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1、我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物主讲者：黄江洪主讲者：黄江洪 经英经英Q1243 我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物Nes

2、tle in ChinaNestle in ChinaProductsProductsCompany cultureCompany cultureIntroductionBasic informationBasic information我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物 Nestl was founded by Henri Nestle in 1867.It

3、s the worlds leading nutrition, health and wellness company. Nestle used his own name for the brand name, but his name in the English language is comfortably settled down and side.Basic informationBasic information我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物我吓了一跳，蝎子是多么丑恶和恐怖的东

4、西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物 vFounderv Henri Nestl ， Swiss pharmacistvHeadquartersv in Vevey， Switzerland我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物CareNatureSafetyNutrition我吓了一跳，蝎子是多么丑

5、恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物 provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. 我吓了一跳，蝎子是多么丑恶和恐怖的

6、东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物HistoryHistoryv Nestle, (Henri Nestle) created in 1867 and headquartered in Vevey, Lake Geneva, Switzerland (Vevey)v Nestle is a 138-year-old company originated in Switzerlandv 1905

7、-1908:these three years saw an expansion into the United States, Singapore, Bombay and further east我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物v 1918-1938:rising prices for raw materials, the word wide postwa

8、r economic slowdown, and deteriorating exchange rates meant this was a difficult period of Nestl.v 1938-1944:the first thuly global confict changed Nestls company structure. Factories were established in developing countries to overcome distribution problemsv The end of World War II Nestl s growth a

9、ccelerated and companies were acquired .v In 1984, launch a new round of acquisitions.v The first half of the 1990s trade barriers crumbled and world markets developed into more or less integrated trading areas我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什

10、么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物v The year 2003 started well with the acquisition of Mvenpick Ice Cream, enhancing Nestls position as one of the world market leaders in the super premium category.v In 2005, Nestle has more than 500 factories worldwide, 25 million employees and annual s

11、ales of up to 91 billion Swiss francs.v In 2006, Jenny Craig and Uncle Tobys were added to the Nestl portfolio and 2007 saw Novartis Medical Nutrition, Gerber and Henniez join the Company. At the end of that year, Nestl entered into a strategic alliance with the Belgian chocolatier Pierre Marcolini.

12、 The partnership ended in 2012.我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物v In 2008, Nestl began a process of selling Alcon by divesting 24.8% to Novartis. v In 2009, Nestl opened the Chocolate Centre of Exc

13、ellence in Broc, Switzerland.v Early in January 2010 , our company announced the sale of our remaining Alcon shares to Novartis. January also saw the acquisition of Kraft Foods frozen pizza business, notably the DiGiorno brand. This was completed in two months. v In May 2010, the Special.T tea syste

14、m was launched, and the first Nestl Creating Shared Value prize was awarded. 我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物Nestle in ChinaNestle in Chinav The first Trade Office in Shanghai in 1908v Nestle prod

15、ucts Co., LTD in HongKong in 1920v Taiwan Nestle Co., LTD in 1982v the first Office in Guangzhou in1984v The Twins Nestle Co., LTD first Joint venture company in Heilongjiang in1987v Nestle milk Hong Kong Co., LTD in 1992v China headquarters in Beijing in 1996v Shanghai R&D center in 2001v Beijing R

16、&D center in 2008我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物Productsv 1 .Baby Foods 2 .Breakfast Cereals 3 .Chocolate &Confectionery4 .Coffee 5. Dairy products 6 .Drinks 7. Ice Cream 8 .In the Kitchen 9 .Nes

17、tl Professional 10 .Nutrition & Health 11 .Petcare我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉

18、快，证实我的猜测没有错：表里边有一个活的生物CoffeeCoffeeBeras RiceBeras RiceDrinksDrinksIce CreamIce CreamMilk PowderMilk PowderMineral WaterMineral Water我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物Company cultureCompany culturev

19、Nestls objectives are to be recognised as the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to be the reference for financial performance in its industry. v We believe that leadership is not just about size; it is also about behaviour. Trust, too, is about beha

20、viour; and we recognise that trust is earned only over a long period of time by consistently delivering on our promises. These objectives and behaviours are encapsulated in the simple phrase, “Good Food, Good Life”, a phrase that sums up our corporate ambition. 我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢

21、？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物v As we all know, if a brand wants to be welcomed by the public and has its own position in the world, its must own its characteristics and distinguish from others.v Nestle just does them in point. The

22、success of Nestle can be concluded to the following points:v 1.Nestle keeps in mind that satisfying the need of consumers is the priority. v 2.Nestle keeps on changing and becoming better. v 3.The attitude on how to regard its employees 我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一

23、个活的生物我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物Business Principles Nestl is committed to the following Business Principles in all countries, taking into account local legislation, cultural and religious practices: v 1. Nutrition, Health and Wellness 1. Nutrition, Health and

24、 Wellness Their core aim is to enhance the quality of consumers lives every day, everywhere by offering tastier and healthier food and beverage choices and encouraging a healthy lifestyle.They express this via their corporate proposition Good Food, Good Life.v 2. Quality Assurance and product safety

25、 2. Quality Assurance and product safety Everywhere in the world, the Nestl name represents a promise to the consumer that the product is safe and of high standard.v 3. Consumer Communication3. Consumer Communication They are committed to responsible, reliable consumer 我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一

26、个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物 communication that empowers consumers to exercise their right to informed choice and promotes healthier diets. They respect consumer privacy.v 4. Human rights in 4. Human rights in theirtheir b

27、usiness activities business activities They fully support the United Nations Global Compacts (UNGC) guiding principles on human rights and labour and aim to provide an example of good human rights and labour practices throughout their business activities.v 5. Leadership and personal responsibility 5

28、. Leadership and personal responsibility Their success is based on our people. They treat each other with respect and dignity and expect everyone to promote a sense of personal responsibility.v 6. Safety and health at work 6. Safety and health at work They are committed to preventing accidents, inju

29、ries and illness related to work, and to protect employees, contractors and others involved along the value chain. 我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物v 7. Supplier and customer relations 7. Supplier

30、and customer relations They require their suppliers, agents, subcontractors and their employees to demonstrate honesty, integrity and fairness, and to adhere totheir non-negotiable standards. In the same way, they are committed towardstheir own customers.v 8. Agriculture and rural development8. Agri

31、culture and rural development They contribute to improvements in agricultural production, the social and economic status of farmers, rural communities and in production systems to make them more environmentally sustainable.v 9. Environmental sustainability 9. Environmental sustainability They commit

32、 themselves to environmentally sustainable business practices. At all stages of the product life cycle they strive to use natural resources efficiently, favour the use of sustainably-managed renewable resources, and target zero waste.我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的

33、生物我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物Conclusionv This time ,through a careful investigation of Nestle, We learn that Nestle has alr

34、eady a great influence in china and even the world. It is a trustworthy brand. Talked about coffee, it must be Nestle. In the near future, the advertising slogan “The taste is delicious will be remembered by more and more people.我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物我吓了一跳，蝎子是多么丑恶和恐怖的东西，为什么把它放在这样一个美丽的世界里呢？但是我也感到愉快，证实我的猜测没有错：表里边有一个活的生物