银行支行网点组织开展社区活动的情况汇报.doc

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1、银行支行网点组织开展社区活动的情况汇报2013年12月28日，桂林市瓦窑路支行与净瓶社区老年协会在区四建篮球场举行了以文艺汇演、气排球为主的迎新春活动。此次文艺汇演社区各单位奉献了精彩的文艺表演，瓦窑路支行表演了具有支行特色的服务礼仪展示，向社区居民展示了支行独有的精神面貌。文艺表演中间还穿插了邮政储蓄银行储蓄业务问答环节，通过这个环节让社区居民对邮政储蓄银行的业务有了更进一步的了解。活动结束后，瓦窑路支行收集到了12位客户换零钞的需求，解答了部分客户的业务问题，理财经理通过跟台下观众聊家常了解到了几位老年客户的理财需求并留下了联系XX支行组织举行社区活动的情况汇报XX月XX日，XX市XX路支

2、行与净瓶社区老年协会在区四建篮球场举行了以文艺汇演、气排球为主的迎新春活动。此次文艺汇演社区各单位奉献了精彩的文艺表演，XX路支行表演了具有支行特色的服务礼仪展示，向社区居民展示了支行独有的精神面貌。文艺表演中间还穿插了邮政储蓄银行储蓄业务问答环节，通过这个环节让社区居民对邮政储蓄银行的业务有了更进一步的了解。活动结束后，XX路支行收集到了12位客户换零钞的需求，解答了部分客户的业务问题，理财经理通过跟台下观众聊家常了解到了几位老年客户的理财需求并留下了联系方式。通过此次联谊活动，让社区居民感受到了“邮储好邻居”的温暖，进一步提升了邮储银行XX路支行在XX片区的知名度和美誉度，加强了老年客户及

3、潜在客户对邮储银行的认同感。活动后续工作计划也在有条不紊地持续进行当中：1、 为社区居民提供“迎新年，换新钞”活动，做好预订工作；2、每周邀约有潜力和有意向的社区居民在支行贵宾室举办座谈会、保险理财沙龙等；3、在老年协会中聘请3名社会监督员，监督网点服务工作；4、与各单位建立融洽的关系，积极上门走访；5、开设老年客户优先窗口，吸引老年客户到我支行办理业务；6、利用收集到得优质客户信息有针对性地开展营销，扩大XX路支行中高端客户量。结束语！祝大家学到有用的知识，提升自己的能力，实现自己的梦想，踏踏实实干好每一件事，为美好的明天而努力！16.nm5tnwo27adq5sq,dpqfpji0zlj9

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