strategylecture12018战略和运营管理.ppt

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1、Lecture Series Contents Autumn Term - StrategyLectureTitle1Introduction to Strategy2Strategy in a Changing World Northumbrian Water Group Guest3The Fourth Industrial Revolution4Leadership & culture5Strategy in action Enron case study Governance and Corporate Social Responsibility6Commercial Strategy

2、 Costcutter Group Guest7Strategy for GrowthBlue Ocean Strategy8Workshop (1) Amazon case study9Workshop (2) Amazon case studySuccess factors for this course Demonstrate that you understand the theory Show that you can critically evaluate the theory Be able to apply the theory in practice Understand h

3、ow the theory applies in contemporary and historic case study examples Propose and argue alternative approachesTerms of engagement Interact and join in We are a big group, so please stick to timings and requests to return to the main lecture activity No texting, phone calls, social media etc Any que

4、stions, please ask! Start on time, finish on time One person speaking at a time when we are in plenary discussionsLearning ObjectivesAt the end of this session you will be able to:What is Strategy?A basic assertion is that business strategy is concerned with the long-term direction of an organisatio

5、n. In Exploring Corporate Strategy, Johnson, Scholes and Whittington (2008) expand on this idea to suggest that: Strategy is the direction and scope of an organisation over the long term which achieves advantage in a changing environment through its configuration of resources and competences, with t

6、he aim of fulfilling stakeholder expectations. The Strategy PyramidThe Golden CircleBy Simon SinekThe Golden Circle Videohttps:/ Key Performance QuestionsA key performance question (KPQ) is an innovation from the Advanced Performance Institute. It captures precisely what managers need to know for th

7、e delivery of strategic objectives. Marr, B. (2010) http:/ - ExamplesKPQ - Benefits KPQs help us to interpret management information KPQs trigger a search to find answers People become more comfortable asking questions KPQs - Activity In pairs, write three KPQs for Samsung. Share your examples and r

8、eceive feedback. Strategic Objectives Focused strategic objectives ensure that: Team members agree on priorities Team members all know where the goal posts are Keeping an eye on objectives allows teams to catch a negative trend before it becomes a problem Monitoring team goals reminds team members o

9、f their successes Remind all team members of the importance of their individual contribution and result in an increased sense of ownership for the success of the team.Strategy FormulationKey Performance IndicatorsKey Performance Indicators (KPIs) KPIs help organisations understand how well they are

10、performing in relation to their strategic goals and objectives. KPIs help to track progress and gain relevant insights to help manage and improve performance. They monitor progress toward the achievement of strategic goals and, ultimately, the delivery of the organisational strategy.KPI - ExamplesHo

11、mework ActivityEquipment needed: string, newspaper, tape, scissors, small water bottles (opened)Work in your supervision groups. Build a device that can transport the bottle of water (without spilling) a distance of 3 metres without touching the floor.You will need to approach the task using the fol

12、lowing steps Step 1What KPQs do you need to ask?Step 2What KPIs will you use to measure performance?Step 3ConstructionStep 4Testing and performance measurementSend me a video please of your group completing the transportation of the water to joanna.northyork.ac.uk by midday on Thursday, 12th October 2017.Also send me your written notes on each step 1-4There will be a fun prize for the most successful group!Case Study