银行中秋节厅堂营销活动方案.doc

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1、银行中秋节厅堂营销活动方案银行中秋节厅堂营销活动方案银行中秋节厅堂营销活动方案一、活动概述：活动主题：中秋佳节，自助服务好礼送活动时间：暂定 年8月9月5日-年9月14日活动对象：支行银行借记卡活动范围：支行辖区范围内活动目的：通过互动形式的体验和新颖的活动方式吸引客户，在客户与工作人员的交流互动中增加现有客户的质量，提高电子银行替代率、电费签约率以及邮储存款客户策反。二、前期活动宣传物料宣传：1、活动前期上门发放宣传单页进行落地的活动宣传。2、在营业网点做易拉海报，开车喇叭活动宣传。电话营销：3、每家营业网点向各自的存量客户主要针对前三季度爱心储蓄存款客户通过电话邀约和现场拜访的方式邀请客户

2、参加活动。媒体宣传：4、以软文的形式将活动方案形成链接发布本次活动的相关信息，做邀请函，作为线上的推广渠道之一。三、 活动内容：（一）活动开展活动一：中秋节整体活动墙1.营业网点设计文化墙，文化墙上加农商行的LOGO图案，以红包形式将LOGO包围2.在文化墙前方堆放礼品吸引客户3.9月1日起客户到营业网点内在背景墙前照相并扫描我支行微信发至朋友圈领取月饼一个4.留一定位置给客户写中秋留言祝福语活动二：.持农商行支行卡客户在活动期间，发生以下业务：线下手机银行转账4笔/ATM机转账4笔到指定账户，即可获得返现红包5元；手机银行转账9笔/ATM机转账10笔到指定账户，即可返现10元线上加农商行支行

3、微信手机银行转账5笔，截图发到农商行微信上，即可获赠1元返回奖励手机银行转账10笔，截图发到农商行微信上，即可获赠2元返回奖励活动三：厅堂微沙龙主讲宣传7天通知存款和信用卡业务（二）活动经费1. 文化墙布置及宣传海报500元2. 红包设置：2000元3. 月饼：500元（四） 人员安排 1.宣传阶段：物料购置、厅堂布置- 网络宣传- 客户电话邀约- 上门宣传- 2.活动阶段：礼品发放及登记 秩序维护- 厅堂活动组织 3.活动总结：宣传稿-注意事项：抽奖客户登记时重点登记客户姓名、联系方式、他行存单到期日 农商银行支行 结束语！祝大家学到有用的知识，提升自己的能力，实现自己的梦想，踏踏实实干好每

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