《环球商务英语》PPT课件.ppt

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1、-2 第三模块第三模块 财务管理财务管理 (Module 3 Finance) ：理财意识与财务管理中的基本程序及有关理财意识与财务管理中的基本程序及有关问题；问题； 第四模块第四模块 新产品开发新产品开发 (Module 4 A new product) ：市场调研方法、产品介绍、促：市场调研方法、产品介绍、促销方式及产品更新；销方式及产品更新；-3 第五模块第五模块 技术培训与发展技术培训与发展 (Module 5 Responding to technology) ：信息通讯技：信息通讯技术等新技术手段对公司的影响，因特网与术等新技术手段对公司的影响，因特网与电子商务，及人员培训；电子商

2、务，及人员培训； 第六模块第六模块 招聘与求职招聘与求职 (Module 6 Recruiting new staff) ：公司征聘决策、：公司征聘决策、方式、筛选及培训；求职者应聘，写履历方式、筛选及培训；求职者应聘，写履历及求职信；及求职信； -4 第七模块第七模块 广告与市场竞争广告与市场竞争 (Module 7 Advertising and competition) ：进行市：进行市场调研和竞争对手分析，设计广告促销方场调研和竞争对手分析，设计广告促销方式，树立品牌意识；式，树立品牌意识； 第八模块第八模块 销售与服务销售与服务 (Module 8 Selling the produ

3、ct) ：产品介绍及推销技巧，售：产品介绍及推销技巧，售后服务。后服务。-5Module 1 Change and the companyUnit 1 key points:1. How organizations can be structured. 2. The language for describing company structure and personal responsibilities.3. The development of successful products.-6 Unit 2Key points:1. You consider the effect of ch

4、ange on individuals and learn sth. about the global market. 2.You focus on new ways of buying and selling using the latest technology. 3.You study the language used to describe trends and changes in them.-7 Unit 31.Look at different work patterns and, in particular, at the effects of technology on w

5、orking practices, including the trend towards working from home. 2.Look at regulations associated with the workplace and the language used to describe them.-8Module 1 Change and the companyIntroduction (p1) 1.what does this module talk about? 2.why there are so many changes? 3.what are we supposed t

6、o learn in U1, U2,U3 and U4? -9Unit 1 How companies operate Session 1 (p2) 1. what is the name of the company mentioned? 2. where is it? 3. what change happened and why?-10Activity 2 (p3) What is ken Lewiss job title? Compare the changes of the company in 1972 and the present. Why communication is i

7、mportant? What does Ken Lewis think about the internet and why does he think so?-11Session 2 the structure Activity 3 (P6) 1.what kind of organization it used to be? 2. What kind of people they are in each tier and whats their duty? 3.whats the change of the company?-12 HierarchicalSupervisorInspect

8、ors(monthly paid)The boardSenior managementMiddle managementPeople plannersShop floor manufacturer 2.Set the strategyGet new business, oversee the next grade downMiddle managementThe board-13Session 3 Activity 1 (p10) Clothing: Baleno, Giordano, Gucci古古驰驰, Channel, Carol &John, Pierre Cardin, Adidas

9、, Nike, Reebok锐步锐步, Crocodile, TUCANO啄木鸟啄木鸟, E& you, Dior, Playboy, Versace,Betu百图百图, LEROI利来利来, Mysheros蜜雪蜜雪儿儿,valentino华伦天奴华伦天奴, lining李宁李宁, 彪马彪马pumamenlow曼奴曼奴SELON法国胜法国胜龙达龙达DAPHNE芙妮芙妮Aimer爱慕爱慕-14 Electrical products: BenQ明基明基, Sony, Pioneer, Samsung, Nokia, Motorala, Panasonic, Haier, Toshiba, LG

10、, Midea, Hualing, Erission, Konka, Philips, Epson, Lenovo(Legend), HP, Amoi, Bird, Alcatel, Playstation, , IBM, TCL, NEC, Dell, IBM, Canon, Konka, JVC, Gree, CAV, Olympus, Hitachi(日立日立日日本本州岛东岸港市本本州岛东岸港市), Siemens, Ricoh, Sanyo, MAXELL(万盛万盛) 柯达柯达(KODAK) 、 YAMAHA、ACER宏基电脑宏基电脑Aiwa,-15 Food and drink: S

11、even-up, Cocacola, Pesi, Dove, Martini, XO, Napoleon, Cosmetics: Dior, Channel, LOreal, H2O, Olay, Avon, Max Factor, Revlon, Maybelline, Samsara 姗拉娜姗拉娜, Shiseido 资生堂资生堂, SK-II 蜜丝佛陀蜜丝佛陀,YUE SAI 羽西羽西, Christian Dior 迪奥迪奥. Amway安利安利, Nivea妮维雅妮维雅, Ponds, Lancome兰蔻兰蔻, mininurse-16Activity 4 (p11) What co

12、mpany is it? Why its loudspeakers are unique? What strategy it has? What Peter Walker has done? Whats the result of his work? How do they treat customers? What happened in 1995 and in the late 1990s?-17Unit 2Extract 13 p15 listening and summary Nurse: Demanding, night- shifts, didnt sleep well, cons

13、tantly exhausted, difficult, stressful, work in strange hours, rewarding, enjoy nursing (7,8 years) a rewarding job有价值的职业有价值的职业 Hobby: writing, sent the stories off to publishers, sold her first novel, like creative work-18 Disadvantage: insecure, Can write and look after the bb at the same time Thi

14、ngs work out well. He does his bit.Waiter: hard working, work in the week-ends, not a lot of variety ,tedious (monotonous), unsociable, lots of tips , sometimes fun-19Activity 6 (P20)The withdrawal of Soviet subsidies from the island 助学金助学金; 津贴津贴; 补助金补助金; 奖金奖金; (国家间的国家间的)财政援财政援助助; 政府特拨款政府特拨款, 英英【史】【

15、史】(给国王的给国王的)特别津贴特别津贴 cigar consumption Stock market 证券市场证券市场 证券交易所证券交易所 证券交易证券交易 证券市场证券市场行情行情 broker (股票债券等的股票债券等的)经纪人经纪人, 掮客掮客; (买卖的买卖的) 中间人中间人, 代理人代理人 security 常用复常用复证券证券, 债券债券-20 social security社会保险社会保险 do a closing transaction办理；处理；执办理；处理；执行行 事务，业务，交易事务，业务，交易 Theyll buy all your shares for a nom

16、inal amount面额面额, 象征性数额象征性数额like $1 and send you a trade confirmation. 确确认书认书Then you just treat it like a normal sale, 正常销售正常销售and can take the loss on your taxes. -21 stock certificate n. 股权证书股权证书 对于一定数额公司股票所有权的证明对于一定数额公司股票所有权的证明 SEC sek abbr. Scurities and Exchange Commission, 证证券交易委员会券交易委员会 bankr

17、uptcy court破产法庭破产法庭 voluntary bankruptcy自愿申请破产自愿申请破产 shareholder n. 股票持有人股票持有人; 股东股东 bonds rate of interest利率利率 a technology-oriented stock home run 本垒打本垒打-22 cigars are ultimate rich persons accessory n.附件附件, 零件零件, 附加物附加物, 从犯从犯, 同谋者同谋者 adj.附属的附属的, 补充的补充的, 同谋的同谋的, 副的副的 ban There is a ban on smoking

18、in this theatre. 这个剧院里禁止抽烟。这个剧院里禁止抽烟。 Smoking is banned in school. 在学校禁止吸烟。在学校禁止吸烟。 Unit bargain stay steady peak Predictably -23 Extract 18 taxation life expectancy Extract 20 p24 Fluctuation The currency exchange The pond is still doing well Stand=remain -24Unit 3 Extract 22 Key asset 常用复常用复资产资产;

19、财产财产 Mobilise all of their employees v.(=mobilize)动员动员, 赋予可动性赋予可动性 Cut down 砍倒；砍伤；砍死砍倒；砍伤；砍死to cut down a tree with an axe 减少；减低减少；减低to cut down on smoking extract 23 be contracted to work check our levels of stock replace the used the stock scheme n.安排安排, 配置配置, 计划计划, 阴谋阴谋, 方案方案, 图解图解, 摘要摘要 to some

20、extent-25 extract 25 telecommuting远程交换远程交换,远程办公远程办公 The practice of working at home by using a modem and a computer terminal connected with ones business office. 远距离工作通过与办公室连接的调制解调器和计算机终远距离工作通过与办公室连接的调制解调器和计算机终端而在家中工作端而在家中工作 distractions n.娱乐娱乐, 分心分心, 分心的事物分心的事物 a tremendous employee benefit traffic

21、 jam convene To come together usually for an official or public purpose; assemble formally periodically get motivated work in isolation -26Activity 7 (p27) The rat race 卑鄙的竞争，卑鄙的竞争， 你死我活的你死我活的竞争竞争 Teleworking （ telecommuting ）is the way of the future. Well be at home, linked by satellite to our virt

22、ual colleagues. Have relaxed breakfasts and long luxurious baths. Reduce our stress levels to zero-27 Itll never catch on 口口投合人心投合人心, 受人欢迎受人欢迎,理解理解, 明白明白,抓住抓住,找到工作。找到工作。 Labour market will be made up of lonely, isolated, under-stimulated social retards. Be warned The novelty began to wear off磨损磨损灭灭;

23、 损耗损耗; 逐渐消失逐渐消失 A proper conversation 在口语中用来加重语气在口语中用来加重语气)大大的大大的, 完完全全的完完全全的-28 things got worse put on weight in addition to being starved of human contact miss out漏掉；遗漏漏掉；遗漏,可略去可略去,错失机会错失机会 compensations 补偿补偿, 赔偿赔偿 a slave to the morning make-up ritual what was the point?-29 My wardrobe began to

24、diminish The never-ending telephone calls The sweaty tube journey to work Taking me seriously as a hard-working career woman Find me there cutting my toenails, desperate for conversation. Was chronically understimulated Get cut off from the world The highlight of my day加亮区加亮区, 精彩场面精彩场面, 最最显著显著(重要重要)

25、部分部分-30 Put my make-up on Needless to say my domestic家庭的家庭的, 国内的国内的, 与人共处的与人共处的, 驯服的驯服的 arrangements布置布置, are a mess Gets thicker by the day按日计算按日计算 work in complete isolation -31Activity 2 (P38) Show a business prowess (Superior skill or ability.高超的技艺和能力高超的技艺和能力 Superior strength, courage, or darin

26、g, especially in battle. 英勇过人的力量、勇气或胆量，尤指在战场上英勇过人的力量、勇气或胆量，尤指在战场上) trampoline n.蹦床蹦床 n.(杂技表演中翻筋斗用的杂技表演中翻筋斗用的) 蹦床蹦床, 弹床弹床 Throw his money out Before that he was famous for flying economy splash out 口口随意花钱随意花钱, 大肆挥霍大肆挥霍-32Some words of this module Accountable adj 有责任的；应负责有责任的；应负责 做出解释的做出解释的 You will b

27、e held accountable for it. 你应对此做出解释。你应对此做出解释。 Each government worker is accountable for his own work. 每一个政府工作人员都应对自己的工作负责。每一个政府工作人员都应对自己的工作负责。 I am not accountable to you for my work.我我没有义务要对你说明我的工作情况。没有义务要对你说明我的工作情况。-33 adj 电子的 电子仪器的 电子学 电子工业electronic phenomenaElectronic devices and systems adj电的，

28、用电的，发电的ElectronicElectronics电子现象.电子装置和组件Electrican electric spark an electric cookerThis heavy freighter is driven by two electric motors.电火花电炊具这辆重型运输汽车是由两台电动机驱动的。an electric eloquenceThe presidents speech had an electric effect on the crowd, and the students all cheered him.惊人的口才校长的演说震撼人心,大学生们都向他欢呼

29、。-34专家,奇才技术出众的人：美俚扒手,能手, 专家, 优秀的学生; 有吸引力的东西,合同, 达成交易,(学校的)小测验,庆祝(会)俚力量, 精力a whiz at all sorts of games. a whiz at mathematicstake a whiz to the countryCars were whizzing past. whizzed past on a ten-speed bike; as the days whizzed by.One who has remarkable skillwhiz :各种游戏的能手数学能手专家到乡下玩几天汽车飕飕地开了过去骑着十速自

30、行车飞驶而过；飞逝而过的日子-35 extrat12 Bilingual adj.能说两种语言的 bilinguist bilingualism trilingualSpecification n.详细说明, 明确说出提出 分类pl. 清单, 明细单; 计划书具体要求; pl. 规范, 规格, 技术说明【律】申请专利发明时的书面说明; 用来料加工制成新产品所取得的权利Brussels布鲁塞尔(比利时首都) Brussels system通用十进制系统 -36The European Parliament the Houses of Parliament 上下两院 enter Parliamen

31、t 成为下院议员a member of Parliament 下院议员(略M.P.) Set up(my own business) v.设立, 架起, 升起, 装配, 创(纪录), 提出Run a businessassets turnover资产周转率, 销售额与平均资产总值的比率call turnover短期拆放周转率capital turnover资金周转export turnover出口交易额-37Apply for a jobApply to your workAn employment agency职业介绍所Account:Well-paid and enjoy itTrend/

32、 tendency .倾向, 趋势 turnover销售量 营业额car turnover车辆周转cash turnover资金循环commodity goods turnover商品流转Composite turnover复合周转数-38Daily turnover日产量; 日周转量deposit turnover存款周转率active turnover周转aggregate turnover周转总额annual turnover年营业额ecological turnover生态周转Product performance产品性能a performance test【机】性能实验-39Soar

33、骤升,飞涨and plummet骤然跌落；垂直落下fluctuate (市价等)变动,波动fluctuate between hopes and fears忽喜忽忧Delicately adv.优美地, 微妙地 Significantly amazingly surprisingly commercial campaign商业运动-40 KAIZEN是一种在日本发展起来的关于是一种在日本发展起来的关于“持续改持续改善善”的管理思想，是用来提高产品质量和流水线的管理思想，是用来提高产品质量和流水线作业效率的。虽然，作业效率的。虽然，KAIZEN作为生产技术频繁作为生产技术频繁出现，但它同样有利于

34、其他商业活动。出现，但它同样有利于其他商业活动。改善的关键是在问题变得严重之前发现它们。改善的关键是在问题变得严重之前发现它们。1981年出版的年出版的日本企业管理艺术日本企业管理艺术是当时最畅是当时最畅销的商业书之一（其他几本也都是关于如何面对销的商业书之一（其他几本也都是关于如何面对日本的挑战），当时最热门的管理时尚是精益生日本的挑战），当时最热门的管理时尚是精益生产、全面质量管理、连续改进和适时制造产、全面质量管理、连续改进和适时制造也也就是西方人眼中的日本企业管理方式。就是西方人眼中的日本企业管理方式。 -41Grammar :P14 A2 1. oral work 2. Do act

35、ivity 3 find out sentences with “used to”, say sth about it.He is not what he used to be. 他已不是旧日的他了。Our company used to do business with theirs.我们公司过去和他们的公司常有业务往来。-42My parents used to live in South America and I used to fly there from Europe in the holidays.我双亲常在南美洲住,假期里我常从欧洲乘飞机到那里去。(Old) I usednt/usent to go swimming.I didnt use to go swimming.(Old) Used he to be an excellent player?Did he use to be an excellent player?-43-44-45-46-47-48-49-50-5152 结束语结束语