【创新设计】2014-2015学年高中英语同步精练:选修9 Unit 5 Period 1(人教版,重庆专用)].doc
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1、Unit 5 Inside advertising Period 1 Warming Up,Prereading & Reading 同步精练(人教版选修9,重庆专用)时间:45分钟.介、副词填空1. Do you know how many advertisements you are exposed_in your daily life? 2_so many messages from advertisers filling our daily lives, it is important to understand how advertisements work. 3Their mone
2、y would be wasted if the message didnt reach its target audience,_other words the people the advertisement intends to persuade.4Researchers find out as much as possible about those in the target group, such as their likes and dislikes, and how the product would fit_their lives.5It appeals_peoples de
3、sire to“fit in” and be part of the group. 6You have to be a big corporation_a big budget to afford television ads.7Advertisements in newspapers,_the other hand, are much cheaper.8However, it would be no use advertising products on radio if the ad relies_visual effects.9Television adverts are great f
4、or generating emotional responses_a product, but magazines and newspapers can give more detail.10For example, no matter how good an ad for a car stereo system is, people who dont own cars are unlikely to run_and buy one.答案1.to2.With3.in4.into5.to6.with7.on8on9.to10.out.单词拼写1. This information then f
5、orms the b_for decisions about what type of advertising techniques to use with this group.2Some adverts, like the environmental protection advertisement below, appeal to our conscience or our desire to be w_citizens.3It was just a c_remarkI wasnt serious.4At the meeting,the proposal has g_a lot of i
6、nterest.5His c_troubled him after he took the money.6Ill keep you i_.7The news is often heard _(广播)over the radio.8He has had no _(回应)to my letter.9Dont achieve speed at the _(代价)of accuracy.10Mindless violence _(成为特色)in too many television programs.答案1.basis2.worthy3.casual4.generated5.conscience6.
7、informed7.broadcast/broadcasted8.response9expense10.features.翻译与仿写1. However, it would be no use advertising products on radio if the ad relies on visual effects.翻译:_仿写:我认为继续下去没有用处。_2. However good an advertisement is, people are unlikely to be persuaded if the product is unsuitable for them. 翻译:_仿写
8、:无论多难我都要解决这一问题。_3. With so many messages from advertisers filling our daily lives, it is important to understand how advertisements work.翻译:_仿写:有许多问题要解决,总统的日子会不好过。_4. Committee members recently appointed me their chairman and have asked me to tell you how much we all appreciate your donation. 翻译:_仿写
9、:我们指定我们的教室为晚会会场。_5. We consider your offer of help to be a lifesaver for many of these poor children and cannot thank you enough.翻译:_仿写:你的话使我如释重负。让我怎么感谢你好呢?_答案1. 但是如果一则广告要依靠视觉效果,那么它在收音机里播出就毫无意义。I dont think its any use going any further.2. 一则广告无论制作得多好,如果产品不合适,也不可能使人信服。I will work out the problem, ho
10、wever difficult it is. 3. 我们的日常生活中充满了众多的广告信息,可见了解广告如何发挥作用是很重要的事情。With many problems to settle, the president will have a hard time.4. 委员会最近任命我为主席,并让我代为转达我们对您慷慨捐赠的感激之情。We appointed our classroom as the place for the party.5. 我们认为您的捐赠对这些穷苦孩子是及时雨,真是不知如何表达我们的感谢。Your words have taken a burden off my mind
11、. How can I thank you enough?.语篇填词An advertisement is a message or an announcement that_1_or influences people.We can know many messages from_2_on buses and_3_,on trains and in train stations and so on.Adverts are not only made or paid for by business,but also by_4_,organizations and_5_that wish to
12、inform or educate the public.Advertisers must identify their_6_audience and find out the product would_7_their lives.The ad _8_peoples desire to fit in and be part of the group.Advertisers must also consider which media are most_9_for their product and which their target group is most likely to see
13、or hear.Would really good advertising persuade you to buy products and services you are not interested in or_10_?答案1.informs2.adverts3.billboards4.individuals5associations6.target7.fit into8.appeals to9.appropriate10.have no use for.单项填空1. Which team is_to win the race?In my opinion,it is_for our te
14、am to win.Aprobable;likely Bpossible;probableCpossible;likely Dlikely;possible解析which team 作主语,只能选用likely。第二个空为Its possible for sb to do sth句型。答案D2Parents_much importance to education.They will do their best to give their children that priceless gift.Aattach Bpay Clink Dapply解析句意:父母认为教育很重要。他们会尽全力给他们
15、的孩子那份无价的礼物。考查动词短语搭配。attach much importance to.认为很重要;link.to.把与联系起来;apply.to运用,应用。答案A3As a new graduate,he doesnt know_it takes to start a business here.Ahow Bwhat Cwhen Dwhich解析考查名词性从句。句意:刚刚毕业,他不知道在这里开公司需要些什么。根据句子结构可知动词take缺少宾语;what在名词性从句中可作主语、表语、宾语。故B项正确。答案B4I have told you the truth,_I keep repeat
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