2022年2022年管理信息系统MBA 2.pdf

《2022年2022年管理信息系统MBA 2.pdf》由会员分享，可在线阅读，更多相关《2022年2022年管理信息系统MBA 2.pdf（5页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、Master of Business Administration Program 案例题目：此份團體案例 需按以下順序進行 , 並涵盖以下几大类：一 前言+目录 (内容大约是此科目后 , (1)你从中学习到什么 (2)在此case将运用的理论学说有哪些(3)并写出你后面要讨论的的大纲包含那些二案例企业背景介绍三外部環境分析四內部網絡營銷問題五案例問題討論及解決問題方案六結論 +建議七參考文獻 (為了讓內容更具理論支持, 請至少寫上一本參考書 ) 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - -

2、- - 第 1 页，共 5 页 - - - - - - - - - 案例背景中文翻译：Auto Shack 商店-解决实际商业问题Auto Shackhttp:/ : AZO, 目前股價124.55USD 29SEP2008). 公司用了年的时间，发展成为拥有家连锁店的企业，公司的连锁店主要供应各式各类的汽车零部件和配件企业的销售量和利润每年都有增长，但是在最近的年时间内年增长率却不能达到企业的预期2007年的业绩报告表明，企业的销售增长率正在持续地下降，在最近举行的由公司管理层和各分店经理参加的会议上，各分店使用计算机系统被提上议事日程 Auto Shack 的计算机系统从事内容广泛的信息处

3、理工作，包括销售业务处理，销售业绩分析， 员工出勤管理和财务会计的应用然而， 分店的日常销售业务仍然由销售员通过手工记录，登记来完成总公司和分店经理依赖于电脑获得每日的销售分析数据，但是，这些数据往往是很多天以前的信息了大多数分店经理认为建立覆盖整个公司的POS 网络系统是解决公司业务增长下降的灵丹妙药他们坚信在每家分店建立网络系统终端设备，可以另人吃惊地缩短销售人员登记每笔销售业务的时间这样不仅可以提高客户服务水平，又可以把销售人员解放出来，为更多的客户服务经理们称网络系统提供了新的销售面积另一个有关网络系统的主要议题是：应该提供即时的销售数据的传输随时更新的销售业绩信息为经理人员而言非常有

4、价值，经理们可以通过个人电脑从全公司的信息网络系统上获得信息这样系统就具备了为经理人员提供需要的销售业绩的能力目前， 经理们不得不依赖千篇一律的电脑制作的销售分析报告经理们花费大量的时间获得销售业绩信息，因为这些信息不是由系统自动生成的经理们抱怨说： 他们根本没有时间进行销售计划和销售支持工作，除非他们根据不充分的信息仓促做出决策Auto Shack的总裁以前反对那些使销售流程自动化的计划，因为根据他的经验，业务的计算机化带来很多问题他认为信息自动化需要大量的初期资金投入，同时一些销售人员和经理对新的技术有抵触然而，持续的令人失望的销售表现使总裁的反对态度有所软化同时，名师资料总结 - - -

5、精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 2 页，共 5 页 - - - - - - - - - 他认识到系统已经成为很多零售商店普遍使用的设备Auto Shack 的主要竞争对手业经安装了系统，并且他们的增长持续地超过Auto Shack 公司实际上Auto Shack 公司增加其汽车零部件销售市场份额的目标已经彻底失败了有分店经理和来自公司信息服务部门的系统分析师组成的小组起草了一份系统的可行性报告书 小组通过与经理人员，销售员和其他员工的交流对销售流程进行了调查通过对系统使用者要求的初步调查，小

6、组计划一个新的销售业务管理系统新系统包括： 电子通讯网络系统， 管理使用系统 对可行性报告反复研究以后，Auto Shack 高层管理者面临者一个重要的商业决策案例问题：确定 Auto Shack 的问题确定你对Auto Shack 的新系统的要求, 解释你针对Auto Shack 问题的解决方案，解释你的系统为企业带来那些好处？具体描述你的方案的可行性Case Study in EnglishAuto Shack Stores: http:/ Solving a business problem Auto Shack Stores is a chain of auto parts store

7、s in Arizona, with headquarters in Phoenix. Auto Shack is also a company on public stock market NYSE:AZO with 124.55 US PER SHARE 30sep08).The firm has grown to 14 stores in just 10 years, and it offers a wide variety of automotive parts and accessories. Sales and profits have increased each year, b

8、ut the rate of sales growth has failed to meet forecasts in the last three years. Early results for 2007 indicate that the rate of sales growth is continuing to drop.In recent meetings of corporate and store managers, the issue of computer use has been raised. Auto Shack uses computers for various i

9、nformation-processing jobs, such as sales 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 3 页，共 5 页 - - - - - - - - - transactions processing, analysis of sales performance, employee payroll processing, and accounting applications. However, sales transactions by custo

10、mers are still written up by salespeople. Also, corporate and store managers depend on computer-generated daily sales analysis reports that contain information that is always several days old. Most store managers see the installation of a company-wide network of point-of sale (POS) systems as a key

11、component of any plan to reverse Auto Shack s sales trends. They believe using networks of POS terminals in each store would drastically shorten the time needed by a sales-person to write up a sale. This would not only improve customer service, it would free salespeople to sell to more customers. Th

12、e managers call these the “ selling floor” benefits of POS systems. Another major point raised is that POS systems would allow immediate capture and processing of sales transaction data. Up-to-date sales performance information could then be made available to managers at personal computer workstatio

13、ns connected into the company s telecommun ications network. This would provide the capability for information on sales performance to be tailored to each manager s information needs. Currently, manages have to depend on computer-produced daily sales analysis reports that use the same report format

14、. Too much of a manager s time is being used to generate sales performance information not provided by the system. Managers complain they don t have enough time to plan and support sales efforts unless they make decisions without enough information. The president of Auto Shack has resisted previous

15、proposals to automate the selling process, based on his experience with the cost of computerizing other parts of the business. He knows automation would involve a large initial investment and resistance to the technology by some salespeople and managers. However, the continued disappointing sales pe

16、rformance has softened his position. Also, the president realizes that POS systems have become commonplace in all types of retail stores. Auto Shack s major competitors have installed such systems, and their growth continues to outpace his own firm s. The company is failing 名师资料总结 - - -精品资料欢迎下载 - -

17、- - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 4 页，共 5 页 - - - - - - - - - to achieve its goal of increasing its share of the automotive parts market. A team of store managers and systems analysts from the information services department conducted a feasibility study of the POS options facin

18、g Auto Shack. The study team made personal observations of the sales processing system in action and interviewed managers, salespeople, and other employees. Based on a preliminary analysis of user requirements, the team proposed a new sales processing system. This new system features a telecommunica

19、tions network of point-of sale (POS) terminals and management workstations. After reviewing the feasibility study, the top management of Auto Shack faces a major business decision. Case Questions: 1.Define the problem of Auto Shack Stores. 2.Define the business requirement of the new system. 3.Summary you solution and illustrate your solution, Explain benefits you will have from the proposed New System. 4.Explain the feasibility of your proposal. 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 5 页，共 5 页 - - - - - - - - -