2022年新视野商务英语视听说下册-单元video原文unit .pdf

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1、Video 1 J: Good morning, Mr. Robbins. R: Good morning. John, how s it going? J: Not too bad. I m reading some articles about trade fairs. I d like to ask you some questions. What benefits can I expect if I exhibit at trade fairs? R: Well. You can use trade fairs to promote your products or services.

2、 J: Yes, but can you be more specific? R: Certainly, you must know that exhibiting at trade fairs offer you a chance to demonstrate your products or services to customers face-to-face. This way you can get feedback and find out what customers want. J: I see. R: Trade fairs are also good opportunitie

3、s for building new business since many potential customers and suppliers are concentrated in one place. J: Ok, thank you. I wonder, whats the most important thing to know about if I want to exhibit at a trade fair? R: As a exhibitor, choosing the right trade fair is essential. If the trade fair is t

4、oo specialist or too broad, It s unlikely to attract visitors who want to buy what you sell, and participating in trade fairs can be a waste of time. So, you see, when you attend a trade fair, you should make sure you know what kind of customers you want to reach 名师资料总结 - - -精品资料欢迎下载 - - - - - - - -

5、 - - - - - - - - - - 名师精心整理 - - - - - - - 第 1 页，共 3 页 - - - - - - - - - and what you want to achieve. J: Anything else I should know? R: One more thing, you should make specific and measurable goals. If you choose your fair carefully and give yourself plenty of time to plan your goals, You ll have a

6、 good chance of doing good business. J: Good, you really are a specialist. Thank you. R: You re welcome, John. By the way, there s an IT trade show being held now. It might be a good idea for you to go and have a look. You d get an idea of what s going on. J: Thank you. I will. That s a good idea. V

7、ideo 2 G: Miss Stewart, why did you want to exhibit in North America? S: We wanted to exhibit in North America primarily because it has a huge automotive industry. Our target customers are machine manufacturers and the companies that buy machines. So we needed to be somewhere we could reach north au

8、diences. G: I see. But there are many trade fairs held in North America, how did you choose the right one? S: We asked the fair organizers to provide us with attendance statistic, delegate profiles and the names of other companies exhibiting. This 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - -

9、 - - 名师精心整理 - - - - - - - 第 2 页，共 3 页 - - - - - - - - - information helped us choose the right one. G: What did you do to prepare before attending the trade fair? S: We set a budget and drew up a list of actions and deadlines including technology requirements, display materials promotional literatur

10、e, booth furniture, advertising and so on. G: How were you able to exploit your business opportunities and generate new business? S: We made sure that all staff in the booth had prepared themselves for the fair. Each visitor was asked some questions to determine whether they were genuine prospects.

11、When a good prospects turned up, we know exactly which key aspect to emphasis, and whether we should focus on hand to illustrate the products capabilities and that helped to engage people s interest. When the visitors left, we ensured that they had received our promotional material and business card

12、s and also that we had a record of the details. G: When we returned to the UK, we followed up each lead by e-mail or letter. In fact, we already have some substantial orders from the different companies we met. G: Good, thank you for speaking with us. S: You re welcome. 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 3 页，共 3 页 - - - - - - - - -