营销部门中英文职位描述.doc

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1、Four short words sum up what has lifted most successful individuals above the crowd: a little bit more.-author-date营销部门中英文职位描述销售总监 职位描述：营销部门职位描述一、销售类销售总监 职位描述：中文描述 | 英文描述1. 高层管理职位，协助决策层制定公司发展战略，负责其功能领域内短期及长期的公司决策和战略，对公司中长期目标的达成产生重要影响；2. 负责公司的业务拓展、销售运作，能强有力的将计划转变成结果；3. 设置销售目标、销售模式、销售战略、销售预算和奖励计划；4. 建

2、立和管理销售队伍，规范销售流程，完成销售目标；5. 分析新的和原有分销体系或销售渠道的市场潜力、销售数据和费用，测算盈亏情况；6. 关注于维护和提高公司市场竞争力。 1. Position of Senior Management, to assist the decision makers in formulating the Companys development strategies, to be in charge of the Companys short and long-term decision-making and strategies within his/her fun

3、ction & field and to exert substaintial influence on the accomplishment of the Companys mid and long term objectives;2. to be in charge of the Companys business development and sales operation and be very capable of turning the plans into the reality;3. to set up sales objectives, sales modes, sales

4、 strategies, sales budgets and incentive plans;4. to establish and manage the sales teams, to standardize the sales processes and to accomplish the sales objectives;5. to analyse the potential marketability, sales data and expenses of the new and original distribution systems or sales channels and t

5、o calculate the profits and losses;6. to focus on maintaining and enhance the market competitiveness of the Company. 1. Position of Senior Management, to assist the decision makers in formulating the Companys development strategies, to be in charge of the Companys short and long-term decision-making

6、 and strategies within his/her function & field and to exert substaintial influence on the accomplishment of the Companys mid and long term objectives;2. to be in charge of the Companys business development and sales operation and be very capable of turning the plans into the reality;3. to set up sa

7、les objectives, sales modes, sales strategies, sales budgets and incentive plans;4. to establish and manage the sales teams, to standardize the sales processes and to accomplish the sales objectives;5. to analyse the potential marketability, sales data and expenses of the new and original distributi

8、on systems or sales channels and to calculate the profits and losses;6. to focus on maintaining and enhance the market competitiveness of the Company. 区域销售经理 职位描述：中文描述 | 英文描述1. 销售管理职位，负责其功能领域内主要目标和计划，制定、参与或协助上层执行相关的政策和制度；2. 负责部门的日常管理工作及部门员工的管理、指导、培训及评估；3. 负责组织的销售运作，包括计划、组织、进度控制和检讨；4. 建立和管理销售队伍，完成销售目

9、标；5. 分析和开发市场并搞好售后服务， 6. 访问和激励特许经销商进一步拓展市场。1. Position of Sales Management, to be responsible for the main objectives and plans within his/her function & field and to formulate, participate in or assist the superior in implementing related policies and systems;2. to be in charge of the Departments da

10、ily management work and the subordinates management, direction, training and assessment;3. to be in charge of organizing the sales operation, including the planning, organization, control over the progress and review;4. to establish and manage the sales teams and to accomplish the sales objectives;5

11、. to analyse and develop the markets and to make a good job of after-sales services;6. to visit and encourage the licensed dealers to further develop the markets. 销售经理 职位描述：中文描述 | 英文描述1. 销售管理职位，负责其功能领域内主要目标和计划，制定、参与或协助上层执行相关的政策和制度；2. 负责部门的日常管理工作及部门员工的管理、指导、培训及评估；3. 负责组织的销售运作，包括计划、组织、进度控制和检讨；4. 协助销售总

12、监设置销售目标、销售模式、销售战略、销售预算和奖励计划；5. 建立和管理销售队伍，完成销售目标；6. 从销售和客户需求的角度，对产品的研发提供指导性建议。 1. Position of Sales Management, to be responsible for the main objectives and plans within his/her function & field and to formulate, participate in or assist the superior in implementing related policies and systems;2. t

13、o be in charge of the Departments daily management work and the subordinates management, direction, training and assessment;3. to be in charge of organizing the sales operation, including the planning, organization, control over the progress and review;4. to assist the Sales Director in setting up s

14、ales objectives, sales modes, sales strategies, sales budgets and incentive plans;5. to establish and manage the sales teams and to accomplish the sales objectives;6. to bring forward the instructive proposals on the products R&D from the sales and customer demands point of views. 1. Position of Sal

15、es Management, to be responsible for the main objectives and plans within his/her function & field and to formulate, participate in or assist the superior in implementing related policies and systems;2. to be in charge of the Departments daily management work and the subordinates management, directi

16、on, training and assessment;3. to be in charge of organizing the sales operation, including the planning, organization, control over the progress and review;4. to assist the Sales Director in setting up sales objectives, sales modes, sales strategies, sales budgets and incentive plans;5. to establis

17、h and manage the sales teams and to accomplish the sales objectives;6. to bring forward the instructive proposals on the products R&D from the sales and customer demands point of views. 销售主管 职位描述：中文描述 | 英文描述1. 销售人员职位，在上级的领导和监督下定期完成量化的工作要求，并能独立处理和解决所负责的任务；2. 开发客户资源，寻找潜在客户，完成销售目标；3. 签定销售合同，指导、协调、审核与销售

18、服务有关的帐目和记录，协调运输等事务；4. 解决客户就销售和服务提出的投诉；5. 从销售和客户需求的角度，对产品的研发提供指导性建议。 1. Position of Sales Staff, to fulfill the quantified work requirements periodically under the superiors direction and supervision and to handle and settle the tasks for which he/she is responsible independently;2. to develop the cu

19、stomer resources, to seek for potential customers and to accomplish the sales objectives;3. to conclude the sales contracts, to direct, coordinate and check the accounts and records related to the sales services and to coordinate such affairs as transportation;4. to settle the customers complaints i

20、n terms of the sales and services;5. to bring forward the instructive proposals on the products R&D from the sales and customer demands point of views. 渠道|分销经理 职位描述：中文描述 | 英文描述1. 销售管理职位，负责其功能领域内主要目标和计划，制定、参与或协助上层执行相关的政策和制度；2. 负责部门的日常管理工作及部门员工的管理、指导、培训及评估；3.根据公司业务需求制定渠道策略和销售目标；4.建立渠道销售流程和运作规范；5.开发管理新

21、的渠道合作者；6.组织联合行动或促销行动，推动渠道销售与渠道合作者关系。1. Position of Sales Management, to be responsible for the main objectives and plans within his/her function & field and to formulate, participate in or assist the superior in implementing related policies and systems;2. to be in charge of the Departments daily ma

22、nagement work and the subordinates management, direction, training and assessment;3. to formulate the channel strategies and sales objectives as per the Companys business demand;4. to establish the channel sales processes and operational criteria;5. to develop and manage the new channel cooperators;

23、6. to organize the alliance actions or promotions activities for the purpose of boosting the channel sales and the cooperative relationship with the channel cooperators. 渠道|分销主管 职位描述：中文描述 | 英文描述1. 销售人员职位，在上级的领导和监督下定期完成量化的工作要求，并能独立处理和解决所负责的任务；2. 参与制定渠道策略和销售目标计划；3. 探索开发新的渠道合作者；4. 管理和组织对渠道合作者持续的支持，如销售和

24、技术培训、售前协助、售后客户服务、技术支持等；5. 监督实施联合行动或促销行动，推动渠道销售与渠道合作。 1. Position of Sales Staff, to fulfill the quantified work requirements periodically under the superiors direction and supervision and to handle and settle the tasks for which he/she is responsible independently;2. to participate in formulating th

25、e channel strategies and sales objectives plans;3. to seek after and develop the new channel cooperators;4. to manage and organize the persistent support to the channel cooperators, such as sales and technical trainings, before-sales assistance, after-sales customer services, technical support, etc.

26、 5. to supervise and implement the alliance actions or promotions activities for the purpose of boosting the channel sales and the cooperative relationship with the channel cooperators. 1. Position of Sales Staff, to fulfill the quantified work requirements periodically under the superiors direction

27、 and supervision and to handle and settle the tasks for which he/she is responsible independently;2. to participate in formulating the channel strategies and sales objectives plans;3. to seek after and develop the new channel cooperators;4. to manage and organize the persistent support to the channe

28、l cooperators, such as sales and technical trainings, before-sales assistance, after-sales customer services, technical support, etc. 5. to supervise and implement the alliance actions or promotions activities for the purpose of boosting the channel sales and the cooperative relationship with the ch

29、annel cooperators. 客户经理 职位描述：中文描述 | 英文描述1. 销售管理职位，负责其功能领域内主要目标和计划，制定、参与或协助上层执行相关的政策和制度；2. 负责部门的日常管理工作及部门员工的管理、指导、培训及评估；3. 分析客户需求，维护与指定公司关键顾客的关系，寻求机会发展新的业务；4. 管理、参与和跟进项目进展；5. 建立管理数据库，跟踪分析相关信息；6. 向公司提供市场资讯及所属客户信息。 1. Position of Sales Management, to be responsible for the main objectives and plans wit

30、hin his/her function & field and to formulate, participate in or assist the superior in implementing related policies and systems;2. to be in charge of the Departments daily management work and the subordinates management, direction, training and assessment;3. to analyse the customer demand, to main

31、tain the relationship with the Companys designated key customers and to seek for the opportunities to develop a new business;4. to manage, participate in and follow up the project progress;5. to set up a management database and to follow up and analyse relevant information;6. to provide to the Compa

32、ny the information related to the market and his/her customers. 1. Position of Sales Management, to be responsible for the main objectives and plans within his/her function & field and to formulate, participate in or assist the superior in implementing related policies and systems;2. to be in charge

33、 of the Departments daily management work and the subordinates management, direction, training and assessment;3. to analyse the customer demand, to maintain the relationship with the Companys designated key customers and to seek for the opportunities to develop a new business;4. to manage, participa

34、te in and follow up the project progress;5. to set up a management database and to follow up and analyse relevant information;6. to provide to the Company the information related to the market and his/her customers. 渠道|分销专员 职位描述：中文描述 | 英文描述1. 销售人员职位，在上级的领导和监督下定期完成量化的工作要求，并能独立处理和解决所负责的任务；2. 协助渠道伙伴策划市

35、场活动，并负责推进市场活动展开；3. 完成代理商、大代理商的拓展、沟通、签约等工作；4. 支持和维系渠道关系；5. 完成上级交给的其它事务性工作。 1. Position of Sales Staff, to fulfill the quantified work requirements periodically under the superiors direction and supervision and to handle and settle the tasks for which he/she is responsible independently;2. to assist t

36、he channel partners in designing the market activities and be in charge o f advancing the implementation thereof;3. to fulfill such works as the development of and the communication and execution of contracts with the agents and key agents;4. to support and maintain the channel relationship;5. to fu

37、lfill other routine works required by the superior. 1. Position of Sales Staff, to fulfill the quantified work requirements periodically under the superiors direction and supervision and to handle and settle the tasks for which he/she is responsible independently;2. to assist the channel partners in

38、 designing the market activities and be in charge o f advancing the implementation thereof;3. to fulfill such works as the development of and the communication and execution of contracts with the agents and key agents;4. to support and maintain the channel relationship;5. to fulfill other routine wo

39、rks required by the superior. 销售代表 职位描述：中文描述 | 英文描述1. 销售人员职位，在上级的领导和监督下定期完成量化的工作要求，并能独立处理和解决所负责的任务；2. 管理客户关系，完成销售任务；3. 了解和发掘客户需求及购买愿望，介绍自己产品的优点和特色；4. 对客户提供专业的咨询；5. 收集潜在客户资料；6. 收取应收帐款。1. Position of Sales Staff, to fulfill the quantified work requirements periodically under the superiors direction an

40、d supervision and to handle and settle the tasks for which he/she is responsible independently;2. to manage the customer relationship and to fulfill the sales tasks;3. to understand and find out the customers demands and purchasing desires and to introduce the merits and features of our products;4.

41、to provide professional consulting opinions to the customers;5. to collect the materials related to potential customers;6. to collect the receivables. 大区销售总监 职位描述：中文描述 | 英文描述1. 高层管理职位，协助决策层制定公司发展战略，负责其功能领域内短期及长期的公司决策和战略，对公司中长期目标的达成产生重要影响；2.负责所辖区域销售计划的制定、实施和管理，确保完成销售目标、回款目标、利润目标；3.管理和监控所辖区域重点销售项目的计划、

42、投标、讲标、商务洽谈和合同的签署；4.管理所辖区域重点销售合作伙伴；5.负责对区域内销售人员的日常组织、协调和管理工作。 1. Position of Senior Management, to assist the decision makers in formulating the Companys development strategies, to be in charge of the Companys short and long-term decision-making and strategies within his/her function & field and to e

43、xert substaintial influence on the accomplishment of the Companys mid and long term objectives;2.to be in charge of formulating, implementing and managing the sales plans for his/her responsible areas and to ensure the accomplishment of the sales objectives, received amount objectives and profits ob

44、jectives;3.to manage, supervise and control over the plans, bids, invitation to bids, commercial negotiation and the contract execution of the key sales projects within his/her responsible areas;4.to manage the key sales partners within his/her responsible areas;5.to be in charge of the daily organi

45、zation, coordination and management of the sales staff within his/her responsible areas. 1. Position of Senior Management, to assist the decision makers in formulating the Companys development strategies, to be in charge of the Companys short and long-term decision-making and strategies within his/h

46、er function & field and to exert substaintial influence on the accomplishment of the Companys mid and long term objectives;2.to be in charge of formulating, implementing and managing the sales plans for his/her responsible areas and to ensure the accomplishment of the sales objectives, received amou

47、nt objectives and profits objectives;3.to manage, supervise and control over the plans, bids, invitation to bids, commercial negotiation and the contract execution of the key sales projects within his/her responsible areas;4.to manage the key sales partners within his/her responsible areas;5.to be i

48、n charge of the daily organization, coordination and management of the sales staff within his/her responsible areas. 二、市场/营销类产品|品牌主管 职位描述：中文描述 | 英文描述1. 业务主管职位，独立负责工作小组，给下级成员提供引导或支持并监督他们的日常活动；2. 协助产品的设计、实施，及后期的市场营销；3. 负责产品管理及产品策略制定；4. 分析特定范围产品的市场趋势，拓展和执行产品推销计划；5. 监控、分析和报告产品的市场销售情况；6. 负责公司内部与生产该系列产品相关的职能部门间的协调工作。 1. Position of Business Supervisor, to be solely in charge of the working group and to direct or support his/her subordinates and supervise their daily activities;2. to assist in the design, development, m