Lexical Characteristics of Advertising English- Use of Simple Words英语论文.doc

《Lexical Characteristics of Advertising English- Use of Simple Words英语论文.doc》由会员分享，可在线阅读，更多相关《Lexical Characteristics of Advertising English- Use of Simple Words英语论文.doc（5页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、Lexical Characteristics of Advertising English: Use of Simple WordsIt is essential for ads to produce the best results in a limited space and time. Thus brevity is critical. Concise ads not only easily draw the attention and arouse the interest of readers but also quickly establish a products theme

2、and emphasize its key advantages. As a result, many simple words, most of which are monosyllables, are used in order to make sure that ads are easily comprehended and remembered. According to certain statistics, the following adjectives are used with the highest frequency: new, good (better, best),

3、fine, free, big, fresh, great, delicious, real, easy, clean, safe, rich, super, ideal, natural, etc. In addition, according to advertising experts, the most frequently used verbs in ads are also monosyllabic, such as: make, get, have, see, buy, come, go, know, keep, look, need, love, use, try, take,

4、 start, and taste. Consider the following examples:1 Buy one, get more.This is an ad for a car. These two words: “buy” and “get”, are simple, single syllable verbs and indicate the bilateral activity between the advertiser and the customer straightforwardly, which in turn reflects the sincerity of t

5、he advertiser and makes the customer have the feeling of simple, quick, and inexpensive, thus increases the credibility of the business relationship.2 “I couldnt believe it, until I tried it!”“Im impressed! Im really impressed!”“Youve gotta try it!” “I love it!”This is from an ad for a microwave ove

6、n. The words in it are very simple. It uses the slang “gotta”, which means “got to” in colloquial English, to give an impression that this advertisement comes from real life. There are some other ads as follows:3 The taste is great. Its delicious! (Nestle coffee)4 Feel the new space. (Samsung electr

7、onics)5 Lets make things better. (Philips)Simple words can also be found in these three ads, and all of them embody the purpose of the language of advertising. The two simple adjectives: “great” and “delicious”, show the characteristics of Nestle coffee as a drink. As a famous electronics brand, Sam

8、sung establishes the theme of its products by the usage of simple words, such as “feel”, and “new”, avoiding complex and technical jargon. For Philips, all of its product ads end with the simple sentence: Lets make things better., and express the most simple and most practical significance of enterp

9、rise slogan.Some ads use simple words to affect a colloquial atmosphere, which can bring the product closer, emotionally, to customers. Here are some examples:6 Just do it. (Nike) 7 Go for Gold. (Gold wine)8 Drink a Masterpiece. (ad for a kind of drink)9 Happy new Beer! (ad for a kind of beer)10 Com

10、e sit with me a while. (ad for a tour of a scenic spot)11 Ask for More. (More Brand cigarettes)12 We lead. Others copy. (Copy Machine)It is very common that there are many simple words used in ads. Some show the relationship between the customer and the product, and some are related to the possessio

11、n of the products, and others may indicate the customers preference of the products. The advantage of using simple words is that it is easy for the customer to understand and remember, and it is possible to make the product known among the public, and even improve the credibility between the buyer a

12、nd the seller.生命列车The Train Of Life1. 不久以前，我读了一本书。书中把人生比作一次旅行。2. 人生一世，就好比是一次搭车旅行，要经历无数次上车、下车; 时常有事故发生; 有时是意外惊喜，有时却是刻骨铭心的悲伤 3. 降生人世，我们就坐上了生命列车。我们以为我们最先见到的那两个人-我们的父母，会在人生旅途中一直陪伴着我们。 4. 很遗憾，事实并非如此。他们会在某个车站下车，留下我们，孤独无助。他们的爱、他们的情、他们不可替代的陪伴，再也无从寻找。 5. 尽管如此，还会有其他人上车。他们当中的一些人将对我们有着特殊的意义。 6. 他们之中有我们的兄弟姐妹, 有我

13、们的亲朋好友。我们还将会体验千古不朽的爱情故事。7. 坐同一班车的人当中，有的轻松旅行。8. 有的却带着深深的悲哀 还有的,在列车上四处奔忙，随时准备帮助有需要的人 9. 很多人下车后，其他旅客对他们的回忆历久弥新 但是，也有一些人，当他们离开座位时，却没有人察觉。10. 有时候，对你来说情深义重的旅伴却坐到了另一节车厢。你只得远离他，继续你的旅程。11. 当然，在旅途中，你也可以摇摇晃晃地穿过自己的车厢，去别的车厢找他 12. 可惜，你再也无法坐在他身旁，因为这个位置已经让别人给占了 .13. 没关系。旅途充满挑战、梦想、希望、离别 就是不能回头。因此，尽量使旅途愉快吧！14. 善待旅途上遇

14、见的所有旅客，找出人们身上的闪光点。15. 永远记住，在某一段旅程中，有人会犹豫彷徨，因为我们自己也会犹豫彷徨。16. 我们要理解他人，因为我们需要他人的理解。17. 生命之谜就是：我们在什么地方下车？坐在身旁的伴侣在什么地方下车？我们的朋友在什么地方下车？我们无从知晓 18. 我时常这样想：到我该下车的时候，我会留恋吗？我想我还是会的。和我的朋友分离，我会痛苦。让我的孩子孤独地前行，我会悲伤。 我执著地希望在我们大家都要到达的那个终点站，我们还会相聚 19. 我的孩子们上车时没有什么行李，如果我能在他们的行囊中留下美好的回忆，我会感到幸福。20. 我下车后，和我同行的旅客都还能记得我，想念我

15、，我将感到快慰。21. 献给你, 我生命列车上的同行者, 祝您旅途愉快!1. Not long ago, I read a book, in which a mans life was compared to a journey.2. The life of a man is just like a hitchhiking，during which many times we go up and down. Now and then things will happen accidently, some of which are to be unexpected excitement，whil

16、e some heart-breaking sorrows. 3. When first embraced the world，we are already on the train of life. We take it for granted that the first two persons, our parents, whom we are encountered with, will accompany us all the way.4. Sadly，things do not go on as we thought.Our parents will get off the tra

17、in at a certain station，leaving us, bereft and helpless.Their love and emotion to us and their irreplaceable company can be found in nowhere.5. However，there will be somebody else who will get on the train. Some of them will have special meaning to us.6. Some of them may be our siblings , relatives

18、and friends, and we will also expereince the imperishable love.7. Some of our travelling companions are quite light-hearted on the way.8. While some may bear immense sorrow.Still some ,back and forth, are ready to hold out their hands for others who need help.9. Some people alight off the train, yet

19、 they are still kept in the mind of the other passengers for long;some, to the opposite, leave their seats without being noticed.10. Sometimes, the one,who is dear to your heart, has huddled into another carriage. Nothing but one you can do is just to keep on going, far away from him.11. Of course,

20、during the journey, you may stagger to another carriage to look for him.12. Its a pity that you will never seat yourself beside him because the seat has been engaged by others. 13. Never mind. The journey is full of challenges,dreams, hopes and departures- but only one thing is that you cant turn ba

21、ck. So, have a good journey with heart and soul.14. Show your good-will to all the passengers you are encountered with, and find the merits of theirs.15. Remeber that someone may oscillate just as we do in the journey.16. We should understand others just as we need others understanding.17. The enigm

22、a of life is：Where shall we get off the train of life?And how about the companions beside us?And our friends?We dont know.18. Sometimes I think：When my time comes to get off the train，shall I miss it？I think I will.It is a suffering when I part with my friends.I will be sorry for leaving my kids goi

23、ng alone.I firmly hold that when we get to the terminal，we will have another reunion.19. When my kids get on the train of life, they have only little luggage in their travelling bags. However,if I can leave the beautiful memory in them,I will be happy. 20. After getting off the train of life, I will be content if my fellow passengers will remember me and miss me.21. To you , the companions on my train of life.May you have a good journey!