4A广告公司的策划奥美《市场调查与营销活动 》85页.ppt

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2、* 饼士* 乳品* 豆浆* 牛奶* 鲜奶* 调味奶* 统一* 光泉* 国产Ogilvy & Mather11Ogilvy & Mather12Ogilvy & Mather13Ogilvy & Mather14Ogilvy & Mather15Ogilvy & Mather16Ogilvy & Mather17Ogilvy & Mather18Ogilvy & Mather19Ogilvy & Mather20Ogilvy & Mather21Ogilvy & Mather22Ogilvy & Mather23Ogilvy & Mather24Ogilvy & Mather25Ogilvy &

3、 Mather26Ogilvy & Mather27Ogilvy & Mather28Ogilvy & Mather29Ogilvy & Mather30Ogilvy & Mather31品品牌牌价价格格体体积积功功能能数数目目图图象象清清晰晰度度外外观观A5200358109B4500307108C300040577D250047484Ogilvy & Mather32Ogilvy & Mather33Ogilvy & Mather34Ogilvy & Mather35Ogilvy & Mather36Ogilvy & Mather37Ogilvy & Mather38Ogilvy & Ma

4、ther39Ogilvy & Mather40Ogilvy & Mather41Ogilvy & Mather42Ogilvy & Mather43Ogilvy & Mather44Ogilvy & Mather45Ogilvy & Mather46Ogilvy & Mather47Ogilvy & Mather48Ogilvy & Mather49Ogilvy & Mather50Ogilvy & Mather51Ogilvy & Mather52Ogilvy & Mather53Ogilvy & Mather54Ogilvy & Mather55Ogilvy & Mather56Ogilv

5、y & Mather57Ogilvy & Mather58Ogilvy & Mather59Ogilvy & Mather60Ogilvy & Mather61Ogilvy & Mather62Ogilvy & Mather63Ogilvy & Mather64Ogilvy & Mather65Ogilvy & Mather66Ogilvy & Mather67Ogilvy & Mather68Ogilvy & Mather69Ogilvy & Mather70Ogilvy & Mather71Ogilvy & Mather72Ogilvy & Mather73Ogilvy & Mather74使 用 者家 庭 主 妇%比 例%目 的重 度550R efreshingdrink中 度3932P ick-m e-up(m inorsickness)轻 度4618In sicknessOgilvy & Mather75Ogilvy & Mather76Ogilvy & Mather77Ogilvy & Mather78Ogilvy & Mather79Ogilvy & Mather80Ogilvy & Mather81Ogilvy & Mather82Ogilvy & Mather83Ogilvy & Mather84Ogilvy & Mather85