2022年雅思阅读考试模拟练习试题 .pdf

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1、雅思阅读考试模拟练习试题导读：本文 雅思阅读考试模拟练习试题， 仅供参考，如果觉得很不错，欢迎点评和分享。warfare but it is. Shopkeepers know that filling a store with the aroma of freshly baked bread makes people feel hungry and persuades them to buy more food than they had intended. Stocking the most expensive products at eye level makes them sell f

2、aster than cheaper but less visible competitors. Now researchers are investigating how “ swarm intelligence” (that is, how ants, bees or any social animal, including humans, behave in a crowd) can be used to influence what people buy. 2. At a recent conference on the simulation of adaptive behaviour

3、 in Rome, Zeeshan-ul-hassan Usmani, a computer scientist from the Florida Institute of Technology, described a new way to increase impulse buying using this phenomenon. Supermarkets already encourage shoppers to buy things they did not realise they wanted: for instance, by placing everyday items suc

4、h as milk and eggs at the back of the store, forcing shoppers to walk past other tempting goods to reach them. Mr Usmani and Ronaldo Menezes, also of the Florida Institute 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 1 页，共 8 页 - - - - - - - - - of Technology, set o

5、ut to enhance this tendency to buy more by playing on the herd instinct. The idea is that, if a certain product is seen to be popular, shoppers are likely to choose it too. The challenge is to keep customers informed about what others are buying. 3. Enter smart- cart technology. In Mr Usmani s super

6、market every product has a radio frequency identification tag, a sort of barcode that uses radio waves to transmit information, and every trolley has a scanner that reads this information and relays it to a central computer. As a customer walks past a shelf of goods, a screen on the shelf tells him

7、how many people currently in the shop have chosen that particular product. If the number is high, he is more likely to select it too. 4. Mr Usmani s “ swarm-moves ” model appeals to supermarkets because it increases sales without the need to give people discounts. And it gives shoppers the satisfact

8、ion of knowing that they bought the “ right” product that is, the one everyone else bought. The model has not yet been tested widely in the real world, mainly because radio frequency identification technology is new and has only been installed experimentally in some supermarkets. But Mr Usmani 名师资料总

9、结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 2 页，共 8 页 - - - - - - - - - says that both Wal-Mart in America and Tesco in Britain are interested in his work, and testing will get under way in the spring. 5. Another recent study on the power of social influence indicates

10、that sales could, indeed, be boosted in this way. Matthew Salganik of Columbia University in New York and his colleagues have described creating an artificial music market in which some 14,000 people downloaded previously unknown songs. The researchers found that when people could see the songs rank

11、ed by how many times they had been downloaded, they followed the crowd. When the songs were not ordered by rank, but the number of times they had been downloaded was displayed, the effect of social influence was still there but was less pronounced. People thus follow the herd when it is easy for the

12、m to do so. 6. In Japan a chain of convenience shops called RanKing RanQueen has been ordering its products according to sales data from department stores and research companies. The shops sell only the most popular items in each product category, and the rankings are updated weekly. Icosystem, a co

13、mpany in Cambridge, Massachusetts, also aims to exploit knowledge of social networking to improve sales. 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 3 页，共 8 页 - - - - - - - - - 7. And the psychology that works in physical stores is just as potent on the internet.

14、Online retailers such as Amazon are adept at telling shoppers which products are popular with like-minded consumers. Even in the privacy of your home, you can still be part of the swarm. Questions 1-6 Complete the sentences below with words taken from the reading passage. Use NO MORE THAN THREE WORD

15、S for each answer. 1. Shopowners realize that the smell of _ can increase sales of food products. 2. In shops, products shelved at a more visible level sell better even if they are more _. 3. According to Mr. Usmani, with the use of “ swarm intelligence” phenomenon, a new method can be applied to en

16、courage _. 4. On the way to everyday items at the back of the store, shoppers might be tempted to buy _. 5. If the number of buyers shown on the _ is high, other customers tend to follow them. 6. Using the “ swarm-moves ” model, shopowners do not have to give customers _ to increase sales. 名师资料总结 -

17、- -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 4 页，共 8 页 - - - - - - - - - Questions 7-12 Do the following statements agree with the information given in the reading passage? For questions 7-12 write YES if the statement agrees with the information NO if the statement contrai

18、cts the information NOT GIVEN if there is no information on this in the passage 7. Radio frequency identification technology has been installed experimentally in big supermarkets like Wal-Mart. 8. People tend to download more unknown songs than songs they are familiar with. 9. Songs ranked high by t

19、he number of times being downloaded are favored by customers. 10. People follow the others to the same extent whether it is convenient or not. 11. Items sold in some Japanese stores are simply chosen according to the sales data of other shops. 12. Swarm intelligence can also be observed in everyday

20、life. Answer keys: 1. 答案： (freshly baked) bread. (第 1 段第 2 行：Shoppers know that filling a store with the aroma of freshly baked bread 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 5 页，共 8 页 - - - - - - - - - makes people feel hungry and persuades them to buy more fo

21、od than they intended.) 2. 答案： expensive. (第 1 段第 4 行： Stocking the most expensive products at eye level makes them sell faster than cheaper but less visible competitors.) 3. 答案： impulse buying. (第 2 段第1 句： At a recent conference on the simulation of adaptive behaviour in Rome, Zeeshan-ul-hassan Usm

22、ani, a computer scientist from the Florida Institute of Technology, described a new way to increase impulse buying using this phenomenon.) 4. 答案： other (tempting) goods/things/products. (第 2 段第 2 句：Supermarkets already encourage shoppers to buy things they did not realise they wanted: for instance,

23、by placing everyday items such as milk and eggs at the back of the store, forcing shoppers to walk past other tempting goods to reach them.) 5. 答案：screen. ( 第 3 段第 4 行：As a customer walks past a shelf of goods, a screen on the shelf tells him how many people currently in the shop have chosen that pa

24、rticular product. If the number is high, he is more likely to select it too.) 6. 答案： discounts. (第 4 段第第1 句： Mr Usmani s “ swarm-moves ” model appeals to supermarkets because it 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 6 页，共 8 页 - - - - - - - - - increases sale

25、s without the need to give people discounts.) 7. 答案：NO. (第 4 段第 3、 4 句：The model has not yet been tested widely in the real world, mainly because radio frequency identification technology is new and has only been installed experimentally in some supermarkets. But Mr Usmani says that both Wal-Mart in

26、 America an Tesco in Britain are interestd in his workd, and testing will get under way in the spring. 短语“ get under way ”的意思是“开始进行”，在Wal-Mart的试验要等到春天才开始 ) 8. 答案： NOT GIVEN. ( 在文中没有提及该信息 ) 9. 答案： YES。 (第 5 段第 3 句：The reseachers found that when people could see the songs ranked by how many times they

27、 have been downloaded, they followed the crowd.) 10. 答案：NO 。 (第 5 段最后两句： When the songs are not ordered by rank, but the number of times they had been downloaded was displayed, the effect of social influence was still there but was less pronounced. People thus follow the herd when it is easy for the

28、m to do so. pronounced的词义是“显著的、明显的”)11. 答案： YES。(第 6 段第1 句： In Japan a chain of convenience shops called RanKing RanQueen has been ordering its products according to sales data from department 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 7 页，共 8 页 - - - - - - - - - stores and research companies.) 12. 答案： YES。 (最后一段最后一句： Even in the privacy of your home, you can still be part of the swarm. home应该算是everyday life的一部分 ) 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 8 页，共 8 页 - - - - - - - - -