功能学派翻译理论ppt课件.ppt

《功能学派翻译理论ppt课件.ppt》由会员分享，可在线阅读，更多相关《功能学派翻译理论ppt课件.ppt（21页珍藏版）》请在淘文阁 - 分享文档赚钱的网站上搜索。

1、有利于学习和创新的组织管理机制，创造充满活力的创新激励机制，以市场为导向，以顾客价值追求为中心的企业文化氛围，依赖既开放又相互信任的合作环境。General description about functionalist schoolThe school holds that translation is a particular variety of translatonal action based on source text. Any translational action, including translation itself, is an action. Any action

2、 has an aim or purpose. The Skopostheorie brought forth by Vermeer is the most important functionalist translation theory.有利于学习和创新的组织管理机制，创造充满活力的创新激励机制，以市场为导向，以顾客价值追求为中心的企业文化氛围，依赖既开放又相互信任的合作环境。 The functionalist translation theories cast off the fetters of equivalence theory by using “skopos rule”as

3、 an overall principle in translation and placing translation in the frame of action theory and cross-cultural communication theory. In this sense, the functionalist theories broaden the scope of translation theory studying and infuse new meanings into translation.有利于学习和创新的组织管理机制，创造充满活力的创新激励机制，以市场为导向

4、，以顾客价值追求为中心的企业文化氛围，依赖既开放又相互信任的合作环境。翻译理论的发展翻译理论的发展德国功能派翻译理论的形成历经四个发展 阶 段 ， 主 要 包 括 凯 瑟 林 娜 赖 斯(Katharina Reiss) 的功能主义翻译批评理论、汉斯费米尔(Hans Vermeer) 的目的论， 贾斯塔赫兹曼塔利(Justa Holz - Manttari) 的翻译行为理论和克里斯蒂安诺德(Christiane Nord) 的功能加忠诚理论。有利于学习和创新的组织管理机制，创造充满活力的创新激励机制，以市场为导向，以顾客价值追求为中心的企业文化氛围，依赖既开放又相互信任的合作环境。major

5、representatives瑟林娜瑟林娜赖斯赖斯(Katharina Reiss) 汉斯汉斯费米尔费米尔(Hans Vermeer)克里斯蒂安克里斯蒂安诺德诺德(Christiane Nord)贾斯塔贾斯塔赫兹赫兹曼塔利曼塔利(Justa Holz - Manttari) 有利于学习和创新的组织管理机制，创造充满活力的创新激励机制，以市场为导向，以顾客价值追求为中心的企业文化氛围，依赖既开放又相互信任的合作环境。Katharina Reiss（功能主义翻译批评理论）（功能主义翻译批评理论） Functional approach Classification of texts as: inf

6、ormative expressive operative Katharina Reiss was born May 29, 1859 in Ulm, Oberkirch, Baden, Germany, and died September 17, 1924 in Renchen, Achern, Baden, Germany. She married August Berger on May 6, 1889有利于学习和创新的组织管理机制，创造充满活力的创新激励机制，以市场为导向，以顾客价值追求为中心的企业文化氛围，依赖既开放又相互信任的合作环境。有利于学习和创新的组织管理机制，创造充满活力

7、的创新激励机制，以市场为导向，以顾客价值追求为中心的企业文化氛围，依赖既开放又相互信任的合作环境。expressiveOperativeRefernce workReportlecture Biography PlaypoemOperating instructionsToursim brochureOfficial speechSermonElectoral speechadvertisemen有利于学习和创新的组织管理机制，创造充满活力的创新激励机制，以市场为导向，以顾客价值追求为中心的企业文化氛围，依赖既开放又相互信任的合作环境。Katharina Reiss Works：Transla

8、tion Criticism-The Potentials and Limitations: Categories and Criteria for Translation Quality Assessment This is the first English translation of this major work, allowing students and practitioners of translation in the English-speaking world to make more extensive use of Reisss pioneering treatme

9、nt of a central theme in translation: 有利于学习和创新的组织管理机制，创造充满活力的创新激励机制，以市场为导向，以顾客价值追求为中心的企业文化氛围，依赖既开放又相互信任的合作环境。 her work tells us how to develop reliable criteria for the systematic evaluation of translations. Using a wealth of interesting and varied examples, Reiss offers a systematic and illuminatin

10、g （有启发性的）text typology, a pragmatic （实际的)approach to text analysis, a functional perspective on translation and a hermeneutic view of the translator,thus accounting for some of the most important aspects of the translation process: the text (both source and target versions), the conditions which det

11、ermine the translators decisions, and the translator as an individual whose personal interpretation has to be respected by any critic. 有利于学习和创新的组织管理机制，创造充满活力的创新激励机制，以市场为导向，以顾客价值追求为中心的企业文化氛围，依赖既开放又相互信任的合作环境。Holz-Mntarri （行为理论） Holz-Mntarri (1984) Translational action（行为理论） A communicative process inv

12、olving: The initiator(翻译的发起者) The commissioner(委托人) The ST producer(原文生产者) The TT producer(译文生产者） The TT user(译文使用者) The TT receiver(译文接受者)有利于学习和创新的组织管理机制，创造充满活力的创新激励机制，以市场为导向，以顾客价值追求为中心的企业文化氛围，依赖既开放又相互信任的合作环境。有利于学习和创新的组织管理机制，创造充满活力的创新激励机制，以市场为导向，以顾客价值追求为中心的企业文化氛围，依赖既开放又相互信任的合作环境。汉斯汉斯费米尔费米尔(Hans Ver

13、meer)GermanSeptember 1930 - 4 February 2010 Skopos and Commission in Translational Action Starting to Unask What Translatology Is About .1998 Translation and the Meme（文化基因） .1997有利于学习和创新的组织管理机制，创造充满活力的创新激励机制，以市场为导向，以顾客价值追求为中心的企业文化氛围，依赖既开放又相互信任的合作环境。 Gave up the source-text centered Putting forward f

14、amous Skopos theorie（目的论） -landmark of functional translation : the prime principle that any translation should observe is “skopos rule”: the skopos (purpose) of any translation is going to fulfill decides the whole translating process .A skopos is essential to translation and it plays a direct and

15、decisive role in what translation strategies a translator will adopt to fulfill his aim in the whole translation process. 汉斯汉斯费米尔费米尔(Hans Vermeer)有利于学习和创新的组织管理机制，创造充满活力的创新激励机制，以市场为导向，以顾客价值追求为中心的企业文化氛围，依赖既开放又相互信任的合作环境。 Skopostheorie includes three principal rules: the Skopos rule the coherence rule (

16、intratextual coherence) coherent with the receivers own communicative situation and culture fidelity rule (intertextual coherence) bear some kind of relationship with the source text 汉斯汉斯费米尔费米尔(Hans Vermeer)有利于学习和创新的组织管理机制，创造充满活力的创新激励机制，以市场为导向，以顾客价值追求为中心的企业文化氛围，依赖既开放又相互信任的合作环境。Born in 1943Graduated

17、from Heidelberg University in 1967 Degree: an Honours Degree in Translation Studies Spanish; English Ph.D. in Romance Studies: University of Heidelberg, 1983 Member of the Board of Advisors of several scholarly journals, such as The Translator Text Analysis in Translation .1991 Translating as a Purp

18、oseful Acticity .1997克里斯蒂安克里斯蒂安诺德诺德(Christiane Nord)有利于学习和创新的组织管理机制，创造充满活力的创新激励机制，以市场为导向，以顾客价值追求为中心的企业文化氛围，依赖既开放又相互信任的合作环境。克里斯蒂安克里斯蒂安诺德诺德(Christiane Nord) put forward the loyalty rule , supplement to Skopostheorie translator remains responsible for work carried out according to someone elses criteri

19、a and further posits that the translators loyalty is to both senders and receivers 有利于学习和创新的组织管理机制，创造充满活力的创新激励机制，以市场为导向，以顾客价值追求为中心的企业文化氛围，依赖既开放又相互信任的合作环境。克里斯蒂安克里斯蒂安诺德诺德(Christiane Nord) Compare ST and TT profiles in the commission to see where the two texts may diverge; give information (the intende

20、d text functions; the medium; the motive) for the translator to prioritize what information to include in the TT. Establish a functional hierarchy while translating: The intended function of the translation should be decided Those functional elements that will need to be adapted to the TT addressees

21、 situation have to be determined The translation type decides the translation style The problems of the text can then be tackled at a lower linguistic level有利于学习和创新的组织管理机制，创造充满活力的创新激励机制，以市场为导向，以顾客价值追求为中心的企业文化氛围，依赖既开放又相互信任的合作环境。Examples 谋事在人，成事在天 Man proposes, Heaven disposes. Man proposes, God dispo

22、ses. 巧媳妇做不出没米的粥来。 Even the cleverest housewife cant cook a meal without rice. Even the cleverest housewife cant cook bread without flour.有利于学习和创新的组织管理机制，创造充满活力的创新激励机制，以市场为导向，以顾客价值追求为中心的企业文化氛围，依赖既开放又相互信任的合作环境。中国民航中国民航总局航机杂志中国首家机上杂志每两月一期，每期发行200,000份独一无二的刊物，拥有广泛的固定读者上至商界巨擘，政界名流。下至一般乘客，平民百姓。覆盖中国所有航线，广告

23、投入少，收效显著。 一起奔向中国市场的广阔天地CAAC INFLIGHT MAGAZINECHINASKIES THE FIRST INFLIGHT MAGAZINE IN CHINACirculated in all major airlinesOn domestic and international flights in China200,000 copies, every 2 monthsaudited circulation THE SOLE TARGETED MEDIA IN CHINATo reach Businessmen and decision makersAt national levelBest cost effective media For the coverage of all the airlines in China MAKE YOURADVERTISING CAMPAIGNSTAKE OFF IN CHINAWITHCAAC INFLIGHT MAGAZINECHINASKIES