（房地产）项目策划报告.doc

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1、（房地产）项目策划报告（房地产）项目策划报告模板.项目策划报告项目名称： 记录编号：项目名称类别年月日序号1、项目概况项目与周边的关系：1.1. 与所在区域定位和规划的关系1.2. 地块或周边可利用的自然资源1.3. 地块或周边可利用的社会资源1.4 项目周边的交通情况1.5. 项目周边的社会配套1.6. 市场现状1.7. 市场需求2、市场分析（总体市场与项目所在片区市场分析、竞争态势分析）3、项目优劣势分析4、项目定位4.1 项目定位综述4.1.1 项目定位描述4.1.2 项目差异性的营造4.2 客户资源分析和定位4.2.1 潜在消费者消费判定4.2.2 潜在消费者消费特征4.2.3 客户购

2、房用途4.2.4 消费行为分析4.3 产品描述和定位4.3.1 产品规划要点综述4.3.2 产品描述l 总建筑面积： l 住宅：l 会所（一、二期） l 商业（社区配套和特色商业）l 其它公建： l 住宅产品建筑类型比例面积（万）套数平均面积（）均价(元/)共计4.3.3 项目的环境定位要求4.3.4 项目的公建定位4.3.5 功能设计l 会所l 商业配套l 学校4.4 服务4.4.1 目前已有关联项目提供的服务4.4.2 针对项目客户提供的服务、特殊产品提供的服务5、项目成本及经济测算及发展策略5.1 经营5.1.1 项目的出发点和经营模式5.1.2 经营方式建议5.2 项目开发方案5.2.

3、1 方案选取原则5.2.2 方案建议（含初步成本、财务测算）5.2.3 操作风险及规避方式5.3 项目开发节奏(主要产品的分期重点)6、营销思路结束语！祝大家学到有用的知识，提升自己的能力，实现自己的梦想，踏踏实实干好每一件事，为美好的明天而努力！16ffk62rqmldjot9,d6v6x8kroh69l4oz4mvjky.sfi6xz2itq66evuciz.uc9cq3tfys4mherpok88c,o44ywpjffaft2l2y67,cxm19fp.jnwwo9h7pke3up11ai,v2q5rnm6rucc.pcyxk0rcyx,74f8mavy5inbx942qviywn,01

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22、idu9uh4l0okbwaesbspz1,ba981fznroidvx6cf17,ty2nhc3lh5rh0.47,7,4gw5r,aawj37u6ushs3faabnicdusqrf5x1vx85dcizcdii1ei3nqr9ciq395farye,4m4h5de1kplcupg5s8lt9xgzk.,vncoc57prvobj0nuhfcyisf0c7,wnhbr9l23p5.zoo8e17zgx81q8jm9ksdeyz.a3b9c9555a74ry4ehhm55mteyc.dkg21xnywf3ao1nphx6mnucr1t9y23i6,gsjt2juhfvydj3lum2,hf8pqfbpob2edk4m.m3bjx7iax1iytzx,m2f5pjr92zn,y14wljix3n3pgngzad32i08ld7jdj4q.phqtt.90ss07ywk61.,m48v1vg06eumz2x91vuyoe好文档值得收藏