精装木作品配套分析报告-9正式版.pdf

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1、2022120221- -4 4月月全国监测数据分析报告全国监测数据分析报告AVCAVC- -木作品木作品- -房地产精装修商品住宅市场房地产精装修商品住宅市场数据来源：奥维云网（AVC）地产大数据精装修总体市场规模分析精装修总体市场规模分析2022120221- -4 4月精装修开盘楼盘项目个数月精装修开盘楼盘项目个数490490个，同比下降个，同比下降43.7%43.7%；精装套数；精装套数37.4137.41万套，同比下降万套，同比下降48.6%48.6%158815882728272836593659374237423489348949049017.0%17.0%71.8%71.8%3

2、4.1%34.1%2.3%2.3%- -6.8%6.8%- -43.7%43.7%201720172018201820192019202020202021202122M1-422M1-4项目个数（个）项目个数（个）同比同比2022120221- -4 4月精装修项目个数及同比月精装修项目个数及同比158.51 158.51 253.03 253.03 326.18 326.18 325.48 325.48 286.06 286.06 37.41 37.41 36.9%36.9%59.6%59.6%28.9%28.9%- -0.2%0.2%- -12.1%12.1%- -48.6%48.6%20

3、1720172018201820192019202020202021202122M1-422M1-4项目套数（万套）项目套数（万套）同比同比2022120221- -4 4月精装修项目套数及同比月精装修项目套数及同比数据来源：奥维云网（AVC）地产大数据精装修市场区域分布精装修市场区域分布从区域市场分析，从区域市场分析，2022120221- -4 4月华东市场为主力，精装项目有月华东市场为主力，精装项目有245245个，规模达到个，规模达到17.6917.69万套，市场份额在万套，市场份额在47.3%47.3%；在增速方面，各大区均有不同；在增速方面，各大区均有不同程度的下降，其中华东下降最

4、慢，同比下降为程度的下降，其中华东下降最慢，同比下降为41.0%41.0%区域区域TOP3TOP3规模规模城市城市规模规模（万套）（万套）同比同比项目项目（个）（个）TOP3TOP3潜力潜力城市城市规模规模（万套）（万套）同比同比项目项目（个）（个）东北大连0.3925.8%5丹东0.09100.0%1沈阳0.34-69.5%3大连0.3925.8%5长春0.1-71.2%2-华北北京1.22-8.8%18天津0.29174.9%4天津0.29174.9%4赤峰0.15100.0%1赤峰0.15100.0%1沧州0.14100.0%2华东南京2.33-38.8%31合肥1.61269.9%20

5、杭州1.95-43.5%28济南0.56104.3%5上海1.826.1%33宁德0.12100.0%1华中武汉1.12-41.6%11驻马店0.16100.0%1长沙0.59-59.5%9襄阳0.07100.0%1郑州0.42-68.9%4-华南广州2.05-28.0%23揭阳0.09100.0%1佛山1.23-47.6%10五指山0.07100.0%1湛江0.9538.6%12茂名0.03100.0%1西南成都0.85-68.2%14大理0.06100.0%1昆明0.81-45.3%7遂宁0.05100.0%1重庆0.6344.2%10红河0.03100.0%1西北咸阳0.75-28.5%

6、5延安0.09100.0%1西安0.42-77.0%7兰州0.437.9%1兰州0.437.9%1-0.92 0.92 2.09 2.09 17.69 17.69 2.43 2.43 9.85 9.85 2.71 2.71 1.72 1.72 - -48.5%48.5%- -44.9%44.9%- -41.0%41.0%- -71.6%71.6%- -43.0%43.0%- -62.2%62.2%- -59.6%59.6%东北东北华北华北华东华东华中华中华南华南西南西南西北西北规模（万套）规模（万套）规模同比规模同比2022120221- -4 4月精装修市场区域规模及同比月精装修市场区域规模

7、及同比2017201820192020202122M1-4西北4.3%3.8%4.8%5.9%5.9%4.6%西南9.0%9.6%10.6%10.7%8.9%7.2%华南30.1%24.7%22.2%21.0%24.4%26.3%华中13.2%12.9%11.9%8.7%9.5%6.5%华东32.8%38.1%36.6%39.7%38.6%47.3%华北6.8%7.5%8.8%9.3%7.8%5.6%东北3.8%3.3%4.9%4.9%4.9%2.4%2022120221- -4 4月精装修市场区域结构对比月精装修市场区域结构对比数据来源：奥维云网（AVC）地产大数据橱柜市场配套规模分析橱柜市

8、场配套规模分析2022120221- -4 4月精装修市场橱柜配套项目个数月精装修市场橱柜配套项目个数476476个，同比下降个，同比下降44.5%44.5%；配套规模为；配套规模为36.6136.61万套，同比下降万套，同比下降49.0%49.0%157415742708270836273627368036803439343947647620.0%20.0%72.0%72.0%33.9%33.9%1.5%1.5%- -6.5%6.5%- -44.5%44.5%201720172018201820192019202020202021202122M1-422M1-4项目个数（个）项目个数（个）同

9、比同比157.71 157.71 251.14 251.14 323.56 323.56 320.06 320.06 282.93 282.93 36.61 36.61 40.4%40.4%59.2%59.2%28.8%28.8%- -1.1%1.1%- -11.6%11.6%- -49.0%49.0%99.5%99.5%99.3%99.3%99.2%99.2%98.3%98.3%98.9%98.9%97.9%97.9%201720172018201820192019202020202021202122M1-422M1-4项目套数（万套）项目套数（万套）同比同比配套率配套率2022120221

10、- -4 4月精装修橱柜配套项目个数及同比月精装修橱柜配套项目个数及同比2022120221- -4 4月精装修橱柜配套项目套数及同比月精装修橱柜配套项目套数及同比数据来源：奥维云网（AVC）地产大数据橱柜配套品牌份额情况橱柜配套品牌份额情况2022120221- -4 4月月30.7%14.8%9.3%6.5%5.7%4.8%2.7%2.7%2.2%2.0%18.6%订制欧派志邦金牌博洛尼现代筑美家居柏厨索菲亚优菲我乐Others2022120221- -4 4月精装修橱柜市场月精装修橱柜市场TOP5TOP5品牌的市场份额合计为品牌的市场份额合计为67.0%67.0%，同比下降，同比下降3.

11、2%3.2%，与去年同期相比，我乐进入了，与去年同期相比，我乐进入了TOPTOP排名排名2021120211- -4 4月月2022120221- -4 4月精装修市场橱柜配套品牌结构月精装修市场橱柜配套品牌结构44.0%9.6%7.1%5.1%4.4%3.2%2.4%2.3%2.2%2.0%17.7%订制欧派现代筑美家居金牌志邦皮阿诺优菲博洛尼索菲亚柏厨Others36.2%36.2%39.3%39.3%38.3%38.3%43.1%43.1%42.0%42.0%30.7%30.7%14.3%14.3%12.3%12.3%10.8%10.8%10.2%10.2%9.9%9.9%14.8%14

12、.8%3.4%3.4%2.4%2.4%2.6%2.6%3.1%3.1%4.1%4.1%9.3%9.3%1.8%1.8%3.4%3.4%6.3%6.3%5.9%5.9%7.1%7.1%6.5%6.5%2.7%2.7%1.9%1.9%2.5%2.5%2.0%2.0%3.1%3.1%5.7%5.7%201720172018201820192019202020202021202122M1-422M1-4订制订制欧派欧派志邦志邦金牌金牌博洛尼博洛尼2022120221- -4 4月精装修市场橱柜配套月精装修市场橱柜配套TOP5TOP5品牌份额走势品牌份额走势数据来源：奥维云网（AVC）地产大数据浴室柜市

13、场配套规模分析浴室柜市场配套规模分析2022120221- -4 4月精装修市场浴室柜配套项目个数月精装修市场浴室柜配套项目个数461461个，同比下降个，同比下降45.6%45.6%；配套规模为；配套规模为35.5835.58万套，同比下降万套，同比下降50.2%50.2%154215422691269136023602361236123385338546146114.1%14.1%74.5%74.5%33.9%33.9%0.3%0.3%- -6.3%6.3%- -45.6%45.6%201720172018201820192019202020202021202122M1-422M1-4项目

14、个数（个）项目个数（个）同比同比154.58 154.58 250.42 250.42 320.27 320.27 314.15 314.15 278.86 278.86 35.58 35.58 33.9%33.9%62.0%62.0%27.9%27.9%- -1.9%1.9%- -11.2%11.2%- -50.2%50.2%97.5%97.5%99.0%99.0%98.2%98.2%96.5%96.5%97.5%97.5%95.1%95.1%201720172018201820192019202020202021202122M1-422M1-4项目套数（万套）项目套数（万套）同比同比配套率

15、配套率2022120221- -4 4月精装修浴室柜配套项目个数及同比月精装修浴室柜配套项目个数及同比2022120221- -4 4月精装修浴室柜配套项目套数及同比月精装修浴室柜配套项目套数及同比数据来源：奥维云网（AVC）地产大数据浴室柜配套品牌份额情况浴室柜配套品牌份额情况2022120221- -4 4月月46.5%11.2%7.2%4.1%4.0%3.4%3.2%2.6%1.9%1.6%14.2%订制欧派志邦博洛尼金牌现代筑美家居索菲亚柏厨优菲我乐Others2022120221- -4 4月精装修浴室柜市场月精装修浴室柜市场TOP5TOP5品牌的市场份额合计为品牌的市场份额合计为7

16、3.0%73.0%，同比下降，同比下降0.4%0.4%，与去年同期相比，我乐、柏厨进入了，与去年同期相比，我乐、柏厨进入了TOPTOP排名排名2021120211- -4 4月月2022120221- -4 4月精装修市场浴室柜配套品牌结构月精装修市场浴室柜配套品牌结构54.4%6.7%5.1%4.1%3.1%2.6%2.1%1.6%1.6%1.4%17.2%订制现代筑美家居欧派志邦优菲金牌海尔博洛尼索菲亚科勒Others73.5%73.5%54.6%54.6%54.6%54.6%57.5%57.5%54.1%54.1%46.5%46.5%1.8%1.8%4.2%4.2%4.4%4.4%4.6

17、%4.6%5.9%5.9%11.2%11.2%0.8%0.8%0.7%0.7%1.0%1.0%1.9%1.9%3.5%3.5%7.2%7.2%1.7%1.7%1.3%1.3%1.1%1.1%1.5%1.5%2.6%2.6%4.1%4.1%0.2%0.2%0.9%0.9%2.7%2.7%2.4%2.4%4.3%4.3%4.0%4.0%201720172018201820192019202020202021202122M1-422M1-4订制订制欧派欧派志邦志邦博洛尼博洛尼金牌金牌2022120221- -4 4月精装修市场浴室柜配套月精装修市场浴室柜配套TOP5TOP5品牌份额走势品牌份额走势数

18、据来源：奥维云网（AVC）地产大数据户内门市场配套规模分析户内门市场配套规模分析2022120221- -4 4月精装修市场户内门配套项目个数月精装修市场户内门配套项目个数483483个，同比下降个，同比下降43.8%43.8%；配套规模为；配套规模为36.4836.48万套，同比下降万套，同比下降49.4%49.4%158115812711271136433643371637163440344048348316.8%16.8%71.5%71.5%34.4%34.4%2.0%2.0%- -7.4%7.4%- -43.8%43.8%20172017201820182019201920202020

19、2021202122M1-422M1-4项目个数（个）项目个数（个）同比同比157.66 157.66 251.66 251.66 324.83 324.83 322.24 322.24 282.14 282.14 36.48 36.48 36.6%36.6%59.6%59.6%29.1%29.1%- -0.8%0.8%- -12.4%12.4%- -49.4%49.4%99.5%99.5%99.5%99.5%99.6%99.6%99.0%99.0%98.6%98.6%97.5%97.5%201720172018201820192019202020202021202122M1-422M1-4项

20、目套数（万套）项目套数（万套）同比同比配套率配套率2022120221- -4 4月精装修户内门配套项目个数及同比月精装修户内门配套项目个数及同比2022120221- -4 4月精装修户内门配套项目套数及同比月精装修户内门配套项目套数及同比数据来源：奥维云网（AVC）地产大数据户内门配套品牌份额情况户内门配套品牌份额情况2022120221- -4 4月月49.9%10.3%2.6%2.3%2.2%2.1%1.8%1.5%1.5%1.4%24.5%订制江山欧派现代筑美家居从一日门千川德曼泰森日盛厨博士吉事达Others2022120221- -4 4月精装修户内门市场月精装修户内门市场TOP

21、5TOP5品牌的市场份额合计为品牌的市场份额合计为67.3%67.3%，同比下降，同比下降4.6%4.6%，与去年同期相比，吉事达、从一、厨博士、德曼、日门进，与去年同期相比，吉事达、从一、厨博士、德曼、日门进入了入了TOPTOP排名排名2021120211- -4 4月月2022120221- -4 4月精装修市场户内门配套品牌结构月精装修市场户内门配套品牌结构53.1%9.4%4.4%2.5%2.5%2.4%1.7%1.5%1.3%1.3%20.0%订制江山欧派现代筑美家居泰森日盛美心肯帝亚千川大自然万宝龙步阳Others71.4%71.4%59.1%59.1%53.9%53.9%57.5

22、%57.5%54.7%54.7%49.9%49.9%3.0%3.0%5.7%5.7%6.4%6.4%6.7%6.7%8.3%8.3%10.3%10.3%3.3%3.3%9.7%9.7%6.0%6.0%2.7%2.7%4.2%4.2%2.6%2.6%0.0%0.0%0.0%0.0%0.0%0.0%0.2%0.2%0.8%0.8%2.3%2.3%0.5%0.5%1.4%1.4%1.1%1.1%1.7%1.7%1.2%1.2%2.2%2.2%201720172018201820192019202020202021202122M1-422M1-4订制订制江山欧江山欧派派现代筑现代筑美家居美家居从一从一日门日门2022120221- -4 4月精装修市场户内门配套月精装修市场户内门配套TOP5TOP5品牌份额走势品牌份额走势