文化差异对国际商务谈判的影响-英文版-19页word资料.doc

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1、如有侵权，请联系网站删除，仅供学习与交流文化差异对国际商务谈判的影响-英文版【精品文档】第 19 页毕业论文Implication of Cultural Differences on International Business Negotiations题目 文化差异对国际商务谈判的影响 人文 系 商务英语 专业学 号 学生姓名 XXXXXXXX 指导教师 起迄日期 设计地点 六安职业技术学院人文楼 Abstract Business negotiations under different cultural conditions are cultural negotiations. Wit

2、h the development of economic globalization and frequent business contacts, cultural differences havebecome very important. If they are neglected, they could cause unnecessary misunderstanding, or even undermine the result of business negations. Therefore, it is of great significance to knowdifferen

3、t cultures of different countries as well as ways to avoid cultural conflicts in the contextof international business negotiations. The paper begins with the definition of culture, analyzesthe causes of cultural differences and explains the impact of cultural differences on internationalbusiness neg

4、otiations from three perspectives of communication process, negotiation style andvalues concept. Finally, it analyzes effective ways to deal with the problem arising from culturaldifferences in the negotiation process. The paper stresses that in business negotiations between different countries nego

5、tiators should accept the other partys culture, try to make him beaccepted and make a correct evaluation with help of effective communications. In a word, forsuccessful cultural negotiations, cultural differences need to be perceived, accepted and mostimportantly played down. Key words: culture cult

6、ural difference business negotiation impactContents1. Cultural difference.41.1 The definition of culture.41.2 The causes of cultural differences.41.2.1 Geographical differences.41.2.2 Ethnic differences.41.2.3 Political differences.41.2.4 Economic differences.41.2.5 Religious differences.41.2.6 The

7、concept of difference.51.3 Importance of international business negotiations on Cultural differences.52. Cultural differences on the impact of international business negotiations.52.1 Communication process.52.2 Negotiating style.82.3 Values.82.3.1 Ethics.82.3.2 Sense. .82.3.3 Concept of Collective.8

8、2.3.4 Concept of time.83. How to deal with international business negotiations and cultural differences.93.1 To learn more about the former in the negotiations of the cultural differences that may arise.93.2 In the negotiations necessary to correctly handle the cultural differences.93.3 Negotiations

9、 to do a good job of follow-up for the exchange of cultural differences.104. References.11Business negotiation in interpersonal relationships as a special form, relate to different geographical, ethnic, social and cultural exchanges and contacts, which have taken place in cross-cultural negotiations

10、. In cross-cultural negotiations, the different geographical, ethnic, cultural differences will affect the thinking of those negotiations, the negotiation style and behavior, thus affecting the entire negotiation process. Therefore, to engage in business activities, especially for the cross-border b

11、usiness activities must understand and master the links between different cultures and differences. Conducting negotiations with the organization, also have to understand that cultural differences impact on the negotiations, only the face of such a positive impact on the desired objectives can be ac

12、hieved1. Cultural differences1.1 the definition of cultureNational culture is a country-specific concepts and value systems, which constitute the concept of peoples lives and work behavior. The nations of the world as a result of specific historical and geographical and gradually formed its own uniq

13、ue cultural traditions and cultural patterns. As the difference of Chinese and Western traditional customs, values, religious beliefs , different ways of thinking, etc, making the different performance of Chinese and Western cultures.1.2 the causes of cultural differences Cultural diversity caused b

14、y many reasons, To sum up, the main source of cultural differences are in the following areas: 1.2.1 geographical differences Refers to the geographical differences in different geographic regions due to the geographical environment, the level of economic development and traditional differences in h

15、abits, people often have different language, lifestyle and hobbies. And these will affect their behavior. For example, the West and the American people in some countries treat Christmas important, but in areas such as near the equator do not have snow all the year round, the people of some African c

16、ountries may not have the concept of Christmas because the best modified Christmas is snow, as to the people in the region that are not long-term snow ,there is little concentration of Christmas than American States. 1.2.2 national differences Ethnic differences is the different ethnic groups in the

17、 development of long-term process, the formation of their own language, customs and preferences, habits. Their diet, clothing, accommodation, festivals and rituals, such as material and cultural life of their own characteristics. Take the history of our country and our Hun Han, the Xiongnu people ar

18、e valiant, characteristics of typical nomads. And we tame the Han character, the typical characteristics of farming nation. Which led to the Huns in the diet, clothing, accommodation, festivals and rituals, such as material and cultural life are different with Han.1.2.3 the political differences Pol

19、itical differences are due to the political system and the policies and regulations on peoples behavior with the role of a standardized, so that all peoples in the political aspects on the concept of the existence are differences. Take the United States and France as example, the United States by th

20、e Constitution the powers of the President of the severe restrictions on the two major powers with other institutions of Congress and the Supreme Court of strong constraints. While France also had to set was ready to royalist restoration of the monarchy of the Third Republic to amend the Constitutio

21、n a little further expand the powers of the president. 1.2.4 economic disparities Economic differences are result of the economic factors of a reflection of cultural differences. For example, the people in the Western developed countries are rich lives and high level of education, people will pay mo

22、re attention to the quality of life, security means more generally. And economic backwardness of the Third World, people care more about food and clothing. 1.2.5 religious differences Religion is the development of human society to a certain stage of historical phenomenon, Religion has its own (Cath

23、olic) Major epidemic in Western Europe and South American; Islam is the scope of the whole of the Middle East and North Africa. Buddhism is more prevalent in Asian countries. The world has three major religions: Christianity, Buddhism and Islam. Christian (Protestant) is major epidemic in Northern E

24、urope, North America and Australia; people in many parts of Asia believe in Buddhist. Different religions have different cultural tendencies and precepts, which affect the way of people understand things, codes of conduct and values.1.2.6 the concept of Values difference Values are means of objectiv

25、e evaluation criteria of things. It includes the concept of time, wealth, the attitude towards life, the attitude to risk and so on. Different societies people to the same things and problems will come to different and even opposite conclusions.Geographical differences, ethnic differences, political

26、 differences, economic differences, religious differences and differences in concepts have the impact on peoples penetration in the food, clothing, accommodation, festivals and rituals, such as material and cultural life in all its aspects. Thus affecting peoples behavior, values, religious beliefs

27、and modes of thought have a lot of difference, Finally has formed the various countries and areas of cultural differences. 1.3 cultural differences on the importance of international business negotiations Practice in the negotiations, many negotiators often do not understand, or took note of the cul

28、tural importance of the significant impact on negotiations. Negotiating parties for foreign culture, some negotiators may have noticed some of the other negotiations, different or hard to understand the concrete manifestation of negotiations, but that is not important. Some people blindly believe th

29、at negotiation is the use of foreign-related facts and figures to speak, and the facts and data are common. Similarly, some foreign countries negotiators to negotiations with each other to maintain harmonious relations, they will notice the similarities between both cultures, while ignoring their di

30、fferences. Lets look at an example. In 1992, negotiators from China and other 12 experts of different professions to form a delegation to the United States purchases about 30 million U.S. dollars of chemical equipment and technology. The US naturally does everything possible to satisfy them. One of

31、them is negotiations in the first round of the delegation sent to each of them a small souvenir. The Souvenirs packaging is very particular is a beautiful red box, red for advanced. But when the delegation was pleased to open the box when face-to-face in accordance with the Americans, Everyones face

32、 appears very not the nature actually-there is a golf cap, but the color is green. American businessmans intention is: after signing the contract, and everyone to play golf. But they dont know the be a cuckold is the biggest taboo in Chinese men. Finally the delegation did not sign the contract, not

33、 because the Americans insult people, but because they work careless, and even dont know the common sense that Chinese men taboo be a cuckold. How can we feel free to tens of millions of dollars project to them? It can be seen that the failure of the Americans negotiation is due to they do not under

34、stand the Chinese culture.From the above examples, we can learn in business negotiations, if we do not attach importance to each others cultural differences, the negotiations are likely to lead to failure.2. Cultural differences on the impact of international business negotiations The impact of cult

35、ure on negotiations is extensive and profound, and different cultures will naturally divided people into different groups, this region, the difference between their respective groups are bringing people of different cultural groups tend to alienate each other; On the other hand, different cultural c

36、ommunication and exchanges between people are also obstacles. Therefore, the requirements of the negotiators to accept each others culture, but also by cultural differences, unmistakably reveals that the purpose of understanding of each others behavior, and they have been accepted by the other party

37、, and ultimately reach a consensus agreement. Overall, the impact on culture negotiations are in following several aspects:2.1 the communication process Cultural differences on the communication process of the negotiations, first of all is the performance of the communication language in the negotia

38、tion process. Language is a bridge of any country, any region and any nation. States companies, individuals to conduct business negotiations, we must first have the language to this. The differences language of international business activities is the most direct and clear. Such as Chinas white elep

39、hant brand batteries, to the English White Elephant it would cause bad associations. Because the White Elephant In addition to the name of animals that have two meanings: The owner did not use, but may be useful to others; do not reuse things. Solve the language problem is very simple, you can hire

40、a translator or use a common third language to talk. While the negotiators of the language used in a variety of cultures with higher fitness, but no matter what, the difference is obvious. Such as Japan, Brazil and France Culture, the Japanese style of business communication is the most polite, more

41、 positive commitment to the use of recommended and guarantees, and less use of threats, commands and warnings of freedom of speech, their manners of speech style, The most prominent is that they do not often use no, you and facial gaze, but to maintain a period of silence; Brazilian businessmen to u

42、se no and you at the higher frequency, their negotiation style seems more presumptuous, and it seems not lonely in the negotiations, to gaze at each other and touch each other from time to time; French businessmen negotiating style is all the most presumptuous, in particular, their use of threats an

43、d warnings at the highest frequency, in addition, they are still very frequent use of interrupted, facial gaze, as well as no and you. It can be seen, only to clarify these differences that can avoid the reticent Japanese, Brazilian over enthusiasm or the Frenchs misunderstanding of the threat, whic

44、h achieved the success of international business negotiations. Cultural differences impact on the negotiation process not only in the process of language communication, but also in the process of non-verbal communication. Cultural differences will lead to different countries or regions in the body l

45、anguage of negotiations, the use of action language significantly different, or even the same language of action is diametrically opposed to the transfer of information. For example, the vast majority of countries are in favor of nod his head for agree. But in India, Nepal and other countries that a

46、re certainly shaking his head, that is, shaking his head and smiling, that is positive meaning, some people just do it diagonally on the rise is still a good way, some people are a population frequency said You are right! You are right! but a continuously shaking his head, often make others do not know its true psychol