学术英语(管理)含课后答案ppt课件.ppt
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1、眼睛是心灵的窗户,是人体中最宝贵的感觉器官,可很多孩子对眼睛的重要性不重视。在每学期的视力测查中情况都不容乐观学术英语学术英语 管理管理E-Business眼睛是心灵的窗户,是人体中最宝贵的感觉器官,可很多孩子对眼睛的重要性不重视。在每学期的视力测查中情况都不容乐观5E-BusinessE-business (electronic business), a term coined by IBMs marketingand Internet teams in 1996, is defined as the application of information and communication
2、technologies in support of business activities. It enables companies to link their internal and external data processing systems more efficiently, to work more closely with suppliers and partners, and to better satisfy the needs of their customers. In this unit, we will learn about e-business throug
3、h concrete examples.眼睛是心灵的窗户,是人体中最宝贵的感觉器官,可很多孩子对眼睛的重要性不重视。在每学期的视力测查中情况都不容乐观Unit 5E-BusinessUnit Contents Lead-in Text A Text B Listening Writing Speaking眼睛是心灵的窗户,是人体中最宝贵的感觉器官,可很多孩子对眼睛的重要性不重视。在每学期的视力测查中情况都不容乐观Unit 5E-Business Lead-inActivity眼睛是心灵的窗户,是人体中最宝贵的感觉器官,可很多孩子对眼睛的重要性不重视。在每学期的视力测查中情况都不容乐观Unit
4、5E-BusinessLead-inActivity Group discussion Divide into groups of 4-5 and discuss the following questions:What is e-business?What are its functions? Division of the text into three parts according to the title.The Future of E-Business: Growth, Opportunities, and Challenges眼睛是心灵的窗户,是人体中最宝贵的感觉器官,可很多孩子
5、对眼睛的重要性不重视。在每学期的视力测查中情况都不容乐观Unit 5E-BusinessLead-inActivity Listen to an introduction to the concept of e-business, and fill in the blanks with the exact words you hear.collaborating with business partnersIBMparts and suppliesdo joint researchequipment and softwareTravel bookings眼睛是心灵的窗户,是人体中最宝贵的感觉器
6、官,可很多孩子对眼睛的重要性不重视。在每学期的视力测查中情况都不容乐观 Text A Critical reading and thinking Background information Overview Language building-up Specialized vocabulary Formal EnglishThe Future of E-Business: Growth, Opportunities, and ChallengesUnit 5E-Business眼睛是心灵的窗户,是人体中最宝贵的感觉器官,可很多孩子对眼睛的重要性不重视。在每学期的视力测查中情况都不容乐观Uni
7、t 5E-BusinessText ABackground information Critical reading and thinkingE-Business A term used to describe businesses run on the Internet, or utilizing Internet technologies to improve the productivity or profitability of a business. In a more general sense, the term may be used to describe any form
8、of electronic businessthat is to say, any business which utilizes a computer. In most contexts e-business refers exclusively to Internet businesses.眼睛是心灵的窗户,是人体中最宝贵的感觉器官,可很多孩子对眼睛的重要性不重视。在每学期的视力测查中情况都不容乐观Unit 5E-BusinessText AOverview Text analysisCritical reading and thinkingGrowth Definition of bus
9、iness models A business model represents a group of common characteristics and methods of doing business to generate sales revenues and reduce expenses.眼睛是心灵的窗户,是人体中最宝贵的感觉器官,可很多孩子对眼睛的重要性不重视。在每学期的视力测查中情况都不容乐观Unit 5E-BusinessText AOverview Text analysisCritical reading and thinking Two most popular e-
10、business models B2B Type 1: Focusing on facilitating sales transactions between businesses e.g. Dell Type 2: involving a company and its suppliers e.g. GM; Ford眼睛是心灵的窗户,是人体中最宝贵的感觉器官,可很多孩子对眼睛的重要性不重视。在每学期的视力测查中情况都不容乐观Unit 5E-BusinessText AOverview Text analysisCritical reading and thinkingB2C focusing
11、 on individual consumers understanding how consumers behave online A few questions for B2C companies to answer The importance of long-term relationship with customers e.g. Barnes&N 眼睛是心灵的窗户,是人体中最宝贵的感觉器官,可很多孩子对眼睛的重要性不重视。在每学期的视力测查中情况都不容乐观Unit 5E-BusinessText AOverview Text analysisCritical reading and
12、 thinking Other models C2B C2C O2O眼睛是心灵的窗户,是人体中最宝贵的感觉器官,可很多孩子对眼睛的重要性不重视。在每学期的视力测查中情况都不容乐观Unit 5E-BusinessText AOverview Text analysisCritical reading and thinkingOpportunities Internet will continue to expand along with related technologies. To date, only a small percent of the global population use
13、s the Internet. Increasing use of smart phones and other mobile devices Firms that adapt existing business models to an online environment will continue to dominate development. 眼睛是心灵的窗户,是人体中最宝贵的感觉器官,可很多孩子对眼睛的重要性不重视。在每学期的视力测查中情况都不容乐观Unit 5E-BusinessText AOverview Text analysisCritical reading and th
14、inkingChallenges: adapting to environmental forcesType of environmental forcesDefinitionFactors involved眼睛是心灵的窗户,是人体中最宝贵的感觉器官,可很多孩子对眼睛的重要性不重视。在每学期的视力测查中情况都不容乐观Unit 5E-BusinessText AOverview Text analysisCritical reading and thinkingType of environmental forcesDefinitionFactors involvedInternal force
15、sfactors closely associated with the actions and decisions taking place within a firma firms planning activities, organization structure, human resources, management decisions, information database, available financingExternal forcesfactors affecting e-business planning that originate from outside t
16、he organizationglobalization, demographic, societal, economic, competitive, technological, and political and legal forces眼睛是心灵的窗户,是人体中最宝贵的感觉器官,可很多孩子对眼睛的重要性不重视。在每学期的视力测查中情况都不容乐观Unit 5E-BusinessText AGroup discussionCritical reading and thinking List some famous e-businesses you know. What are these e
17、-businesses most famous for? What are their respective business models? What is their greatest source(s) of revenue?眼睛是心灵的窗户,是人体中最宝贵的感觉器官,可很多孩子对眼睛的重要性不重视。在每学期的视力测查中情况都不容乐观Unit 5E-BusinessSpecialized vocabularyText A Language building-upTranslate the following terms from English into Chinese or vice
18、versa.e-business models reduce expensescorporate clientsunsold inventorywholesalers and retailerscomparison shoppingbuying preferencesindividualized service电子商务模式减少开销企业客户未售的存货批发商和零售商比较购物购物偏好个性化服务眼睛是心灵的窗户,是人体中最宝贵的感觉器官,可很多孩子对眼睛的重要性不重视。在每学期的视力测查中情况都不容乐观Unit 5E-BusinessSpecialized vocabularyText A Langu
19、age building-upTranslate the following terms from English into Chinese or vice versa.创造销售收入简化交易程序标价合理、高品质的电脑产品大量的原材料增加购买量与消费者建立长期的关系因特网宽带连接信息数据库generate sales revenues facilitate sales transactions fairly priced, high-quality computer productslarge quantities of raw materialsincrease the volume of p
20、urchases build long-term relationships with the customers broadband access to the Internet information database眼睛是心灵的窗户,是人体中最宝贵的感觉器官,可很多孩子对眼睛的重要性不重视。在每学期的视力测查中情况都不容乐观Unit 5E-BusinessSpecialized vocabularyText A Language building-up sales revenue: 销售收入销售收入 Sales revenue is the amount realized from se
21、lling goods or services in the normal operations of a company in a specified period. Companies can calculate their sales revenue from a derived number based on the cost of a unit and the number of units sold.眼睛是心灵的窗户,是人体中最宝贵的感觉器官,可很多孩子对眼睛的重要性不重视。在每学期的视力测查中情况都不容乐观Unit 5E-BusinessSpecialized vocabular
22、yText A Language building-up conduct business: 开展业务开展业务 He said he had to conduct some business with the grain merchant. sales transaction: 销售,交易销售,交易 Every day, millions of people take part in countless sales transactions across the globe, creating a constant flow of value.眼睛是心灵的窗户,是人体中最宝贵的感觉器官,可很多
23、孩子对眼睛的重要性不重视。在每学期的视力测查中情况都不容乐观Unit 5E-BusinessSpecialized vocabularyText A Language building-up carrying costs: 持有成本持有成本In marketing, carrying cost refers to the total cost of holding inventory. comparison shopping: 货比三家货比三家 S is a comparison shopping website that compares prices and products at onl
24、ine stores to help consumers save money. 眼睛是心灵的窗户,是人体中最宝贵的感觉器官,可很多孩子对眼睛的重要性不重视。在每学期的视力测查中情况都不容乐观Unit 5E-BusinessSpecialized vocabularyText A Language building-up long-term relationships: 长期关系长期关系 Our efforts are focused in building and maintaining long- term relationships. buying preference: 购买倾向购买倾
25、向 The company could carry out the questionnaires to make sure the customers buying preference and their habits of buying toys. 眼睛是心灵的窗户,是人体中最宝贵的感觉器官,可很多孩子对眼睛的重要性不重视。在每学期的视力测查中情况都不容乐观Unit 5E-BusinessFormal EnglishText A Language building-upThe following sentences are selected from Text A. Replace the
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