流利说商务英语Level4-Unit1-Part4-Business-Actions.doc

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1、精品文档，仅供学习与交流，如有侵权请联系网站删除流利说商务英语Level4 Unit1 Part4 Business Actionsto explore the marketBefore a business enters a market, it will explore it.This means it will identify opportunities, research competitors, and examine customer needs in the market.Their active exploration of Asian markets has proved

2、a huge success.to launch productsA product launch is when a company introduces a new product to the market.It typically involves an advertising campaign and making the product available to purchase.Apple launches always draw a lot of media attention.The company revealed its new laptop at the launch

3、event.to invest in researchA company invests in R&D to develop new products and remain competitive.R&D can be risky because it involves trying new and untested ideas.Before investing in R&D, a company should weigh the potential costs and benefits.The best way for a big company to stay innovative is

4、to invest in R&D.to collaborate with other businessesBusinesses collaborate together when they work on the same project.It involves sharing resources to achieve a common objective.Good management and communication are critical for collaboration.Uniqlo has collaborated with Disney to feature printed

5、T-shirts.The two companies have been negotiating a collaboration.Airline alliances allow collaboration among members to provide service more effectively and efficiently.to streamline business processesA business streamlines its processes in order to improve efficiency.This means simplifying or reducing steps that do not add value.Complicated business processes can hurt a companys productivity.They streamlined the procedure to cut the delivery time.Management consulting companies, such as McKinsey, can help streamline businessprocesses.【精品文档】第 1 页