A Study of English on Chinese Goods Package 对中国商品包装上英语的研究.doc
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1、A Study of English on Chinese Goods Package广东外语外贸大学商务英语本科毕业论文( 2009 届 )论文题目 A Study of English on Chinese Goods Package (英文) 论文题目 对中国商品包装上英语的研究(中文) 专 业学院 广东外语外贸大学商务英语准考证号班级自考xxxxxxxxxxxx作者姓名指导老师 XXX XXX完稿时间 2009-05-08成绩 优秀A Study of English on Chinese Goods PackageXXXAbstractAlong with Chinas access
2、 to the WTO, foreign trade has developed rapidly, more and more China products find their way in the international market in order to satisfy multilateral needs of the foreign consumers. During this process, the English description on the goods package plays a great role. But there are still many tr
3、anslation problems. This paper explores and studies the English description on the goods package, and points out the three major problems with examples. In the end it puts forward three suggestions so as to revise and standardize the English description on goods package, which can make it easy to ge
4、t information from it and build up the image of Chinese goods. And this is very important to the development of Chinas foreign trade. Key words: Chinese Goods Package;English Description;Translation Problems对中国商品包装上英语的研究XXX摘要随着中国加入世界贸易组织,对外贸易发展迅速,越来越多的中国商品进入际市场,满足国外消费者多方面的需要。在此过程中,商品包装上的英文说明就起到了很大作用
5、。本文结合实际,对中国商品包装上的英语文字说明进行探讨研究,指出从中文翻译到英文时的主要的三大问题,并通过实际例子进行说明。最后提出三个建议,希望借此修正和规范对商品包装上的英文说明,使国外消费都更容易从中获得各种信息,建立中国商品形象,促进中国对外贸易的发展。关键词:中国商品包装;英文说明;翻译错误 Contents1. Introduction12. Three major translation problems for English on Chinese goods package12.1 Wording12.1.1 Literal Translation12.1.2 Misinte
6、rpretation22.1.3 Improper Wording22.2 Grammar32.2.1 Word Order32.2.2 Proper Names32.3. Style42.3.1 Poor Choice of Words42.3.2 Wrong Choice of Words43. Three Suggestions for English translation on Chinese goods package53.1 Professional Translation53.2 Reference to import goods63.3 Standardization64.
7、Conclusion6Works Cited88 A Study of English on Chinese Goods Package Guangdong University of Foreign Studies 2009 Chen XumuTutor: Professor XXX1. IntroductionNowadays, international trade and multinational companies have a further development with the international economic globalization. As Chinas
8、opening up to the outside world and entering WTO in 2001, the foreign trade has developed rapidly. In the process, the English description, as one of the most important accessories, has a great contribution. Package can identify the contents and assist in selling the product (王冬梅, 马爽 2005); there ar
9、e several major parts on the goods package, such as Name of Product, Specification and Quantity, Ingredient, Place of Origin, Usage Method, Production Date, Factory Address etc. This paper is to study and research the English on Chinese goods package with examples. And found that there are many shor
10、tcomings. Among them, there are three major problems; then propose three suggestions for English translation on Chinese goods package.2. Three major translation problems for English on Chinese goods packageTranslation theory defines translation as “a complex action designed to achieve a particular p
11、urpose” (Nord 2001, 13 page). The purpose of translation in English on Chinese goods package is to transfer message about the goods to the international consumers. About the translation for description in English on Chinese goods package, there are three major problems: wording, grammar, and style.
12、2.1 Wording Wording is the tool in which something is expressed in words, especially written ones. Good wording can always make people impressed. On the contrary, improper wording confuses consumers so as to influence the sales volume of the products. Thats why it is very important to English transl
13、ation for description on Chinese goods package. 2.1.1 Literal Translation“Kaifeng is the food”, this is a sentence shown on the package of “Poria Cake”, a special product of Beijing, produced by Beijing Yushiyuan Food Co., Ltd., which is well known as Chinas Time-Honored Brand. Grammatically, its a
14、correct sentence without any error. But in this case, obviously its a poor-wording one. Seemingly, “Kaifeng” is a product name of food, but actually, its name of the city in China, which totally has nothing to do with food in this case. This sentence is shown to inform the consumers the way to have.
15、 It doesnt make any sense if taken as a product name of food. According to the original Chinese words, this sentence means “you can have it after opening the package/bag/seal”, which says the product is edible, no need to be processed, no need to be cut, even no need to be cooked. Based on the origi
16、nal Chinese meaning, it should be translated into “Ready to be served”. Like “Kaifeng is the food” (have the same meaning), “Kai Feng Ji Shi” is printed on the package of “Fisher Fish-a Chinese export food. Its a phrase directly in Chinese phonetic alphabet, not English at all. How can the foreign c
17、onsumers understand what it is talking about? There is another translation for “Kai Feng Ji Shi”- “Open it and help yourself, please”. Maybe the translator feels complacent on his idiomatic translation-“help yourself”. But actually, in terms of “Open it and help yourself, please”, the consumers can
18、open and take the goods without paying money in a supermarket or food stores. In English-speaking countries, people may regard “help yourself” as that the goods is sample and free to taste. The above three translations to certain extent confuse consumers, lead to the consequence of poor sales volume
19、s of products. “Ready to be served” is the best translation to them. During the process of translation, its necessary to express correct meaning instead of literal translation2.1.2 Misinterpretation “Face Powder”, people may think of some foundation make-up when they hear and see it. But actually, i
20、ts not. In the Composition list, on the package of “Wu Di Bread”, there is “Face Powder”, which should be flour. If a kind of bread with face powder that sounds like foundation make-up, how it can be a well-sold product. Not only in the Composition, there is another mistake in the Factory Address, t
21、oo-“Tiger Door”. It sounds like a good noun, but according to the Chinese description on package, it should be a name of town of ChinaHumen. When the consumers read it, they cant find the corresponding name of the city in China. Obviously it confused people. “Face Powder” and “Tiger Door” should be
22、respectively one-word in English, but translated by dividing into two words from the Chinese character of “flour” and “Humen”. This is literal word-for-word translation. 2.1.3 Improper WordsIn daily life, its common to see “Produce of China” on commoditys package. But it is mistranslation. Although
23、“Dynasty Dry Red Wine” is very famous both internal and external, it has this mistake, too. In terms of the meaning of the words, “produce” is a verb (to create or manufacture) and a noun (a process), and “product” is a result of the process. So the correct one should be “ Product of China”. Actuall
24、y in supermarket there are many import commodities that the package marked “Product of Malaysia”, “Product of California, USA”, “Product of Italy” and so on. Why is there still wrong translation such as MOUTAI is the most famous liquor in China and one of the three most famous brands of liquor in th
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