最新国际商务英语课件幻灯片.ppt

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1、Seeking Business Opportunity Unit One Enquiry & Offer General enquiry Specific enquiry Firm offerNon-firm offer 【Task】 1. What information about should Johnsons Company provide in the first enquiry? 2. How to attract a potential suppliers attention to your enquiry? 3. What should be mentioned in mak

2、ing a firm offer? 4. How do you write a letter to make an offer with comfortable tone and show active attitude?EnquirySpecific enquiryThe buyer has a particular article or product in mind and wants the seller to make an offer for this item.General enquiry The buyer only asks for catalogues ,price li

3、sts, samples or some other reference materials, just for getting some general information of his partner. OfferFirm offerA firm offer is a definite promise to sell goods at a fixed price within a stated period of time.Non-firm offer A non-firm offer is an offer without engagement. It is not binding

4、upon the sellers and the details of the offers may change in certain situation. Useful EUseful ExpressionsxpressionsThe firm offers are usually expressed by the following parterns:1Subject to your reply reaching here before / not later than2Subject to your acceptance within two weeks3be valid /open/

5、effective/firm fordays4We can keep the offer untilUseful EUseful ExpressionsxpressionsThe non-firm offers are usually expressed by the following parterns:1Subject to our final confirmation2Subject to prior to sale3Subject to goods being unsold4Subject to change without notice 【Writing Tips】 When wri

6、ting enquiry letters, the following should be paid more attention: The source of information Brief introduction of the writers own company and/or business line Enquire general information about goods Expectation for cooperation and an early reply When writing a letter of offer, you should cover the

7、followingpoints: Non-firm offer The thanks for the inquiry letter The detailed information the buyer asked for Stating the reservation clause Expectation Firm offer The thanks for the inquiry letter The detailed information the buyer asked for Stating the exact date ExpectationUseful SentensesUseful

8、 SentensesNumberSentenses1If you are interested in any of our styles, please let us know.2We will appreciate it very much if you will quote us your lowest price CIF New York for 8000 dozen of Bed Cover, indicating the earliest date of shipment and your payment terms 3The offer is firm, subject to yo

9、ur reply reaching here4As requested, we are offering you 30,000 pieces of artificial fruit at US$3.25 per piece CIF Antwerp for shipment payment is to be made by5On order exceeding more than 10,000 pieces, a 5% discount is allowed. 6The offer is firm, subject to your reply reaching here Counter Offe

10、rUnit Three【Task】1. How to deal with the counter-offer and negotiate with each other several times?2. How to decline a counter-offer without lack of courtesy?3. How to write a letter as a seller to accept counter-offer with some hints (push the sale of / make a concession) ? A counter-offer means a

11、partial rejection of the original offer and a counter proposal initiated by the buyer. The party who receives a counter-offer has the right to accept it or decline it. He may even make counter counter-offers if the divergence between the two parties is not too big. Acceptance is an agreement to the

12、terms of an offer . Declining a counter-offer is a disagreement to the terms of a counter-offer made by the buyer. Under such a situation, please pay attention to the mode of talking and show the positive attitude towards the transaction. Counter-offerBuyerPrice highMarket declining /weakDemand exce

13、eds supplySeller Stock running downMarket rising / firmActive demand【Writing Tips】 A letter aiming at making a counter- offer often consistsof the following parts: show thanks for the offer received show regret being unable to accept what has been offered and state your reasons make a counter-offer,

14、 if appropriate, or suggest other businessWhen writing acceptance of the counter-offer letters, the following should be paid attention: Show thanks for the letter received Show regret being unable to fully accept buyers counter-offer Give reasons Make concessions in price Show expectation When writi

15、ng declining counter-offer letters, the following should be paid more attention: Show thanks for the letter received Show regret being unable to accept the other partys opinion Give enough reasons Writers suggestion Show expectationUseful SentensesUseful SentensesNumberSentenses1We regret to say tha

16、t your price is too high and obviously out of line with the prevailing market here.2We regret that we have to decline your offer. 3We can entertain your counter-offer provided you take the quantity we offer.4Should you be prepared to reduce the price by 5%, we will place our trial order with you.5To

17、 speak frankly, this is the lowest quotation of ours and we are unable to entertain any counter-offer. . PriceUnit Four【Task】 1. Do you think the price terms are the main terms in international trade? Why? 2. Please state reasons as buyers to persuade the seller to accept your price. PriceBuyerPrice

18、 highMarket declining /weakDemand exceeds supplySeller Low /bottom priceMarket rising / firmActive demand 【Writing Tips】 When writing a letter about price, you shouldcover the following points: The prevalling market situation (competitive price) The quality of the goods and the condition of demand a

19、nd supply Persuding the other party to accept the original price Stating the possibility of placing an orderUseful SentensesUseful SentensesNumberSentenses1 If you insist on your price and refuse to make any concession, there will be not much point in further discussion. 2 Such growing demand will l

20、ead to increased prices. 3We have to raise the price based on your adjusted size range. 4Miss Li drove a hard bargain and saved the company a lot of money.5 Your reduction is too modest/ conservative. 6We bargained for 20 minutes before we reached the final price. QuantityUnit Five【Task】1.Do you thi

21、nk the quantity is as important as the quality ? Why?2.Please state reasons as a buyer to persuade the seller to cut down the quantity.3.How do you understand “small profit by quick turnover”? 【Writing Tips】 When writing a letter of quantity, you shouldcover the following points: The conformation of

22、 the letter The minimum quantity Persuding the other party to accept the quantity（small profits but quick turnover） Stating the possibility of placing an orderUseful SentensesUseful SentensesNumberSentenses1This is the maximum quantity we can supply at present. 2A small order this year is also welco

23、me. 3If you cant arrange for the entire quantity， please offer us at least half.4As for the shortage, I suggest your making up the quantity in your future shipment.5We can only supply you with 20，000 yards of pure silk. SpecificationUnit Six【Task】 1.How do you persuade your customers to accept new s

24、pecifications? 2.How do you understand “ FAQ 2009 Crop”? 【Writing Tips】 When writing a letter of specification, you should cover the following points: The confirmationn of the received letter Detailed specifications of the goods Stating the possibility of placing an order Supplying substitute The co

25、nfirmationn of the received letter Stating the regret of unable to supply the ordered goods Supplying substitute Persuding the other party to accept substitute Stating the expectation of two parties cooperationUseful SentensesUseful SentensesNumberSentenses1Do these woolen sweaters come in any other

26、 size?2Have you get a product of this specification ?3We could accept it by just changing the specification and the color of the background.4Please make sure that the quality and specifications of your goods agree with our samples.5We can offer you some other brands of the same specification. Packin

27、g Unit Seven Packing Packing requirments Packing material Packing methodsShipping marks【Task】1.What materials do you usually use when packing Groundnuts ? Why?2.Write a letter asking the seller to pack the tea absolutely damp proof and seaworthy.3.How do you persuade your customers to select attract

28、ive packing materials? Packing Material case , carton ,wooden case , cratekeg , wooden cask , iron drum bag , paper bag , kraft paper , foam plastic bag , gunny bag, canvas can/tin Methods “inofeach” “in, each containing”“inofeach, to” “to a, to a. ” to be lined with be packed in /be wrapped in（up）b

29、e strengthened (reinforced / secured) with Useful ExpresionsUseful Expresions1Indicative mark ：This Side Up, Handle With Care, Use No Hooks, Keep Away From Hear, Keep Dry , Keep flat, Open here 2Warning mark : Explosive, Inflammable, Poison, Radioactive, Corrosive, Fragile, Poison Gas , Dangerous Wh

30、en Wet 3packing charge , packing clause, single packing , collective packing, outer packing , inner packing , neutral packing , customary packing, cargo in bulk , uded cargo, shipment packing, consumer packing ,package in damaged condition , packing cost , “packing extra” , packing list/note/slip, p

31、ackage materials（packing supplies）,packing specification , seaworthy packing , rough handling,bar code , color assortment, equal assortment 【Writing Tips】 When writing a letter of packing, you shouldcover the following points: The confirmation with thanks for the previous letter Detailed information

32、 of packing Stating expectatrionUseful SentensesUseful SentensesNumberSentenses1A packing that catches the eye will help us push the sales.2The packing must be strong enough to withstand rough handling”.3Each pill is put into a small box sealed with wax.4We use a polythene wrapper for each shirt and

33、 metal angles at each corner of the carton.5Each case is lined with foam plastics in order to protect the goods against press.6Every 100 dozen should be packed in a wooden case marked TM and numbered from No.1 upward. ShipmentUnit Eight【Task】1.The sale season is coming, under such situation, what sh

34、ould the buyer do? 2.Please write a letter to the head office as Q/C for reporting the situation.3.Do you think sometimes the shipment date is more important than payment terms？ Why? Shipment Time of shipment Expedite shipment Shipping instructionsShipping advice ShipmentShipping instruction Before

35、Shipment, the buyers generally send their shipping requirements to the sellers, informing the packing, shipping mark, mode of transportation, etc., known as the shipping instructions .Shipping advice The sellers usually send a notice to the buyers immediately after the goods are loaded on board the

36、ship, advising them of the shipment, especially under FOB or CFR terms. Such a notice is known as the shipping advice. 【Writing Tips】 When writing a letter of shipment, you shouldcover the following points: Urging shipment Identifing the shipped goods Stating the stipulation of shipment Indicating t

37、he actual situation and reason Raising opinion, proposal or expectation Shipping davice Indicating both description and Qty of the shipping goods The detailed information of the vessel (name, number, ETA and ETD etc.) The situation of shipping documents Transshipment and partial shipment The confirm

38、ation of having received previous letter The intention of asking for allowing transshipment and partial shipment Stating the reason Expecting cooperationUseful SentensesUseful SentensesNumberSentenses1The goods are all ready for shipment.2Im sorry to tell you that we are unable to give you a definit

39、e date of shipment for the time being. 3The cargo has been shipped on board s.s. “Dong Feng”.4It makes no difference to us to change the loading port from Shantou to Zhuhai.5 I hope youll be entirely satisfied with this initial shipment. PaymentUnit Nine Payment Methods of payment Rush L/C Payment a

40、mendmentsExtension of payment 【Task】1.Under what circumstances shall a seller agree to payment by D/A?2.In order to promote business and get interest , how does Company B choose appropriate payment terms on condition that he insists on paying 40% by T/T within 3 days after receipt of B/L? 3.Please w

41、rite a letter concerning company B new payment opinions. Payment Tools CashdraftMethods Open accountRemittance (T/T M/TD/D)Collection (D/A D/P)L/C (sight L/C time L/C) Kind of L/C sight L/C time L/C irrevocable L/C confirmed L/C revolving L/C reciprocal L/C back to back L/C divisible L/C transferabl

42、e L/C non- transferable L/C documentary L/C clean L/C anticipatory L/C standby L/C【Writing Tips】 When writing letters to urge establishment of L/C , the following should be paid more attention:To mention the number of order or S/C To stress not have received the covering L/C To urge establishment of

43、 the L/C and related matters To express the expectation When writing letters to amend the L/C, the following should be paid more attention: To confirm having received the L/C, and point out the discrepancies To state how to correct the discrepancies To make request for prompt amendment When writing

44、letters to extend the L/C, the following should be paid more attention:To mention the number of the L/C To express regret being unable to conform to the stipulations of the L/C To ask for extension To show thanks and expectation of receiving the amendmentUseful SentensesUseful SentensesNumberSentens

45、es1Our terms of payment are by confirmed, irrevocable letter of credit available by draft at sight, reaching us one month ahead of shipment, remaining valid for negotiation in China for a further 21 days after the prescribed time of shipment, and allowing transshipment and partial shipment. 2As requ

46、ested, we exceptionally accept delivery against D/P at sight. 3The stipulations in the relative L/C should strictly conform to the terms stated in our S/C. 4Please amend your L/C to allow transshipment and partial shipments. 5You are urged to delete the clause “All banking charges are for the Buyers

47、 account” from L/C No.FB28. 6The deadline for making application is June 5. InsuranceUnit Ten Insurance Insurance policy Open policy Insurance certificateInsurance clause 【Task】1.What kinds of insurance clauses are appropriate to Groundnut Kernels ?2.Please write a letter to the buyer about your ins

48、urance services as an insurance staff. insurance (保险保险)有下列介词可以搭配有下列介词可以搭配 insurance on 保险的标志物，如： insurance on 1,000 sets electric fans 为1，000台电风扇投保 insurance for 保险金额，如： insurance for110% of the invoice value 按发票金额的110%投保 insurance against 保险险别，如： insurance against All Risks and War Risk 投保一切险和战争险 i

49、nsurance at 保险费，如： insurance at a premium of 5% 5%的保险费投保 insurance with 保险公司，如： insurance with PICC 在中国人民保险公司投保 Additional(extraneous) risks 附加险附加险Risk of Theft，Pilferage and Non-delivery （TPND） 盗窃提货不着险Risk of Breakage 破碎险 Risk of Clashing 碰损险Risk of Rust 生锈险 Risk of Hook damage 钩损险Risk of Contamina

50、tion （tainting） 污染险 Risk of Deterioration 变质险Risk of Packing Breakage 包装破裂险 Risk of Leakage 渗漏险Risk of Fresh and/of Rain Water Damage（wetting） 淡水雨淋险Risk of Shortage in weight/quantity 短量险 Risk of Mould 发霉险Risk of Sweating and/or heating 受潮受热险Risk of Bad Odour（change of flavour） 恶味险，变味险On deck risk 舱