活动营销专员岗位职责.docx

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1、本文格式为Word版，下载可任意编辑活动营销专员岗位职责 市场营销专员(数字选购和活动管理)Sr Marketing Specialist 益升华贸易(宁波)有限公司 益升华贸易(宁波)有限公司,益升华 职责: 启动并实施数字选购策略。但不限于公司网站和垂直站点、社交平台、搜寻引擎、电子邮件/通讯、移动等,以精简前景和新的客户收购方式。 制定数码宣扬策略,以增加数码平台的流量及转换;协作全球数码团队为key kpi供应与平台有关的服务 监督衡量数字运动影响的有效基准。分析、审查和报告各项活动的成效,以便取得最大的成果 与主要的电子市场(即阿里巴巴)建立和维持策略性的商业关系,以推广品牌意识和商

2、业伙伴关系 监督和参加中国数字世界,定期收集和与全球和本地团队共享中国数字最佳实践。评估新兴技术。在适当状况下供应思想领导和观点供采纳 与机构和其他供应商合作伙伴合作,确保全部可交付产品都符合公司品牌指南的要求 为长期营销方案和战略作出贡献 业务主管指派的其他职责 阅历/资格: 商务、市场营销、电子商务或同等专业需要学士或以上学历 *至少5年相关工作阅历,包括在内部数字市场/电子商务部门或顶级广告代理机构工作3年(数字焦点) 与多国公司打交道的阅历是最受欢迎的。有多渠道客户管理阅历者优先 注意成果,坚决,精力充足,具有战略思维力量 *使用营销自动化工具的阅历 *处理b2b电子商务的阅历,如16

3、88年。通用域名格式 具有很强的市场营销意识和商业头脑;能在敏捷的环境中工作 有效领导和执行多个项目的力量。 良好的英语读写力量 Responsibilities: o Initiate and implement digital acquisition strategy incl. but not limited to company website and vertical sites , social platform, search engines, email/newsletter, mobile, etc. to streamline prospect and new custom

4、er acquisition approach. o Develop digital campaign strategy to increase digital platform traffic and conversion; align with global digital team for key KPIs delivery related to the platform o Monitor effective benchmarks for measuring the impact of digital campaigns. Analyze, review, and report on

5、effectiveness of campaigns in an effort to maximize results o Establish and maintain strategic business relationships with major E-marketplace ( i.e. Alibaba) to promote brand awareness and business partnership o Monitor and engage in China digital world, collect and share China digital best practic

6、e with global and local team in regular basis. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate o Collaborate with agencies and other vendor partners; Make sure all deliverables meet Essentra Brand Guideline requirements o Contributing to long

7、-term marketing plans and strategies o Other duties assigned by line manager Experience/ Qualifications: Bachelor degree or above in Business, Marketing, e-Commerce or equivalent is required Minimum 5 year related working experience, including 3 year experience in in-house digital marketing/Ecommerc

8、e department or top tier advertising agency ( digital focus) Experiences with multinational companies are highly preferred. Past experience on Multi-channel customer management is a plus Be results oriented, decisive, energetic, a self-motivated with the ability to think strategically Experience in

9、using marketing automation tools Prior experience in dealing with B2B E-commerce such as Strong sales marketing sense and business acumen; Can work in agile way environment Ability to lead and execute multiple projects effectively. Good knowledge of written and spoken English 篇2:会展执行专员岗位职责 1、参加活动的前期

10、筹备及现场执行工作; 2、在项目执行过程中与各部门保持有效沟通,并提出合理化建议; 3.帮助会务经理负责各种宣扬活动的策划工作,并收集市场活动信息,与商家洽谈合作并开展活动; 4、帮助把控活动现场制作物及外协单位的工作品质,严格根据时间节点进行工作; 5、帮助负责联系活动场地、设备、车辆、现场搭建及会场布置等工作,擅长准时解决现场消失的各种问题; 6、了解客户需求,把握服务客户原则与尺度,可以为客户供应合理化建议; 7、帮助其他部门工作。 任职要求: 1、有1年以上活动/会展类活动执行阅历; 2、熟识各种活动、会展的运作流程,有独立完成项目的工作力量; 3、具有较强的表达力量及人际沟通力量;

11、4、思维灵敏,擅长学习,具有较强的活动执行力量; 5、工作乐观主动,有责任心,具有较强的团队合作精神及独挡一面的执行力量; 篇3:活动管理专员岗位职责 市场营销专员(数字选购和活动管理)Sr Marketing Specialist 益升华贸易(宁波)有限公司 益升华贸易(宁波)有限公司,益升华 职责: 启动并实施数字选购策略。但不限于公司网站和垂直站点、社交平台、搜寻引擎、电子邮件/通讯、移动等,以精简前景和新的客户收购方式。 制定数码宣扬策略,以增加数码平台的流量及转换;协作全球数码团队为key kpi供应与平台有关的服务 监督衡量数字运动影响的有效基准。分析、审查和报告各项活动的成效,以

12、便取得最大的成果 与主要的电子市场(即阿里巴巴)建立和维持策略性的商业关系,以推广品牌意识和商业伙伴关系 监督和参加中国数字世界,定期收集和与全球和本地团队共享中国数字最佳实践。评估新兴技术。在适当状况下供应思想领导和观点供采纳 与机构和其他供应商合作伙伴合作,确保全部可交付产品都符合公司品牌指南的要求 为长期营销方案和战略作出贡献 业务主管指派的其他职责 阅历/资格: 商务、市场营销、电子商务或同等专业需要学士或以上学历 *至少5年相关工作阅历,包括在内部数字市场/电子商务部门或顶级广告代理机构工作3年(数字焦点) 与多国公司打交道的阅历是最受欢迎的。有多渠道客户管理阅历者优先 注意成果,坚

13、决,精力充足,具有战略思维力量 *使用营销自动化工具的阅历 *处理b2b电子商务的阅历,如1688年。通用域名格式 具有很强的市场营销意识和商业头脑;能在敏捷的环境中工作 有效领导和执行多个项目的力量。 良好的英语读写力量 Responsibilities: o Initiate and implement digital acquisition strategy incl. but not limited to company website and vertical sites , social platform, search engines, email/newsletter, mob

14、ile, etc. to streamline prospect and new customer acquisition approach. o Develop digital campaign strategy to increase digital platform traffic and conversion; align with global digital team for key KPIs delivery related to the platform o Monitor effective benchmarks for measuring the impact of dig

15、ital campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results o Establish and maintain strategic business relationships with major E-marketplace ( i.e. Alibaba) to promote brand awareness and business partnership o Monitor and engage in China digital worl

16、d, collect and share China digital best practice with global and local team in regular basis. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate o Collaborate with agencies and other vendor partners; Make sure all deliverables meet Essentra Bran

17、d Guideline requirements o Contributing to long-term marketing plans and strategies o Other duties assigned by line manager Experience/ Qualifications: Bachelor degree or above in Business, Marketing, e-Commerce or equivalent is required Minimum 5 year related working experience, including 3 year ex

18、perience in in-house digital marketing/Ecommerce department or top tier advertising agency ( digital focus) Experiences with multinational companies are highly preferred. Past experience on Multi-channel customer management is a plus Be results oriented, decisive, energetic, a self-motivated with th

19、e ability to think strategically Experience in using marketing automation tools Prior experience in dealing with B2B E-commerce such as Strong sales marketing sense and business acumen; Can work in agile way environment Ability to lead and execute multiple projects effectively. Good knowledge of written and spoken English 第 6 页 共 6 页