（整理版高中英语）阅读微技能训练9广告类.doc

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1、阅读微技能训练9广告类I. 广告类文章的特点高考广告类短文贴近学生生活，如学习、旅游、保健、购物、招生、招聘、餐饮、网络交流等。这类短文的特点有以下几点： 1篇幅短小，形式灵活，信息量大。无论整篇广告还是数那么小广告，都很短小精悍，但其中的信息可能较多甚至较为纷繁。 2用词和句法简练。广告用词简单，句法以简单句为主，目的是为了让读者一目了然，很快捕捉到信息。 3专有名词和缩略词多。广告涉及的商品和活动以及人物等经常以专有名词出现，而时间、地点等经常以缩略词出现。 4生词多而且没有中文注释。广告领域众多、涉及面广，因此会有生词，但往往不影响阅读。Example 1 WELCOMWelcome t

2、o Windsor Castle, the oldest and largest occupied castle in the world. Windsor is one of the official residences住所of the Queen, who sometimes stays here.Audio toursFree audio tours are available on leaving the Admission Centre at the start of your visit. There is a descriptive audio tour for blind a

3、nd poor-sighted visitors.Guided toursVisitors can explore the history of the Castle through a tour of the Precincts with an expert guide. Tours depart at regular intervals throughout the day from the Courtyard and finish at the entrance to the State Apartments.Visitors with childrenFor those visitin

4、g with children, a special family tour and various activities are offered during school holidays and at weekends. Please note that, for safely reasons, pushchairs are not permitted in the State Apartments. However, baby carriers are available to borrow.St Georges ChapelVisitors arriving at the Castl

5、e after 15:00 from March to October are advised to visit St Georges Chapel first before it closes.Shopping Shops offer a wide range of souvenirs designed for the Royal Collection, including books, postcards, china, jewellery, and childrens toys. Please ask at the Middle Ward shop about our home deli

6、very service.RefreshmentsBottled water can be purchased from the Courtyard and Middle Ward shops. Form April to September ice cream is also available. Visitors wishing to leave the Castle for refreshments in the town may obtain re-entry permits from the castle shops. Eating and drinking are not perm

7、itted in the State Apartments or St Georges Chapel.Photography and mobile phonesNon-commercial photography and filming are welcomed in the Castle. Photography, video recording and filming are not permitted inside the State Apartments or St Georges Chapel in consideration of other visitors.SecurityAs

8、 Windsor Castle is a working royal palace, visitors and their belongings should get through airport-style security checks. For safety and security reasons a one-way system operates along the visitor route. 1. A visitor can apply for a free audio tour _.A. in the Courtyard B. in the State ApartmentsC

9、. at the Admission Center D. at St Georges Chapel2. What is specially offered to visitors with kids?A. A security guard. B. A pushchair. C. A free toy. D. A baby carrier.3. Who can get re-entry permits?A. Visitors wishing to eat outside the Castle. B. Visitors buying gifts in the castle shops.C. Vis

10、itors buying water from the Courtyard. D. Visitors eating outside St Georges Chapel.4. Why are visitors required to turn off their mobile phones?A. To ensure the safety of others. B. To ensure the security of the Castle.C. To prevent them from disturbing others. D. To prevent the use of the built-in

11、 cameras.5. In the last part, a “working royal palace refers to one _. A. still being constructedzxxk B. still used by the royal familyC. where the Queen usually works D. where works of art are on showSummary: 广告类短文的试题多是以获取信息为主的细节理解题，即考查考生对广告具体细节的了解、分析和概括等能力。阅读此类短文需要考生具备较好的skimming(浏览)和scanning(查读)的

12、阅读技能，即读得快、理解得准。建议如下： 1平时多注意积累分类词汇。如招聘广告中的apply(申请)以及其派生词applicant(申请者)，application(申请)等，再如admission(门票)，max(maximum)(最高)和min(minimum)(最低)等可用来表示薪水，工作年限等。 2注意英语中常用的缩略形式。如vs(对)，eg(例如)，am(上午)，pm(下午)，hL(小时)，R(英尺)，m1(英里)，esp(尤其)，m(男)，f(女)，Rd(路)，Co(公司)等。 3抓关键词来掌握主要内容，对于无关紧要的生词可以掠过，尤其是那些生僻的专业词汇根本不用害怕。 4对于一组

13、同类广告，阅读时要注意进行细节比照。 5先看题目，然后从文中找答案。因为试题考查的往往只是细节信息，所以没必要将广告全部看完。Example 2 BORDERCROSSINGSWhile there are no restrictions on zhe amount of money that you can bring across the border.you must report to both the US and Canadian border services amounts equal to or greater than $10.000.PERSONAL EXEMPTIONS

14、免税ON PURCHASESAMERICANS RETURNING TO THE USLess than 48 hours: $ 200 US48 hours or more: $ 800 US duty-free personal exemption. next $ 1.000 US at 3% Including up to 100 cigars and 100 cigarettes.CANADIANS RETURNING TO CANADALess than 24 hours: $ 50 CAN48 hours or more: $ 400 CAN Including up to 100

15、 cigars and 200 cigarettes.7 days or more: $ 750 CAN Including up to 100 cigars and 200 cigarettes.DOCUMENTATION NEEDED FORBORDER CROSSINGLAND OR SEA TO THE US(INCLUDING FERRIES)A valid passport or passport card, or a NEXUS card.(A NEXUS card is a Trusted Traveler Program that provides quick travel

16、for pre-approved,low risk travelers through special lanes.)A recent Washington State, New York or BC drivers license.Note: Children 15 years of age and younger require only a birth certificate or copy.(Certified copies are not required but are advised.)AIR TRAVEL TO THE USA valid passport, an Air NE

17、XUS card, or a U.S. Coast Guard MerchantMarine Document.6. If a Canadian who is on a 7-day trip to New York buys $ 800 CAN worth of goods,how much should he pay tax on when returning home?A. $ 800 CAN B. $750 CAN C.$ 400 CAN D. $ 50 CAN7.For an American citizen on a 2-day tour of Canada, how much ta

18、x does he have to pay on $ 1.600 US worth of purchases when returning to the US?A. $ 24 US B. $ 48 US C. $52 US D. $ 200 US8. What documentation should a couple with a 7-year-old child carry when they drive a car from Canada to America? A. A BC drivers license, an Air NEXUS card, and a birth certifi

19、cate.B. An Air NEXUS card, a U.S. Coast Guard Merchant Marine Document, and a birth certificate.C.Two vaild passport crads and a certified copy of a birth certificate.D. A NEXUS card, a U.S. Coast Guard Merchant Marine Document.,and a certified copy of a birth certificate.II. PracticeAWanted, Someon

20、e for a KissWere looking for producers to join us on the sound of London Kiss 100 FM. Youll work on the stations music programmes. Music production experience in radio is necessary, along with rich knowledge of modern dance music. Please apply in writing to Producer Vacancies, Kiss 100.Father Christ

21、masWere looking for a very special person, preferably over 40, to fill our Father Christmas suit.Working days: Every Saturday from November 24 to December 15 and every day from December 17 to December 24 except Sundays, 10301600.Excellent pay.Please contact (联系) the Enterprise Shopping Centre, Stati

22、on Parade, Eastbourne.Accountants AssistantWhen you join the team in our Revenue Administration Unit, you will be providing assistance within all parts of the Revenue Division, dealing with post and other general duties. If you are educated to GCSE grade C level we would like to talk to you. This po

23、sition is equally suitable for a school leaver or for somebody who has office experience.Wealden District CouncilSoftware TrainerIf you are aged 24?45 and have experience in teaching and training, you could be the person we are looking for. You should be good at the computer and have some experience

24、 in programme writing. You will be allowed to make your own decisions, and to design courses as well as present them. Pay upwards of 15,000 for the right person. Please apply by sending your CV (简历) to Mrs R. Oglivie, Palmlace Limited.1Who should you get in touch with if you hope to work in a radio

25、station?AProducer Vacancies, Kiss 100. BMrs Oglivie, Palmlace Limited.CThe Enterprise Shopping Centre. DWealden District Council.2We learn from the ads that the Enterprise Shopping Centre needs a person who_.Ais aged between 24 and 40 Bmay do some training workCshould deal with general duties Dcan w

26、ork for about a month3Which position is open to recent school graduates?AProducer, London Kiss. BFather Christmas. CAccountants Assistant. DSoftware Trainer.4What kind of person would probably apply to Palmlace Limited?AOne with GCSE grade C level. BOne with some office experience.COne having good c

27、omputer knowledge. DOne trained in producing music programmes.BAttractionsDo you：Love the National Park, value it and hope to safeguard its future?Wish to see the beautiful landscape of the Park protected?Like to enjoy peaceful, informal recreation within the Park?AimsThe Friends organization aims a

28、re to help protect and improve the Pembrokeshire Coast National Park for all to enjoy. We are a voluntary organization and registered charity without financial links to the National Park Authority.ActivitiesWe encourage everyone to enjoy the National Park through regular talks and visits to interest

29、ing places in the Park with expert guides.We keep an eye on planning applications， Park Authority policies and threats to the National Park such as massive leisure complexes. We work with like-minded organizations such as the Campaign for National Parks to make our voice more effective. We help chil

30、dren to understand the National Park by sponsoring publications such as an adventure booklet and projects in local schools.,Benefits,Guided visits to places of interest which may not always be available to the general public.,All members receive our regular News and Views.,Talks by experts in their

31、fields on current issues.,A discount is available on Friends items for sale.,Satisfaction of participation in work parties， for those willing and able to be involved., If interested， please complete the Application Form at fpnp.org. uk.5. Which of the following is discouraged by the Friends organiza

32、tion?A. To build massive complexes for public amusement.B. To prevent possible damages to the National Park.C. To help protect and improve the Park for all to enjoy.D. To sponsor publications and projects in local schools.6. One of the benefits for members of Friends is to _.A. have Friends goods fr

33、ee of charge B. visit any place not open to the publicC. take part in work parties if they want to D. give talks in their fields on current issues7The purpose of this poster is to invite more people to _.A. raise money for the Friends organizationB. join the Friends organization and be members of it

34、C. work as managers for Pembrokeshire National ParkD. enjoy the landscape of Pembrokeshire National ParkCHomestay provides English language students with the opportunity to speak English outside the classroom and the experience of being part of a British home.What to ExpectThe host will provide acco

35、mmodation and meals. Rooms will be cleaned and bedcovers changed at least once a week. You will be given the house key and the host is there to offer help and advice as well as to take an interest in your physical and mental health.Accommodation ZonesHomestays are located in London mainly in Zones 2

36、, 3 and 4 of the transport system.Most hosts do not live in the town centre as much of central London is commercial and not residential(居住的) .Zones 3 and 4 often offer larger accommodation in a less crowded area.It is very convenient to travel in London by Underground.Meal Plans AvailableContinental

37、 BreakfastBreakfast and DinnerBreakfast, Packed Lunch and DinnerIts important to note that few English families still provide a traditional cooked breakfast. Your accommodation includes Continental Breakfast which normally consists of fruit juice，cereal (谷物类食品), bread and tea or coffee. Cheese, frui

38、t and cold meat are not normally part of a Continental Breakfast in England. Dinners usually consist of meat or fish with vegetables followed by dessert, fruit and coffee.FriendsIf you wish to invite a friend over to visit, you must first ask your hosts permission. You have no right to entertain fri

39、ends in a family home as some families feel it is an invasion of their privacy.Self Catering Accommodation in Private HomesAccommodation on a room-only basis includes shared kitchen and bathroom facilities and often a main living room. This kind of accommodation offers an independent lifestyle and i

40、s more suitable for the long-stay student. However, it does not provide the same family atmosphere as an ordinary homestay and may not benefit those who need to practise English at home quite as much.8The passage is probably written for _.Ahosts willing to receive foreign students Bforeigners hoping

41、 to build British cultureCtravellers planning to visit families in London DEnglish learners applying to live in English homes9Which of the following will the host provide?ARoom cleaning. BMedical care. CFree transport. DPhysical training.10What can be inferred from Paragraph 3?AZone 4 is more crowde

42、d than Zone 2. BThe business centre of London is in Zone 1.CHosts dislike travelling to the city centre. DAccommodation in the city centre is not provided.11According to the passage, what does Continental Breakfast include?ADessert and coffee. BFruit and vegetables. CBread and fruit juice. DCereal a

43、nd cold meat.12Why do some people choose self-catering accommodation?ATo experience a warmer family atmosphere. BTo enrich their knowledge of English.CTo entertain friends as they like. DTo enjoy much more freedom.DColumbus College , 241 Queen Elizabeth Drive ,Kowloon CityMemoTo: All Staff From: Jak

44、ie Mok , Secretary; Sports Development CommitteeDate: May 20, A week ago, “Sports for Life programme was sent to the parents, requiring them to select a sport they wanted their child to play. Since then, our staff have received lots of calls from parents asking for more information about it . Here i

45、s a memo (备忘录) for your reference when you answer the phones.Sports 1:Basketball. We expect that this will be the most popular of the four sports. Therefore, students should be advised to sign up as soon as possible . Students will take a private bus to and from Kwun Tong Sports Park .To cover the c

46、ost of hiring a bus , each student will have to pay 10 each time. There will be four basketball courts available for our use with one teacher watching over each game.Sports 2:Gym We will be using St. Peters Memorial Park. There are two reasons for choosing this park. First, it is not very busy and c

47、rowded before 6:00 pm. Second, it has lot of trees with plenty of shade. Students must bring along two bottles of water to prevent thirst. Three activities, skipping , jogging , outdoor aerobics (有氧运动),all of which are free of charge, will be arranged. And there will be a teacher on duty for each of the activities.Sports 3: Hiking Hiking will take place at Kowloon Peak. The activity will start at 2:30 pm and finish 90 minutes late