡萄酒品尝的主要因素Red varieties 红葡萄品种红葡萄品种Cabernet Sauvignon / 加本力苏维翁加本力苏维翁 Merlot / 梅洛梅洛 Shiraz (Syrah) / 设拉子设拉子 Pinot Noir / 黑皮诺黑皮诺 Sangiovese / 杉济奥维瑟杉济奥维瑟Nebbiolo / 内比奥内比奥Zinfandel / 仙芬黛仙芬黛 Tempranillo / 泰普妮洛泰普妮洛Gamay /甘美甘美 A classic Bordeaux grape 传统波尔多葡萄品种 Full-bodied, tannic 酒体饱满，丹宁较丰富 Very comp

14、lex, long evolution 口味丰富， 陈年长 Blackcurrant, violet 黑加仑，紫罗兰 Cabernet Sauvignon加本力苏维翁加本力苏维翁 A traditional Bordeaux grape 传统波尔多葡萄品种 Supple and round 口感柔顺，饱满 Black and red cherry 黑色及红色樱桃 Chocolate 巧克力Merlot梅洛梅洛 King of Burgundy 勃根蒂之王 Cherry, raspberry 樱桃、覆盆子 Spice notes 稍带辛辣 Earthy complexities 泥土气息 A s

15、ilky texture, little tannins 丝般柔滑，丹宁较淡Pinot Noir黑皮诺黑皮诺 Mostly grown in Rhne Region, France, Australia 主要种植于法国罗纳谷地区, 澳大利亚 Rich black and red berry fruit, plum 丰富的黑色、红色浆果及李子味 Game and spice complexity 丰富的野味及辛辣味 Rich and full-bodied 口感丰富，酒体饱满 Shiraz 设拉子设拉子 Italys most common grape 意大利种植最广泛的红葡萄品种 Chiant

16、i 基昂蒂用此葡萄酿制 Brunello di Montalcino 蒙塔尔奇诺布鲁诺 Lightly fragrant wines 酒香清淡 A distinct bitter cherry taste 独特的苦莓味 Tight tannins 强烈的丹宁味Sangiovese杉济奥维瑟杉济奥维瑟 Mostly grown in California 主要种植于美国加州地区 Deeply concentrated berry fruit 浓缩的浆果味 Jammy 果酱味 Intriguing spice notes 独特香辣 A big finish 回味极佳 Zinfandel仙芬黛仙芬黛

17、 Piemontese grape (Italy) 意大利皮特蒙地区的著名葡萄品种 Grape for Barolo & Barbaresco 酿制巴罗洛和芭芭罗斯克葡萄酒 Tannic, acidic and austere. 丹宁丰富、酸度适中、深沉 Complex, full-bodied 酒体饱满，口味丰富 Better after more than 4 years aging 最好陈年4年以上Nebbiolo内毕罗内毕罗 The fine Spanish variety 很好的西班牙葡萄品种 Rioja, Valdepenas 里奥哈、瓦蒂盆娜地区， Elegant and aro

18、matic 优雅，芬芳Tempranillo/泰普妮洛泰普妮洛 Grape used to make Beaujolais用来做宝祖利酒的葡萄 Light purple in color酒体呈浅紫色 Fruity and light in tannin果香浓郁, 口感柔和 To be drunk young趁年轻时喝 GamayWhite Grapes白葡萄品种白葡萄品种Chardonnay/莎当妮 Sauvignon Blanc/白苏维翁 Riesling/薏丝琳 Gewuztraminer /格乌兹莱妮 Pinot Grigio/灰皮诺Viognier/威格尼Native to Burgu

19、ndy 源于法国的勃根第地区 Versatile and complex 复杂多变Good ageing potential 很好的储藏潜力White fruits and nutty flavor白色水果及干果味Chardonnay莎当妮莎当妮Bordeaux, central Loire 波尔多，卢瓦尔河中部Crisp acidity 易碎，偏酸Dry and aromatic 干性，芬芳Citrus and Grassy 柑桔及青草味Sauvignon Blanc白苏维翁白苏维翁Grown in Alsace, Germany, South Australia, Washington S

20、tate, etc 种植于阿尔萨斯，德国，罗纳谷地区, 南澳大利亚, 华盛顿Versatile (dry, tart wine to Sweet late-harvest wine) 变化多样（可在口感较干到晚收型甜酒间变化）Floral and mineral flavor花香及矿物味Naturally high acidity天然酸度高A tremendous capacity to age可陈年Riesling 薏丝琳薏丝琳 Alsace, Germany, Austria 阿尔萨斯，德国，奥地利 Structured, generous 层次分明，特征丰富鲜明 Lychee, rose

21、, spices, clove notes 荔枝，玫瑰、丁香的辛辣味 Tropical Fruit & Cinnamon 热带水果味 & 肉桂味Gewurztraminer 格乌兹莱妮格乌兹莱妮 Popular in Northern Italy 盛产于意大利北部 Fruili and Veneto 福茹利,威尔尼托 Fresh and Aromatic 新鲜，芬芳 Light color 颜色偏淡Pinot Grigio 灰皮诺灰皮诺 Northern Rhne, Australia, California 北罗纳谷, 奥大利亚, 美国加州 Condrieu, Chateau Grillet

22、 孔德里欧、歌瑞莱特古堡 Peach flavor 桃子香 Very low acidity 酸度极低Viognier威格尼威格尼&Winery 酒庄名酒庄名&Vintage年份年份&Alcohol Level酒精含量酒精含量&Net Volume 净含量净含量&(Name of Wine)酒名酒名&Grape Variety葡萄品种葡萄品种&Appellation产地产地&Classification等级等级Usual contents of a label 酒标里包含的内容 S IX Wine Lists酒单酒单 Wine list by region根据产区的分类根据产区的分类 Wine

23、 list by alphabetic order根据字母顺序分类根据字母顺序分类 Wine list by varieties根据葡萄品种分类根据葡萄品种分类 Wine list by intensity of wine根据葡萄的强度分类根据葡萄的强度分类 Others其他其他 X Wine Service葡萄酒服务 X Wine Service 葡萄酒服务 Presentation of the wine list 介绍酒单 Take the order without hesitation 确认订单 The client asks for recommendations客户要求推荐 Re

24、commendations offered 建议 The client may doubt reinforce 客户也许置疑加强你的推荐 Presentation of the wine 展示葡萄酒 Open the wine bottle 葡萄酒开瓶 Client tastes the wine 客人品尝葡萄酒 Wine rejections 拒绝葡萄酒 Pouring sequence 斟酒顺序 Glass refill and reorder 葡萄酒续杯和加酒Simply ask who is going to order the wine 简单询问哪位客人会点酒The wine ord

25、er is taken right after the order of the dishes 点餐完毕后点酒The client can : -either make his wine order without hesitation客人会：毫不犹豫的点自己喜欢的葡萄酒-or the client may ask for a recommendation或者会要求服务员给与一定推荐Listen to the client carefully 仔细聆听客人的需求 Reformulate clearly his choice 再清楚无误的重复他的选择 You may congratulate h

26、im/her on the choice, especially in front of their guests 你可以赞赏他/她的选择，特别是在他们的客人面前 Never contradict him, respect his tastes 不要试图更改他的选择，尊重他的口味 Never criticize a wine 绝对不要质疑他点的葡萄酒Listen pro-actively and gather information 仔细聆听客人的需要，收集信息Then give him a recommendation according to the dish and his budget

27、. 根据他的菜肴和预算，推荐相应的葡萄酒 Pay attention to the circumstances & season 注意环境和季节的变化Offer one or two recommendations, no more. Do not read the wine list！ 只提供一、两个建议，绝对不要照读酒单Justify your choice briefly with a few words 简短的介绍一下你的推荐经常饮用葡萄酒的客人经常饮用葡萄酒的客人Promote the characteristics of the region 强调葡萄酒的产地Promote the

28、 grape variety 强调葡萄品种的不同Region and appellation Vintage Grape variety Origin ( European clients 欧洲客人欧洲客人 ) ( Southern hemisphere USA clients 南半球南半球 美国客人美国客人 ) 刚开始接触葡萄酒的客人刚开始接触葡萄酒的客人Show him that you fully understood his request 说明你完全理解他的需要Perhaps recommend him another wine 或许可以向他推荐其他的葡萄酒 Most of the

29、time, the client needs to be reassured 大多数时候，客人需要你进一步肯定他的选择“To do so, tell him a few words about the vineyards, winemaker, recent wine tasting” 接下来，向他介绍葡萄酒的酒园，酿造商，品酒辞.Show the bottle and label standing on the right hand side of the person who ordered 站在点酒客人的右面，向他展示葡萄酒的瓶身和酒标Never hold the bottle by t

30、he neck 绝对不要握酒瓶的瓶颈Do not shake the bottle. Be gentle. 不要摇晃酒瓶，拿放轻柔。Red wine should be served at room temperature 红葡萄酒可以在室温品尝White, rose and sparkling wines should be served chilled and put in an ice bucket between pouring 白葡萄酒、玫瑰葡萄酒、汽泡酒饮用前都必须冷藏，余下的葡萄酒要连瓶放入冰桶保温Always open in the presence of the guest

31、and never hide the label 当着客人的面开启葡萄酒，不要隐藏葡萄酒标Do not turn your back to your customer 不要背对你的客人Cut the foil below the neck with opener. Do not pierce the cork 用酒刀割开瓶封，不要刺穿软木塞Bend the cork a little bit at the end to avoid making a noise拔出瓶塞底部时稍微弯曲一点，避免弄出噪音Present the cork upon successful removal from th

32、e bottle. Do not leave the Capsule on the table 顺利开启葡萄酒后，不要把铝膜遗留在桌上Ask the guest who made the order to taste the wine 请点酒的那位客人先试酒Pour approximately one soup spoon worth of wine into the glass of the designated guest 倒大约一汤匙的葡萄酒给指定的客人Ensure approval is given before you go on pouring 点酒客人首肯后才为其他客人们侍酒 C

33、orkiness: If you smell mustiness or damp cardboard, then the wine is corked被橡木塞污染：如果有霉味或潮板纸的气味， 说明酒已被污染 Oxidation: Sometimes the wine can be oxidized, meaning it has been exposed to air过分氧化：葡萄酒和空气过分接触会被氧化From the right hand side, pour the wine for ladies first, clockwise from the host, then for gent

34、lemen in the same clockwise manner站在客人右边，女士优先，由主人开始顺时针方向，接下来再是男士，同样顺时针方向The person who tastes the wine should be the last person to be poured a glass最后才将主人的酒杯加满Twist the neck a little bit at the end of the pour侍酒完毕后稍微扭转一下酒瓶 Glass refill 续杯续杯 Make sure you refill the glass as often as possible and re

35、spond to any request to stop the refill你必须每次都尽可能的为客人续杯，除非得到停止续杯的指令Recommend 2nd bottle or a new wine 加点第二瓶酒或再订其他新酒加点第二瓶酒或再订其他新酒 Always ask the host whether a 2nd bottle of the same wine is required or different type of wine is preferred when there is less than 1/4 bottle of wine left当少于1/4瓶酒时，应该询问主人

36、是否还需要第二瓶或其他不同款的新酒 At least two persons至少两个人: - The trainer acts as a client 培训师扮演客人 - The volunteer acts as the waiter 志愿者扮演侍者 Follow the sequence of the wine service including bottle opening and wine pouring 演示侍酒服务的顺序包括开瓶和侍酒1) Appearance: Clarity, Brightness, Color and intensity视觉：澄清度，亮度，颜色及深浅2) No

37、se: Intensity and Aromas嗅觉：香气及浓郁程度3) Taste: Balance, flavors and length味觉：平衡口味及留香 BollingerSpecial Cuve Champagne(Champagne, France)60% Pinot Noir25% Chardonnay15% Pinot Meunier 首席法兰西香槟特酿首席法兰西香槟特酿NV（法国，香槟区）（法国，香槟区）60%黑皮诺，黑皮诺，25%莎当妮及莎当妮及15%莫尼野皮诺莫尼野皮诺 首席法兰西家族始终如一地维护着香槟酒的风格。此特酿呈柔和的金琥珀色泽。馥郁的桃子，蜂蜜及无花果的口味

38、尽显其成熟特质。酒质丰饶怡人，酒体平衡，回味持久绵长。葡萄酒鉴赏家95分 清雅的稻黄色酒体，酒体晶莹剔透，泡沫丰富持久，大小适中。淡淡的花香味，适度的陈酿令其口味清爽怡人。后添加的酒液是同批酒液经过12个月在橡木桶中的陈酿精心制成。适宜在6至7摄氏度条件下饮用。葡萄酒热心家“最畅销葡萄酒”。 HENRI BOURGEOISLes BaronnesSancerre Blanc AOC2001(Loire Valley, France)100% Sauvignon Blanc 亨利博卢瓦庄园桑榭尔男爵白葡萄酒亨利博卢瓦庄园桑榭尔男爵白葡萄酒2001（法国，卢瓦尔山谷）（法国，卢瓦尔山谷）100白白

39、苏维翁苏维翁 富含成熟的柑橘果香，细腻典雅馥郁迷人。其口味和谐持久，体现了当地优越的风土特质。非常适于作开胃酒，与鱼肉搭配享用亦十分理想。 GajaCaMarcandaPromisToscana IGT2002(Tuscany, Italy)55% Merlot35% Syrah10% Sangiovese 嘉雅歌玛达果园普罗米斯干红葡萄酒嘉雅歌玛达果园普罗米斯干红葡萄酒2002（意大利，托斯卡纳）（意大利，托斯卡纳）55梅梅洛，洛，35设拉子，设拉子，10桑吉奥维斯桑吉奥维斯 淡雅的石榴红色泽。山莓、酸樱桃、泥土、石头的气息与红果、樱桃的宜人口味交织融合，相得益彰。回味柔和细腻，丹宁稳固，果

40、酸活跃。可谓嘉雅新近产品中的佼佼者。Chateau Lynch BagesGrand Cru Class, 5th Cru1997(Pauillac, Bordeaux) 百鳞翅古堡（头等苑百鳞翅古堡（头等苑5级）红葡萄酒级）红葡萄酒1997波尔多，普伊勒法定产波尔多，普伊勒法定产区区 浓重的深红色泽。优雅的橡木气息，黑醋栗，薄荷叶，树脂清香的衬托下，酒香更加浓郁。口味持久，丰饶，丹宁成熟，圆润，令人久久难忘。2的小文铎葡萄带来一丝紫罗兰与黑莓的余味，颇为精致。葡萄酒鉴赏家87分。 Louis JadotBeaujolais Villages “Combe aux Jacques”2004(B

41、urgundy, France)100% Gamay路易亚都世家康柏杰克尔城堡宝祖利山庄法定产区干红葡萄酒路易亚都世家康柏杰克尔城堡宝祖利山庄法定产区干红葡萄酒2004法国法国，勃根蒂，勃根蒂 此酒最好以较低温度饮用，以保持其精致的果香与清新，细腻的口感。搭配熟食及意餐口味颇佳。TrimbachPinot Gris Reserve2001(Alsace, France)婷芭克世家阿尔萨斯灰皮诺白葡萄酒婷芭克世家阿尔萨斯灰皮诺白葡萄酒2001（法国，阿尔萨斯）（法国，阿尔萨斯）此酒由阿尔萨斯最高贵的葡萄品种酿制而成。口感饱满，果味丰富，回味醇美。颇富深度，清爽的果酸令其结构十分平衡，稳定。淡淡的

42、烟熏与微妙的香气交织融合是此酒最显著的特点。与沙锅菜、鹅肝、熏鱼、柠檬汁三文鱼及白肉搭配享用十分美味。葡萄酒鉴赏家87分。 RuffinoChianti DOCG2004(Tuscany, Italy) 鲁芬诺鲁芬诺 基昂蒂干红基昂蒂干红2004（意大利，托斯卡纳）（意大利，托斯卡纳） 此酒属于柔和，淡雅怡人的类型。具有透明的红宝石色泽，典型的基昂蒂酒诱人的紫罗兰芳香。酒体适中，入口甘醇。具有樱桃果风味，酸度爽口，丹宁适中。酒体均衡和谐，多变朴实。饮后难以忘怀。 适与多种意粉、家禽、小牛肉及口味适中的奶酪相搭配。 Brown BrothersOrange Muscat and Flora(37

43、5ml)2003(Victoria, Australia)80% Orange Muscat and 20% Flora 布琅兄弟甜葡萄酒（布琅兄弟甜葡萄酒（375毫升）毫升）2003澳大利亚澳大利亚，维多利亚，维多利亚 淡雅的稻黄色酒体。散发着花香、果子露与橙子的芬芳，令人神清气爽。口感柔和而圆润，橙子的口味及麝香的气息伴着干净清爽的回味，久久不散。此款晚收型葡萄酒，甘甜醇美，是各类甜品的绝好搭配。 Santa RitaReserva Sauvignon Blanc 2004(Maipo Valley, Chile) 桑塔丽塔庄园白苏维翁特酿干白葡萄酒桑塔丽塔庄园白苏维翁特酿干白葡萄酒200

44、4智智利，马泊山谷利，马泊山谷 稻草般的青绿色泽，清澈淡雅。葡萄品种特有的柚子、柑橘花、杏子及一丝黑醋栗的芬芳十分突出。酒体醇郁，富有力度，精致的果酸与持久的回味达到完美平衡。作为餐前酒十分理想，也可搭配贝类，特别是牡蛎、龙虾等。 FX004SPAINFreixenet Cordon Negro Brut5G0012FRANCEBollinger Special Cuvee10W0012FRANCEHenri Bourgeous Sancerre5AGA008ITALYGaja Promis 10Vj016FRANCEChateau des Jacques, Cru Moulin-Vent A

45、OC5SR006CHILESanta Rita Reserva Sav Blanc5VJ027FRANCEMacon Villages 750 ml5VJ046FRANCEMacon Villages 375 ml5RF012ITALYRuffino Chianti Classico 750ml5RF022ITALYRuffino Chianti Classico 375ml5VT013FRANCEPinot Blanc AOC5V0112FRANCEChateau Lynch Bages 9715JE082AUSTRALIABrown Brothers Orange Muscat Flora 375ml5S0132ARGENTINANorton Privada584 结束语结束语