strategylecture72018战略和运营管理.ppt

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1、Lecture Series Contents Autumn Term - StrategyLectureTitle1Introduction to Strategy2Strategy in a Changing World Northumbrian Water Group Guest3The Fourth Industrial Revolution4Leadership & strategy5Strategy in action Enron case study Governance and Corporate Social Responsibility6Commercial Strateg

2、y Costcutter Group Guest7Strategy for GrowthBlue Ocean Strategy8Workshop (1) Amazon case study9Workshop (2) Amazon case studyLearning ObjectivesAt the end of this session you will be able to:Strategy and Fithttp:/Which Ocean are organisations swimming in?Red and Blue OceansValue InnovationCreating a

3、 New CurveWhich factors can you eliminate that your industry has long competed on?Eliminate Learn from other industriesCreate Absolut Tune examplesparkling fusion of crisp white wine with a premium vodka finishRaiseFunctional and emotional appealComplementary offeringReducePioneers Migrators Settler

4、s MapCompetitor MappingCirque du Soleil Case Studyhttps:/ to Grow Ansoff MatrixAnsoff, I. H. (1957) Strategies for Diversification, Harvard Business Review, Vol. 35 (5), pp.113-124Ansoff, H. I. (1984) Implanting Strategic Management, Prentice-Hall: NJ, 455ppWays to Grow Ansoff MatrixThink of an example for each quadrantStrategic Drift