2022年译林牛津版高中英语模块四.docx

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1、精选学习资料 - - - - - - - - - 译林牛津版高中英语模块四Unit 1 Advertising 教案学案练习一体化 学习目标1 词汇：advertise, share, persuasive, product, service, promote, place, intended, educate, welfare, completely, lie, claim, aware, toothpaste, breath, cure, customer, connect, trick, creative, public, lead, nationwide, campaign, drug

2、, deal, social, commit, smart, satisfied, publisher, unique, senior, choice, recommend, purchase, copy, sweet, sales, bar, packaging, update, design, unforgettable, fashionable, convenient, continuously, functional, filling, determine, appeal, react, gather, approach available, various, particular,

3、goal, target, media, mailing, 2 词组、短语：be used to,be satisfied with, encourage sb. to do sth., post sth. on the school website, learn about, do some research on, have information to do sth., share sth. with sb. pay for, do sth. for free, be intended to do sth., educate sb about sth., tell sb. the tru

4、th, protect sb. from, be aware of, even if, be proud of, feel good about, connect sth. to, play trick on sb., serve the public, be meant to do sth., leadlive a life, deal with ,believe in sth., publics service projects, Project Hope, school every child, be smart about, be supposed to do sth., persua

5、sive language, exciting images, be popular with, market share, sales targets, market leader, be of high quality, sales figures, for the benefit of, have a goal, get sb. to do sth., create the right message, care about, be concerned with, affect one s life, get the message across, depend on, come up

6、with, 3 语法、结构： direct speech and reported speech 直接引语和间接引语 4 技能指导：1） read expository writing 2） write an advertisement and develop an advertising campaign 合作探究Welcome to the unit I Read the following and tell what they are for: 1. Home-care helper for disabled woman in her downtown home, provide per

7、sonal care and recreation, 10 a.m. to 6 p.m., five days a week. 824-3174 between 4 and 7 p.m. 2. Large bedroom in shared house, close to downtown and University, off-street parking, on bus route, park with tennis courts across the street. 824-2723 or 823-0236. 3. 11 a.m. to 2 p.m. complete 名师归纳总结 -

8、- - - - - -第 1 页,共 35 页精选学习资料 - - - - - - - - - Pasta Dinners $28.5 Tel: 422307 4. Tent-35 Nylon, blue and green; lm high, 120cm wide, 190cm deep for two people Portable CD player-E60 With radio, stereo headphones, case. No batteries. 16cm x 13cm x 6cm. Weighs 2kg 5. Save 25% All mens pajamas II We

9、have two basic types of advertisements. One is A commercial advertisement CAs 商业广告 , and the other is Public service advertisement PSAs 公益服务广告 . Read and enjoy the following advertisements and decide which are PSAs and which are CAs. 1 Make it possible with Canon. 佳能数码相机广告2 The daily modern 日产（尼桑）汽车

10、广告3 Planned Parenthood Children by choice, Not by chance名师归纳总结 4Theres no better way to fly.德国汉莎航空第 2 页,共 35 页5The power of dreams 本田汽车广告6Make Poverty HistoryLike no other 索尼产品广告78Take TOSHIBA, take the world. 9One by one they step forward: a nurse, a teacher, a homemaker. And lives are saved. 10We

11、can beat extreme poverty, starvation, AIDS. But we need your help 11The choice of a new generation. 新一代的挑选； 百事可乐12Ask for more 希望无限 百事流行鞋- - - - - - -精选学习资料 - - - - - - - - - 13Impossible made possible 使不行能为可能 佳能打印机14 Were not asking for your money; were asking for your voice. CAs： _ _ _ _ _ _ _ _ _

12、 PSAs: _ _ _ _ _ _ _ _ _ Reading & discussion Read the passage of Reading and decide the main ideas for each paragraph after discussion. Para1 _ Para2 _ Para3 _ Para4 _ Activities and discussion I. Learn to design some questions,express your opinion and state the views. Q1： _ Q2： _ Q3: _ Q4: _ II. T

13、ry to join your main ideas together with some other sentences to form a summary of your Reading. _ _ _ _ _ _ _ _ _ _ 名师归纳总结 - - - - - - -第 3 页,共 35 页精选学习资料 - - - - - - - - - _ _ Words and expressions 3研析：词汇1. share n. 一份（酬劳、责任、权益等）,股份,If you want a share of the pay, you ll have to do your share of t

14、he work. 假如你想得到一份酬劳,就得做好你该分担的那一份工作；She owns 5000 shares in the company. 她拥有公司的五千股份；Children should have a share in deciding which subjects they study. 孩子们应可参加打算学习哪些课程；Vt. to join with other people in owning, using , or doing something 共享,共有,分担 Everyone in the house shares the same bathroom. 家里的人都共用一

15、个浴室；Hes sure we ll win the match, but I don t share his faith in the team. 他确定我们会赢这场竞赛,但我没有他对球队的那种信念；also 又作 share out , to divide and give out in shares 安排,均分His property was shared between his children. 他的财产由他的孩子们平分了；2. be used to, 有用句型： beget used to sth; be used to doing sth 习惯于（某事）的；She gets us

16、ed to English food. 她开头习惯英国的食物；I m not used to getting up so early. 我不习惯起得那么早；相关链接 ：be used to do sth used to do sth would do sth A computer can be used to do all its accounts. 电脑可以用来运算全部的账目；I don t play tennis much these days, but I used to. 我最近不太打网球,可是过去常打；名师归纳总结 - - - - - - -第 4 页,共 35 页精选学习资料 -

17、- - - - - - - - We used to work in the same office and we would often have coffee together. 我们以前在同一个办公室工作,并且常常一起喝咖啡；留意： used to do sth 表示过去常常、 总是或有规律地发生的事,但现在不肯定仍那么做；usednt to 否定缩略形式, used to 也常常被看作情态动词；3. advertise,vt.做广告：为 做公开启事,尤指颂扬（某一产品或企业）的质量或优势以促销1. to make known; call attention to: I advertis

18、ed my intention to resign. 渲染我要辞职的意向2. to warn or notify: 警告,告知：引起留意：使变得闻名；引起对 的留意：This event advertises me that there is such a fact as death. 这件事警告我有死亡这样的事实vi （不及物动词）1. to call the attention of the public to a product or business. 做广告：引起公众对产品或企业的留意We advertised through the newspaper for the produc

19、ts of our factory. 我们通过报纸宣扬我们厂的产品；2. to inquire or seek in a public notice, as in a newspaper: 登广告：在公告,如报纸上询问或查找：He advertised for an apartment when he just arrived in this city. 在他刚到这个城市时他登广告寻求公寓房 4. recommend, vt.（及物动词）1. to praise or commend one to another as being worthy or desirable; endorse: 举

20、荐：向另外一个人赞扬或推 荐（某人或物） ,认为其有价值或合人心愿；担保：They recommended him for the job. 他们举荐他做那项工作；He recommended a sedan instead of a station wagon. 他举荐了轿子而不是马车 2. to make the possessor, as of an attribute attractive or acceptable: 使受欢迎：使（其拥有者,如其品质之拥 有者）具有吸取力或使之可取：Honesty recommends any person. 任何一个人都欢迎诚恳的品质 Your p

21、lan has very little to recommend it. 你的方案几乎毫无可取之处；3. to commit to the charge of another; entrust. 托付：将 交给另一个人掌管；信托She recommend a child to her friend when was away. 名师归纳总结 - - - - - - -第 5 页,共 35 页精选学习资料 - - - - - - - - - 她不在家时把小孩子托给她的伴侣照管；4. to advise or counsel: 劝说：建议或忠告：She recommended that we av

22、oid giving offense. 她建议我们防止找麻烦vi. （不及物动词）1. to give advice or counsel: 建议：给以劝说或忠告：He recommended against signing an international agreement 他建议别签署国际协定；5.determine, vt.（及物动词）1. to decide or settle a dispute, for example conclusively and authoritatively. 判定：结论性、权威性地打算或解决（纠纷等）He determined to go. 他决意要去

23、；I am determined to do better than Mike. 我决心比迈克做得更好；He determined to go that he should go at once. 他决心马上就走；2. to cause someone to come to a conclusion or resolution. 使（某人）得出结论,使得出解决方法He has not determined what he will study. 他仍没有打算学什么；His advice determined me to drink and smoke no more. 他的劝说使我打算不再抽烟

24、喝酒了；3. to be the cause of; regulate: 成为 的缘由；掌握：Demand determines production. 需求打算生产4. to give direction to: 定向：指出方向：The management committee determines departmental policy. 治理委员会打算各部门的政策vi. （不及物动词）1. to reach a decision; resolve. 解决,打算：作出打算；名师归纳总结 - - - - - - -第 6 页,共 35 页精选学习资料 - - - - - - - - - Th

25、ey determined on an early start. 他们打算早些动身；I have determined on upon going to the countryside after graduation. 我已打算毕业后到农村去；6. appeal, vi. 1. 呼吁；恳求The government is appealing to everyone to save water. 政府呼吁每个人节省用水；The victims families of the murder have appealed to the Supreme Court to have a definit

26、ive answer. 谋杀案的被害家属已经恳求最高法院作准确的答复；2. （常与 to 连用）吸引；引起爱好She appeals to me. 我对她感爱好；Bright colours appeal to small children. 小孩喜爱明艳的颜色；Does the idea of working for a venture company appeal to you. 你有没有爱好到合资企业去工作 . 3. n. 呼吁；恳求an appeal for forgiveness 恳求原谅The teacher listened to his appeal. 老师倾听了他的要求；4.

27、 （常与 to 连用）上诉；诉诸于appeal a decision to a higher court 不服判决提出上诉He appealed against the judges decision. 他不服法官判决而上诉；7.approach vt., vi. 1. 走近；靠近We approached the museum. 我们走近博物馆；2. （首次）接洽Did he approach you about a loan. 名师归纳总结 - - - - - - -第 7 页,共 35 页精选学习资料 - - - - - - - - - 他与你谈了借款的事了吗？3. 开头考虑；开头着手

28、He approached the idea with caution. 他开头认真地考虑那个想法；He approached the new job with enthusiasm. 他满怀热忱地去干新的工作；4. 接近,近似 The population of our city is approaching 5 million 我们这个城市的人口接近 500 万It is not allowed to approach the forbidden area. 这里是禁区不许接近；The time is approaching when we must be on board. 我们上船的时

29、间快到了；习惯用法 at the approach of 在.快到的时候be approaching to 与.差不多 , 大致相等be difficult of approach 指地方 难到达的 ; 指人 难于接近的be easy of approach 指地方 简洁到达的 , 交通便利的 ; 指人 简洁接近的 make an approach to 对.进行探讨make approaches to sb. 设法接近某人 , 想博得某人的好感approach sb. on sth. 向某人接洽 商议、交涉 approach sb. about sth. 向某人接洽 商议、交涉 approa

30、ch to 接近 , 近似 , 约等于 ; 做某事 的方法 途径 名师归纳总结 8.satisfy vt. 使幸福；使开心 ; 使满意,使中意第 8 页,共 35 页- - - - - - -精选学习资料 - - - - - - - - - This work does not satisfy me. 这件工作我不中意；I wasnt satisfied with our treatment at that hotel, so I shall complain to the proprietor. 我不中意我们在那家旅社受到的待遇,因此我要向旅社老板投诉； （常与 of, that 连用）使确

31、信；使排除疑虑 I am satisfied that he is guilty. 我确信他有罪；I satisfied my employer that I had finished. 我使老板信任我已经完成 adj. satisfied; 感到中意的 satisfying 令人满意的 , 令人中意的 The story had a satisfying ending. 那个故事的结局令人中意；9.intend vt. 想要 , 准备 ; 妄想;设计 ; 方案 ; 意指 , 意思是, 含有“ 行动坚决” 之意, 如: He intends his child for a doctor 他准备

32、让孩子以后行医He intends no harm. 他没有恶意；I intend to go home. 我想回家；The book is intended for beginners. 本书是为初学者编写的；What do you intend by that remark. 你说这话是什么意思. Is that what you intended. 这是你的原意吗. I intend it as a stop -gap. 我想拿它凑数；相关链接 intend 系正式用语 , 指“ 心里已有做某事的目标或方案”I intended to write to you. 我要给你写信；mean

33、可与intend 互换 , 但强调“ 做事的意图”, 较口语化 , 如: I mean to go to bed earlier tonight. 今晚 我想早些睡觉；propose 指“ 公开明确地提出自已的目的或方案”, 如: I proposed to speak for an hour. 我想讲一小时；习惯用法 be intended to do 意思是使 ; 是用来名师归纳总结 be intended to be 规定为 , 确定为.成为 ; 想让 .从事某事第 9 页,共 35 页it is intended that 妄想 , 意图是intend for 准备供 .使用 ; 准备

34、送给；准备使- - - - - - -精选学习资料 - - - - - - - - - 10.protect vt. 爱护 ; 保卫 ; 预备支付 汇票 protect home industries 爱护国内工业protect sb. from danger 爱护某人免遭危急A line of forts was built along the border to protect the country against attack. 在边界沿线构筑了堡垒 , 以防国家受到攻击；He raised his arm to protect his face. 他举起手臂护住脸部；He is we

35、aring sunglasses to protect his eyes from the strong sunlight. 他戴着太阳镜以挡剧烈的阳光；11. aware adj. 用作表语 知道的 ; 意识到的He wasn t aware of the danger. 他没意识到有危急；I didn t become aware of his arrival. 我没留意到他的到来；留意：后接从句时 of 要省略；Are you aware that you have hurt her feelings. 你有没有察觉到你已经损害了她的感情了呢？I became aware how she

36、 might feel. 我察觉到她会有怎样的感受；相关链接 aware; conscious; sensible 都含有“ 意识到的” 意思；aware 侧重“ 感官所意识到的外界事物”, 如: Everybody is aware of the importance of the Four Modernizations. 每个人都意识到了四化的重要性；conscious 侧重“ 心理感知”, 如: He is conscious of a sense of quilt. 他感到内疚；sensible 指“ 可用感官察觉到的 较复杂或抽象的事物的 ” , 如: I was sensible

37、of her solemn grief. 我知道她很悲伤；unaware 不知道的,没察觉到的unconscious 不省人事的,未发觉的,无意识的12.trick n. 阴谋 , 欺诈 , 骗术 , 奸计 ; 谋略 ; 恶作剧 ; 卑鄙的手段 ; 轻率愚蠢行为; 习惯怪癖 ; 贬意 秘诀, 窍门 ; 手腕 , 手法 ; 技艺 , 巧技 ; 戏法 , 幻术 ; 口语 逗人的孩子 ; 俏姑娘He exposed all the tricks of the enemy 他揭露了敌人的一切阴谋阴谋；a double -dealing trick 两面派手法Tom can see through th

38、e magicians tricks. 汤姆能看穿魔术家的戏法；戏法；把戏；花样名师归纳总结 - - - - - - -第 10 页,共 35 页精选学习资料 - - - - - - - - - I can do magic tricks. 我会玩魔术；He has learned the tricks of the trade 他学会了这行生意的诀窍 He got the money from me by a trick. 他用阴谋骗走了我的钱；The children played a trick on their teacher. 孩子们戏弄了他们的老师；Tom has the tric

39、k of frowning. 汤姆有皱眉头的习惯；a mere trick of the light 魔术中 仅靠灯光造成的幻觉 a night trick 夜班 a pretty little trick 美丽的少女 13. deal with ,vt. dealt delt 安排 , 分派 out; 分, 分给 , 授给 , 发纸牌 给以 打击 ; 常用于被动语态 对待 , 应付 狠狠打击某人 deal sb. hard blows deal the cards 分牌 You have been well /badly dealt by him. 你受到了他的优 /虐待；vi. 交易 ;

40、经营 in 应对 , 处理 , 考虑 , 支配 with ,与 .有关 ; 论述 , 涉及 with 从事 , 参加 ; 生产 ; 使用,交际 , 打交道 , 和.来往,对待 , 处分 , 惩戒,分发 尤指分纸牌 deal in tea 经营茶叶 deal with the cards 发牌 He is easy to deal with. 他很简洁打交道；The committee will deal with this complaint. 委员会将要处理这份投诉 The book deals with this problem. 这本书论述了这个问题；The teacher deals fairly with his pupils. 这个老师公正地对待他的同学；名师归纳总结 - - - - - - -第 11 页,共 35 页精选学习资料 -