2022年市场营销学试题及其答案_ .pdf

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1、Learn General Secretary on two to learn a strengthening four Consciousnesses important speech caused a strong rea ction in the country. ime, watching red treasure, the origin of building the party back to power, how to strengthen services for the masses, improve party cohesion, fighting to become th

2、e grass-roots party members and masses hot topic. Grass-roots party organizations two is to strengthe n the service of party members and cadres, the pioneer spirit. Distributi on of grass-roots party organizations in all walks of people, clothing, shelter, w hich belongs to the nerve endings of the

3、party organization and comments reputation has a direct perception of the masses. Strengthen the party ahead of the pedal spirit; strengthen the party members and cadres success doe s not have to be me and the first to bear hardships, the last to service spiritto set the partys positive image among

4、the pe ople is important. Grass-roots party organizations two is to cleanse all peopl e not happy not to see stereotypes, establish the honest faithful, diligent faith for the peopl e. No need to avoid mentioning that, some members of our party can not stand the money, corrosi on of temptation, thin

5、, Xu Zhou, such abuse and corr upt bribery, malfeasance borers, and rats. Two, is to ean up, thin, Xu, Zhous solution to restore the partys fresh and natural, solid and honest work style. Cleansing take, eat, card, undesirable and behaviour, cross, hard and cold, push attitude. Grass -roots party or

6、ganizations two is to strengthen the sense of ordinary party members, participating in consciousness, unity consciousness. For reasons known, members of grass-roots party branches less mobile, less resources, and the construction of party organizations have some lag. Two studies, is to focus on the

7、grass-roots party branches loose, soft, loose problem, advance the party members and cadres, a gang working, Hong Kong report. Strong cleanup actions, style and rambling, presumptuous unqualified party members, pays special attention to party members and cadres joining party of thought problem. Part

8、y building is obtained in the long -term development of our partys historical experience accumulated. Two is our party under the new historical conditions, strengthe n the partys construction of a new rectification movement. Grass-roots party organizations should always catch the hard work, results-

9、oriented. Two educational outcomes are long-term oriented and become an important impetus for the work. Two should have three kinds of consciousness two study and education, basic learning lies in the doing. Only the Constitution address the series of party rules, and do solid work, be qualified par

10、ty members had a solid ideological basis. Only the learning and do real unity, to form a learn-learn-do-do the virtuous cycle, and ultimately achieve the fundamental obje ctive of education. This requires that the Organizationlearning education, need three kinds of consciousness: one is to establish

11、 an integrated awareness. Learning and do what car isTwo-wheel, bird wings, need to go hand in hand, one end can be neglected. Communist the oretician and man. Only by closely combining theory and practice together in order to truly realize their value. Learning is the Foundation, the Foundation is

12、not strong, shaking; Is the key to net to net thousands of accounts. Two education, lay the basis, goi ng to do the key grip, so that the learning and doing back to standard, so that the majority of party members learn learning theory of nutrients, in the doing practice partys purposes. Second, to e

13、stablish a sense of depth. Learning and do not Chu drawn, entirely different, but the organic unity of the whole. Two learning education, we need to explore integrating learning in do, exhibit do in Science. To avoid the learning into simple room instruction, do into a monotone for doing. Should exp

14、loration learn in the has do, do in the has learn of education and practice of carrier, makes general grass-roots members can in learn in the has do of achievements sense , in do in the has learn of get sense, real makes party of theory brain into heart, put for people service conce pt outside of Yu

15、 shaped. Third, to adhere to long-term the awareness. Style construction on the road forever, two had to catch the long-term. Two study and education, by no means, assa ult-style wind-sport, but the recurrent education within the party. In recent years, the partys mass line education practice and th

16、ree-three special education in grass-roots borne rich fruits, vast numbers of party members and cadres withstood the baptism of the spirit. Two greater need to focus on longer hol d long-term, to establish and perfect the effective mechanism of the education, focusing on the creation of long-term ed

17、ucation, strive to make the vast number of party members to maintain their vanguard Color, maintain the partys advance d nature and purity. Awareness-raising, antenna s and atmosphere a discussion on how lea ding cadres of party members two current, two activity is in full swing up and down the coun

18、try, party cadres as a key minority is both a barometer and impetus. The two meaning enough dee p, is to determine the party cadres can resolve to study hard first. In the two in the process, some cadres of himself, standing long, high awareness, that Constitution Party rules is simple, its not w or

19、th bothering some party cadres think speak series has nothing to do with the grass-roots work, water business learning series of speeches seen as window dressi ng. These lazy, casual, and decadent ideas learning lacks motivation, a serious impediment to two effect. John Stuart Mill once said, only a

20、 basic eleme nt of human thought patterns cha nge dramatically, h uman destiny can make great improvement. The same, only party members and3.市场营销学试卷A-07 一、单项选择题（在每小题备选的四个答案中选择一个最合适的，并将选中答案的字母填在答题纸上。每小题1 分，共 12 分。 ）1、当买卖双方都表现积极时，我们就把双方都称为_，并将这种情况称为相互市场营销。A市场营销者B相互市场营销者C生产者D推销者2、具有较高增长率和较高市场占有率的经营单位是_

21、。A问号类B明星类C奶牛类D瘦狗类3、威胁水平高而机会水平低的业务是。A理想业务B冒险业务C成熟业务D困难业务4、开展公共关系工作的基础和起点是_。A公共关系调查B公共关系计划C公共关系实施D公共关系策略选择5、组织市场需求的波动幅度_消费者市场需求的波动幅度。A小于B大于C等于D都不是6、服务质量同顾客的感受关系很大，质量的好坏取决于顾客对服务的预期质量同其实际感受的服务水平的对比。因此，服务质量是一个_。A主观范畴B客观范畴C道德范畴D文化范畴7、随着行业营销费用的增加，刺激消费的力度加大，市场需求一般会随之增大，但当营销费用超过一定水平后，就不能进一步促进需求，市场需求达到极限值，这个极

22、限值被叫做_。A市场需求B企业需求C市场潜量D市场最低8、重新定位，是对销路少、市场反应差的产品进行_定位。A避强B对抗性C竞争性D二次9、由于供应品的标准化，顾客对它无强烈的品牌追求，因此，影响顾客购买的主要因素是价格和 _。A质量B品种C服务D功能10、品牌资产是一种特殊的_。A有形资产B无形资产C附加资产D潜在资产11、非整数定价一般适用于_的产品。A价值较高B高档C价值较低D奢侈12、在评估渠道交替方案时，最重要的标准是_。A控制性B经济性C适应性D可行性名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 -

23、- - - - - - 第 1 页，共 8 页 - - - - - - - - - Learn General Secretary on two to learn a strengthening four Consciousnesses important speech caused a strong rea ction in the country. ime, watching red treasure, the origin of building the party back to power, how to strengthen services for he masses, impr

24、ove party cohesion, fighting to become the grass-roots party members and masses hot topic. Grass-roots party organizations two is to strengthe n the service of party members and cadres, the pioneer spirit. Distributi on of grass-roots party organizations in all walks of people, clothing, shelter, w

25、hich belongs to the nerve endings of the party organization and comments reputation has a direct perception of the masses. Strengthen the party ahead of the pedal spirit; strengthen the party members and cadres success doe s not have to be me and the first to bear hardships, the last to service spir

26、it to set the partys positive image among the pe ople is important. Grass-roots party organizations two is to cleanse all peopl e not happy not to see stereotypes, establish the honest faithful, diligent faith for the peopl e. No need to avoid mentioning that, some members of our party can not stand

27、 the money, corrosi on of temptation, thin, Xu Zhou, such abuse and corr upt briber y, malfeasance borers, and rats. Two, is to ean up, thin, Xu, Zhous solution to restore the partys fresh and natural, solid and honest work style. Cleansing take, eat, card, undesirable and behaviour, cross, hard and

28、 cold, push attitude. Grass -roots party organizations two is to strengthen the sense of ordinary party members, participating in consciousness, unity consciousness. For reasons known, members of grass-roots party branches less mobile, less resources, and the construction of party organizations have

29、 some lag. Two studies, is to focus on the grass-roots party branches loose, soft, loose problem, advance the party members and cadres, a gang working, Hong Kong report. Strong cleanup actions, style and rambling, presumptuous unqualified party members, pays special attention to party members and ca

30、dres joining party of thought problem. Party building is obtained in the long -term development of our partys historical experience accumulated. Two is our party under the new historical conditions, strengthe n the partys construction of a new rectification movement. Grass-roots party organizations

31、should always catch the hard work, results-oriented. Two educational outcomes are long-term oriented and become an important impetus for the work. Two should have three kinds of consciousness two study and education, basic learning lies in the doing. Only the Constitution address the series of party

32、 rules, and do solid work, be qualified party members had a solid ideological basis. Only the learning and do real unity, to form a learn-learn-do-do the virtuous cycle, and ultimately achieve the fundamental objective of education. This requires that the Organizationlearning education, need three k

33、inds of consciousness: one is to establish an integrated awareness. Learning and do what car isTw-wheel, bird wings, need to go hand in hand, one end can be neglected. Communist the oretician and man. Only by closely combining theory and practice together in order to truly realize their value. Learn

34、ing is the Foundation, the Foundation is not strong, shaking; Is the key to net to net thousands of accounts. Two education, lay the basis, goi ng to do the key grip, so that the learning and doing back to standard, so that the majority of party members learn learning theory of nutrients, in the doi

35、ng practice partys purposes. Second, to establish a sense of depth. Learning and do not Chu drawn, entirely different, but the organic unity of the whole. Two learning education, we need to explore integrating learning in do, exhibit do in Science. To avoid the learning into simple room instruction,

36、 do into a monotone for doing. Should exploration learn in the has do, do in the has learn of education and practice of carrier, makes general grass-roots members can in learn in the has do of achievements sense , in do in the has learn of get sense, real makes party of theory brain into heart, put

37、for people service conce pt outside of Yu shaped. Third, to adhere to long-term the awareness. Style construction on the road forever, two had to catch the long-term. Two study and education, by no means, assa ult-style wind-sport, but the recurrent education within the party. In recent years, the p

38、artys mass line education practice and three-three special education in grass-roots borne rich fruits, vast numbers of party members and cadres withstood the baptism of the spirit. Two greater need to focus on longer hol d long-term, to establish and perfect the effective mechanism of the education,

39、 focusing on the creation of long-term education, strive to make the vast number of party members to maintain their vanguard Color, maintain the partys advance d nature and purity. Awareness-raising, antenna s and atmosphere a discussion on how lea ding cadres of party members two current, two activ

40、ity is in full swing up and down the country, party cadres as a key minority is both a barometer and impetus. The two meaning enough dee p, is to determine the party cadres can resolve to study hard first. In the two in the process, some cadres of himself, standing long, high awareness, that Constit

41、ution Party rules is simple, its not w orth bothering some party cadres think speak series has nothing to do with the grass-roots work, water business learning series of speeches seen as window dressi ng. These lazy, casual, and decadent ideas learning lacks motivation, a serious impediment to two e

42、ffect. John Stuart Mill once said, only a basic eleme nt of human thought patterns cha nge dramatically, human destiny can make great improvement. The same, only party members and 二、多项选择题（在每小题的五个备选答案中至少有两个是正确的，请选出所有正确的答案，并把答案的字母填在答题纸上。错选、多选或漏选均不得分，每小题 1 分，共 8 分。 ）1、能持续领先的企业，大都具有下列哪些共性？_ A拥有先进的生产技术和产

43、品质量B系统地倾听企业内外部的各种声音C系统地学习上述声音随时间变化而变化的道理，以及把这些声音综合起来的方法D拥有科学合理且顺畅的营销网络和分销渠道E拥有促进倾听和学习以及对变化作出快速反应的共同业务程序2、生产者用户的需要可以由_引起。A内在刺激B外在刺激C精神刺激D物质刺激以上全是3、企业在市场定位过程中_。A要了解竞争产品的市场定位B要研究目标顾客对该产品各种属性的重视程度C要选定本企业产品的特色和独特形象D要避开竞争者的市场定位E要充分强调本企业产品的质量优势4、品牌统分策略包括_。A统一品牌策略B销售者品牌C个别品牌策略D分类品牌E企业名称加个别品牌策略5、物流现代化需要多种技术支

44、撑，包括。A条形码B电子货币C电子收款机D电子数据交换E电子防盗设备6、在以下类型中，属于国际市场营销发达形式的有_。A固定的国际市场营销B偶然的国际市场营销C被动的市场营销D完全的市场营销E联系的市场营销7、宏观环境指影响微观环境的一系列巨大的社会力量，主要是：人口、_等因素。A经济B政治法律C科学技术D社会文化E自然生态8、市场营销组合因素包括_。A产品B竞争C定价D分销E促销三、判断题（判断以下各小题的正误，把判断结果用“”或“”表示并填在答题纸上。每小题1 分，共 12 分。 ）1、针对过量需求，企业营销管理的任务是“反市场营销”。2、一般来说，市场占有率越低，这个单位盈利能力越强。3

45、、恩格尔系数越大，生活水平越低；反之，恩格尔系数越小，生活水平越高。4、就卖主而言，消费者市场是法人市场，组织市场是公家市场。5、即使不支出任何的营销费用，市场对某种产品仍然存在一个基本的需求量。名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 2 页，共 8 页 - - - - - - - - - Learn General Secretary on two to learn a strengthening four Consciousnesses important speech

46、caused a strong reaction i n the country. me, watching red treasure, the origin of building the party back to power, how to strengthe n services for the masses, improve party cohesion, fighting to become the grass-roots party members and masses hot topic. Grass-roots party organizations two is to st

47、rengthen the service of party members and cadres, the pione er spirit. Distribution of grass-roots party organizations in all walks of people, clothing, shelter, which bel ongs to the neve endings of the party organization and comments reputation has a direct perception of the masses. Strengthen the

48、 party ahead of the pedal spirit; strengthen the party members and ca dres success does not have to be me and the first to bear hardships, the last to service spirit to set the partys positive image among the people is important. Grass-roots party organizations two is to cleanse all people not happy

49、 not to see stereotypes, establish the honest faithful, diligent faith for the people. No need to avoid mentioning that, some members of our party can not stand the money, corrosion of temptation, thin, Xu Zhou, such abuse and corrupt briber y, malfeasance borers, and rats. Two, is to clan up, thin,

50、 Xu, Zhous solution to restore the partys fresh and natural, solid and honest work style. Cleansing take, eat, card, undesirable and behaviour, cross, hard and cold, push attitude. Grass-roots party organizations two is to strengthe n the sense of ordinary party members, par ticipating in consciousn