最新multinational financial management（跨国公司财务）ch16 foreign direct investment and corporate strategy(共10张ppt课件).pptx

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1、CHAPTER 16Foreign Direct Investment and Corporate Strategy 第一页，共十页。THE THEORY OF THE MULTINATIONAL CORPORATIONI. THE THEORY OF THE MULTINATIONAL CORPORATIONA. The MNC as an Oligopolist: Why FDI?1. When is FDI justified?2. Internalization3. Market Integrationa.Verticalb.Horizontal第二页，共十页。THE THEORY O

2、F THE MULTINATIONAL CORPORATIONB.Financial Market Imperfections1.Hypothesis2.Diversification Effect of the MNC第三页，共十页。THE STRATEGY OF THE MNCII.THE STRATEGY OF THE MNCA. Three strategies:1. The Innovation-based MNC第四页，共十页。THE STRATEGY OF THE MNCStrategies (cont)2.The Mature MNCa. the importance of e

3、conomies of scale andb. economies of scope第五页，共十页。THE STRATEGY OF THE MNC3.The Senescent MNCa. global scanning capabilityb. the role of rationalization and integration.第六页，共十页。THE STRATEGY OF THE MNC4.FDI and Survivala. Cost reductionb. Economies of scalec. Multiple sourcingd. Keeping domestic custo

4、mers第七页，共十页。DESIGNING A GLOBAL EXPANSION STRATEGYIII.DESIGNING A GLOBAL EXPANSION STRATEGY5 Necessary Elements第八页，共十页。DESIGNING A GLOBAL EXPANSION STRATEGYA. 5 Necessary Elements 1. Awareness of profitable investments-building competitive advantage2. Selecting a mode of entry-evaluate systematically

5、3. Adjusting the Effectiveness of the Entry Mode- continual auditing4. Using appropriate evaluation criteria5. Estimating the longevity of competitive advantage:a. Develop competitive strength transferable overseas.b. Not easily duplicated 第九页，共十页。内容(nirng)总结CHAPTER 16。2. Internalization。4.FDI and Survival。A. 5 Necessary Elements。-building competitive advantage。- continual auditing。transferable overseas.第十页，共十页。