PPT模板商务交流PPT模板 .ppt

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1、Gene H. Yoon/Senior Manager Emerging Business Incubation Center,Mobile Applications for RFID Technology,Wireless Data Revenue,The revenue from wireless data services has jumped three fold over the past three years and the momentum is expected to continue into the future.,02 1Q,02 2Q,02 3Q,02 4Q,03 1

2、Q,03 2Q,03 3Q,03 4Q,04 1Q,04 2Q,04 3Q,04 4Q, Source: Company data / AS of 4Q 2004, Unit of Revenue : KRW billion,Wireless Revenue as% of Cellular Revenue,Wireless Revenue,Stagnant current market New growth engines Maintaining market dominance,Driver IV: Corporation,Convergence Trend,Convergence is a

3、 trend that is being accelerated by a number of drivers and will lead to ubiquitous service environment.,Convenience High quality Personalization,Driver II: Customer,Broadband network Convergence devices Sensor network,Driver I:Technology,Eased regulation Fostering of strategic industries,Driver III

4、: Government,Higher Customer Acceptance,Technology PushMarket Pull,Chances & Risks,New Technology,Convergence Strategy,SK Telecom will make strenuous efforts to identify new business models in convergence to expand the companys scope of business.,ODS,OTS,OIS,1.RFID Code Scanning,2.RFID Code Transfer

5、,Mobile N/W Service,RFID N/W Service,3.Access to Mobile N/W,4.Select MobileRFID Service,5.SearchRFID Info.,6. ReceiveSearch Resloult,7. Send Billing Info, Title -Starwars: Episode III Nearest Theaters -Seoul Cinema -Korea Art Center Box Office -Ranking 1st for 2weeks,Scenario of Applications,Concept

6、 of Applications,What the RFID based USN?,Opportunities of Applications,A wireless technology that provides new valuable services to mobile phone users by integrating RFID/USN Infrastructure with mobile communication & wireless Internet,What is Mobile RFID Technology?,Structure of Applications,Mobil

7、e RFID Service : Hypertext Information Providing,Product information service platform,Supply chain service platform,With product authentication service, end user can check the authenticity of products by using mobile handsets equipped with RFID readers to scan tags attached to products,Product authe

8、nticity verified through tag attached to Ginseng,Applications-Ginseng Authentication,Mobile RFID service will provide ubiquitous service for mobile end users,Public Transportation Route Road Guidance Return Home Route,Route Guidance,Leisure & Lifestyle,Nature Experience Favorite Hot Spots Shopping &

9、 Banking Promotion event,Revolution In Ubiquitous Home Networking,Applications-Mobile Life,1. Scan RFID tags attached to plants and flowers,2. Special promotional events provided by operator,3. User requests delivery of items for sale on the promotional event,Applications-Nature Experience,The natur

10、e experience service lets end users download information about plants and animals by reading tags attached to plants and animals in a zoo,Favorite service provides information about shops and restaurants. Tag containing information server address about the shop or restaurant is attached to the entra

11、nce of the business. Users scan the tags using their mobile phones to download the information and can also send it to another person., Recognizes tags on table top, counter or entrance to a store when in tag recognition mode Users selects Favorite Service from the menu User then clicks the next but

12、ton on the screen Screen then displays the name of the store or restaurant along with the businesses unique ID,Applications-Favorite Service,RFID tag,Mobile RFID Reader,Current location in building and information about offices,Route Guidance,Nearest store location,Tags on traffic lights and other p

13、ublic infrastructure can be used to calculate location,Building Information,Location Service,With the road information service, readers can receive bus and subway route information as well as all types of location services. Reading tags attached to bus station posts, users receive information about

14、the bus route via mobile Internet or SMS,Applications-Road Information, Poll Number Upload,Mobile RFID Reader, Poll Information, Poll Download, Participate in Poll, Poll Feedback Upload,Scan RFID Tag on posters and bulletin boards,Applications-Promotional Events,RFID technology can also be used to c

15、reate promotional events involving mobile polling service,RFID can be used to create a service where users can track down information about a taxi. This service could potential appeal to women concerned about safety when riding in a taxi,Tag is installed in the taxi on the ceiling or under the seats

16、 A passenger can read the tag using his or her mobile phone Send information from the tag to information database on mobile network,A person who left valuables in the taxi can easily track down the vehicle Police can easily track down taxi when passengers end up missing,Applications-Safe Return Home,Benefits,Service Scenario,