大学体验英语第四册ppt课件.ppt

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1、Experiencing EnglishBook FourUnit 4 Language and Economy Procedureo Lead-in ActivitiesnDiscussionnVideo-watching & Question-Answering o Passage AnWarm-up ActivitynCultural NotesnLanguage PointsnDifficult sentencesnSummarynFollow-up ActivitynAssignmentLead-inBeijing is ready to welcome the world for

2、the 2008 Olympics. Some 6 million visitors are expected for this sports gala. But in Beijing , you can see some badly translated signs which may cause confusion. Have you ever found wrong translation in Beijing? If so, please exemplify it.Lead-ino Now watch a video and answer the following questions

3、:1. What are two major problems concerning bad translation mentioned in the video?2. What measure does Beijing municipal government has taken to get rid of bad English?Referenceo 1. to use Chinese phonetics spelling instead of English and sometimes Chinese spelling appears with English on the same s

4、ign; another problem is restaurant menus. o It pulls together a number of 35 experts from home and abroad. Later this year they will work out a set of guidelines for translation of public signs in Beijing .Passage AWarm-up Activityo What language do you think acts as the international language? Why?

5、o Do you think it reasonable to set English as lingua franca (通用语言) in the European Union?Culture Noteso A Bible story: The Tower of BabelNow the whole earth had one language and the same words. And as people migrated from the east, they found a plain in the land of Shinar and settled there. And the

6、y said to one another, Come, let us make bricks, and burn them thoroughly. And they had brick for stone, and bitumen (沥青) for mortar（灰泥）. Culture Noteso Then they said, Come, let us build ourselves a city and a tower with its top in the heavens, and let us make a name for ourselves, lest we be dispe

7、rsed over the face of the whole earth. And the Lord came down to see the city and the tower, which the children of man had built. And the Lord said, Behold, they are one people, and they have all one language, and this is only the beginning of what they will do. Culture Noteso And nothing that they

8、propose to do will now be impossible for them. Come, let us go down and there confuse their language, so that they may not understand one anothers speech. So the Lord dispersed them from there over the face of all the earth, and they left off building the city. Therefore its name was called Babel, b

9、ecause there the Lord confused the language of all the earth. Culture Noteso And from there the Lord dispersed them over the face of all the earth. Genesis 11:1-9 in Old Testament Culture Notes The European Union: The European Union (EU), founded in 1993, is a union of fifteen independent states bas

10、ed on the European Communities and established to enhance political, economic and social cooperation between the member states. Culture NotesThe member states are: Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden, United Ki

11、ngdom of Great Britain and Northern Ireland. Culture NotesEuropean Union (EU) 15 member states Culture Notes Culture NotesEUROText Analysiso Paragraph 1: Present the authors view English should be accepted as Europe lingua franca. Text Analysiso Paragraph 2-3： Challenge the EUs language policy lingu

12、istic equality / multilingualismillusions.Text Analysis Paragraph 4-9： Elaborate the reasons why the use of English as lingua franca is a more appropriate choice.Text Analysis Paragraph 10: Conclusion English as lingua franca in Europe is necessary.Language Pointssuperior (to sb / sth): a. better th

13、an someone or something else in quality or skill These matters are left to someone superior to you. This engine is superior in every respect to that.Language Pointsin the name of: 1) for the sake of; 2) on behalf of; 3) by the authority of sth They carried out reforms in the name of efficiency. He s

14、peaks in the name of the Chinese Communist Party.Language Pointscount: v. be of value or importance The first trial wont count. His opinion counts because of his experience.Language Pointsset sb/sth apart (from sb/sth):make sb/sth different from or superior to others One day of the week should be se

15、t apart for relaxation. The teacher set the fighting boys apart from each other.Language Pointsto a large extent: to a large degree These policies are to a large extent responsible for the regions economic decline? These changes will affect all managers and to a large extent some shop-floor workers.

16、Language Pointsinvalidate: v. make something invalid The theory was invalidated by later findings. N o t h i n g h a s h a p p e n e d t o invalidate that analysis. invalidation n.Language Pointsotherwise: ad. if not, or else I think it will rain this afternoon, but my brother thinks otherwise. He r

17、eminded me of what I should otherwise have forgotten.Difficult Sentences The language policy in the E u r o p e a n U n i o n i s b o t h ineffective and hypocritical, The language policy in the EU is inefficient and unrealistic. That is to say, making all the languages equal and keeping different l

18、anguages in an equal state in EU is costly if not impossible.Difficult Sentences Powerful translators lobbies fight for their raison detre. The translators want to translate a variety of languages to make a living.raison detre: reason for sb.s existenceDifficult Sentences In the name of the high ide

19、al of linguistic equality a time-consuming, expensive and increasingly intractable translation machinery is maintained that is doing its best to translate the illusion of equality into illusions of multilingualism and translatability. Difficult Sentences For keeping the cumbersome i l l u s i o n o

20、f m a k i n g a l l t h e languages equal, some huge t r a n s l a t i o n m a c h i n e r y i s maintained to translate the various languages, which costs a lot of time and money.Difficult Sentences English in no longer “owned” by its native speakers because acculturation and nativisation processes

21、 have produced a remarkable diversification of the English language into many non-native varieties. Difficult Sentences English is no longer only spoken by its native speakers because cultural exchange has brought about a variety of English spoken by non-native speakers of different mother tongues.

22、Summary The European Union decides to adopt a multi-approach in its organizations, therefore requiring all of its documents to be translated into each of the official language of the EU. While this is a costly and somewhat inefficient system, it does allow the EU to present an image of linguistic eq

23、uality, which is symbolic of wider equality between its member states. Summary In this article, the author severely challenges the EUs language policy, by presenting the reasons why English would be a more appropriate choice as Europes lingua franca. He states that English is suitable due to its fle

24、xibility, its wide usage and its diversity. Summary The author argues the common fears that a widespread use of English in EU member states will c h a l l e n g e o t h e r E u r o p e a n languages, or destroy the identities of these languages altogether. He also addresses the concern that English

25、carries a cultural identity Summary which will be used as a form of cultural domination over non-native speaking countries. The author concludes that English has great potential for uniting the people of E u r o p e , p r o m o t i n g m u t u a l understanding and could in fact strengthen their own

26、 national identities at the same time. Follow-up Activities What role will English play in China? What would be the status of English in China? Do you think English should be studied/taken as a foreign language or as a second language in China?Assignmento Work with a peer and take turns to start the

27、 conversation based on Task 1 ?Procedureo Warm-up Activityo Cultural Noteso Language Pointso Difficult sentenceso Summaryo Follow-up Activityo AssignmentWarm-up Activity Discussion: Do you think Chinese English should be accepted as a variety of English? Why or why not?Culture NotesPrime MinisterKei

28、zo Obuchi: He took office July30, 1998, asJapanese 84th PrimeMinister. On April 2,2000, he suffered astroke and lapsed ina coma and died onMay 14, 2000.Culture NotesJunichiroKoizumi: A Japanesepolitician. He was sworn in as the countrys 87th Prime Minister in April 2001,Culture Notesafter he was ele

29、ctedpresident of the ruling Liberal Democratic Party.Culture NotesDaily YomiuriOne of the most famous Japanese newspapers. o Paragraph 1-4: the controversy over the status of Japanglis.o Paragraph 5-12: Mr. Childs positionJapanglish is acceptable.Text Analysis o Paragraph 13-16: Mr. Websters opposin

30、g view.o Paragraph 17-19: The status of Japanglish will be a continuing concern. Text AnalysisLanguage Pointsclaim: n.1) right to sth2) statement of sth as a fact The victory claims on the part of t h e a g g r e s s o r s w e r e m e r e propaganda. His claim to know the answer was not believed.Lan

31、guage Pointsshame sb into / out of doing sth: v. cause sb to do / not to do sth by making him feel shame His wife shamed him into handing the money back. He was shamed out of his bad habits.Language Pointssign up for: v. enroll on a course I have signed up for an evening class. Over half the people

32、who signed up for the police force were women.Language Points set back: v. 1) delay or hinder 2) cost The Culture Revolution set back the modernization of China by many years. The new laptop from Toshiba will set you back a cool $30000.Language Pointssheer: a. complete; thorough; utter It was sheer

33、bliss not having to get up. What he said is sheer nonsense.Language Pointsdraw up: v. write out sth (a plan/ a contract / a check) They drew up a list of candidates. Mr. Smiths secretary hasnt yet drawn up vacation plan.Difficult Sentences We wish all the time to be able to provide you fresh bread .

34、 This is an example of Japanese English, meaning that we hope that we will always be able to provide you with fresh bread and help you enjoy your dinner with our fresh bread. Mostly, we want our bread to be your main food for dinner.Difficult Sentences Japanese English has as much claim to legitimac

35、y as the English spoken in, for example, India, Jamaica and the Philippines. Japanese English is as legitimate as Indian, Jamaican and Philippine English.Difficult Sentences The result is a waker-upper for those who expected standard syntax, but the meaning is usually perfectly comprehensible. The r

36、esult is a great surprise for those who expect standard English, but the meaning of Japanese English is usually completely understandable.Difficult Sentences The experience set her back several years and several million yen. The experience of learning pronunciation from the very beginning took her s

37、everal years and cost her several million yen.Difficult Sentences People in Asia and the Caribbean who speak those other kinds of English People in Asia and the Caribbean who speak the kinds of English to which Mr. Childs compares Japanese English can talk fluently in them with each other and with f

38、oreigners.Difficult Sentences The idea, which would oblige the government, local councils and other official bodies to .Difficult Sentences The idea, which would force the government, local councils and other official bodies to use both Japanese and English in drawing up documents is thought to be a

39、 concession to western erosion of Japanese culture and has been criticized by some people.o The article explore the status that should b e assigned to “Japanese E n g l i s h ”. I t p r e s e n t s t h e controversial position of Marshall Childs, an American academic in Japan, who believes that Japa

40、nese English should be accepted as one of many varieties o f English. He argues that Japanese English should be encouraged. Summaryo Other scholars present the opposing viewpoints and argue that Japanese English is not a high enough standard since it does not allow for ease of communication with for

41、eigners in business and diplomacy, nor can Japanese students understand foreign literature or films. Summaryo The status of Japanese English will be a continuing concern due t o c a l l s t o ra i s e E n g l i s h proficiency in schools and in the workforce and to perhaps make English the second official language of Japan. SummaryFollow-up Activity Discussion: Do you think Chinese English should be accepted as o n e o f t h e m a n y varieties of English? Why or why not?Assignmento Speech Preparation on the topic of “Problems of English Education in China and Possible Resolution”.