2022高考英语阅读理解全程巩固训练(3).doc
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1、2014高考英语阅读理解全程巩固训练(3)及答案【2014河南省淇县高级中学一模】D Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to ad
2、vertisers. An attraction of sport programs for the major U.S. media companies is that events are often held on Saturday and Sunday afternoons the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may
3、 not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming. Media corporations also use sports to attract commercial sponsors that might take their a
4、dvertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases
5、 of computers, cars and life insurance. Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings (收视率) are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest incom
6、e groups in the United States, including many lawyers and business managers. This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computer, and holiday trips. This is also why the networks continue to carry these programs regar
7、dless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computers. With such viewers, these programs dont need high ratings to stay on the air.68. Why would weekend afternoons become de
8、ad time without sport programs?A. Because there would be few viewers.B. Because the advertisers would be off work.C. Because television programs would go slowly.D. Because viewers would pay less for watching television.69. The ratings are not important for golf and tennis programs because _.A. their
9、 advertisers are car makersB. their viewers are attracted by sportsC. their advertisers target at rich peopleD. their viewers can afford expensive cars70. What is the passage mainly about?A. Television viewers are determined by male viewers.B. Rich viewers contribute most to television companies.C.
10、Sports are gaining importance in advertising on television.D. Commercial advertisers are the major sponsors of sport events.【参考答案】68、ACC阅读理解-E(2013深圳市二模,D)Expensive perfumes (香水) come in tiny bottles, but many hide a whalesized secret.To perfect a particular smell, perfumemakers often use an ingredi
11、ent that comes from sperm whales, called ambergris. But using ambergris, which helps a perfume last longer, is strongly opposed by many people who think it is wrong to kill whales just so we can smell sweet. Joerg Bohlmann is neither a perfumer nor a whale expert. Hes a plant biologist at the Univer
12、sity of British Columbia in Canada. But his discovery of a new plant gene (基因) might push whales out of the perfume business.The gene comes from fir trees, found throughout North America and commonly used as Christmas trees. The trees produce a chemical that can be used in perfume in place of amberg
13、risbut with_a_catch.“Theres a problem that many people wouldnt consider. In the tree, the chemical is mixed with many others. That makes separation a challenge,” Bohlmann says. “Its like trying to isolate sugar from a biscuit.”This is where science becomes useful. When Bohlmann learned that fir tree
14、s produce the ambergrislike chemical, he decided to use his gene knowhow to find the instructions for how to make the ambergrissubstitute.Bohlmann found that gene and took it out of the tree cells. Then he did something that might sound strange to someone who doesnt work in genetics: Bohlmann put th
15、e gene from the tree into yeast (酵母) cells.Yeast may sound familiar because its used to make things like bread, wine and beer. Biologists like to work with yeast because it easily adopts new genes and changes its features and behaviour. When Bohlmann put the fir tree gene into the yeast, the yeast s
16、tarted making the same chemical that had been produced by the tree.Perfumers pay big money for ambergris because it is a fixative, which means it holds a smell in place on a persons body.“Cheap perfumes smell good in the first hour or so and then everything is gone,” explains Bohlmann. “But expensiv
17、e perfumes are much more stable. Their smell lasts much longer, for hours or even a day after you apply them.”The new chemical, made from the tree genes, can be used as a fixative, too. And using yeast to make it is far cheaper than acquiring ambergris.Bohlmann admits he never thought hed get into t
18、he perfume business. But now, he says, producers have been calling to find out how to use his technology in new perfumes.文章大意:本文是一篇科普说明文。介绍了一种使香水香味持久的物质龙涎香,因这一物质来自于鲸,所以遭到人们的反对。科学家们发现一些树中的化学物质可以用来取代它,他们利用酵母菌成功制造出了这些化学物质。16It can be inferred from the passage that if a perfume contains ambergris, _.Ait
19、s user probably supports whale huntingBits smell will last for about an hourCthere will be a whale symbol on the bottleDit is probably very expensive答案:D推理判断题。根据第二段第二句中“But using ambergris, which helps a perfume last longer.”以及倒数第三段中“But expensive perfumes are much more stable.”可知,含有龙涎香的香水价格昂贵,故D项正确
20、;根据倒数第三段中“Their smell lasts much longer, for hours or even a day after you apply them.”可知,B项错误;根据第二段第二句中“is strongly opposed by many people who think it is wrong to kill whales.”可知,A项错误;C项文中未提及相关信息。17The underlined expression “with a catch” in Paragraph 3 means _.Abeing difficult to hold Bhaving a h
21、idden problemCneeding further testing Dbeing too similar答案:B词义猜测题。根据第四段中“Theres a problem that many people wouldnt consider.”可知,该词组意为“有隐含的问题”,故B项正确。18According to the passage, why are yeast cells often used in genetic research?AThey can take on the characteristics of other genes.BThey can reproduce
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