（9）Unit 1 The mass media 高二英语牛津译林版 寒假作业（含答案）.docx

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1、（9）Unit 1 The mass media一、阅读理解1. Have you ever noticed a character on a TV show or in a movie drinking your favorite brand of cola or driving your favorite type of sports car? This is called product placement, or PPL for short, and it is a form of advertising in which a product is inserted (插入) into

2、 the scene of a movie or a TV program. PPL has increased greatly in recent years, and has become some companies favorite method of advertising their products. If you saw the movie Spider-Man, you might have noticed ads for Samsung Electronics, Toyota cars, and Dr. Pepper soda. Companies love the con

3、venience of PPL: there are no commercials to make, models to hire, nor concepts to dream up. By featuring their product in a popular TV show or movie, that product is naturally connected with an appealing character in a comfortable setting. Take one of the main characters on Friends for example. Thi

4、nk about Rachel in a fine Ralph Lauren suit, working at a Ralph Lauren store in New York City. And entertainment producers have a crush on the money PPL brings inin fact, the entire production budget for some movies is sometimes paid by the films PPL advertisers. However, there is increasing objecti

5、on to the growing PPL trend. Critics say obvious PPL in movies or TV shows destroys viewers ability to escape into the fantasy world on the screen. Directors and writers hate having to include a product in a scene, mining the writing and aesthetic (美学的) quality of the piece. And consumer groups warn

6、 that kids cannot discern (觉察出) PPL. When, for example, a child sees his favorite character wiping her lips with a Kleenex after drinking Coca-Cola, it is likely that the child would falsely think that Kleenex and Coca- Cola are the general terms for all similar products. This suggests that PPL can

7、be a powerfully subconscious tool that encourages kids to develop preferences for certain brands. Regardless of how critics feel about it, there is little doubt that PPL will continue to play a significant part in entertainment for the foreseeable future.1.PPL is a type of ad that _.A. enables busin

8、esses to develop fastB. helps people get to know the latest trendC. places a product in a movie or a TV showD. uses characters related to a movie or a TV show2.What does the underlined part have a crush on mean?A. Receive.B. Appreciate.C. Dislike.D. Waste.3.Why do consumer groups object to PPL?A. It

9、 prevents viewers escaping from the real world.B. It can cause children to prefer certain brands easily.C. It destroys the artistic beauty of the show or the movie.D. It creates negative connections between products and movies.4. Whats the authors attitude towards the growing PPL trend?A. Positive.B

10、. Doubtful.C. Cautious.D. Unconcerned.2. Advertising can be defined as a paid form of non-professional but encouraging, and positively favorable presentation of goods and services to a group of people by a sponsor. In the simplest words, advertising is an introduction to consumers and the general pu

11、blic, of services and goods. No company can guarantee to make a profit on any product unless it advertises first. Advertising creates brand awareness in the general public and makes business more popular within the circle of potential (潜在的) buyers. There are three types of media: print, broadcast, a

12、nd direct media. The first category consists of printed information sources newspapers and magazines, which are relatively cheap. Nearly everybody reads newspapers. Moreover, newspapers are generally local, which allows small, local businesses to advertise directly to their potential customers. But

13、most of the ads in newspapers have no color, and are not that appealing. Instead, you find opposite ads in the second type of print medium, magazines. For the advertiser, the greatest advantage of magazines is that they have specialized groups of readers. For example, the people who read Car and Dri

14、ver are probably not the same people who read Glamour, which is a womens magazine. Therefore, advertising in a magazine allows a business to direct its ads to the people who are most interested in the product. The second category is the broadcast media. Almost everybody listens to the radio, which i

15、s usually local. However, the radio is a background medium, and most listeners are doing something else while listening. Because radio listeners exist over many stations, a company may have to advertise at the same time on several stations to reach target audience. Millions of dollars are spent each

16、 year on radio ads, but more millions on television advertising. Of all the media, TV, with sound, sights, and motion, is the most dramatic. How many of you, for instance, can sing the slogan for Coca-Cola? Thats because TV permits ads to reach large numbers of people on a national or regional level

17、 in a short period of time. Mail, which costs little, is one of the direct media. Mail advertising messages are targeted on those most likely to buy the product or service. But unfortunately many are viewed as junk mail. Billboards, which you see when youre driving down the street, are useful becaus

18、e they are colorful and easy to see and short enough for drivers to read as they are passing by. Signs and posters appearing in the places where the product is being sold, such as supermarkets, are other direct media.1.According to the passage, why do companies advertise?A. Because advertisements ar

19、e non-professional but encouraging.B. Because companies will not make any profit if they dont advertise.C. Because ads make companies well recognized and business profitable.D. Because advertising is an introduction to consumers and the general public.2.The underlined part opposite ads in Paragraph

20、3 refers to _.A. ads in magazinesB. ads in newspapersC. ads which are colorful and appealingD. ads which have no color and are not appealing3.For a small local company to advertise, which of the following is it least likely to choose?A. Newspapers.B. Radios.C. Magazines.D. Mail.3. On Monday, about 2

21、70 pilot whales got into difficulty on a sandbank at Macquarie Heads, near Strahan on Tasmanias west coast. Another 200 whales were found on Wednesday, making it Tasmanias largest recorded stranding event. The Department of Primary Industries, Parks, Water and Environment (DPIPWE) said that about a

22、third had died. Marine biologists arrived in the area to carry out rescue operations. They planned to use specialized equipment such as special tarpaulins (防水油布) to push the whales back into the deep water. The local police also assisted in the rescue. The whales that were stranded are pilot whales,

23、 and they are found in almost all the oceans of the world. Pilot whales are in fact one of the largest members of the dolphin family, but they are treated as whales. They were named pilot whales because it was thought that each pod followed a pilot in the group. Whale stranding, commonly known as be

24、aching, is a phenomenon in which whales and dolphins strand themselves on land, usually on a beach. Several explanations for why whales strand themselves have been proposed, including changes in water temperatures, unusual features of whales echolocation in certain surroundings, but none have so far

25、 been universally accepted as a definitive reason for the behavior. In recent years, whale stranding has become more frequent around the world. It was reported that in November 2018, a dead sperm whale that was washed ashore in eastern Indonesia had consumed a horrifying collection of plastic trash,

26、 including 115 drinking cups, 25 plastic bags, plastic bottles, two slippers and a bag containing more than 1,000 pieces of string. In all, the plastic contents of the whales stomach weighed around six kilograms. The bags are black due to a reaction with the creatures stomach acids, according to Tha

27、i Whales Group. A study has shown that a person, on average, breathes or swallows at least 74,000 microscopic particles of plastic each year.1.How many whales died according to DPIPWE?A.About 160.B.About 200.C.About 270.D.About 470.2.What does the underlined word stranding mean in Paragraph 1?A.Bein

28、g put in danger.B.Being found extinct.C.Being trapped in trouble.D.Being left or driven ashore.3.What does the author want to tell us by the numbers in Paragraph 5?A.Whales mistake plastics for food.B.Whales need the ability of self-protection.C.Whales living conditions are worsening.D.Whales have a

29、n excellent digestive system.4.What will be discussed probably following the last paragraph?A.Protective measures for whales.B.The reasons for whale stranding.C.Studying whales stomach deeply.D.Researching the oceans ecosystem.4. Recently I read Nineteen Eighty-Four, a novel by George Orwell set in

30、a state where even the language people use is controlled. Adjectives are forbidden and instead they use phrases such as ungood, plus good and double-plus good to express emotions. As I first read this, I thought how impossible it would be in our society to have such vocabulary. However, the more I t

31、hought about it, the more I realised in its own way its already happening. I send messages to my friends and alongside each is the emoji. I often use the emojis to emphasise something or to keep the tone from being too serious because they convey my emotions much better than I ever could using just

32、words. And I wonder, with our excessive use of emojis, are we losing the beauty and diversity of our vocabulary? English has large vocabulary, which is widely used in the world, but whos to say what itll be like in the future? Perhaps we will have a shorter language, using abbreviations(缩写词) like LO

33、L(laugh out loud) or BRB (be right back) instead of saying the full phrases. So does this mean our vocabulary will shrink? Is it the start of an exciting new era? Will people look back on us in the future and say this is where it all began the new language? Or is this a classic case of the older gen

34、erations saying, Things werent like that when I was younger. We didnt use emojis to show our emotions? Yet when you look back, the power of image has always been there. Even in the prehistoric era they used imagery to communicate, and whats even more incredible is that we are able to analyse those d

35、rawings and understand the meaning of them thousands of years later. Pictures have the ability to transcend time and language. Images, be it cave paintings or emojis, allow us to convey a message thats not restrictive but rather universal.1.Why does the author mention Nineteen Eighty-Four?A.To show

36、his interest.B.To introduce the topic.C.To provide an example.D.To describe a phenomenon.2.Why does the author like using emojis?A.To save time of typing.B.To make fun of friends.C.To reduce the use of words.D.To express naturally and casually.3.Which word can best replace the underlined word shrink

37、 in Para. 2?A.Disappear.B.Decline.C.Increase.D.Change.4.What will the author agree with?A.Emojis will not restrict our communication.B.Emojis will destroy the variety of vocabulary.C.Emojis are useless and meaningless in the future.D.Emojis will replace English as the most popular language.二、七选五5. I

38、f youre a gamer whos constantly glued to your phone, it could be time to ask for medical help. The World Health Organization (WHO) officially listed gaming disorder as a mental health condition in 2019. _ Video gaming is like a non-financial kind of gambling (赌博) from a psychological point of view,

39、Mark Griffiths, a professor from Nottingham Trent University in the UK, told the Associated Press (AP). Gamblers use money as a way of keeping score, while gamers use points._ People need to understand this doesnt mean every child who spends hours in their room playing games is an addict, otherwise

40、doctors are going to be flooded with requests for help, Joan Harvey, a spokeswoman for the British Psychological Society, told the AP._ For example, a 21-year-old Chinese woman surnamed Wu in Guangdong Province went blind in one eye after playing a mobile game for a whole day. On days when I have no

41、 work, I usually get up at 6 am, eat breakfast and play until 4 pm, she said. Then Ill eat something, have a nap (小睡) and play until 1 am. Wu isnt alone. According to a study published by China Youth Daily, about one in five young Chinese people plays online video games for at least four to five hou

42、rs per day.v_ The Ministry of Education issued a notice asking Chinese schools and parents to prevent students from becoming addicted to the Internet and games. Other countries have also taken action._ Meanwhile, in Japan, some mobile phones have a special mode for children that lets their parents c

43、ontrol what games they can download and how long they can play.A.This means its now on the same list as other mental illnesses.B.Thankfully, measures have been taken to deal with the problem.C.We often see people around us playing games on their mobile phones.D.In South Korea, children are forbidden

44、 to play video games after midnight.E.WHOs main work is to improve the mental health of individuals.F.But if you lose control over your gaming habits, youll face serious problems.G.However, it doesnt matter if you play your favorite game now and then.三、完形填空6. I dont have many secrets because Im a te

45、rrible liar. But there was one huge secret that I 1 for years I failed my first driving test. I had never failed a test before, and had never even come 2 . I 3 up for driving lessons. I got a perfect score for my written exam, but getting behind the wheel was a different 4 . When October 30th came,

46、I felt very confident and really wanted to 5 the brand-new license I would get. 6 that special day, I cant 7 if I was nervous. What I do remember is my starting the test, pausing at a stop sign for a few 8 , and being asked by the instructor to pull over. I failed for my pause was indeed a pause and

47、 not a real stop. But I told everyone I didnt take the test. One Friday a month later, I went to the test spot again and 9 the test. Later that night I 10 for the first time by myself, which brought me an amazing feeling I had never experienced. But still, I couldnt 11 telling anyone the truth. So I

48、 didnt. It wasnt until midway through college life that I came clean. And I 12 enough courage to bring the 13 out into the open.Now I realize 14 and imperfection are two things everyone has to experience, without which one couldnt become a 15 man.1.A. knewB. investigatedC. discoveredD. kept2.A. lateB. naturallyC. closeD. easily3.A. signedB. madeC. stoodD. came4.A.