毕业论文外文翻译-大学生网络创业平台建设研究.doc

《毕业论文外文翻译-大学生网络创业平台建设研究.doc》由会员分享，可在线阅读，更多相关《毕业论文外文翻译-大学生网络创业平台建设研究.doc（13页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、XX大学201届本科毕业论文（设 计）英文文献及翻译Research on the Construction of College Students Online Entrepreneurship Platform学生姓名： XXXX 所在系别： 管理系 所学专业： 信息管理与信息系统 导师姓名： 完成时间： 201年 4月12日 2Research on the Construction of College Students Online Entrepreneurship PlatformAbstract Along with the transformation of Chinas ec

2、onomic structure and the popularization of mass education, the employment situation of university students is becoming grimmer. As an ideal way for university students to take up an occupation, the entrepreneurship has become the focus of attention to the government, society and university. However,

3、 there are some problems that need to be solved. Starting from the cultivation of university students innovation consciousness, the construction of online venture platform could create business atmosphere, implement entrepreneurship education, link up the entrepreneurs and firms, and bring about the

4、 comprehensive development of university students entrepreneurship.Keywords :college students, entrepreneurship, platform,educationI.THE BACKGROUND OF COLLEGE ST UDENT S ENTREPRENEURSHIPIn recent years, under the guidance of central policy and the change of the environment of economics and society,

5、entrepreneurship has become one of the important employment choices for graduates.Thus, entrepreneurship for graduates has been in the active period.Graduates would have achieved a great career if they could seize the opportunities under the background of entrepreneurship.A. The grim employment situ

6、ationAfter successfully completing studies, most of university students face with the choice of employment. The development of economy and society has greatly changed the employment situation of university students . First, after 30 years of rapid growth, Chinas comprehensive economic strength leapt

7、 to the forefront of the world, with significantly enhancing the level of science and technology and unceasingly strengthening the international competitiveness of firms. All above promote the continuous optimization of the industrial structure, constantly upgrade the traditional manual industry, de

8、velop the intensive technology industry and weaken the demand of employment. Secondly, after the rapid growth, Chinese economy faces with the growth shift which will inevitably give employment growth to some pressure. Finally, the number of college graduates is growing rapidly.According to the infor

9、mation released by China Education Online ，the popularization of mass education in universities leads to the increase of graduates from 1140000 in 2001 to 7490000 in 20151. The factors that have changed the state where the state and government offer jobs for graduates include the adjustment of econo

10、mic structure, the transition of industrial structure and the growth of the number of university graduates . So, the employment pressure increases for the university students.B. The unprecedented entrepreneurship opportunity The new time give students the chance of entrepreneurship. First, the gover

11、nment, with the society and universities pays attention to university students entrepreneurship, formulates a series of preferential policies and measures to assist, and relieves taxation, funding and charges considerably. Taking Chongqing for an example, it is made clear in the plan of support mech

12、anism and implementation for Chongqing small micro enterprise (The Chongqing municipal government2014 36) that the support mechanism of the small and micro firms has been listed in the 25 key reform projects. The government has formulated a series of policies to support micro firms, reduce the costs

13、 of entrepreneurship and stimulate creativity. To strengthen the industry guidance, support policies stipulate that the micro firms, that are founded in area of five municipal encourage innovation (such as science and technology, electronic commerce, energy conservation and environmental protection,

14、 cultural and creative, and agriculture) and the encouraged industry of the county, can apply for less than 5 million yuan start-up grants (formerly financial subsidies) and a maximum of 15 million yuan of business support loans after two months of the registration. At present, the entrepreneurship

15、of university graduates in Chongqing can obtain the maximum subsidy of up to nearly 2400002. Secondly, with the rapid development of the internet, its users grow rapidly. As of June 2014, the 34th China Internet development statistics report released by CNNIC showed that the scale of Chinas Internet

16、 users had reached 6.32 billion, with the increase of 1442 million compared with the end of 2013, internet penetration rate was 46.9%. So, online entrepreneurship has become one direction of university students entrepreneurship. The diversification of entrepreneurship channels not only encourages un

17、iversity students to achieve the real entrepreneurship, but also online entrepreneurship.II. THE GENERAL SITUATION AND MAIN PROBLEMS OF COLLEGE STUDENTS ENTREPRENEURSHIPThe entrepreneurship of graduates has become the focus of the whole society. However,only when the main problems below get solved,c

18、an the entrepreneurship of graduates develop healthily.A. The college students entrepreneurial desire is stronger, but less actual businessEntrepreneurship is the implementation process of entrepreneurs from wealth accumulation to realize the value of life. The power of example is endless. When they

19、 know other entrepreneurs can quickly grow up to be the CEO of an enterprise, entrepreneurs take to the road of their own business from employees to the boss step by step. They get success quickly from penniless to a sharp increase in wealth or even in a short time earn the first bucket of gold. The

20、refore, more and more students are eager to entrepreneurship. From December 2014 to March 2015, by face to face interview and network investigation,we made questionnaires to the graduates of Chongqing Technology and Business University and other universities , in which 691 effective questionnaires w

21、ere taken back, 46.16% of college students have a desire for entrepreneurship but no business. Only 6.08% with entrepreneurial aspirations and being entrepreneurial. Obviously for college students entrepreneurship is attractive. However these entrepreneurs who are not confident about it due to the l

22、imited knowledge and experience are less implementation and less success. Data shows our country college students entrepreneurial success rate of Chinese graduates is only 2% 3%, far below the average rate of entrepreneurial success.B. Low business level and low-techThrough the investigation, Zhang

23、finds that a quarter of the students believe that entrepreneurship is nothing but making money ,whatever career you choose4. Most of college students entrepreneurship who behave irrationally and much blindness stay in low-tech and apply less their professional knowledge to business like street vendo

24、r and selling small commodities. Entrepreneurs who can not find the right entrepreneurial opportunities in their own fields pay more attention to how to get more economic benefits as soon as possible without combining with their own expertise and entrepreneurship. Hence in competition with other ent

25、repreneurs who did not play their strengths result in low-tech and poor quality.C. Weak entrepreneurial ability Due to lack of experience, undergraduate entrepreneurship was not sensitive to the market and most college students were easier to follow the others blindly. Therefore, the opportunity was

26、 not easy to be mining and the company was not arranged and operated effectively. For the majority, university student presents strong capriciousness. Since had no long term plan and not managed the company scientifically, college students were more likely to give up as soon as the company become un

27、profitable. Furthermore, the the poor ability to use resources, plan project and implement led to a loose team and incompetence of leadership which restricted the development of enterprise.III. THE BENEFIT TO ESTABLISH ONLINE ENTREPRENEURSHIP PLATFORM FOR COLLEGE STUDENTSThrough online entrepreneuri

28、al platform ,students could raise their interest in entrepreneurship ,get aid and guidance about the practical problems in the process of entrepreneurship.A.To realize the effectiveness of entrepreneurship education Compared with the entrepreneurs of forties, fifties, college students, as young, edu

29、cated generation in the society have numerous advantages. Firstly, they have a quick comprehension toward new things and are good at learning new knowledge from the surrounding environment, especially getting the information, knowledge from the internet. They are easy to accept new things and willin

30、g to have a try for new things they are interested in. Moreover, they have a great push to do what they want to do without being fettered by old tradition. Secondly, through studying from the primary school to college, they are equipped with systematic knowledge and specialized skill. In the age of

31、“Internet+”, much information can be obtained from the internet which is a field college students are good at. The establishing of entrepreneurship platform can provide the training of entrepreneurship knowledge, the preferential policy and choice of entrepreneurship project and anther information.

32、By this way, it can separate itself from the traditional theoretical teaching model and at the same time can add more simulations and interesting.B. To adapt the living habit of college students With entering in the age of Internet, Big Data and Cloud Platform create much connection between the life

33、 of college students and the internet. The online library also becomes an important measure for college students to acquire knowledge and read on line. Moreover, they shop online, send message on line and make friends on line and so on. Internet has been penetrating the life of college students and

34、makes their entrepreneurship no longer be confined in the reality. For example in the website of Chongqing college student entrepreneurship service, the students can get the online entrepreneurship training and education and make full use of their scattered time to accomplish the accumulation of ent

35、repreneurship knowledge without being restrained by the time and space.C. To make up the insufficiency of real entrepreneurship practice In the real entrepreneurship practice, college student are required to a series of formalities to be registered and then need some money to rent a shop. Whats more

36、, they should hire a man to manage this shop, stock up goods for customers choosing. The opening time is also rigidly restricted. However, starting business on line just requires some simple registrations and is unnecessary to rent a shop and hire a man. You can purchase your goods when receiving th

37、e order, which can realize the zero stock and lower the cost sharply. Beside the opening time can be stretched to 24 hours. So it can be a good way to realize the entrepreneurship through internet.IV. CREATING A HIGH QUALITY ONLINE PLATFORM FOR COLLEGE STUDENTS ENTREPRENEURSHIP To establish an onlin

38、e platform for college students entrepreneurship is in urgent need due to the multiple developments of college students. Online platform can not only realize the entrepreneurship in reality but also accomplish the space and time for extended business as well as give a full play to the advantages of

39、college students.A. To cultivate the awareness of college students innovation and entrepreneur Entrepreneurship is an advanced activity that integrated comprehensive application of knowledge and comprehensive ability. Entrepreneurship education which can foster innovation and entrepreneurship is the

40、 strategic target of cultivating talents and train more senior personnel. First, training students through an online business platform can not only jobs but also entrepreneurship. Students who have innovation consciousness will be the force of promoting Chinas economic development. Secondly, innovat

41、ive entrepreneurship education also can promote the education reform and development of colleges and universities. In May 2015 the State Council issued the Opinions on Deepening the Reform of Higher Education Innovation and Entrepreneurship in which it clearly requires to develop research methods, f

42、rontier, pioneering foundation, business guidance and other aspects of the employment of compulsory and elective courses for all students. These courses should to be included in credit management. The construction of the specialized course group of the innovation and entrepreneurship education shoul

43、d be progressive, organic connection and scientific and reasonable. Cultivating students innovative undertaking consciousness is the needs of the development of times.B. Creating the culture and atmosphere of public entrepreneurship The entrepreneurial information could be published through online p

44、latforms such as entrepreneurial forums and entrepreneurial web. For example,universities could public the information ,assess and guide entrepreneurial activities such as entrepreneurial planning competition and innovation training projects for undergraduates on these platforms.On these platforms,p

45、eople could study and discuss any entrepreneurial topic ,thus they can make progress together.Therefor,entrepreneurial teams could be established more easily by people who already share the interests , ambitions and topics on the platforms.C. Innovating the online teaching system of entrepreneurial

46、education The traditional spoon-feeding teaching methods emphasize the importance of teachers and theories,neglected practice and the initiative of the students which entrepreneurial education pays attention to .Entrepreneurial education also focuses on one-on-oneand small group instruction.Thus, en

47、trepreneurial education should better join the strength of schools and societies,which can be attained by the the online teaching system.Through the the online teaching system,entrepreneurial education would be more practical and lively,which will stimulate the students enthusiasm for learning. V. C

48、ONCLUSION In the practice of entrepreneurial education, it is meaningful to create a online entrepreneurial platform combined with students characteristics for undergraduates which helps to cultivate the culture,ability of entrepreneurship of the undergraduates. we will take the simulation software

49、and the simulation project as the starting point, cooperate with related technology companies, and build the perfect frame structure using the modular form.Though these entrepreneurial platforms, excellent student entrepreneurs and enterprises could be combined,which not only improve the entrepreneurial ability of students but also promote the development of s