中小企业电子商务发展现状与对策初探中英文对照.doc

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1、 中小企业电子商务发展现状与对策初探中英文对照English SMEs e-commerce development present situation and Countermeasures of电子商务作为新兴的经济发展形态，随着网络信息技术、计算机技术的逐步成熟，特别是在国务院相继出台的一些电子商务发展意见的指导下，我国的中小企业的电子商务迎来了新的发展机遇。比如一些基于消费品的中小企业电子商务网站的开通和运行，为广大网民提供了不受时间和空间限制的购物平台，在这个信息化、知识化的经济大环境下，网络购物因其价格相对低廉、品种选择繁多、时域限制小等特点，正越来越受到网民的追捧和青睐。作为中小

2、企业的电子商务平台，在其发展的过程中，还存在一定的问题，如何化解这些限制因素，实现中小企业的电子商务快速增效是所有商家面临的共同问题。一、 当前电子商务发展前景Electronic commerce as a form of new economic development, with the Internet and information technology, computer technology gradually mature, especially in the State Council promulgated the opinions of some electronic c

3、ommerce development under the guidance, the electronic commerce of our country small and medium-sized enterprise ushered in new opportunities for development. For example, some opening and operation of small and medium-sized enterprises of electronic commerce website based on consumer goods, provide

4、s is not limited by space and time shopping platform for the majority of Internet users, in the economic environment of the information, knowledge of the network shopping, because of its relatively low prices, variety selection, time limit of many small, more and more received by users and favor. As

5、 e-commerce platform for small and medium-sized enterprises, in the course of its development, there are still some problems, how to resolve these constraints, to achieve the small and medium-sized enterprise e-commerce fast efficiency is a common problem faced by all businesses. One, the current e-

6、commerce development prospects知识经济时代的到来，为人民的生活和工作带来了新的思路和认识。特别是近些年来，电子商务的推广和普及，为社会经济的发展注入了新的活力。中小企业作为电子商务平台的主要参与者，如何借助于电子商务平台来实现自己企业的迅猛发展，如何在广大消费者之间形成自有的网络营销规模，推动我国中小企业电子商务的稳定、快速、持续增长，关注当前电子商务发展中的一些问题和现象，从制度上为企业营造良好的经营氛围，从政策上为企业创建公平的竞争环境，切实为中小企业的电子商务的发展做出一定的贡献。从国家制度和政策上为中小企业电子商务营造了环境。电子签名法的出台，电子支付指引

7、的颁布，以及国务院出台的发展电子商务的相关意见的实施，推动了我国电子商务发展环境的不断形成，随着第三方支付平台的建立，为中小企业的电子商务平台提供了安全保障。全国各地各行业的中小企业借助于政策、制度和技术能力，开启了我国电子商务新时代的到来。The era of knowledge economy, has brought new ideas and understanding for peoples life and work. Especially in recent years, the extension and popularization of e-commerce, has in

8、jected new vitality to the development of social economy. Small and medium-sized enterprises as the main participants of e-commerce platform, how to use e-commerce platform to realize the rapid development of their companies, how to form their own network marketing scale in the vast number of consum

9、ers, small and medium enterprises to promote the electronic commerce of our country stable, rapid, sustained growth, attention to the development of electronic commerce in the some problems and phenomena, from the system to create a good business environment for enterprises, from policy to create a

10、fair competition environment for enterprises, and make some contribution to the development of SMEs in e-commerce. E-commerce for SMEs to create the environment from the state system and policy. Electronic signature law promulgated, electronic payment guidelines issued, and the implementation of the

11、 relevant views of the State Council promulgated the development of electronic commerce, and promote the continuous development environment of electronic commerce in China, with the establishment of the third party payment platform, provided for the security of e-commerce platform for small and medi

12、um-sized enterprises. Throughout the industry of small and medium-sized enterprises by means of policy, institutional and technical capacity, opened a new era of e-commerce in our country.二、 当前我国中小企业电子商务发展中存在的问题Two, the current e-commerce development of small and medium-sized enterprises of Chinas p

13、roblems1.从电子商务的运行大环境来看发展还不成熟。中小企业作为我国经济发展的重要组成部分，很多企业的商业运作还停留在传统的经营模式下，还没有形成普遍的认同，同时，作为电子商务的消费者，很多人海存在着对网络交易的不信任，对网络交易大多还处于小额购物的基础上。1 from the point of operation environment of the development of e-commerce is not mature. Small and medium-sized enterprises is an important part of our economic develo

14、pment, a lot of business operation is still in the traditional mode of management, is not generally recognized, at the same time, as the electronic commerce consumer, a lot of people there is distrust of the trade of the network, network transactions are still in the small shopping based on.2.对电子商务的

15、远景规划不明朗。尽管很多中小企业也在尝试着电子商务的发展，但相对来说，由于缺乏必要的企业远景规划，对未来的发展战略模糊不清，还停留在打字、聊天、建网站的认识上，甚至有些企业负责人认为中小企业的电子商务对企业的发展意义不大。2 visions of the electronic commerce is not clear. Although many small and medium-sized enterprises are trying to the development of electronic commerce, but relatively speaking, because of

16、 the lack of the necessary corporate vision, vague on the future development strategy, still in the awareness of typing, chat, construction sites, and even some enterprises responsible person think that the development of little significance of e-commerce in small and medium enterprises to the enter

17、prises.3.对电子商务的投入不大。由于中小企业对电子商务的认识还存在疑惑，在资金和物力的投入上思想淡薄，因此，电子商务经营基础零散落后，比如有些企业尽管已经构建了电子商务平台，但对于网站的经营思路不明确，网站定位不清晰，目标客户的锁定不明朗，对财务管理、软件更新、硬件升级等问题重视不够，难以实现电子商务发展的需要。3 of the electronic commerce is not input. Because of the small and medium-sized enterprise understanding of e-commerce there are doubts, i

18、n the financial and material resources on weak foundation thought, therefore, e-commerce business scattered backward, for example, although some enterprises have built e-commerce platform, but for business ideas website is not clear, site positioning is not clear, the target customer is not clear, d

19、o not pay enough attention to the problems of financial management, software updates, hardware upgrades, need to realize the development of electronic commerce.4.对人才队伍认识不够。电子商务的发展，需要依托信息技术和网络时代的高素质人才来支撑，而人才、资金和技术作为困扰中小企业电子商务发展瓶颈的三大问题，仍然没有得到企业的高度认识，人才的匮乏，直接影响到了电子商务的经营与发展。4 of the talents cognition is

20、 not enough. The development of e-commerce, the need for high-quality personnel rely on information technology and network times to support, talent, capital and technology as the three major problems of small and medium-sized enterprise electronic commerce development bottleneck, is still not know t

21、he height of the enterprise, lack of qualified personnel, directly affect the operation and development of electronic commerce.三、 应对中小企业电子商务发展的问题策略Three, deal with the small and medium-sized enterprise electronic commerce development strategies 1.从思想上更新观念，转变发展思路。从中小企业的负责人的思想意识出发，来审视当前电子商务发展现状，认识到发展电

22、子商务的重要性，重视软、硬件资源的投入、人才的尊重、制度和措施的建立，围绕网络开展业务并进行优化和创新。1 from the ideological update idea, change the development train of thought. Starting from the person responsible for the small and medium-sized enterprise ideology, to examine the current situation of the development of the electronic commerce, re

23、alize the importance of the development of electronic commerce, establish to the soft, hardware resources, talent respect, system and measures, focusing on network operations and to optimize and innovation.2.从远期规划上制度目标和发展策略。作为中小企业电子商务的发展，必须结合自身的业务实际，灵活设置近期、远期发展规划，如何构建网络、如何吸引人群、如何锁定客户、如何完善服务等等，从产品到物流

24、、再到服务等全程性规划。2 from the long-term planning system target and development strategy. As the development of small and medium-sized enterprises of electronic commerce, must be combined with its own actual business, flexible setting of short-term, long-term development plan, how to construct the network,

25、how to attract people, how to lock in customers, how to improve the service and so on, from products to logistics, to service the whole planning.3.从市场定位上认清目标群体。目标群体是企业电子商务服务和发展的基础，为此，针对企业自身实际，对目标群体的定位是关键，既要分析企业的产品系列、营销手段，又要细化市场，抓住消费者的心理，准确的市场定位是企业成功的根本。3 from the market positioning target groups. Th

26、e target group is the foundation, the enterprise electronic commerce services and development therefore, according to the enterprises own actual, positioning of the target group is the key, should not only analyze series of products, marketing of enterprises, but also refine the market, seize the co

27、nsumer psychology, accurate market positioning is the key to success.4.确定合适的盈利模式。电子商务的发展与传统的商务经营是不同的，要结合电子商务的经营和服务特点，针对产品实际，制定经营管理创新方式和盈利模式，比如通过分析核心业务，将增值业务作为对整体业务的补充和优化；通过构建合作伙伴，来实现对系统集成的综合业务的打包，通过对企业经营诚信体系的建立，细化市场，优化盈利空间。4 to determine the appropriate profit model. The development of e-commerce an

28、d traditional business is different, according to the operation and service characteristics of electronic commerce, the product is actual, formulate the innovation of management mode and profit mode, for example, through the analysis of the core business, the value-added service as a supplement and

29、optimization of the overall business; by constructing partners, to achieve to package system comprehensive business integration, through the establishment of enterprises, business credit system specification market, optimizing profit space.5.加大投入，构建大的商务环境。电子商务的发展，需要建立在企业的资金投入基础上，随着网络新经济形式的不断发展，电子商务的

30、创新经营，需要企业通过投入来实现，一方面可以优化业务流程、更新软硬件资源，为客户提供便捷顺畅的网络购物环境，另一方面，可以增加电子商务活动，以礼品或增值配送的形式来吸引更多的客户群体，增加效益。5, increase investment, construction of large business environment. The development of electronic commerce, needs to be based on the enterprise funds, with the continuous development of network in the ne

31、w economic form, the electronic commerce business innovation, enterprises need to achieve through the input, one can optimize the business process, the hardware and software resources, to provide convenient and smooth network shopping environment for customers, on the other hand, can increase the el

32、ectronic commerce activity, with gifts or value-added distribution forms to attract more customers, increase benefit.6.重视培养和发展人才。人才是中小企业电子商务平台实施的关键之一，只有将优秀的人才吸引过来，给人才一个合适的发展空间，重视人才的培训和成长，比如将人才的引进与培养结合起来，将考核与奖金福利联系起来，从工作积极性上激发员工的热情和创造性。6 pay attention to the cultivation and development of talents. Ta

33、lent is one of the key e-commerce platform for SMEs to implement, only the best to attract talent, a talent for the suitable space for development, pay attention to personnel training and development, such as the introduction and cultivation of talents together, the appraisal and bonus linked to fro

34、m the working enthusiasm, arouse the enthusiasm of the staff and creative.总之，中小企业的电子商务作为21世纪的新的经济发展成分，必须从人力、财力、物力等多方面来推动企业的发展和创新，并结合现代信息技术的发展趋势，积极参与到网络竞争中，为企业在互联网上开辟新的经济战场。In short, the small and medium-sized enterprise e-commerce as a new economic development component in twenty-first Century, must

35、 from the human, financial, material and other aspects to promote the development and innovation of enterprises, and combined with the development trend of modern information technology, to participate actively in the network competition, for enterprises to open up new economic war on the internet.5