2022年Linkedin入门教程 .pdf

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1、INTRODUCTORY A BEGINNER S GUIDEHOW TO USE LINKEDIN FOR BUSINESSA publication of Learn more about HubSpot s all-in-one inbound marketing softwareat www.HubSOctober 2011 edition 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 1 页，共 30 页 - - - - - - - - - HOW TO USE LINK

2、EDIN FOR BUSINESS: A BEGINNER S GUIDE 2 HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNERS GUIDE Share this eBook!By Anum Hussain HubSpot Inbound Marketing Associate numinews & Jamie Turner Founder of 60 Second Marketer 60SecondTweets Share this eBook!www.HubS 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - -

3、 - - - - - - 名师精心整理 - - - - - - - 第 2 页，共 30 页 - - - - - - - - - HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER S GUIDE 3 TABLE OF CONTENTS INTRODUCTION:WHAT IS LINKEDIN? 4CHAPTER 1: 8 STEPS TO COMPLETE YOUR LINKEDIN PROFILE 5CHAPTER 2:2 REASONS TO USE A COMPANY PAGE 12CHAPTER 3: 5 STEPS TO COMPLETE Y

4、OUR COMPANY PAGE 14CHAPTER 4:HOW TO TURN ON COMPANY STATUS UPDATES 18CHAPTER 5:HOW LEAD GENERATION WORKS ON LINKEDIN 21CHAPTER 6: 6 WAYS TO USE LINKEDIN TO GENERATE LEADS 23CHAPTER 7: 3 KEY TIPS ON LINKEDIN TODAY FOR MARKETERS 27CONCLUSION: A FINAL WORD ON LINKEDIN 29Share this eBook!www.HubS 名师资料总结

5、 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 3 页，共 30 页 - - - - - - - - - HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER S GUIDE 4 WHAT IS LINKEDIN? LinkedIn is a social network with over 116 million users that enables you to network professionally, post and find jobs, ans

6、wer questions, and build thought leadershipwhile simultaneously helping the people you trust. A user can easily discover the people employed by a certain business, or the various businesses a certain person has worked for. But what makes LinkedIn truly different from other social media sites? Let s

7、try this analogy: As you most likely already know, every social media tool has its own personality. Facebook is a lot like the local pub. A pub is a place where you can go in, chat with friends, tell a few jokes and relax a bit. LinkedIn is more like a trade showa place where youd keep things pretty

8、 buttoned-up and formal. No need to mention your vacation in Las Vegas on LinkedIn. But that white paper you wrote? Perfect for LinkedIn. For these reasons, LinkedIn should be an integral part of your social media marketing. Its time to get started! (And while youre at it, check out the HubSpot comp

9、any page and follow us to learn more about our company/LinkedIn.)Share this eBook!www.HubS 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 4 页，共 30 页 - - - - - - - - - 1 8 STEPS TO COMPLETE YOUR LINKEDIN PROFILE 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - -

10、 名师精心整理 - - - - - - - 第 5 页，共 30 页 - - - - - - - - - HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER S GUIDE 6 COMPLETING YOUR LINKEDIN PROFILE Before you can delve fully into using LinkedIn as a business, you need to master LinkedIn as an individual user. While many people have an account, their profi

11、le is often incomplete, making it essentially useless. You might even say the only thing worse than not having a profile is having an incomplete one. Thus, assuming you already have some form of a LinkedIn profile (if not, go create one!), let s complete your profile so you can attain social media g

12、reatness. Go to the menu bar at the top of any LinkedIn page and select the “ Profile” menu. Drag down to the “ Edit Profile” link. Now we are ready for the following 7 steps: 1. Include Full Name and Image . Let s start with the very first section. This may sound like a no-brainer, but countless Li

13、nkedIn users fail to include their full name and picture. Display your first and last name to ensure people can find you. Using a first name with a last initial is not sufficient especially when a prospective client or employer is trying to locate your profile. Then, upload an image. Research sugges

14、ts that profiles without photos are rarely viewed, as they are perceived as profiles not in use. Share this eBook!www.HubS 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 6 页，共 30 页 - - - - - - - - - HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER S GUIDE 7 2. Personaliz

15、e Your Headline. Customize your “ Professional Headline,” which will automatically update in the future as your current position. However, you have the option of altering it to something else, which may be more appealing to prospective clients or employers. But keep in mind that if a client were see

16、king you out on LinkedIn, it would be helpful to include your current position in the headline. In general, keep it short and sweet. TIP: If you switch jobs, your professional headline will reflect that. So instead of trying to recall what your perfect headline was, have it saved for easy accessibil

17、ity. 3. Add Work History. Head over to the Experience section. At the very minimum you should list your most recent positions. Click “ Add a position,” and you will be navigated to a separate page where you can fill out information about that job. If your company appears in the drop down once you st

18、art typing, click on it to ensure you get grouped with fellow employees under company searches. TIP: Avoid adding the various positions you held in the many organizations, clubs, and/or societies at your school (whether you are currently in school or10 years removed). While these are all great exper

19、iences, if you want to tailor your profile to a professional environment, highlight only your professional experience internships, jobs, etc. LinkedIn was wise enough to know how to weigh the clout of each type of work, by including a section under education to separately list these activities. Shar

20、e this eBook!www.HubS 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 7 页，共 30 页 - - - - - - - - - HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER S GUIDE 8 4. Customize Your LinkedIn URL. You ll want to create a personalized LinkedIn URL. Still under the “ Edit Profile”

21、 page, look at the bottom of your profile. You ll see a line that says “ Public Profile” with an “ Edit ” link next to it. From there, you ll be taken to a new screen. Scroll down and to the right of the page you ll see prompts that show you how to create your customized LinkedIn URL quickly and eas

22、ily. TIP: Try to avoid using your company name in your LinkedIn URL. After all, there are no guarantees you ll be at that company forever. 5. Customize your Website URL s. Website URL s are just as important as your customer LinkedIn URL. Click edit next to “ Additional Information.” Here you can in

23、clude your interests, groups and associations, and any honors and awards. Each is self-explanatory. However, the first section calls for websites. The drop down menu for adding a website lists options such as Personal Website, Company Website, Blog, etc. We recommend choosing “ Other ”regardless of

24、what kind of site it is. This will allow you to insert your own Title, so instead of a hyperlinked word that says “ Blog,” it will be more specific, such as “ Marketing Blog.” Share this eBook!www.HubS 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 8 页，共 30 页 - - - -

25、 - - - - - HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER S GUIDE 9 6. Ask for Recommendations. You ll notice a hyperlink under each position that says, “ Ask for recommendations.” A recommendation can help to distinguish a traditional position by illustrating how well you performed through a colleagu

26、e s narrative. TIP: When requesting a recommendation, do not simply send the generic message LinkedIn creates for you. Include some specific projects you worked on so that your recommender remembers the particular work you did and speak to it. Notice the difference between: “ Pete was a creative thi

27、nker who got the job done” , and “ Pete created and implemented a blogging strategy that helped generate 163 leads in one weeks time.” Share this eBook!www.HubS 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 9 页，共 30 页 - - - - - - - - - HOW TO USE LINKEDIN FOR BUSINE

28、SS: A BEGINNER S GUIDE 10 7. Connect Your Twitter Account with LinkedIn. Just above the Public Profile link under the first section of your profile (where your name, headline, and image is), you will see a Twitter link. Click edit to manage your Twitter settings. Not only should you display your Twi

29、tter handle, but you should share tweets as well. Your tweets are one of the only ways to make your profile personable and not focused solely around your professional life. A client or employer will want to see how you speak and think in addition to the more traditional information available on your

30、 resume. TIP: Select the option to only share tweets that contain a LinkedIn hashtag (#in or #li). This will allow you to filter which tweets appear on your profile. This way, if you tweet about seeing someone walk into a door while drunk, it ll get buried away in your Twitter stream and you can foc

31、us on sharing more professional tweets. Keep in mind that not all LinkedIn users are updating their accounts as often as Twitter users, so having a filter can avoid spamming your connections. Share this eBook!www.HubS 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 10

32、 页，共 30 页 - - - - - - - - - HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER S GUIDE 11 Share this eBook!www.HubS 8. Grow Your Network. You now have enough information on your profile to start growing your network! Just go to the upper right hand side of the menu bar and click on the link that says Peop

33、le in it. Drag down to Groups. Then type in a subject you re interested in (e.g., marketing, sales, real estate, etc.). You ll notice that when you do a search, LinkedIn provides suggestions not only on “ Groups ” but also in several other categories such as Connections, Companies, Features and Skil

34、ls. Don t be shy about reaching out to organizations or people on LinkedIn. That s what it s for. But avoid doing a bunch of outreach all at once because people will pick up on the spammy nature of it. Just pretend you re at a party and reach out to people one at a time. That way, you ll come across

35、 as more genuine and sincere. 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 11 页，共 30 页 - - - - - - - - - 2 2 REASONS TO USE A COMPANY PAGE 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 12 页，共 30 页 - - - - - - - - - HOW TO USE LINKE

36、DIN FOR BUSINESS: A BEGINNER S GUIDE 13 USING A COMPANY PAGE Profile Check. Company Page Commence. Now, before we delve into building a company presence on LinkedIn, you must be thinking why should we need yet another social platform? Well, here are 2 big reasons your company should be utilizing a L

37、inkedIn Company Page. (If you do not have a LinkedIn company page, click here to quickly add your company.) 1. Company Reach. Without putting any efforts into building your company on LinkedIn, chances are many of your employees are updating their personal profiles to show where they work. Every per

38、son that connects with that profile may potentially click on your company name and be navigated to your company page. Take advantage of this. Hordes of users can easily land on your page through simple LinkedIn browsing. Opinions will be formed based on the amount and type of information displayed.

39、As every employee has the opportunity to promote your company, use this to your advantage.Share this eBook!2. Product Awareness. Company pages on LinkedIn provide a section for talking about specific products. While you can create a business page on Facebook where you can describe your various produ

40、cts as a whole and see which friends “ like” that page, LinkedIn narrows the field and allows you to add multiple products so each stands out. Not only are consumers learning about the products and services your company produces, they are also able to see how many of their connections recommend them

41、. This form of product awareness is hard to find, and better yet, able to be measured. www.HubS 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 13 页，共 30 页 - - - - - - - - - 3 5 STEPS TO COMPLETE YOUR COMPANY PAGE 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - -

42、 - 名师精心整理 - - - - - - - 第 14 页，共 30 页 - - - - - - - - - HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER S GUIDE 15 COMPLETING YOUR COMPANY PAGE Now that your personal LinkedIn profile is top-notch, and you have a better understanding on why the heck you should have a LinkedIn company page, it s importa

43、nt to make that page blanketed with great information. A LinkedIn company page is the one page amidst those on your various social networks that calls for the most professionalism. Just as a person profile is professional in its resume-like nature, yet has a touch of personality through Twitter stre

44、ams and applications, a company page should emit a white-collar persona paired with some company character. With that in mind, here are 5 steps to complete your company page. 1. Include Basic Information. Go to Admintools ? Edit. From there, LinkedIn will prompt you to fill in generic information ab

45、out your company (a lot of which may already be complete from when you added the company page in the first place). Be sure to fine-tune the description portion, as this will be crucial in user understanding of your company. 2. Post Jobs. The second tab on a company page is “ Careers.” This feature a

46、llows you to post openings at your company. While your company may already have various methods of announcing that you re hiring, what better place to post a job opening than the very network where professionals live and explore? Let people know you re looking for fresh meat to help build what is ul

47、timately defined in your company description. 3. Include Products. We ve already learned how effectively LinkedIn can showcase your various products, now it s time to include them. Heading to the products tab on your company page, click on the “ Admin tools” button again to reveal a new drop down me

48、nu this menu changes from tab to tab. Share this eBook!www.HubS 名师资料总结 - - -精品资料欢迎下载 - - - - - - - - - - - - - - - - - - 名师精心整理 - - - - - - - 第 15 页，共 30 页 - - - - - - - - - HOW TO USE LINKEDIN FOR BUSINESS: A BEGINNER S GUIDE 16 You now have the option to “ add a product or service.” Do it. LinkedI

49、n will go through simple step-by-step instructions to help you broadcast those services. 4. Promote. Under the initial overview tab, LinkedIn (under Admintools) allows you to promote your company through an ad campaign. This feature is split into 4 simple steps, which LinkedIn takes you through in a

50、 very comprehensible manner. A “ Common Questions” box also appears to the right of this page, so you can truly understand how the feature works. A LinkedIn ad campaign could help spread the word about your company as you build and integrate inbound marketing efforts into your business platform. 5.