全球化的利弊.doc
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1、精品文档,仅供学习与交流,如有侵权请联系网站删除Globalization is a new term that has found a significant place in the lives of the people. By globalization, we mean shedding down the walls of distrust and the barriers of suspicion in between countries, to make a bridge where ideas and beliefs can cross the borders. Though
2、globalization today primarily covers the economical side, the impact is not limited to the economy only. It actually affects every aspect of life, like cultural, social, psychological and of course, political. While globalization is seen as a sign of a hopeful future by some, there are others who be
3、lieve that it can cause tremendous disaster for the world economy. Read on to find the pros and cons of globalization.Pros Of Globalization With globalization, there is a global market for companies to trade their products and a wider range of options for people, to choose from among the products of
4、 different nations. Developing countries benefit a lot from globalization, as there is a sound flow of money and thus, a decrease in the currency difference. To meet the increasing demands that follow globalization, there is an increase in the production sector. This gives loads of options to the ma
5、nufacturers as well. Competition keeps prices relatively low, and as a result, inflation is less likely to occur. The focus is diverted and segregated among all the nations. No country remains the single power head; instead there are compartmentalized power sectors. The decisions at higher levels ar
6、e meant for the people at large. Communication among the countries is on the rise, which allows for better understanding and broader vision. As communication increases amongst two countries, there is interchange of cultures as well. We get to know more about the others cultural preferences. As we fe
7、ed to each others financial needs, the ecological imbalance is also meted out. Governments of countries show concern about each other. Cons Of Globalization Globalization is causing Europeans to lose their jobs as work is being outsourced to the Asian countries. The cost of labor in the Asian countr
8、ies is low as compared to other countries. The high rate of profit for the companies, in Asia, has resulted in a pressure on the employed Europeans, who are always under the threat of the business being outsourced. Companies are as opening their counterparts in other countries. This results in trans
9、ferring the quality of their product to other countries, thereby increasing the chances of depreciation in terms of quality. There are experts who believe that globalization is the cause for the invasion of communicable diseases and social degeneration in countries. The threat that the corporates wo
10、uld rule the world is on high, as there is a lot of money invested by them. It is often argued that poor countries are exploited by the richer countries where the work force is taken advantage of and low wages are implemented. Simply put, globalization is an ongoing process of integration of regiona
11、l economies into global network of communication and execution. Let me explain this a bit. Assume that you are a mango farmer in India and you grow very good quality mangoes over there. Obviously, your fruit is highly appreciated in India, but you also know that you shall get a better value in US. S
12、o the network of communication and execution that allows you to sell your fruit in US is basically, the phenomenon of globalization. (At least the Indian farmer is happy about advantages of globalization in India, he is earning a quick buck.) The advantages and disadvantages of globalization in Indi
13、a and other developing countries are very profound. Read more on advantages of globalization.Globalization: Advantages and DisadvantagesInstead of giving a few pointers here and a few pointers there, explanation on these concepts should do more justice to the subject. Have a look at the followingAdv
14、antages and Disadvantages of Global Marketing There has to be operational differences between various companies in different countries. What I mean to say is, a car manufacturer of UK will manufacture a car with a different operation than a car manufacturer in Italy (for example Jaguar and Ferrari).
15、 Both are trying to take advantage of the operational difference that they have between them. And both companies are trying to sell a car in America for a greater value. So if you want your product to have an appeal on a global scale, then obviously, marketing on a global scale is required.Advantage
16、s of Global Marketing Lower Marketing Costs: If you are to consider lump-some cost then, yes, it is high, but the same cost even goes even higher if the company has to market a product differently in every country that it is selling. Global Scope: Scope of this kind of marketing is so large that it
17、becomes a unique experience. Brand image Consistency: Global marketing allows you to have a consistent image in every region that you choose to market. Quick and Efficient Use of Ideas: A global entity is able to use a marketing idea and mould it into a strategy to implement on a global scale. Unifo
18、rmity in Marketing Practices: A global entity can keep some degree of uniformity in marketing through out the world. Disadvantages of Global Marketing Inconsistency in Consumer Needs: American consumer will be different from the South African. Global marketing should be able to address that. Consume
19、r Response Inconsistency: Consumer in one country may react differently than a consumer in another country. Country Specific Brand and Product: A Japanese might like a product to have a traditional touch, where as an American might like to add a retro modern look to it. In this case, a global strate
20、gy is difficult to device. The Laws of the Land Have to be Considered: Original company policies may be according to the laws of home countries. The overseas laws may be conflicting in these policies. Infrastructural Differences: Infrastructure may be hampering the process in one country and acceler
21、ating in another. Global strategy cannot be consistent in such a scenario. Advantages and Disadvantages of Globalization in Developing CountriesOverall globalization has been a big boon for the developing countries, but there are a few who say that it has been a curse. Let us take a look at both the
22、se aspects of globalization. The Advantages GDP Increase: If the statistics are any indication, GDP of the developing countries have increased twice as much as before. Percapita Income Increase: The wealth has had a trickling effect on the poor. The average income has increased to thrice as much. Un
23、employment is Reduced: This fact is quite evident when you look at countries like India and China. Education has Increased: Globalization has been a catalyst to the jobs that require higher skill set. This demand allowed people to gain higher education. Competition on Even Platform: The companies al
24、l around the world are competing on a single global platform. This allows better options to consumers. The Disadvantages Uneven Distribution of Wealth: Wealth is still concentrated in the hands of a few individuals and a common man in a developing country is yet to see any major benefits of globaliz
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